SMURFIT KAPPA SWISSWELL AG

What SMURFIT KAPPA SWISSWELL AG does

SMURFIT KAPPA SWISSWELL AG is a Swiss operating subsidiary (founded 2007, headquartered in Möhlin, Switzerland, 9 employees) of Smurfit Westrock, the global paper-based packaging group formed in July 2024 from the merger of Smurfit Kappa Group and WestRock Company (NYSE: SW; secondary LSE listing). The parent group is the #1 producer in Europe for corrugated packaging, containerboard, and bag-in-box, and the only Pan-American producer of containerboard and corrugated packaging, operating 500+ production sites across 40 countries with approximately 97,000 employees.

Smurfit Westrock's business is built on a vertically integrated production system spanning owned forest plantations (68,000 hectares, primarily in Colombia), 35 paper mills producing ~8.4 million tonnes of paper and board annually, 242 packaging conversion plants producing ~12.3 billion square metres of corrugated packaging per year, 45 fibre sourcing operations, and recycling facilities reprocessing ~8 million tonnes of recovered paper annually. The core product portfolio includes corrugated packaging, bag-in-box solutions (films, closures, filling equipment), folding cartons, point-of-sale displays, containerboard, paper and board, packaging machinery, security print products (passports, biometric cards, fiscal stamps), and specialised eCommerce and retail packaging. Supporting services include Experience Centres (immersive customer facilities), the Design2Market Factory (accelerated packaging development), and Innovation Tools including a Store Visualizer.

The group monetises primarily through one-time sales of custom and standard paper-based packaging to enterprise customers, with quote-based pricing on bespoke solutions and unit pricing via a B2B e-commerce shop for standard SKUs. It goes to market through direct enterprise field sales teams, regional sales offices, local production facilities, and a global e-commerce storefront. End markets span industrial products, food and beverage, pharmaceuticals and healthcare, eCommerce, retail, electronics, frozen food, automotive, and consumer goods. The Swisswell AG entity itself appears to function as a Swiss-market operating node within the group's wider EMEA footprint.

Name

SMURFIT KAPPA SWISSWELL AG

Legal name

Smurfit Westrock Deutschland GmbH

Website

https://smurfitkappa.ch

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Paper-based Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Folding Carton Board (FBB) Manufacturing (IMAMAFAH)

akta.pro secondary industries

Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE), Dry Foods & Staples Packaging (Cereals, Pasta, Rice) (IMALAHAJ)

Keywords

• Paper-based packaging
• Corrugated packaging
• Bag-in-box solutions
• Containerboard products
• Recycling services

Headquarters

HQ city

Möhlin

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Paper Manufacturing: Manufactures wide range of papers mainly used for packaging purposes. Total global paper and board capacity approximately 8.3 million tonnes per annum
2. Packaging Products: Designs, manufactures and supplies paper-based packaging to package, promote and protect customers' products. Approximately 12.5 billion square metres of corrugated packaging manufactured
3. Bag-in-Box Packaging: Complete bag-in-box packaging solutions including films, accessories, bags, closures, boxes and filling equipment for liquids and semi-liquids
4. Recycling Services: Provides recycling solutions to ensure corrugated packaging and paper is recycled responsibly, efficiently and reliably. Reprocesses over 8 million tonnes of recovered paper globally
5. Display and Point of Sale: Retail and display print solutions including point of purchase display units, octabins, dump bins, counter units, exhibition stands and outdoor displays
6. Packaging Machinery: Provides packaging machinery solutions and equipment

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SMURFIT KAPPA SWISSWELL AG is the Swiss operating entity of the Smurfit Westrock Group, designing, manufacturing, and supplying paper-based packaging products including corrugated packaging, bag-in-box solutions, displays, folding cartons, and containerboard. The company also provides recycling services and packaging machinery, serving industries such as eCommerce, retail, industrial, food and beverage, pharmaceuticals, and consumer goods through an integrated production system from forestry to packaging.

Product overview

Smurfit Westrock operates as a global packaging solutions company offering an integrated portfolio of paper-based packaging products and services. The core offering consists of corrugated packaging, Bag-in-Box solutions, displays, and folding carton packaging, supplemented by raw materials (containerboard and paper/board) from the company's own mills. The product portfolio is supported by recycling services, packaging machinery, and innovation/design services including Experience Centres and the Design2Market Factory. The company manufactures approximately 12.5 billion square metres of corrugated packaging annually and processes 8 million tonnes of recovered paper. Products serve diverse sectors including eCommerce, retail, industrial, food/beverage, pharmaceutical, and consumer goods. The integrated business model allows plants to source raw materials from the company's own paper mills and forestry operations (68,000 hectares globally), ensuring consistency and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Smurfit Westrock Connaught Packaging: Corrugated packaging manufacturing facility in Merlin Park Industrial Estate, Galway, Ireland.
• Smurfit Westrock Cork
• Smurfit Westrock Display
• Smurfit Westrock Dublin
• Smurfit Westrock Security Concepts
• Smurfit Westrock EDCO
• Bag-in-Box
• Better Planet Packaging

Products and services

• Corrugated Packaging

Quantifiable outcome

• 12.3 billion square metres of corrugated packaging produced annually
• +3 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FSC (Forest Stewardship Council)coreOthersStrategic partnership for forest certification ensuring wood and paper products come from responsibly managed forests. Smurfit Westrock holds FSC certification across its operations and is committed to sustainable forestry practices.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sonoco Products Company: Global diversified packaging manufacturer serving consumer, industrial, and healthcare end markets with paperboard, rigid plastic, and protective packaging. Comparable to Smurfit Westrock across folding carton, fiber-based, and industrial packaging categories.
• Stora Enso: Nordic-based integrated forest products company producing packaging materials, containerboard, and biomaterials. Comparable to Smurfit Westrock across European containerboard, packaging, and forestry operations.
• Mondi Group: European-based integrated paper and packaging group producing containerboard, corrugated packaging, kraft paper, and flexible packaging. Closely comparable to Smurfit Westrock's European corrugated and containerboard operations and a key competitor in EMEA markets.
• International Paper: World's largest pulp and paper company and a leading global producer of corrugated packaging and containerboard. Directly comparable to Smurfit Westrock in corrugated, containerboard, and folding carton categories across the Americas and EMEA, including the pending combination with DS Smith.
• Graphic Packaging Holding Company: Vertically integrated producer of paperboard and folding cartons, particularly for food and beverage customers. Directly comparable to Smurfit Westrock's folding carton and consumer packaging segment in the Americas and Europe.
• Cascades Inc. Canadian-based producer of containerboard, corrugated packaging, and tissue products with a strong North American footprint. Comparable to Smurfit Westrock's containerboard and corrugated packaging operations in the Americas.
• Packaging Corporation of America: US-focused integrated producer of containerboard and corrugated packaging, with an industry-leading margin profile. Comparable to Smurfit Westrock's North American corrugated operations and benchmark for cost-efficient converting.

Emerging players

• Sealed Air Corporation: Global protective and food packaging company producing bubble wrap, mailers, and food packaging films. Overlaps with Smurfit Westrock in protective eCommerce shipping and food packaging categories, but focuses on plastic-based formats.
• Pactiv Evergreen Inc. North American producer of foodservice and food packaging including paper cartons, cups, and foodservice containers. Comparable to Smurfit Westrock's foodservice and food-grade paper packaging products.
• DS Smith: European-focused corrugated packaging producer being acquired by International Paper, with strong sustainable-packaging positioning. Overlaps with Smurfit Westrock's European corrugated business and is in the process of being absorbed into a peer competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@smurfitwestrockglobal
• Facebookbusiness.facebook.com/SmurfitKappaDACH
• LinkedInlinkedin.com/company/smurfit-kappa-swisswell-ag
• Instagraminstagram.com/smurfitkappa.de

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMURFIT KAPPA SWISSWELL AG