SMURFIT KAPPA SWISSWELL AG
- Company typePublic
- Founded1934
- HeadquartersMöhlin, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SMURFIT KAPPA SWISSWELL AG does
SMURFIT KAPPA SWISSWELL AG is a Swiss operating subsidiary (founded 2007, headquartered in Möhlin, Switzerland, 9 employees) of Smurfit Westrock, the global paper-based packaging group formed in July 2024 from the merger of Smurfit Kappa Group and WestRock Company (NYSE: SW; secondary LSE listing). The parent group is the #1 producer in Europe for corrugated packaging, containerboard, and bag-in-box, and the only Pan-American producer of containerboard and corrugated packaging, operating 500+ production sites across 40 countries with approximately 97,000 employees.
Smurfit Westrock's business is built on a vertically integrated production system spanning owned forest plantations (68,000 hectares, primarily in Colombia), 35 paper mills producing ~8.4 million tonnes of paper and board annually, 242 packaging conversion plants producing ~12.3 billion square metres of corrugated packaging per year, 45 fibre sourcing operations, and recycling facilities reprocessing ~8 million tonnes of recovered paper annually. The core product portfolio includes corrugated packaging, bag-in-box solutions (films, closures, filling equipment), folding cartons, point-of-sale displays, containerboard, paper and board, packaging machinery, security print products (passports, biometric cards, fiscal stamps), and specialised eCommerce and retail packaging. Supporting services include Experience Centres (immersive customer facilities), the Design2Market Factory (accelerated packaging development), and Innovation Tools including a Store Visualizer.
The group monetises primarily through one-time sales of custom and standard paper-based packaging to enterprise customers, with quote-based pricing on bespoke solutions and unit pricing via a B2B e-commerce shop for standard SKUs. It goes to market through direct enterprise field sales teams, regional sales offices, local production facilities, and a global e-commerce storefront. End markets span industrial products, food and beverage, pharmaceuticals and healthcare, eCommerce, retail, electronics, frozen food, automotive, and consumer goods. The Swisswell AG entity itself appears to function as a Swiss-market operating node within the group's wider EMEA footprint.
SMURFIT KAPPA SWISSWELL AG firmographics
Firmographics- Name
- SMURFIT KAPPA SWISSWELL AG
- Legal name
- Smurfit Westrock Deutschland GmbH
- Website
- https://smurfitkappa.ch
- Company type
- Public
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SMURFIT KAPPA SWISSWELL AG industry classification
Industry- Product category
- Paper-based Packaging Manufacturing
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Paper and Paper Product Merchant Wholesalers (4241)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Folding Carton Board (FBB) Manufacturing (IMAMAFAH)
- akta.pro secondary industries
- Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE), Dry Foods & Staples Packaging (Cereals, Pasta, Rice) (IMALAHAJ)
Keywords
Where SMURFIT KAPPA SWISSWELL AG is headquartered
LocationHeadquarters
- HQ city
- Möhlin
- HQ country
- Switzerland
- HQ region
- Europe
Offices9 records
Markets served
SMURFIT KAPPA SWISSWELL AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Paper Manufacturing: Manufactures wide range of papers mainly used for packaging purposes. Total global paper and board capacity approximately 8.3 million tonnes per annum
- Packaging Products: Designs, manufactures and supplies paper-based packaging to package, promote and protect customers' products. Approximately 12.5 billion square metres of corrugated packaging manufactured
- Bag-in-Box Packaging: Complete bag-in-box packaging solutions including films, accessories, bags, closures, boxes and filling equipment for liquids and semi-liquids
- Recycling Services: Provides recycling solutions to ensure corrugated packaging and paper is recycled responsibly, efficiently and reliably. Reprocesses over 8 million tonnes of recovered paper globally
- Display and Point of Sale: Retail and display print solutions including point of purchase display units, octabins, dump bins, counter units, exhibition stands and outdoor displays
- Packaging Machinery: Provides packaging machinery solutions and equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B E-commerce Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SMURFIT KAPPA SWISSWELL AG product offering
Product offeringCore offering
SMURFIT KAPPA SWISSWELL AG is the Swiss operating entity of the Smurfit Westrock Group, designing, manufacturing, and supplying paper-based packaging products including corrugated packaging, bag-in-box solutions, displays, folding cartons, and containerboard. The company also provides recycling services and packaging machinery, serving industries such as eCommerce, retail, industrial, food and beverage, pharmaceuticals, and consumer goods through an integrated production system from forestry to packaging.
Product overview
Smurfit Westrock operates as a global packaging solutions company offering an integrated portfolio of paper-based packaging products and services. The core offering consists of corrugated packaging, Bag-in-Box solutions, displays, and folding carton packaging, supplemented by raw materials (containerboard and paper/board) from the company's own mills. The product portfolio is supported by recycling services, packaging machinery, and innovation/design services including Experience Centres and the Design2Market Factory. The company manufactures approximately 12.5 billion square metres of corrugated packaging annually and processes 8 million tonnes of recovered paper. Products serve diverse sectors including eCommerce, retail, industrial, food/beverage, pharmaceutical, and consumer goods. The integrated business model allows plants to source raw materials from the company's own paper mills and forestry operations (68,000 hectares globally), ensuring consistency and sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Smurfit Westrock Connaught Packaging: Corrugated packaging manufacturing facility in Merlin Park Industrial Estate, Galway, Ireland.
- Smurfit Westrock Cork
- Smurfit Westrock Display
- Smurfit Westrock Dublin
- Smurfit Westrock Security Concepts
- Smurfit Westrock EDCO
- Bag-in-Box
- Better Planet Packaging
Products and services
- Corrugated Packaging
Quantifiable outcome
- 12.3 billion square metres of corrugated packaging produced annually
- +3 more outcomes
Companies that use SMURFIT KAPPA SWISSWELL AG
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles4 records
SMURFIT KAPPA SWISSWELL AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SMURFIT KAPPA SWISSWELL AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FSC (Forest Stewardship Council)coreStrategic partnership for forest certification ensuring wood and paper products come from responsibly managed forests. Smurfit Westrock holds FSC certification across its operations and is committed to sustainable forestry practices.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
SMURFIT KAPPA SWISSWELL AG competitors and assessment
Company assessmentDirect peers
- Sonoco Products Company: Global diversified packaging manufacturer serving consumer, industrial, and healthcare end markets with paperboard, rigid plastic, and protective packaging. Comparable to Smurfit Westrock across folding carton, fiber-based, and industrial packaging categories.
- Stora Enso: Nordic-based integrated forest products company producing packaging materials, containerboard, and biomaterials. Comparable to Smurfit Westrock across European containerboard, packaging, and forestry operations.
- Mondi Group: European-based integrated paper and packaging group producing containerboard, corrugated packaging, kraft paper, and flexible packaging. Closely comparable to Smurfit Westrock's European corrugated and containerboard operations and a key competitor in EMEA markets.
- International Paper: World's largest pulp and paper company and a leading global producer of corrugated packaging and containerboard. Directly comparable to Smurfit Westrock in corrugated, containerboard, and folding carton categories across the Americas and EMEA, including the pending combination with DS Smith.
- Graphic Packaging Holding Company: Vertically integrated producer of paperboard and folding cartons, particularly for food and beverage customers. Directly comparable to Smurfit Westrock's folding carton and consumer packaging segment in the Americas and Europe.
- Cascades Inc. Canadian-based producer of containerboard, corrugated packaging, and tissue products with a strong North American footprint. Comparable to Smurfit Westrock's containerboard and corrugated packaging operations in the Americas.
- Packaging Corporation of America: US-focused integrated producer of containerboard and corrugated packaging, with an industry-leading margin profile. Comparable to Smurfit Westrock's North American corrugated operations and benchmark for cost-efficient converting.
Emerging players
- Sealed Air Corporation: Global protective and food packaging company producing bubble wrap, mailers, and food packaging films. Overlaps with Smurfit Westrock in protective eCommerce shipping and food packaging categories, but focuses on plastic-based formats.
- Pactiv Evergreen Inc. North American producer of foodservice and food packaging including paper cartons, cups, and foodservice containers. Comparable to Smurfit Westrock's foodservice and food-grade paper packaging products.
- DS Smith: European-focused corrugated packaging producer being acquired by International Paper, with strong sustainable-packaging positioning. Overlaps with Smurfit Westrock's European corrugated business and is in the process of being absorbed into a peer competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SMURFIT KAPPA SWISSWELL AG social profiles
Digital presenceSMURFIT KAPPA SWISSWELL AG compliance and trust
Trust signalCompliance24 records
SMURFIT KAPPA SWISSWELL AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMURFIT KAPPA SWISSWELL AG leadership team
Management profileNumber of profiles
Profiles18 records
SMURFIT KAPPA SWISSWELL AG subsidiaries and ownership
Company hierarchySubsidiaries16 records
SMURFIT KAPPA SWISSWELL AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMURFIT KAPPA SWISSWELL AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMURFIT KAPPA SWISSWELL AG
What does SMURFIT KAPPA SWISSWELL AG do?
SMURFIT KAPPA SWISSWELL AG is the Swiss operating entity of the Smurfit Westrock Group, designing, manufacturing, and supplying paper-based packaging products including corrugated packaging, bag-in-box solutions, displays, folding cartons, and containerboard. The company also provides recycling services and packaging machinery, serving industries such as eCommerce, retail, industrial, food and beverage, pharmaceuticals, and consumer goods through an integrated production system from forestry to packaging.
Is SMURFIT KAPPA SWISSWELL AG a public or private company?
SMURFIT KAPPA SWISSWELL AG is a public company. It is classified as corporate owned and is currently operating.
When was SMURFIT KAPPA SWISSWELL AG founded?
SMURFIT KAPPA SWISSWELL AG was founded in 1934. It employs 1 to 10 people.
Where is SMURFIT KAPPA SWISSWELL AG based?
SMURFIT KAPPA SWISSWELL AG is headquartered in Möhlin, Switzerland, in the Europe region.
How does SMURFIT KAPPA SWISSWELL AG make money?
Six revenue lines are on record. Paper Manufacturing is the primary driver. The others are packaging Products, bag-in-Box Packaging, recycling Services, display and Point of Sale and packaging Machinery.
Who are SMURFIT KAPPA SWISSWELL AG's main competitors?
Direct peers on record are Sonoco Products Company, Stora Enso, Mondi Group, International Paper, Graphic Packaging Holding Company, Cascades Inc. and Packaging Corporation of America. Emerging players are Sealed Air Corporation, Pactiv Evergreen Inc. and DS Smith.
Does SMURFIT KAPPA SWISSWELL AG have an API?
No public API is recorded for SMURFIT KAPPA SWISSWELL AG.
What industry is SMURFIT KAPPA SWISSWELL AG in?
SMURFIT KAPPA SWISSWELL AG's product category is Paper-based Packaging Manufacturing. Its primary akta.pro industry code is IMAMAFAH, Folding Carton Board (FBB) Manufacturing, with a secondary code of AFAIALAE, Foodservice Packaging & Takeout Containers Wholesale. Its NAICS code is 322211 and its SIC code is 5110.