Škola manažerského rozvoje s.r.o.

What Škola manažerského rozvoje s.r.o. does

Škola manažerského rozvoje s.r.o. (SMR) is a privately-held Czech education and consulting center founded on 5 December 1995 in Ostrava-Poruba by Ing. Oldřich Šuleř and PhDr. Sylvie Navarová. The company specializes in accredited professional coach training and career counseling, currently operating with 11 employees from a single Ostrava headquarters. Its service portfolio is built around two flagship training programs — INTECO – Integrative Coach (a 204-hour annual program first delivered 1 December 2012 as the first integrative coaching training in the Czech Republic and the first coaching training in Moravia) and SOLUTION Coaching (a 121-hour, five-month program) — both accredited by MŠMT (Ministry of Education) and aligned with EMCC, AIK, and ICF professional standards. The methodology integrates four coaching styles: Performance/Managerial, Systemic, Erickson/NLP, and Mindful coaching.

The company also provides individual and team coaching, corporate psychological counseling, supervision and mentoring, career counseling with online testing (Holland Professional Orientation Test, Work Motivation, Personal Inventory), and an 80-hour career counseling/coaching training program. Delivery is hybrid: in-person at the Ostrava HQ plus online via ZOOM with Logitech GROUP videoconferencing, supported by an e-learning platform at integrativni-koucink.cz and a self-serve online testing platform at testovani.smrov.cz. Notable enterprise customers include Liberty Ostrava, UNEX, Brose CZ, České dráhy, Česká spořitelna, Siemens, ON Semiconductor, NXP, DHL, and the Czech Labour Office (Úřad práce ČR); the company has also won the National Career Counseling Award twice (2013 and 2015) and founded the AIK – Association of Integrative Coaches in 2014.

SMR operates a hybrid B2B/B2C revenue model: open-enrollment professional training cohorts priced at CZK 49,900-65,900 per participant, custom-priced corporate in-house training, individual coaching sessions at CZK 2,000-6,000 per 50-minute session depending on client type, supervision at CZK 2,000-6,000 per session, and career counseling at CZK 2,000 per 50-minute session. Pricing is VAT-exempt under MŠMT accreditation. Distribution is sales-led, combining direct outreach to enterprises (coordinated by Ing. Soňa Macíčková) with self-serve online enrollment for individual consumers. The company is currently led by PhDr. Sylvie Navarová as owner and managing director (jednatelka), with no evidence of external investment, venture capital, or public listing.

Name

Škola manažerského rozvoje s.r.o.

Legal name

Škola manažerského rozvoje s.r.o.

Website

https://smrov.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Škola manažerského rozvoje s.r.o. is a Czech education and consulting center founded in 1995 that delivers MŠMT-accredited professional coach training (INTECO, SOLUTION), career counseling, corporate coaching, and psychological services to managers, HR professionals, educators, and enterprises in the Czech Republic.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Coaching training programs
• Career counseling services
• Executive coaching services
• Professional development training
• Supervision and mentoring

Headquarters

HQ city

Ostrava - Poruba

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Programs (Open Enrollment): Annual coaching training programs (INTECO, SOLUTION) and career counseling programs sold to individuals. Pricing is publicly listed; courses are VAT-exempt due to MŠMT accreditation.
2. Corporate In-House Training: Customized training programs delivered on-site or online for corporate clients. Pricing is individually negotiated per engagement.
3. Individual Coaching and Psychological Services: Individual coaching sessions (50 minutes) for corporate clients at 6,000 CZK/session, self-employed clients at 3,000 CZK/session, and INTECO graduates at 2,000 CZK/session. Psychological counseling services at 6,000 CZK/session.
4. Career Counseling Services: Individual career counseling packages (Career Path, Personal Portfolio, Interview Preparation) priced at 2,000 CZK per 50-minute session, plus online testing bundled into some packages.
5. Supervision and Mentoring: Individual supervision at 3,000 CZK/session, discounted to 2,000 CZK/hour for INTECO/KPK/KVK graduates. Group/firm supervision at 6,000 CZK/session. Mentoring at 6,000 CZK/session.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Škola manažerského rozvoje s.r.o. is a Czech educational and consulting center, founded in 1995, that delivers accredited coaching training programs (notably the 204-hour INTECO Integrative Coach and the 121-hour SOLUTION Coaching program), open-enrollment short courses, individual and team coaching, corporate psychological counseling, supervision and mentoring, and career counseling supported by online career testing. Programs are accredited by MŠMT (Ministry of Education) and align with EMCC, AIK, and ICF professional and ethical standards. The company also delivers customized in-house training and coaching engagements for enterprise clients.

Product overview

Škola manažerského rozvoje s.r.o. is an educational and consulting center founded in 1995, offering a portfolio of coaching training programs and professional development services. The core products include INTECO – Integrativní kouč (204-hour annual integrative coaching certification), Kouč – Solution koučink (121-hour solution-focused coaching program), and specialized training programs in career counseling and mindful approaches in education. Supporting services include individual and team coaching, corporate psychological counseling, supervision and mentoring, and online career testing. All programs are accredited by MŠMT and/or MPSV and align with EMCC professional and ethical standards.

Differentiator

Problem solved

Functional benefit

Products and services

• INTECO – Integrative Coach Training Program A 204-hour annual coaching training program accredited by MŠMT and aligned with EMCC, AIK, and ICF standards. Integrates four coaching styles (Performance/Managerial, Systemic, Erickson/NLP, and Mindful) and includes supervised practice, mentoring circles, e-learning, and final examinations. Designed for professionals seeking certification as integrative coaches or to integrate coaching into management, HR, educational, or helping professions.
• SOLUTION Coaching Program (Kouč – Solution koučink) A 121-hour, 5-month solution-focused coaching training program accredited by MŠMT and aligned with EMCC, AIK, and ICF standards. Covers performance coaching, systemic coaching, Erickson-inspired coaching, and value-based coaching with supervised practice (15 hours) and mentoring circles. Targets professionals developing foundational coaching skills.
• Career Counseling and Online Career Testing Individual career counseling for people considering a new career path, school graduates, and students choosing future education. Includes bundled online career testing (Holland's Professional Orientation Test, Work Motivation – 9 Stimuli, Personal Inventory), interview preparation, CV writing, and motivation letter support. Targeted at individuals seeking career guidance.
• Mindful Approach and Mentoring in Education and Upbringing (Všímavý přístup a mentoring ve výchově a vzdělávání) An 80-hour training program (accredited MŠMT DVPP) that teaches educators, school counselors, and pedagogical professionals a mindful approach and mentoring skills for use in education and upbringing. Designed for teachers and pedagogical staff.
• Career Counseling and Coaching Training (80h) An 80-hour training program in career counseling and coaching, accredited by MŠMT DVPP for continued education of pedagogical and helping professionals. Designed for educators and helping professionals seeking to integrate career counseling and coaching into their work.
• Individual and Team Coaching (Koučink individuální i týmový) One-on-one and team coaching delivered to managers, entrepreneurs, self-employed professionals, athletes, and teams. Corporate engagements use the Phillips methodology for measurable ROI. Sessions are 50 minutes long, priced per session with separate corporate, self-employed, and INTECO-graduate rates.
• Corporate Psychological Counseling (Psychologické poradenství pro firmy) Corporate psychological services including individual psychological counseling, psychotherapy, burnout prevention courses, stress management training, and relaxation techniques. Targeted at employee mental health and well-being programs within companies.
• Supervision and Mentoring (Supervize / Mentoring) Supervision and mentoring for professional development, including individual supervision, group/case supervision, developmental supervision, and team supervision. Targeted at professional coaches, helping professionals, and teams needing external professional reflection and competence development.

Quantifiable outcome

• ROI of coaching reported at 5–7x the investment for organizations
• +3 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EMCC (European Mentoring and Coaching Council) Czechia & SlovakiacoreStrategic or Co-development PartnerŠkola manažerského rozvoje is a member of EMCC, following its professional and ethical standards for coaching, mentoring, and supervision. All coaching programs are aligned with EMCC standards. The company displays the EMCC logo on its website. Graduates receive guidance on EMCC certification and can access discounted EMCC membership during training.
• AIK – Association of Integrative Coaches (Asociace integrativních koučů)coreStrategic or Co-development PartnerFounded by PhDr. Sylvie Navarová in 2014 as a professional association for graduates of the INTECO program. The association's purpose is to unite coaches, supervisors, and RLZ experts from various backgrounds, protect their professional interests, and ensure their professional growth. Members include graduates and instructors of INTECO. Available at www.asociacekoucu.com.
• ICF (International Coach Federation)minorStrategic or Co-development PartnerINTECO program aligns with ICF ethical standards and professional guidelines. Some graduates pursue ICF certification. Jana Mynářová held ICF ACC certification 2014–2017.
• AIK (Association of Integrative Coaches — not EMCC-affiliated)coreStrategic or Co-development PartnerINTECO program aligns with AIK standards and ethics. The company uses AIK standards as a framework for its coaching training methodology.
• CEPSYS — Centrum psychologických služebminorOthersCEPSYS (cepsys.cz) is a related entity providing professional psychological services for individuals, families, and couples, training for helping professionals, and supervision. Linked via website footer and cross-promotion. Both entities share the same founder and are operationally related.
• Úřad práce ČR (Czech Labour Office)minorGTM or Marketing PartnerLong-standing client of career counseling and coaching training programs. The Úřad práce ČR has been a client since at least 2016, with the company providing training for counselors and career advisors working at labor office branches.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Marshall Goldsmith Group: Internationally recognized executive coaching firm known for stakeholder-centered coaching methodology. Comparable as a brand-leading incumbent in executive coaching and coaching certification programs, the same niche SMR's INTECO program targets.
• Center for Creative Leadership (CCL): Top-tier global provider of executive leadership development programs and coaching training. Comparable as a long-established incumbent offering accredited coaching and leadership programs that compete for the same corporate and individual learners.
• Development Dimensions International (DDI): Global leadership development firm offering leadership training, coaching, and certification programs. Comparable as a broad incumbent in the corporate training and leadership development space overlapping with SMR's enterprise offerings.
• Korn Ferry: Global organizational consulting firm with a substantial leadership/coaching practice serving multinational clients. Comparable as a broad incumbent offering executive coaching, leadership development, and training services to large enterprises that overlap with SMR's corporate client base.
• FranklinCovey: Global leadership development and coaching firm operating in 160+ countries with enterprise training programs (e.g., 7 Habits). Comparable as a large-scale incumbent in the same executive coaching/leadership training category that SMR serves locally.

Others

• International Coach Federation (ICF): Global coaching professional body that issues credentials (ACC, PCC, MCC) and accredits training programs. Comparable as the dominant international standards body whose credentials SMR's INTECO program aligns with, shaping demand for accredited coach training.
• EMCC Czechia & Slovakia: Regional chapter of the European Mentoring and Coaching Council. SMR is a member and aligns its programs with EMCC standards; comparable as an ecosystem body that shapes the standards SMR's training is built around, and that influences buyer perception in the Czech/Slovak market.

Direct peers

• CoachU: US-based long-running coach training school offering accredited programs (CPC, ICC). Comparable as a direct peer in professional coach certification, with similar business model of cohort-based, multi-month training programs.
• Academy of Executive Coaching (AoEC): UK-based accredited coaching training provider offering certificate and diploma programs aligned with EMCC and ICF standards. Directly comparable to SMR's INTECO/SOLUTION training as a specialist coaching school with similar accreditation and curriculum structure.

Regional players

• Newton Academy (Newton College): Private Czech higher-education institution offering business and management programs including executive education. Comparable as a regional player in Czech professional/management education that overlaps with SMR's corporate training audience in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skolamanazerskehorozvoje
• LinkedInlinkedin.com/company/skolamanazerskehorozvoje
• Instagraminstagram.com/skola_manazerskeho_rozvoje

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Škola manažerského rozvoje s.r.o.