Navimar Cruises
Navimar Cruises is a Guadeloupe-based subsidiary of SOCAPAR Group providing cruise ship agency, shore excursion, and port handling services to cruise operators across the French overseas departments of Guadeloupe, Martinique, and French Guiana.
- Company typePrivate
- Founded2004
- HeadquartersBaie-Mahault, Guadeloupe
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Navimar Cruises does
Navimar Cruises is a privately held maritime services subsidiary of the diversified SOCAPAR Group, headquartered in Baie-Mahault, Guadeloupe. Founded in 2004, it operates in the French overseas departments of Guadeloupe, Martinique, and French Guiana, providing cruise ship agency services, shore excursion management, and port handling coordination to cruise operators and shipping clients calling at Caribbean ports.
The company's core offering is local representation and logistical coordination for cruise vessels and cargo operators, including berth arrangements, regulatory liaison with port authorities, and the curation of shore-based excursions for cruise passengers. As a sibling entity within SOCAPAR Group alongside SGCM and SCT Guadeloupe, Navimar benefits from shared port infrastructure and a parent-level technology stack anchored on the NCI-Overseas maritime operations platform, which supports port-call management, billing, and operational reporting across the group's territories.
The business model is agency- and services-based: revenue is generated from cruise line agency commissions, shore-excursion markups, and fees for port-handling coordination. The group holds the regional "first breakbulk handler" designation in the French West Indies and, at the SCT Guadeloupe level, has served as a transshipment hub for Ro-Ro carrier Höegh Autoliners. The company is small (1-10 employees) and does not disclose revenue; its growth and operating signals are best understood at the parent-group level rather than the standalone Navimar entity.
Navimar Cruises firmographics
Firmographics- Name
- Navimar Cruises
- Legal name
- Navimar Cruises
- Website
- https://socapar.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Navimar Cruises is a Guadeloupe-based subsidiary of SOCAPAR Group providing cruise ship agency, shore excursion, and port handling services to cruise operators across the French overseas departments of Guadeloupe, Martinique, and French Guiana.
- Ownership category
- akta.pro rank
Navimar Cruises industry classification
Industry- Product category
- Maritime Port Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Support Activities for Water Transportation (4883)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Shore Excursion Operators (Tours & Activities) (THAEAFAC)
- akta.pro secondary industry
- Onshore Concierge & Guest Services (THAEAFAJ)
Keywords
Where Navimar Cruises is headquartered
LocationHeadquarters
- HQ city
- Baie-Mahault
- HQ country
- Guadeloupe
Markets served
Navimar Cruises business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Navimar Cruises product offering
Product offeringCore offering
Navimar Cruises is a cruise industry services sub-brand of SOCAPAR Group providing cruise ship port agency representation and shore excursion coordination for cruise lines visiting French overseas departments in America. The company delivers local port agency services, passenger handling, and organized shore excursions across Guadeloupe, Martinique, and French Guiana, operating as part of the group's maritime branch alongside SCT Shipping and SGCM.
Product overview
Navimar Cruises operates as a sub-brand under SOCAPAR Group's Shipping Services division, alongside SCT Shipping (container and RoRo), SGCM (breakbulk cargo), and SCT Guyane. Navimar Cruises specializes in cruise industry services, providing shore excursions for cruise passengers visiting French overseas departments in the Caribbean (Guadeloupe and Martinique).
Differentiator
Problem solved
Functional benefit
Products and services
- Cruise Ship Port Agency Services Local port agency representation for cruise ships calling at ports in the French overseas departments of Guadeloupe, Martinique, and French Guiana, providing shipowners with seamless port operations, passenger handling, and coordination services.
- Shore Excursions Organized shore excursion programs for cruise passengers visiting French overseas departments in the Caribbean, delivered via a curated network of local suppliers under SOCAPAR Group's tour operator coordination.
Companies that use Navimar Cruises
Customer profileSegments1 record
Ideal customer profiles1 record
Navimar Cruises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Navimar Cruises partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SGCMcoreAcquired alongside Navimar Cruises in 2004 as part of SOCAPAR Group's expansion into breakbulk cargo and cruise industry services. SGCM and Navimar Cruises operate together under the maritime branch of SOCAPAR Group.
- Höegh AutolinerscoreNavimar Cruises parent company SCT operates as a designated transhipment hub for Höegh Autoliners in French overseas departments.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Navimar Cruises competitors and assessment
Company assessmentBroad incumbents
- Hotelbeds Group: Bedbank and tours/activities distributor serving travel intermediaries including cruise operators. Comparable to Navimar as a B2B distributor of shore activities, though at global scale and via intermediated channels.
- Viator (a Tripadvisor company): Global online marketplace for tours, attractions, and shore excursions. Comparable to Navimar as a shore-excursion channel, but operates at much larger scale via digital distribution rather than on-port agency presence.
- Norwegian Cruise Line Holdings: Cruise operator with Caribbean-heavy itineraries and its own shore excursion offerings. Comparable in being both a potential port agency client at Caribbean ports and a competitor for cruise passenger excursion dollars.
- GetYourGuide: Global tours and activities platform with extensive cruise-port excursion inventory. Comparable to Navimar in delivering tours to cruise passengers in port, but via a digital-first marketplace model rather than local agency relationships.
- Royal Caribbean Group: Major cruise operator with extensive Caribbean itineraries and integrated shore excursion programming. Comparable as a buyer of port agency services and as a vertically integrated competitor in the shore excursion market Navimar serves.
- Carnival Corporation & plc: World's largest cruise operator whose brands (Carnival, Princess, Holland America, etc.) call at Caribbean ports. Functions as both a potential client for Navimar's port services and an incumbent that increasingly develops in-house or captive excursion programs that compete for the same passenger spend.
Others
- Höegh Autoliners: Global RoRo ocean carrier whose transhipment volumes anchor SCT Guadeloupe (Navimar's sister entity). Relevant as a strategic partner/customer whose continued use of the F.W.I. hub indirectly sustains port-side activity Navimar can leverage.
- CLIA (Cruise Lines International Association): Industry trade association representing cruise operators globally. Comparable as the demand-side ecosystem in which Navimar competes for cruise line contracts and from which cruise deployment decisions affecting F.W.I. port calls originate.
Direct peers
- Shore Excursions Group: Specialist shore excursion provider offering tours and activities to cruise passengers at Caribbean and other ports. Comparable to Navimar's excursion business in serving the same end-customers (cruise passengers) with curated port-call experiences.
- Verson Travel Group: Greek-based cruise ship port agency providing ship agency and shore excursion services to cruise lines calling at Mediterranean ports. Directly comparable to Navimar in offering bundled agency + excursion services to cruise operators at port calls.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Navimar Cruises social profiles
Digital presenceNavimar Cruises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navimar Cruises leadership team
Management profileNumber of profiles
Navimar Cruises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navimar Cruises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navimar Cruises
What does Navimar Cruises do?
Navimar Cruises is a cruise industry services sub-brand of SOCAPAR Group providing cruise ship port agency representation and shore excursion coordination for cruise lines visiting French overseas departments in America. The company delivers local port agency services, passenger handling, and organized shore excursions across Guadeloupe, Martinique, and French Guiana, operating as part of the group's maritime branch alongside SCT Shipping and SGCM.
Is Navimar Cruises a public or private company?
Navimar Cruises is a private company. It is classified as corporate owned and is currently operating.
When was Navimar Cruises founded?
Navimar Cruises was founded in 2004. It employs 1 to 10 people.
Where is Navimar Cruises based?
Navimar Cruises is headquartered in Baie-Mahault, Guadeloupe.
Who are Navimar Cruises's main competitors?
Broad incumbents on record are Hotelbeds Group, Viator (a Tripadvisor company), Norwegian Cruise Line Holdings, GetYourGuide, Royal Caribbean Group and Carnival Corporation & plc. Others are Höegh Autoliners and CLIA (Cruise Lines International Association). Direct peers are Shore Excursions Group and Verson Travel Group.
Does Navimar Cruises have an API?
No public API is recorded for Navimar Cruises.
What industry is Navimar Cruises in?
Navimar Cruises's product category is Maritime Port Services. Its primary akta.pro industry code is THAEAFAC, Shore Excursion Operators (Tours & Activities), with a secondary code of THAEAFAJ, Onshore Concierge & Guest Services. Its NAICS code is 48721 and its SIC code is 4400.