SNEAKY PETE'S LIMITED
Sneaky Pete's is a 100-capacity grassroots music venue on Edinburgh's Cowgate, hosting nightly live gigs and club nights across indie, electronic, and dance genres, with bar service, multi-platform ticketing, and venue hire for emerging and touring artists.
- Company typePrivate
- Founded-
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SNEAKY PETE'S LIMITED does
Sneaky Pete's Limited is a privately held grassroots music venue operating a single 100-capacity site at 73 Cowgate, Edinburgh. The venue runs nightly live gigs (7pm-10pm) and club nights (11pm-3am, extending to 5am during August and Christmas), programming across indie, alternative, rock, electronic, folk, and experimental genres. Its core audience comprises live music enthusiasts, the LGBTQ+ community (through Scotland's longest-running queer dance party, "Hot Mess"), festival-goers during Edinburgh Festival Fringe, and emerging musicians seeking performance platforms. The venue also hosts free ticketed events, venue hire for promoters, and the annual Edinburgh Psych Fest.
The company's product surface is built on a standard venue technology stack: a WordPress-based website for event listings, multi-platform ticketing distribution across nine partners (See Tickets, Resident Advisor, DICE, Ticketweb, TicketTailor, Skiddle, Off Axis, Universe, Fatsoma, plus Bandcamp), SumUp for point-of-sale, Beambox for WiFi and newsletter communications, Planet Fans for membership management, and Google Analytics and Meta Pixel for digital marketing measurement. Ticketing, bar sales, and venue hire are the three revenue streams. No proprietary AI, ML, or platform technology has been disclosed; the venue is an operations-led hospitality business rather than a technology company.
Commercially, Sneaky Pete's generates revenue through transaction-fee ticket sales (typical gig tickets ~£10 plus fees; premium events like Edinburgh Psych Fest 2026 at £54.50 standard and £43.50 for U24s/NHS), bar sales during events, and venue hire for outside promoters. The business is independently owned with no disclosed parent company, no funding rounds, and no institutional investment. The venue is an active member of the Music Venue Alliance and partners with Wide Days, Edinburgh Festival Fringe Society, and Granton Youth Mixtape Club for community programming and festival showcases.
SNEAKY PETE'S LIMITED firmographics
Firmographics- Name
- SNEAKY PETE'S LIMITED
- Legal name
- Sneaky Pete's
- Website
- https://sneakypetes.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sneaky Pete's is a 100-capacity grassroots music venue on Edinburgh's Cowgate, hosting nightly live gigs and club nights across indie, electronic, and dance genres, with bar service, multi-platform ticketing, and venue hire for emerging and touring artists.
- Ownership category
- akta.pro rank
SNEAKY PETE'S LIMITED industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Bars & Venues (CRANACAH)
- akta.pro secondary industries
- After-Hours Clubs (MPAGAIAK), Nightclubs & Dance Clubs (THAFAEAC)
Keywords
Where SNEAKY PETE'S LIMITED is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SNEAKY PETE'S LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from advance and door ticket sales for gigs and club nights. Various ticketing partners including See Tickets, Resident Advisor, DICE, Ticket Tailor, Skiddle, Fatsoma, and Universe handle sales.
- Bar Sales: Alcoholic beverages and refreshments sold during events. Bar operates during gigs and club nights.
- Venue Hire: Venue available for hire for live gigs. Bands and promoters can hire the space for performances. Club nights run by invitation only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard adult ticket for Edinburgh Psych Fest 2026 |
| Unit Pricing | Pay-as-you-go | Reduced ticket for Under 24s and NHS workers |
| Unit Pricing | Pay-as-you-go | Standard gig ticket |
| Other | Pay-as-you-go | Free entry with ticket (for promotional purposes) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SNEAKY PETE'S LIMITED product offering
Product offeringCore offering
Sneaky Pete's is a 100-capacity grassroots music venue on Edinburgh's Cowgate that operates nightly, programming live gigs (7pm-10pm) and club nights (11pm-3am/5am) across indie, rock, folk, electronic, and experimental genres. It sells tickets through multiple third-party platforms, runs an in-house bar, and rents the venue space to promoters and bands. The venue also runs recurring event series such as Hot Mess (queer dance party) and Free Time (day party DJ series) and hosts the annual Edinburgh Psych Fest.
Product overview
Sneaky Pete's is a 100-capacity grassroots music venue on Edinburgh's Cowgate, operating as a single unified venue offering nightly live gig events and club nights. The venue hosts touring and local artists across diverse genres, runs recurring club night series including Hot Mess (Scotland's longest-running queer dance party) and Free Time (day party DJ series), and participates in city-wide festivals like Edinburgh Psych Fest. Additional services include venue hire for promoters and merchandise sales. The venue is part of the Music Venues Alliance and emphasizes accessibility and inclusion for music fans of all backgrounds.
Differentiator
Problem solved
Functional benefit
Products and services
- Gig/Concert Events Ticketed live music performances featuring touring and local artists across indie, rock, folk, electronic, and experimental genres, running nightly at the 100-capacity Edinburgh Cowgate venue.
- Club Nights Nightly ticketed club events featuring DJ sets and dance music across techno, house, disco, and other electronic genres, plus bar service.
- Venue Hire Rental of the 100-capacity Cowgate venue space to bands and promoters for live gig performances; club nights are run by invitation only.
- Free Time In-house day party event series featuring early evening DJ sets focused on electronic music, running 6-10pm at the venue.
- Hot Mess Scotland's longest-running queer dance party, featuring eclectic disco, house, and psychedelic techno at the venue.
- Edinburgh Psych Fest Annual psychedelic music festival staged across multiple Edinburgh venues, headlined by acts such as Stereolab and Ty Segall.
- Merchandise Band and venue-branded merchandise available for purchase through a linked online merchandise store.
Companies that use SNEAKY PETE'S LIMITED
Customer profileSegments4 records
Ideal customer profiles3 records
SNEAKY PETE'S LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
SNEAKY PETE'S LIMITED partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Wide Days / Edinburgh Festival Fringe SocietycorePartnership with Scotland's Music Convention Wide Days and Edinburgh Festival Fringe Society for the Made In Scotland showcase programme. Event spans multiple Edinburgh venues including Sneaky Pete's, Bannerman's, and La Belle Angele, showcasing emerging Scottish talent during the Edinburgh Festival Fringe.
- Music Venue AlliancecoreActive member of Music Venue Alliance, working collectively to safeguard the future of grassroots music venues in Edinburgh and across the UK. Supports the work of Music Venue Trust (musicvenuetrust.com).
- See Tickets, Resident Advisor, DICE (Ticketing Partners)corePrimary ticketing platforms for event ticket sales and guest list management. Also includes Ticket Tailor, Skiddle, Fatsoma, Universe, Off Axis, and Bandcamp.
- Granton Youth Mixtape ClubminorYouth music project providing free entry music events for 11-18 year olds. Proceeds from events go to young artists and back into the Mixtape project. Venue hosts events supporting youth music development in Edinburgh.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SNEAKY PETE'S LIMITED competitors and assessment
Company assessmentDirect peers
- La Belle Angèle: Edinburgh live music and club venue that co-hosts Made In Scotland showcases alongside Sneaky Pete's. Comparable intimate capacity and live/club programming mix serving the same Edinburgh grassroots audience.
- Bush Hall: London intimate live music venue with a comparable standing-room live gig and late-night event programming model, also part of the UK grassroots venue network.
- The Leadmill: Sheffield grassroots music venue and arts space running live gigs and club nights across multiple small rooms. Music Venue Alliance member with comparable intimate-scale programming.
- Band on the Wall: Manchester grassroots live music venue hosting touring and local artists in an intimate setting with regular club nights. Closely comparable capacity, programming ethos, and Music Venue Alliance participation.
- Cabaret Voltaire: Long-running intimate live music and club venue in Edinburgh's Old Town with a comparable capacity and genre mix (indie, electronic, club nights). Operates in the same city and competes for the same grassroots artist and audience pool as Sneaky Pete's.
- YES Manchester: Manchester intimate live music and club venue operating stacked nightly programming (gigs plus late-night club events). Comparable size, format, and event-driven revenue model to Sneaky Pete's.
- Brudenell Social Club: Iconic Leeds-based grassroots music venue operating multiple intimate rooms with live gigs and club nights, Music Venue Alliance member. Closely comparable in capacity, programming breadth, and grassroots venue ethos.
- The Trades Club: Hebden Bridge grassroots music venue and Music Venue Alliance member operating an intimate live music and club night calendar. Comparable grassroots scale and community-anchored programming model.
- The Mash House: Edinburgh multi-room live music and club venue in the Cowgate/ Potterrow area operating nightly gigs and club events. Comparable scale, programming model, and city footprint to Sneaky Pete's.
- Bannerman's Bar: Grassroots live music venue on Edinburgh's Cowgate that co-hosts festival showcase programming (Made In Scotland) with Sneaky Pete's. Same street, similar intimate scale, and overlapping live music/community audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SNEAKY PETE'S LIMITED social profiles
Digital presenceSNEAKY PETE'S LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SNEAKY PETE'S LIMITED leadership team
Management profileNumber of profiles
SNEAKY PETE'S LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SNEAKY PETE'S LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SNEAKY PETE'S LIMITED
What does SNEAKY PETE'S LIMITED do?
Sneaky Pete's is a 100-capacity grassroots music venue on Edinburgh's Cowgate that operates nightly, programming live gigs (7pm-10pm) and club nights (11pm-3am/5am) across indie, rock, folk, electronic, and experimental genres. It sells tickets through multiple third-party platforms, runs an in-house bar, and rents the venue space to promoters and bands. The venue also runs recurring event series such as Hot Mess (queer dance party) and Free Time (day party DJ series) and hosts the annual Edinburgh Psych Fest.
Is SNEAKY PETE'S LIMITED a public or private company?
SNEAKY PETE'S LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SNEAKY PETE'S LIMITED founded?
SNEAKY PETE'S LIMITED was founded in -1. It employs 1 to 10 people.
Where is SNEAKY PETE'S LIMITED based?
SNEAKY PETE'S LIMITED is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does SNEAKY PETE'S LIMITED make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are bar Sales and venue Hire.
Who are SNEAKY PETE'S LIMITED's main competitors?
Direct peers on record are La Belle Angèle, Bush Hall, The Leadmill, Band on the Wall, Cabaret Voltaire, YES Manchester, Brudenell Social Club, The Trades Club, The Mash House and Bannerman's Bar.
Does SNEAKY PETE'S LIMITED have an API?
No public API is recorded for SNEAKY PETE'S LIMITED.
What industry is SNEAKY PETE'S LIMITED in?
SNEAKY PETE'S LIMITED's product category is Live Music Venue. Its primary akta.pro industry code is CRANACAH, Live Music Bars & Venues, with a secondary code of MPAGAIAK, After-Hours Clubs. Its NAICS code is 72241 and its SIC code is 5810.