What Soho House Berlin does

Soho House Berlin is a private members' club located at Torstrasse 1 in Berlin's Mitte cultural district, operating since 2010 as the first European outpost of the global Soho House chain. The venue occupies a Grade II-listed property built in 1928 with 1970s-inspired interiors and houses a site-specific Damien Hirst artwork in the lobby. The offering includes 88 bedrooms, a rooftop pool, a gym with studio and personal trainers, a Cowshed spa with hammam, a screening room, and Cecconi's Northern Italian restaurant. Members can bring up to three guests and access daily member events.

The business operates a direct-to-consumer membership model with tiered monthly subscriptions at €204.17 for standard members and €116.67 for Under 27 members. Beyond recurring membership fees, revenue is generated through bedroom bookings, food and beverage (Cecconi's and the House menu), Cowshed spa treatments, event space rentals, and on-site Soho Home retail. The Soho Friends program extends spa and select amenity access to non-members, who can book via cowshed.com. The proprietary Soho House App supports member bookings, treatment reservations, and facility access; non-member spa bookings flow through cowshed.com.

The customer base is concentrated on creative industry professionals (art, fashion, media, music, film, design) seeking exclusive social and professional networking in a design-forward setting. Marketing relies primarily on the parent group's brand recognition, the Soho House website, Instagram, the mobile app, and email newsletter. The Berlin property is part of the global Soho House network, giving members reciprocal access to houses in other cities and creating cross-property ecosystem utility.

Name

Soho House Berlin

Legal name

Soho House Berlin

Website

https://sohohouseberlin.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Soho House Berlin is a private members' club in Berlin's Mitte district, operating since 2010 as the first European outpost of the Soho House chain. It serves creative professionals with membership access to 88 bedrooms, dining, spa, gym, and event spaces.

Ownership category

akta.pro rank

Product category

Private Members' Club & Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Private members club
• Boutique hotel accommodation
• Members-only hospitality
• Social club facilities
• Wellness spa services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Monthly recurring membership fees providing access to the club facilities including gym, pool, spa, screening room, restaurants, and event spaces. Tiered pricing based on age with standard and Under 27 rates.
2. Bedroom Accommodations: 88 bedrooms available for member booking, providing overnight accommodation revenue.
3. Food and Beverage: On-site dining at Cecconi's Northern Italian restaurant (handmade pasta, wood-fired pizzas) and House menu for members. Includes bar service.
4. Spa and Wellness Services: Cowshed spa treatments including manicure services, private treatment rooms, relaxation pods, and traditional hammam. Members and Soho Friends book via app; non-members book at cowshed.com.
5. Event Space Rental: Private event spaces available for member functions and potentially external bookings.
6. Soho Home Retail: Soho Home Studio located inside Soho House Berlin offers the Soho Home furniture and decor collection for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soho House Berlin is a private members' club and boutique hotel located in a Grade II-listed 1928 building in Berlin-Mitte, offering paying members access to overnight accommodation (88 bedrooms), food and beverage venues including Cecconi's restaurant, a Cowshed spa with hammam, a gym, a rooftop pool, a screening room, and curated interior art such as a Damien Hirst piece. The product combines membership-based club access with paid hotel, dining, and wellness services for individual members and their guests.

Product overview

Soho House Berlin is an exclusive members' club operating as a single-property hospitality venue, offering membership access alongside on-site accommodation (88 bedrooms), dining (Cecconi's Italian restaurant and House menu), wellness (Cowshed spa, hammam, gym with personal trainers), entertainment (screening room, rooftop pool), and retail (Soho Home Studio). The portfolio includes the core membership program, bedroom bookings, and branded sub-services including Cowshed spa products, Soho Health Club, and Soho Home furniture collection—all accessible through the Soho House app.

Differentiator

Problem solved

Functional benefit

Brands

• Cecconi's Berlin: Northern Italian restaurant offering handmade pasta and wood-fired pizzas located within Soho House Berlin
• Cowshed Spa
• Soho Home Studio

Products and services

• Soho House Membership
• Hotel Bedroom Accommodation
• Cecconi's Restaurant
• Cowshed Spa, Hammam, and Gym

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Cecconi'scoreStrategic or Co-development PartnerCecconi's Northern Italian restaurant operates within Soho House Berlin, offering handmade pasta and wood-fired pizzas. The restaurant serves both members and potentially external diners, creating an elevated dining experience within the club.
• CowshedcoreStrategic or Co-development PartnerCowshed spa brand operates within Soho House Berlin featuring manicure station, private treatment rooms, relaxation pods, and traditional hammam. Members and Soho Friends book via Soho House app while non-members can book at cowshed.com.
• Soho HomeminorStrategic or Co-development PartnerSoho Home Studio is located inside Soho House Berlin, offering a curated selection of the Soho Home furniture and decor collection along with dedicated interior design team for expert advice.
• Soho FriendsminorChannel Partner/ Reseller/ DistributorSoho Friends membership program allows non-house members to access certain Soho House facilities including Cowshed spa treatments, extending reach to a broader customer base.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soho House (Parent Brand): The global parent brand operating Soho House Berlin as one of its members' club properties. Same membership model, same app technology, same partner brands (Cowshed, Cecconi's, Soho Home), and reciprocal network access — making it the most direct comparator and the entity whose strategy directly determines Berlin's positioning.
• Soho House Amsterdam: Closest European sister property sharing the same brand, member network, app, and creative-professional positioning. Comparable urban Continental European members' club serving the same target persona of media, fashion, and design professionals.
• Shoreditch House (London): Soho House property in East London's creative Shoreditch district. Comparable urban creative-hub positioning, shared member base through reciprocal access, and identical brand experience — a key reference point for Berlin's local positioning.
• The Arts Club London: Historic private members' club in Mayfair, London, serving creative professionals with dining, bedrooms, and event spaces. Directly comparable subscription-based members' club model targeting similar art, fashion, and media clientele with tiered membership fees.
• Home House (London): Private members' club and hotel in central London combining dining, bedrooms, event spaces, and wellness. Comparable boutique members' club operating from heritage townhouse properties with similar subscription + ancillary revenue structure.
• NeueHouse: Members' club and creative workspace operator serving media, design, and creative professionals with subscription access to studios, event programming, and hospitality. Overlaps with Soho House on the creative-professional membership thesis, though weighted more toward workspace.
• Casa Cipriani: Members' club and hotel brand with locations in New York, Milan, and other global cities. Comparable subscription-based private club combining restaurant, hotel, spa, and event revenue under a heritage-style brand aimed at affluent creative and social professionals.
• Soho Beach House Miami: Soho House property in Miami's South Beach. Sister property sharing identical brand, app, partner ecosystem, and member-reciprocal model — providing a useful reference for bedroom, F&B, and spa utilization economics under the Soho House system.
• Soho Works: Soho House's workspace subscription brand with locations in major cities. Same parent brand and overlapping creative-professional member base; functions as an adjacent product line that could either feed into or substitute for full house membership.

Broad incumbents

• Aman Hotels: Global ultra-luxury hotel and residences brand with strong membership and member-program elements. Comparable boutique luxury positioning, heritage properties, and design-led aesthetic — but operates at higher price points and broader geographic scale as a broader incumbent in luxury hospitality.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sohohouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho House Berlin