SoCal Parrot

What SoCal Parrot does

SoCal Parrot is a 501(c)(3) non-profit wildlife rehabilitation organization operating under the umbrella of R.E.P for Wildlife, INC. (EIN: 46-0615979), headquartered in Jamul, California. Founded in 2005 by Brooke Durham and Josh Bridwell, the organization is the only entity in Southern California exclusively dedicated to the rescue, rehabilitation, and release of naturalized wild parrots — non-native parrot populations descended from released or escaped birds that have lived in the region since the late 1950s/early 1960s. The organization holds the first new wildlife rehabilitation permit issued in the San Diego area in 25 years (granted 2017) and serves a service area spanning Imperial Beach, San Diego, Orange, Los Angeles, and Ventura counties.

The core service is a multi-stage rescue, rehabilitation, and release program covering 13 naturalized parrot species, including IUCN-endangered Red-crowned Amazons and Lilac-crowned Amazons. Pre-release protocols include microchipping and infectious psittacine disease testing. The organization also runs a public education program with species identification guides, a volunteer program (three roles: Parrot Care, Rescue & Transport, Events & Outreach), and a partnership network with regional wildlife rescues and avian veterinarians to triage cases across Southern California.

The business model is donation-dependent. Revenue streams include individual donations via PayPal and Venmo, recurring support via Patreon, sponsorships through Global Giving, in-kind gifts via Amazon Wishlist, and merchandise sales (branded apparel with custom artwork) through Bonfire. With 8 paid staff and reliance on a long tail of individual donors and volunteers, there are no disclosed institutional grants, B2B contracts, or commercial pricing. Go-to-market is community-led: social media (YouTube, Facebook, Instagram, Twitter), educational outreach events, and word-of-mouth drive both volunteer recruitment and donations.

Name

SoCal Parrot

Legal name

SoCal Parrot

Website

https://socalparrot.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

SoCal Parrot is a 501(c)(3) non-profit in Jamul, California that rescues, rehabilitates, and releases naturalized wild parrots across Southern California. Founded in 2005, it is the region's only organization exclusively dedicated to this species niche.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Wildlife rehabilitation services
• Wild parrot rescue
• Avian veterinary care
• Wildlife conservation education
• Nonprofit fundraising

Headquarters

HQ city

Jamul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: SoCal Parrot relies heavily on donations from individuals to fund operations. Donations can be made via PayPal, Venmo, and direct payment links on their website.
2. Merchandise Sales: The organization sells branded merchandise including t-shirts and tanks through Bonfire, with custom artwork by Samm Wehman Epstein. Items range from $1 to $1,000 or more.
3. Sponsorship Programs: The organization offers ongoing and sponsorship donation options through Global Giving.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SoCal Parrot is a 501(c)(3) non-profit wildlife rescue organization that rescues, rehabilitates, and releases wild naturalized parrots throughout Southern California. The organization provides emergency field rescue, professional avian veterinary care, microchipping and disease testing for pre-release protocols, and reunites healthy juveniles with wild flocks. Funding is sustained through individual donations, sponsorships via Global Giving, merchandise sales, and volunteer support.

Product overview

SoCal Parrot is a 501(c)(3) non-profit wildlife rescue organization offering a unified set of services dedicated to the rescue, rehabilitation, and release of wild, naturalized parrots in Southern California. The core service portfolio centers on the Wild Parrot Rescue and Rehabilitation Program, supplemented by an Education and Conservation Service that provides FAQ resources and species identification guides, a Volunteer Program enabling community participation in rescue operations and parrot care, and Donation and Sponsorship Services for financial support. The organization also offers merchandise through its SoCal Parrot Wearables line as an additional fundraising mechanism. These services work together to fulfill the organization's mission of bridging the gap of care and consideration for Southern California's wild parrot populations while serving as a resource for conservation and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Parrot Rescue and Rehabilitation Program Comprehensive rescue, rehabilitation, and release service for injured, sick, or orphaned wild naturalized parrots throughout Southern California, spanning initial field rescue, professional avian veterinary care, microchipping and infectious disease testing, and eventual release back into the urban wild.
• Education and Conservation Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• R.E.P for Wildlife, INCcoreOthersSoCal Parrot is a 501(c)(3) registered non-profit operating under the umbrella of R.E.P for Wildlife, INC (EIN: 46-0615979). R.E.P for Wildlife provides the organizational structure and non-profit status under which SoCal Parrot operates.
• Regional Wildlife RescuescoreStrategic or Co-development PartnerSoCal Parrot partners with other rescues throughout Southern California to ensure critical cases can be triaged or seen by an avian vet while they await transport to the San Diego facility. This network enables comprehensive care across the region.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Cascades Raptor Center: Pacific Northwest wildlife rehabilitation and education center based in Eugene, Oregon. Comparable in nonprofit rehabilitation model and educational programming but operates in a different geographic region with different species focus.
• Tucson Wildlife Center: Arizona-based wildlife rehabilitation center serving the Tucson region. Comparable in nonprofit rescue/rehab/release mission, volunteer model, and reliance on community donations, but operates in a different southwestern geography.
• Teton Raptor Center: Wyoming-based raptor and wildlife rehabilitation center. Comparable in nonprofit wildlife rehabilitation, education programming, and small-staff volunteer-driven operations, but serves a different Rocky Mountain geography.

Direct peers

• Project Wildlife: San Diego-based wildlife rescue organization where founder Brooke Durham previously volunteered. Both groups operate wildlife rehabilitation in the San Diego region with overlapping intake triage workflows for injured native and non-native wildlife.
• Wildlife Learning Center: Southern California wildlife education and rehabilitation organization. Comparable in combining wildlife rehabilitation with public education and outreach, and reliance on a small staff plus volunteer base.
• International Bird Rescue: Bird-specific rescue and rehabilitation organization with operations in California. Highly comparable in that it shares SoCal Parrot's specialization in avian species rescue, rehabilitation, and release.
• Pacific Wildlife Care: Central California coast wildlife rehabilitation organization providing rescue and medical care to injured and orphaned wildlife. Comparable in nonprofit structure, volunteer-driven model, and species rehabilitation scope.
• World Bird Sanctuary: Bird-focused rescue, rehabilitation, and education organization based in the St. Louis region. Comparable as a specialized avian nonprofit combining rehab, release, and public education programming.
• Ojai Raptor Center: California wildlife rehabilitation center focused on raptors and other native wildlife. Comparable in mission (rescue, rehab, release), nonprofit funding model, and reliance on volunteers and donations.

Broad incumbents

• The Raptor Center: University of Minnesota-affiliated raptor and wildlife rehabilitation and education center. Comparable in wildlife rehabilitation methodology and educational mission, but operates at much larger institutional scale with academic backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/socalparrot
• YouTubeyoutube.com/channel/UCRsJGtkFr3u3QRR11mP4jRw
• Facebookfacebook.com/socalparrot
• Instagraminstagram.com/socalparrot
• LinkedInlinkedin.com/company/socal-parrot

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoCal Parrot