SMOK'D

What SMOK'D does

SMOK'D is a London-based BBQ and whisky pub group founded in 2015, operating two physical pubs — The Grey Horse in Kingston Upon Thames and The Britannia in London SE1 — alongside the Ram Jam Records live music venue, an event catering service for weddings and corporate clients, and an e-commerce whisky shop. The company serves three distinct customer segments: local pub-goers seeking Modern British BBQ, cocktails, and live entertainment; event and wedding hosts requiring catering for 30-120 guests in London and Surrey; and whisky enthusiasts purchasing premium and rare single malts online. Its menu draws on global BBQ traditions — smoking, roasting, charring, and grilling — influenced by American pit masters but executed with a Modern British touch, with signature dishes such as Jacob's Ladder Beef Rib, Baby Back Ribs, and Pork Belly.

The business operates with 23 employees across its locations and is privately held with no disclosed institutional investors or parent company. SMOK'D makes money through transaction-based revenue streams: food and beverage sales at its two pubs, door charges and bar sales at Ram Jam Records, quote-based event catering with four tiers (BBQ from the Grill basic/premium and Full Service Catering basic/premium), and unit-priced e-commerce whisky retail with bottles ranging up to £800. Customer acquisition relies on local foot traffic, word-of-mouth, Instagram presence across location-specific handles (@greyhorse.smokd, @britannia.smokd, @ram_jam_records), email newsletter signups, and event listings.

The company's underlying technology footprint is minimal — a Squarespace-hosted marketing website with newsletter signup forms and basic e-commerce functionality — and there is no disclosed proprietary technology, integrations, or AI/ML capability. SMOK'D's vertically integrated model — combining dining, live entertainment, catering, and online retail — is its principal structural differentiator, supported by long-standing relationships with bands and performers developed through Ram Jam Records.

Name

SMOK'D

Legal name

SMOK'D

Website

https://smokd.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SMOK'D is a London-based BBQ and whisky pub group operating two pubs, a live music venue, an event catering service, and an e-commerce whisky shop, serving local diners, event hosts, and whisky collectors.

Ownership category

akta.pro rank

Product category

Pub and Hospitality Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFABAH

BBQ & Smokehouse Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYCRANACAH

Live Music Bars & Venues

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• BBQ pub dining
• Whisky bar
• Live music venue
• Event catering service
• Craft whisky retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Pub Dining & Drinks Sales: Revenue from food and beverage sales at two pub locations: The Grey Horse (Kingston Upon Thames) and The Britannia (London SE1), including BBQ menu items, cocktails, and whisky.
2. Live Music Venue: Ram Jam Records operates as an iconic backalley speakeasy venue hosting live music, comedy, cabaret, jazz, blues, funk, and hip-hop events, generating revenue through door charges and bar sales.
3. Event & Wedding Catering: Outside catering service for weddings and events serving 30-120 guests with options including BBQ from the Grill (basic/premium) and Full Service catering (basic/premium), with wait staff and bar services available.
4. Whisky Shop E-commerce: Online retail sales of premium whiskies and bourbons including Yamakazi 18 Year Single Malt (£800) and Glenfiddich 18 Year (£295), with e-commerce storefront for direct consumer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

SMOK'D runs two BBQ-focused pubs — The Grey Horse (Kingston Upon Thames) and The Britannia (London SE1) — alongside the Ram Jam Records live music venue, offering modern British barbecue (smoked, roasted, charred, grilled meats), cocktails, and an extensive whisky list to dine-in and walk-in customers. The group also operates an outside BBQ catering service for weddings and events serving 30–120 guests in London and Surrey, and a direct-to-consumer online whisky shop selling premium single malts and bourbons.

Product overview

SMOK'D is a BBQ & Whisky pub group originating from a Ribstock champions pop-up. The company operates a portfolio of three pubs: The Grey Horse (Kingston Upon Thames) and The Britannia (London SE1), both offering BBQ dining, cocktails, and whisky, plus Ram Jam Records live music venue. Beyond pub dining, SMOK'D provides event catering services (BBQ wedding/event catering for 30-120 guests) and an online whisky shop. The menu takes influence from BBQ traditions worldwide—smoking, roasting, charring, and grilling—inspired by American pit masters with a Modern British touch.

Differentiator

Problem solved

Functional benefit

Brands

• The Grey Horse: First Smok'd pub located in Kingston Upon Thames - features a bustling front bar, open kitchen BBQ restaurant, and Ram Jam Records live music venue.
• The Britannia
• Ram Jam Records
• SMOK'D Event Catering
• SMOK'D Whisky Shop

Products and services

• The Grey Horse The Grey Horse is SMOK'D's first pub location in Kingston Upon Thames, offering BBQ-focused modern British food, cocktails, an extensive whisky list, and live music through the attached Ram Jam Records venue. Targeted at local residents and visitors seeking a casual dining and entertainment experience.
• The Britannia The Britannia is SMOK'D's pub in London SE1, offering cocktails, an extensive whisky collection, the SMOK'D BBQ menu, and a relaxed debonair atmosphere. Targeted at SE1 London diners, drinkers, and whisky enthusiasts.
• Ram Jam Records Ram Jam Records is a live music, comedy, and cabaret venue located at the rear of The Grey Horse in Kingston Upon Thames, generating revenue through door charges and bar sales. Targeted at patrons of live music, jazz, blues, funk, hip-hop, comedy, and cabaret.
• SMOK'D Event Catering SMOK'D Event Catering is an outside BBQ catering service for weddings, private parties, and corporate events serving 30–120 guests in London and Surrey. Packages include BBQ from the Grill (Basic/Premium) for standing events and Full Service Catering (Basic/Premium) with seated service, wait staff, crockery, cutlery, and bar options, plus the option to bundle live music via Ram Jam Records performers.
• SMOK'D Whisky Shop SMOK'D Whisky Shop is an online retail storefront selling premium and rare whiskies and bourbons direct to consumers, including aged single malts such as Yamakazi 18 Year Single Malt (£800 per bottle) and Glenfiddich 18 Year (£295 per bottle in a blue Spode decanter). Targeted at whisky enthusiasts, collectors, and gift buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ram Jam Records Bands & PerformerscoreOthersSMOK'D has established relationships with bands and performers through years of collaboration at Ram Jam Records live venue. These relationships are leveraged to source live music for catering events, providing a differentiated offering for wedding and event clients seeking entertainment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/greyhorse.smokd
• Facebookfacebook.com/smokd
• Instagraminstagram.com/greyhorse.smokd
• LinkedInlinkedin.com/company/smok-d

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMOK'D