Smorgasbord

What Smorgasbord does

Smorgasbord is a UK-based business advisory consultancy founded in 2017 and headquartered at Buttercross House, 2 Church Passage, Oakham, Rutland, LE15 6DR. The firm operates as a one-stop-shop for small business owners, startups, and small-to-medium enterprises (SMEs), delivering an integrated portfolio of five advisory services: Access to Funding (specialist advice on grants, equity and debt finance, R&D Tax Credits, asset financing, and equity crowdfunding); Business Planning (bespoke market analysis, financial projections, and growth strategy); Real-time Management Information (business intelligence and trustworthy data reporting for SMEs); Hands-on Business Help and Advice (consulting, mentoring, and coaching delivered by experienced principals); and Process Development Services (workflow optimization and quality control). Clients can engage on a DIY basis, with guided support, or via full-service delivery, reflecting a deliberately flexible commercial model.

Underlying technology is a web-based consultancy platform served via smorgasbord.tech; the site functions as both a marketing surface and a customer engagement channel rather than a proprietary software product. Delivery is anchored on direct, in-person consultation from a single Oakham office combined with this online presence; the firm does not disclose an app, API, or third-party integrations beyond standard marketing tooling.

Smorgasbord's business model is professional services revenue from advisory and consulting engagements, with pricing not publicly disclosed and quotes provided on a contact basis. Go-to-market is sales-led and consultative, targeting a horizontal segment of UK startups and SMEs. The team comprises three named principals (Tony, Patrick, and Mark) with no further role disclosures, against a total reported headcount of approximately nine employees. The firm is privately held, has not disclosed any funding rounds, partnerships, or strategic transactions, and operates from a single UK office.

Name

Smorgasbord

Legal name

Smorgasbord

Website

https://smorgasbord.tech

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smorgasbord is a UK-based business advisory consultancy serving startups and SMEs with five core services: funding access, business planning, management information, hands-on consulting, and process optimization, delivered via direct consultation and its smorgasbord.tech platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Advisory Services: Professional consulting and advisory services for startups and SMEs covering funding access, business planning, and management information. Services are offered in flexible formats: DIY tools, guided support, or full-service delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Smorgasbord provides business advisory and consulting services to UK startups and SMEs across five core offerings: Access to Funding (grants, loans, equity, debt, asset finance, equity crowdfunding, R&D Tax Credits), Business Planning (market analysis, financial projections, growth strategies), Real-time Management Information (business intelligence and reporting), Hands-on Business Help and Advice (mentoring, coaching, consultancy), and Process Development Services (workflow optimization). Services are delivered by experienced business professionals on a flexible DIY, guided, or full-service basis through direct client engagement.

Product overview

Smorgasbord is a one-stop-shop business advice and consulting platform offering a portfolio of advisory services rather than a unified software product. The service portfolio comprises five interconnected offerings: Access to Funding (specialist advice on financing options including grants, loans, and equity crowdfunding for startups and SMEs), Business Planning (customized business plans with market analysis and financial projections), Real-time Management Information (data reporting and business intelligence tools), Hands-on Business Help and Advice (consulting, mentoring, and coaching services), and Process Development Services (workflow optimization). These services are designed to work together to help businesses get from point A to B faster, addressing issues, improving results, and kickstarting growth through low-cost tools backed by experienced business professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Access to Funding

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hatch Enterprise: UK startup and SME support organisation offering mentoring, advisory, and incubator-style services to under-represented founders. Comparable in providing hands-on business help and advice to early-stage UK businesses, though structured as a non-profit.
• Newable: UK SME advisory providing funding access, growth support, and business planning services to small businesses across the UK. Directly comparable to Smorgasbord in the funding advisory and SME growth consulting niche, with broader geographic reach.
• Be the Business: UK non-profit focused on boosting SME productivity through mentoring, peer networks, and management advice. Comparable in targeting UK SMEs with operational and strategic improvement services, though at larger scale and with institutional backing.
• Enterprise Nation: UK small business support community offering advice, funding connections, networking, and growth resources to SMEs and founders. Directly comparable in mission and audience to Smorgasbord, with similar focus on affordable access to expert guidance for early-stage and growing businesses.
• Startups.co.uk: UK platform providing business advice, business planning tools, funding guidance, and mentorship for startups and small businesses. Highly comparable to Smorgasbord in target customer (UK SMEs/startups) and service mix (funding advisory + planning), though delivered via a digital-first model rather than face-to-face consultancy.

Emerging players

• Bionic: UK comparison and switching service for SMEs covering utilities, insurance, and finance. Partially overlapping with Smorgasbord in helping small businesses optimise cost and access services, but through an automated/digital model rather than bespoke consulting.

Others

• British Business Bank: UK government-backed development bank providing SME funding programmes and finance advice. Not a direct competitor but a key ecosystem participant whose programmes (e.g., start-up loans, R&D tax credit awareness) underpin much of the demand Smorgasbord serves.

Broad incumbents

• PwC UK (SME Practice): Global professional services firm with a substantial UK SME and mid-market advisory practice covering funding, business planning, and process improvement. Comparable service offerings (consulting, deal advisory, R&D claims) but at vastly larger scale and with broader portfolio.
• NatWest Business: UK high-street bank with extensive SME relationship management, funding access, and business advisory services. Comparable in serving UK SMEs with credit, growth, and succession advisory, though as part of a much broader banking portfolio.

Regional players

• SCORE: US-based non-profit providing free mentoring, business advice, and workshops to small businesses. Conceptually comparable to Smorgasbord's hands-on advisory and mentoring offering, but operating in the US market rather than competing directly in the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smorgasborduk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smorgasbord