Snake River Angler

What Snake River Angler does

Snake River Angler is a privately-held fly fishing guide service and retail fly shop headquartered in Jackson Hole, Wyoming, with five employees. The company operates as an authorized concessionaire of Grand Teton National Park and a permittee of Bridger-Teton National Forest and the Wyoming Bureau of Land Management, holding more permits and accessing more sections of the Snake River than any other outfitter in the region. Its service portfolio spans guided fly fishing trips on the Snake River, Green River, New Fork River, Yellowstone National Park waters, and several Idaho rivers, priced between $725 and $1,395 per trip.

The company generates revenue across five streams: guided fishing trips (professional services), retail fly shop sales of premium gear brands, equipment rentals, reel spooling services, and scenic float trips operated through a related brand, Jackson Hole Float Trips. Ancillary offerings include fly fishing lessons, fly tying courses, and an e-commerce storefront at store.snakeriverangler.com. Bookings are handled by phone, in-person at the town fly shop, and online.

The go-to-market motion is sales-led and relationship-driven, relying on the company's reputation, permit exclusivity, and content marketing through 70+ archived fishing reports written by senior guide Boots Allen. The customer base is horizontally segmented: individual fly fishing enthusiasts and tourists visiting Jackson Hole and Grand Teton National Park. Distribution is domestic and concentrated in the greater Yellowstone ecosystem, with no enterprise customers, no external institutional funding, and no subsidiaries.

Name

Snake River Angler

Legal name

Snake River Angler

Website

https://snakeriverangler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Snake River Angler is a Jackson Hole, Wyoming fly shop and guide service offering permitted guided fly fishing trips on the Snake River, Yellowstone, Green, and New Fork rivers, plus retail gear, equipment rentals, lessons, and scenic float trips.

Ownership category

akta.pro rank

Product category

Outdoor Recreation & Fishing Guide Services

NAICS

Fishing, Hunting and Trapping (114), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industries

Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI), Fly Fishing Specialty Retail (CRAMALAD), Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Guided fly fishing
• Fly shop retail
• Outdoor recreation services
• Equipment rental services
• Scenic float trips

Headquarters

HQ city

Jackson Hole

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Guided Fishing Trips: Professional guided fly fishing trips on Snake River, Green River, New Fork River, Yellowstone National Park waters, and other regional rivers. Pricing varies by trip type: full day Snake River trips at $850, half-day at $725, Yellowstone trips from $850-$1395, and Green River full day at $850.
2. Retail Fly Shop Sales: Full-service fly shop selling fly fishing gear, equipment, and accessories. They carry brands like Sage, Simms, Scientific Anglers, Patagonia, Rio Products, Fishpond, Ross Reels, and Winston Rods.
3. Equipment Rentals: Rental equipment including wading gear and fishing setups. Stocking foot waders (Men's 8-13 or Women's) at $50/day, fly fishing setup at $50/day, and spin fishing setup at $40/day.
4. Reel Spooling Services: Professional reel spooling services for trout reels ($10), big game reels ($20), and spin reels ($5-15 depending on size). Complimentary spooling with purchase of reel and/or line.
5. Scenic Float Trips: Scenic float trips through Grand Teton National Park and surrounding areas operated through their Jackson Hole Float Trips brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Snake River Angler is a full-service fly shop and guide service based in Jackson Hole, Wyoming, offering professionally guided fly fishing trips on the Snake River, Green River, New Fork River, and Yellowstone National Park waters. The business also operates a physical and online retail fly shop selling gear from brands such as Sage, Simms, Scientific Anglers, Patagonia, Rio Products, Fishpond, Ross Reels, and Winston Rods, plus equipment rentals, reel spooling services, fly fishing lessons, fly tying courses, and scenic float trips through Grand Teton National Park under a related brand (Jackson Hole Float Trips).

Product overview

Snake River Angler is a full-service fly shop and guide service offering guided fly fishing trips, scenic float trips, and fishing education. The core offering consists of guided fishing trips on the Snake River (as a permitted outfitter in Grand Teton National Park and Bridger Teton National Forest), Green River, New Fork River, and Yellowstone National Park waters. Supporting services include an online retail store selling fly fishing gear, equipment rental (waders, rods, reels), reel spooling services, fly fishing lessons, fly tying courses, and regular fishing reports. Scenic float trips are offered through a related brand (Jackson Hole Float Trips). The company operates as a service-based business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Snake River Guided Fly Fishing Trips

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grand Teton National ParkcoreOthersSnake River Angler is an authorized concessionaire of Grand Teton National Park to operate professional guided fishing trips and scenic float trips on the Snake River within the park boundaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Triangle X Ranch: Historic dude ranch inside Grand Teton National Park offering scenic float trips and guided fishing on the Snake River. Comparable Snake River scenic float + guided fishing product and overlapping NPS concessionaire footprint, serving an adjacent experiential customer segment.
• North Fork Anglers: Colorado-based full-service fly shop and guide service offering guided float and wade trips on the North Fork of the South Platte and other Rocky Mountain tailwaters. Comparable guide + retail hybrid business model in a different but adjacent Rocky Mountain destination market.
• Jacklin's Fly Shop: Long-established fly shop and guide service in Island Park, ID, offering guided trips on the Henry's Fork and other regional waters. Comparable fly shop + guide hybrid model in an adjacent regional market rather than direct Jackson Hole territory.

Direct peers

• TroutHunter: Fly shop and lodge in Island Park, ID, offering guided trips on the Henry's Fork and surrounding waters. Comparable hybrid retail + guided-trip model with strong premium-brand retail partnerships and a similar affluent destination-angler customer.
• The Lodge at Palisades Creek: Idaho-based lodge and outfitter with a guide service on the South Fork of the Snake River — the same waters referenced in Snake River Angler's licensing through The Lodge at Palisades Creek. Direct competitor for Snake River Angler's South Fork Snake River and Henry's Fork trips.
• Grand Teton Fly Fishing: Direct competitor operating guided fly fishing trips in Jackson Hole and on the Snake River, including trips inside Grand Teton National Park. Closest geographic and product overlap with Snake River Angler, competing for the same angler customer and the same permit-restricted waters.
• Yellowstone Park Service Stations (Park's Fly Shop): Gardiner, MT-based fly shop running guided trips inside Yellowstone National Park on the same rivers Snake River Angler accesses (Slough Creek, Lamar, Yellowstone, Madison). Directly comparable Yellowstone-guided product with overlapping NPS permit dependency.
• Blue Ribbon Flies: Iconic fly shop and guide service in West Yellowstone, MT, offering guided trips on the Madison, Gallatin, Henry's Fork, and Yellowstone Park waters. Directly comparable full-service fly shop + guide business model serving the Greater Yellowstone fly fishing market.
• Henry's Fork Anglers: Fly shop and guide service based in Island Park, ID, specializing in guided trips on the Henry's Fork and surrounding waters. Overlapping product offering, customer base, and Greater Yellowstone destination-angler positioning.

Broad incumbents

• Orvis: Largest specialty fly fishing retailer in the U.S. and a broad incumbent offering guided trip referrals, retail gear, schools, and lodges. Not a direct competitor on Snake River trips, but a broad incumbent setting retail and brand expectations for the same affluent fly fishing customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snake-river-angler

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snake River Angler