Soccer Sport Fitness (anciennement Mo & Mo Sports Inc)

What Soccer Sport Fitness (anciennement Mo & Mo Sports Inc) does

Soccer Sport Fitness, formerly Mo & Mo Sports Inc, is a privately held Canadian specialty sports retailer headquartered in Quebec City, Quebec, operating with approximately 7 employees. The company sells soccer and running equipment — and, more recently, gear for basketball, football, volleyball, rugby, swimming, pickleball, and Ultimate/disc golf — to Canadian consumers through a Shopify-based bilingual (French/English) e-commerce storefront supplemented by a single physical retail showroom in Quebec. Its catalog spans 50+ brands including Nike, Brooks, Under Armour, Salomon, Saucony, Smartwool, ASICS, Puma, and Columbia, with product price points ranging from roughly $11 CAD for small accessories to $260 CAD for premium jackets, and soccer cleats priced between $69 and $130 CAD.

The underlying technology is a standard Shopify e-commerce stack with integrated payment processing (credit cards, PayPal, Apple Pay, Google Pay, Shop Pay, American Express), inventory management, and shipping logistics via Intelcom and Poste Canada, plus an in-store pickup option that bridges the digital and physical channels. The company does not operate proprietary software, APIs, or AI-driven functionality; its core technical investment is in Shopify configuration, bilingual content, and detailed product taxonomy across cleat types, goalkeeper gear, and running shoe subcategories. Free shipping is offered on orders over $150 CAD before taxes.

Soccer Sport Fitness generates revenue almost entirely through one-time retail product sales direct to consumers, with incremental team and club uniform orders from local Quebec soccer clubs, school teams, and one charitable foundation acting as a small B2B-style tail. There are no subscription, licensing, or recurring revenue streams disclosed, and the business is privately held with no institutional investors, funding rounds, or parent company identified in the source data. Marketing is conducted via email newsletter, organic social (Facebook, Instagram, Pinterest, Twitter), and a blog.

Name

Soccer Sport Fitness (anciennement Mo & Mo Sports Inc)

Legal name

Soccer Sport Fitness

Website

https://soccersportfitness.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soccer Sport Fitness is a privately held Canadian specialty sports retailer based in Quebec City, operating a bilingual Shopify e-commerce storefront and a single physical store. It sells soccer and running equipment (plus select adjacent sports) from 50+ brands to Canadian consumers and local clubs.

Ownership category

akta.pro rank

Product category

Specialty Sports Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Soccer equipment retail
• Running footwear sales
• Athletic apparel ecommerce
• Team uniform customization
• Sports retail Canada

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of sports equipment and apparel through online storefront and physical retail location. Revenue generated from sale of soccer cleats, running shoes, athletic clothing, and sports accessories from branded manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Soccer Sport Fitness is a Canadian specialty retailer selling soccer and running equipment, footwear, apparel, and accessories through a Shopify-based bilingual (French/English) e-commerce storefront and a physical retail location in Quebec. The company carries 50+ brands including Nike, Brooks, Puma, Salomon, Saucony, Under Armour, and Asics, with product categories spanning soccer cleats, balls, goalkeeper gear, running shoes, technical sportswear, and equipment for basketball, football, volleyball, rugby, swimming, pickleball, and Ultimate/disc golf. Custom team uniform services and gift cards supplement the core retail offering.

Product overview

Soccer Sport Fitness is a Canadian e-commerce retailer (formerly Mo & Mo Sports Inc.) operating on the Shopify platform, specializing in soccer and running equipment. The core offering centers on soccer cleats (cleats for firm ground, artificial turf, and futsal), goalkeeper equipment, official soccer balls, and licensed club/national team merchandise. Running shoes and technical athletic apparel for men, women, and children from major brands form a parallel product line. The company also carries equipment for basketball, football, volleyball, rugby, swimming, pickleball, and Ultimate/Disc Golf, as well as customizable team uniforms and fitness training gear. The business operates as a single unified e-commerce platform without modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Cleats Specialized soccer footwear for firm ground, artificial turf, and indoor futsal surfaces, available for men, women, and children from brands such as Puma, Joma, Umbro, Under Armour, and Diadora.
• Goalkeeper Equipment Complete goalkeeper gear including gloves, jerseys, shorts, and accessories for soccer players at all levels.
• Soccer Balls Match balls, training balls, futsal balls, street soccer balls, freestyle balls, beach soccer balls, mini balls, and ball pumps for various soccer disciplines.
• Soccer Jerseys and Licensed Club Merchandise Official club jerseys, national team merchandise including Canadian Soccer, licensed club products, caps, scarves, water bottles, flags, and collectible Topps soccer cards.
• Running Shoes Road running shoes, trail running shoes, winter running shoes, walking and hiking shoes, and training shoes for men, women, and children from Brooks, Salomon, Saucony, ASICS, Nike, and Under Armour.
• Sports Apparel for Men, Women, and Children Technical athletic wear including tops, shorts, pants, jackets, base layers, compression wear, swimwear, underwear, and accessories from Under Armour, Puma, Brooks, 2XU, Champion, Columbia, Smartwool, and Salomon.
• Training and Conditioning Equipment Fitness and conditioning equipment including goals and nets, cones and agility ladders, solo training gear, yoga mats, sports bags, nutrition products, and sports braces and supports.
• Basketball Equipment Basketballs, hoops and training equipment, basketball shoes, clothing, and NBA licensed merchandise from Nike, Wilson, and Li-Ning.
• Football Equipment Football balls, gloves and accessories, mouth guards, NFL licensed merchandise, and football cleats for adults and children.
• Volleyball Equipment Volleyballs, knee pads, volleyball shoes, and volleyball apparel for players of all levels.
• Rugby Equipment Gilbert rugby balls, protection equipment, and rugby shoes from Puma.
• Swimming Gear Goggles, swim caps, and swimming accessories.
• Pickleball Equipment Pickleball paddles and accessories for all skill levels.
• Ultimate Frisbee and Disc Golf Ultimate Frisbee discs, disc golf discs, and customizable Ultimate team uniforms from Discraft.
• Custom Team Uniforms Customized team uniforms for soccer, basketball, and Ultimate Frisbee with team branding options.
• Gift Cards Soccer Sport Fitness gift cards available for purchase.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Association de Soccer de Les EscouminsminorOthersSoccer club featured on the website for team merchandise and equipment orders. Customers can shop team-specific products.
• Club de soccer Mustang de Pont-RougeminorOthersSoccer club with dedicated product collection on the store website.
• Club de Soccer TridentminorOthersSoccer club featured for team merchandise procurement.
• Élans de Sacré-CoeurminorOthersSchool athletic team with branded merchandise available.
• Les Rapides de École Les SourcesminorOthersSchool soccer team with team store presence.
• Team CMESminorOthersSports team with merchandise available through the store.
• Ultimate QuébecminorOthersUltimate frisbee organization with team products available.
• VC SoccerminorOthersSoccer club with dedicated merchandise collection.
• 6H En Coeur - Fondation En CoeurminorOthersCharitable foundation with special fundraising merchandise available through the store.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• World Soccer Shop: World Soccer Shop is a US-based soccer specialty e-commerce retailer focusing on cleats, jerseys, and equipment. It shares Soccer Sport Fitness's soccer-first positioning and team uniform capabilities.
• Running Room: Running Room is a Canadian specialty running retailer with both e-commerce and physical stores across Canada. It directly overlaps with Soccer Sport Fitness's running shoes and apparel offering and competes for the same Canadian running customer base.
• Soccer.com (USA): Soccer.com is the largest US-based specialty soccer retailer offering cleats, balls, uniforms, and licensed merchandise. It is a direct peer in soccer-specialty e-commerce, with a comparable category focus even though it does not serve Canada directly.
• Pro Direct Soccer: Pro Direct Soccer is a UK-based soccer specialist retailer offering boots, apparel, and equipment. It mirrors Soccer Sport Fitness's category-specialist soccer strategy with deep brand selection and serves as a comparable specialty e-commerce operator.

Broad incumbents

• Atmosphere (Canadian Tire): Atmosphere is Canadian Tire's sporting goods banner in Canada, offering outdoor, running, and team sports equipment across stores and online. It is a broad incumbent that competes with Soccer Sport Fitness for Canadian multi-sport consumers.
• Decathlon Canada: Decathlon is a global sporting goods retailer with growing Canadian presence, offering private-label and branded soccer, running, and multi-sport equipment at competitive price points. It is a broad incumbent competitor that pressures Soccer Sport Fitness on price across most of its assortment.
• Foot Locker Canada: Foot Locker is a large athletic footwear and apparel retailer with a Canadian footprint. It overlaps with Soccer Sport Fitness's athletic footwear and apparel offering, particularly in running and lifestyle categories, though it does not focus on soccer-specific gear.
• Sport Chek: Sport Chek is Canada's largest sporting goods retailer, offering soccer cleats, running shoes, and athletic apparel across hundreds of stores. It is the most direct large-scale competitor to Soccer Sport Fitness in Canada, but its assortment spans all sports at much greater breadth.
• Hibbett Sports: Hibbett Sports is a US-based multi-brand athletic footwear and team sports retailer. While not Canadian, it competes in adjacent categories like soccer cleats, athletic apparel, and running shoes with similar SMB/consumer target segments.

Regional players

• Lids (Team Sports Licensed Merchandise): Lids operates licensed sports apparel and headwear retail in North America, including licensed soccer club and national team merchandise. It competes with Soccer Sport Fitness's licensed jersey and merchandise category in Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/soccersportfit
• Facebookfacebook.com/soccersportfitness
• Instagraminstagram.com/soccersportfitness
• Pinterestpinterest.com/soccersportfit
• LinkedInlinkedin.com/company/soccer-sport-fitness-anciennement-mo-&-mo-sports-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Sport Fitness (anciennement Mo & Mo Sports Inc)