SnackPack AZ

What SnackPack AZ does

SnackPack AZ (legal entity: SnackPack MMC) is an Azerbaijani two-sided mobile marketplace headquartered in Baku that connects price-sensitive consumers with restaurants, cafes, hotels, and supermarkets seeking to monetize end-of-day or surplus food inventory. The consumer-facing product is a mobile application distributed via Google Play and Apple App Store through which users select a partner venue, choose a 'Surprise Box' (Sürpriz Qutu) or discounted menu item, redeem an in-app coupon, and complete the transaction directly with the venue. Discounts are applied via a digital coupon system on the consumer's device, requiring no additional hardware or QR scanning infrastructure at partner locations. The complementary partner-facing web portal enables businesses to register, manage store profiles, launch loyalty coupon campaigns (KUPON), and monitor reservations.

The underlying platform is a thin reservation-and-coupon layer over existing venue operations; SnackPack does not manufacture, store, or deliver food, and exposes no developer-facing APIs, SDKs, or enterprise integrations. The technology stack emphasizes onboarding speed (profile creation in minutes) and zero capital expenditure for partners, which has supported scaling to 50+ venues and 12,000+ users in Baku, plus a #1 ranking in the Azerbaijan App Store.

The business model is currently 0% commission to partners and monetizes via transaction facilitation, though no specific take rate, payment-fee schedule, or revenue figure is disclosed. The company is venture-backable by design in its current phase but to date has relied on a 15,800 AZN (~USD $9,300) grant from the KOBİA agency and mentorship from Startup Wise Guys; revenue is best described as under $1M and possibly still pre-revenue. Customer concentration is fragmented across many SMB partner venues, with no publicly disclosed enterprise anchors, and the company operates exclusively within Baku with no stated plans for cross-border geographic expansion.

Name

SnackPack AZ

Legal name

SnackPack MMC

Website

https://snackpack.az

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SnackPack AZ is a Baku-based mobile marketplace that connects consumers with local restaurants, cafes, hotels, and supermarkets to purchase surplus food at discounted prices via in-app surprise boxes and coupons, charging 0% commission to partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Transaction Facilitation: Facilitates transactions between consumers and partner venues. The platform is currently free for partners (0% commission). Revenue model appears to be transaction-based with payment processing fees or future commission implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SnackPack AZ operates a two-sided mobile-app marketplace that connects consumers with local restaurants, cafes, hotels, and supermarkets to purchase unsold surplus food at discounted prices via 'Surprise Boxes' and directly-discounted menu items. Partners join through a free web portal with no commission, and consumers browse, reserve, and pay via the iOS/Android apps, with coupon validation performed on the customer's device. The platform serves as a reservation and payment facilitator and does not manufacture, store, or deliver food.

Product overview

SnackPack AZ operates a two-sided marketplace platform connecting consumers with surplus food from local restaurants, cafes, supermarkets, and hotels. The consumer-facing mobile application (iOS and Android) enables users to discover nearby partner venues, reserve discounted surplus food through 'Surprise Boxes' and directly-discounted menu items, confirm pickup via in-app coupon codes, and earn loyalty bonuses. The partner-facing web portal allows businesses to register, manage profiles, create promotional coupons (KUPON), and receive direct customer payments at 0% commission. The platform functions exclusively as a reservation and payment facilitator — SnackPack does not manufacture, store, or deliver food.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduce food waste through discounted end-of-day food sales
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IDEA (İnkişaf və Davamlılıq Alyansı)coreStrategic or Co-development Partner · 1 January 2025Partnership with Azerbaijan's most influential environmental NGO. IDEA recognized the young team's efforts in combating food waste and decided to support them in their mission.
• Startup Wise GuyscoreStrategic or Co-development Partner · 1 January 2025Completed the prestigious Startup Wise Guys Accelerator program, one of Europe's most competitive acceleration programs, validating the company's business model and providing mentorship.
• Sabah HubminorStrategic or Co-development PartnerOrganization that organized the Baku ID event where SnackPack won the GreenTech of the Year award at the NEXUS Awards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olio: UK-based food-sharing marketplace that connects neighbors and businesses to redistribute surplus food. Shares SnackPack's core mission of food waste reduction and two-sided marketplace architecture, though Olio extends beyond prepared meals into groceries.
• Flashfood: North American marketplace enabling grocery retailers to sell surplus fresh food at deep discounts via a mobile app. Mirrors SnackPack's supermarket-channel approach where partners post near-expiration inventory for price-sensitive consumers.
• Karma: Swedish-origin surplus-meal marketplace that lets restaurants sell unsold food at a discount via a mobile app. Directly comparable to SnackPack in product (surprise bags of surplus food), target market (restaurants and consumers), and GTM (consumer app + partner onboarding).
• Too Good To Go: The dominant global surplus-meal marketplace operating across Europe and North America. SnackPack is essentially a Baku-specific, Azerbaijani-localized version of the same Surprise Bag model that Too Good To Go pioneered, with the same consumer-facing app and partner-facing dashboard.
• Phenix: French surplus-food marketplace connecting supermarkets, restaurants, and caterers with consumers via discounted surprise baskets. Operates the same 'surprise box' model that SnackPack brands as 'Sürpriz Qutu'.

Regional players

• FoodCloud: Ireland-based food redistribution platform with both a charity donation arm and a retail surplus discount app. Comparable model targeting food waste, but operates primarily in Ireland and the UK rather than Azerbaijan or the Caucasus.
• Yemeksepeti: Leading food delivery marketplace in Turkey and broader region. While focused on delivery rather than surplus-food, it shares SnackPack's regional restaurant/consumer marketplace DNA and could expand into surplus-meal offerings.

Others

• Winnow Solutions: UK-based B2B kitchen waste analytics platform helping commercial kitchens measure and reduce food waste. Adjacent to SnackPack in mission (food waste reduction) but serves the supplier side with hardware/software rather than a consumer marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/snackpack-corp
• Instagraminstagram.com/snackpack_az
• TikToktiktok.com/@snackpack_azerbaijan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnackPack AZ