Sobral Piscinas

What Sobral Piscinas does

Sobral Piscinas is a privately held, owner-operated swimming pool sales, installation, equipment, and maintenance company headquartered in Sobral, Ceará, Brazil, founded in 2014. It serves residential homeowners in Sobral and the broader North Zone of Ceará state, offering end-to-end pool solutions including complete pool projects (Piscinas Completas), pumps and filtration equipment, solar and electric heating systems, pool automation systems, lighting and ornamentation, cleaning products, and ancillary maintenance services such as sand and filter replacement.

The business operates on a direct-to-consumer model with no sales team, no e-commerce platform, and no intermediaries. Customer acquisition and quoting are handled exclusively through WhatsApp Business, with in-person engagement at the company's office on R. José Lopes Ponte in Sobral. Pricing is fully quote-based and not publicly disclosed. Revenue is generated through three streams: one-time pool sales and installation projects, hardware sales (pumps, filters, cleaning products, accessories, lighting), and recurring maintenance and repair services.

The company is small-scale (~10 employees), founder-operated, with no external investors, no parent company, no disclosed funding, and no partnerships or alliances. Its brand is positioned on over 10 years of local presence, fast WhatsApp response without bureaucracy, and a one-stop portfolio covering the full pool lifecycle from construction through ongoing maintenance.

Name

Sobral Piscinas

Legal name

Sobral Piscina

Website

https://sobralpiscinas.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Sobral Piscinas is a privately held, owner-operated Brazilian swimming pool sales, installation, equipment, and maintenance company serving residential homeowners in Sobral and the North Zone of Ceará via WhatsApp-based direct sales.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction and Maintenance

SIC

Pumps & Pumping Equipment (3561)

akta.pro industry

PRIMARYHSAIALAC

Filter, Pump & Heater Maintenance/Repair

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAB

Water Testing & Chemical Balancing

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYCRAJAKAL

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides)

Consumer Products & Retail/Household Products & Cleaning Supplies/Household Chemicals & Specialty Cleaners (Bleach, Ammonia, Solvents)

Keywords

• Swimming pool installation
• Pool maintenance services
• Pool equipment sales
• Residential pool construction
• Pool heating systems

Headquarters

HQ city

Sobral

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Pool Sales and Installation: Complete pool sales including design, project execution, and installation for residential customers in Sobral and North Ceará region.
2. Equipment Sales: Sales of pumps, filters, cleaning products, accessories, lighting, and ornamentation for pools. One-time product purchases.
3. Maintenance and Repair Services: Ongoing maintenance services including sand replacement, filter replacement, and general pool maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sobral Piscinas sells, installs, and maintains residential swimming pools and related equipment for homeowners in Sobral and the North Zone of Ceará, Brazil. The portfolio includes complete pool projects (design, sale, and installation), pumps and filters, solar and electric heating systems, automation systems, lighting and ornamentation, cleaning products, and accessories. The company also provides ongoing maintenance services such as sand replacement and filter upkeep, acting as a single regional provider for all pool-related needs.

Product overview

Sobral Piscinas is a pool construction and maintenance company offering complete swimming pool solutions in Sobral and the North Zone of Ceará, Brazil. The company provides a unified portfolio combining complete pool projects (Piscinas Completas), equipment (Bombas e Filtros), heating systems (Aquecimentos Solar e Elétrico), automation systems (Sistemas de Automação), lighting and ornamentation, cleaning products, and maintenance services including sand replacement. With over 10 years of experience, the company positions itself as a one-stop solution for all pool-related needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Piscinas Completas (Complete Pool Projects)

Quantifiable outcome

• Quick WhatsApp response - no bureaucracy, agile and direct service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Sodramar: Brazilian manufacturer and supplier of pool equipment, accessories, and heating systems sold to both consumers and installers. Closely comparable because both operate in the Brazilian residential pool ecosystem and overlap on pumps, filters, heating, and accessories.
• Genco Piscinas: Brazil-based pool builder and equipment supplier serving residential customers with installation, equipment, and maintenance offerings. Comparable to Sobral Piscinas as a similarly scoped Brazilian pool construction and service business targeting homeowners.

Broad incumbents

• AstralPool (Fluidra): Global pool equipment brand under Fluidra covering pumps, filters, heating, lighting, and automation sold through dealer networks worldwide. Comparable because Sobral Piscinas sources/resells many of the same equipment categories (pumps, filters, heating, automation) that AstralPool manufactures.
• Hayward Pool Products: Large US-based pool equipment manufacturer offering pumps, filters, heaters, cleaners, and automation for residential pools. Comparable as the kind of equipment brand that competes for the same install and retrofit wallet share Sobral Piscinas targets.
• Pentair: Global water and pool equipment company producing pumps, filters, heaters, and automation systems for residential and commercial pools. Comparable as a major incumbent whose products overlap directly with Sobral Piscinas' core equipment offering.
• Fluidra: Spanish-listed global pool and wellness equipment group (parent of AstralPool) covering residential and commercial pool hardware. Comparable as a broad incumbent in the pool equipment category where Sobral Piscinas operates.
• Jacuzzi Brands: Established global brand in residential pools, spas, and hot tubs with broad product lines including filtration and heating. Comparable as a household-name incumbent in the residential pool leisure category Sobral Piscinas serves.

Emerging players

• Intex Recreation: Mass-market manufacturer of above-ground pools, spas, and pool accessories sold through retail and online channels. Comparable as a player addressing adjacent residential pool demand with lower-cost, more accessible products that could substitute for new-build installations in price-sensitive segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sobralpiscinas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sobral Piscinas