Social Reinvestment WA

What Social Reinvestment WA does

Social Reinvestment WA (SRWA) is a non-profit coalition body founded in 2014 and headquartered at 3 Loftus Street, West Leederville, Western Australia, with a stated headcount of 1–10 employees. The organisation is led by Aboriginal leaders, the non-profit sector, subject-matter experts, and people with lived experience of incarceration, and its stated mission is to end the systemic over-representation of Aboriginal and Torres Strait Islander people in the Western Australian justice system and to reorient policy toward "healthy families, smart justice, and safe communities."

SRWA's "products" are advocacy campaigns and policy artefacts rather than software. The portfolio includes the Fine Default Reform campaign (legislative win: June 2020, ending imprisonment for unpaid fines in WA), the Raise the Age WA campaign (delivered in partnership with Change the Record, calling to raise the minimum age of criminal responsibility from 10 to 14), the Banksia Hill & Unit 18 campaign (calling for closure of Unit 18 and reform of youth detention), the Blueprint for a Better Future (August 2022 policy report), and Justice Reinvestment Tools for Communities (downloadable toolkits, templates, and governance resources). Underlying "technology" consists of evidence-based policy frameworks, community organising playbooks, and coalition convening — not software platforms.

SRWA's business model is that of a small advocacy NGO: it does not sell products or services and pricing is not applicable; operations are funded by donations (Stripe donation page live on site) and grants (Lotterywest is publicly acknowledged as a funder), supplemented by coalition-funded campaigns. Distribution is direct advocacy to MPs and WA state ministers, public campaigns (petitions, open letters signed by 100+ organisations), media engagement (ABC Radio Perth, 9 News, The West Australian, National Indigenous Times), community screenings (e.g., "In My Blood It Runs"), and since 2023 the annual Justice Reinvestment Summit and quarterly WA Justice Reinvestment Community of Practice. No revenue, audited financials, or funding rounds are publicly disclosed.

Name

Social Reinvestment WA

Legal name

Social Reinvestment WA

Website

https://socialreinvestmentwa.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Reinvestment WA is a small Perth-based non-profit coalition, founded 2014, that advocates to end systemic over-representation of Aboriginal and Torres Strait Islander people in Western Australia's justice system through policy campaigns, community organising, and direct advocacy to government.

Ownership category

akta.pro rank

Product category

Criminal Justice Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAFAI

Criminal Justice Reform & Legal System Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Justice reform advocacy
• Criminal justice policy
• Community organizing campaigns
• Justice reinvestment resources
• Nonprofit coalition advocacy

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: As a non-profit coalition body, Social Reinvestment WA likely relies on donations from supporters and grants from government and philanthropic organizations to fund their advocacy and campaign activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Social Reinvestment WA is a coalition body that delivers advocacy, policy development, public campaigns, and community organising to reform Western Australia's justice system. Its offering centres on statewide advocacy campaigns (Raise The Age WA, Banksia Hill & Unit 18, Fine Default Reform), downloadable Justice Reinvestment Tools for Communities, and policy publications such as the Blueprint for a Better Future, distributed free of charge to government, NGOs, and community audiences.

Product overview

Social Reinvestment WA operates as a coalition body (not a software technology company) offering advocacy campaigns, policy resources, and community organizing tools. The portfolio consists of five major advocacy campaigns (Raise The Age WA, Banksia Hill & Unit 18, Fine Default Reform) alongside a suite of downloadable publications including the Blueprint for a Better Future (a comprehensive policy report) and Justice Reinvestment Tools for Communities (toolkits and templates for community-led justice approaches). All offerings are advocacy and policy resources rather than technology products or software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Raise The Age WA Campaign A statewide advocacy campaign calling on the Western Australian Government to raise the minimum age of criminal responsibility from 10 to 14 years old, providing community action toolkits, fact sheets, and public awareness resources for supporters and policymakers.
• Justice Reinvestment Tools for Communities A comprehensive set of downloadable toolkits, templates, and resources designed to help communities understand and implement place-based, community-led justice reinvestment approaches, including guides, data mapping tools, and governance templates.
• Blueprint for a Better Future An evidence-based comprehensive report released in August 2022 outlining a vision for youth justice system reform in Western Australia, including an executive summary, full report, and briefing papers available for download by policymakers and the public.
• Fine Default Reform Campaign A past advocacy campaign that successfully led to the June 2020 passage of Western Australian legislation effectively ending imprisonment for unpaid fines, supported by policy papers, media releases, and a 2017 Change.org petition.
• Banksia Hill & Unit 18 Campaign An advocacy campaign calling for the closure of Unit 18 (a maximum-security adult prison housing children) and reform of youth detention conditions in Western Australia, supported by open letters signed by 130+ organisations (August 2023) and 136 organisations (November 2023), key asks, and action resources.
• Publications and Fact Sheets An ongoing collection of policy papers, submission documents, budget fact sheets, media releases, and research reports covering youth justice, fine default reform, and justice reinvestment topics, distributed free of charge via the SRWA website.

Quantifiable outcome

• Achieved reform ending imprisonment for unpaid fines in June 2020
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Change the RecordcoreStrategic or Co-development PartnerSocial Reinvestment WA proudly partners with Change the Record to deliver the Raise the Age campaign in Western Australia. This is a strategic partnership focused on raising the minimum age of criminal responsibility in WA.
• Justice Reinvestment Network of AustraliacoreStrategic or Co-development PartnerSRWA works with allies across the nation as part of the Justice Reinvestment Network of Australia, collaborating on state-wide forums and shared advocacy efforts.
• LotterywestminorOthersAcknowledged as a supporter - Lotterywest provides funding support to SRWA's justice reinvestment tools and community resources development.
• WACOSS (WA Council of Social Service)coreStrategic or Co-development PartnerSRWA works with WACOSS on joint campaigns and responses to state budgets, including funding commitments for early intervention youth justice initiatives.
• 100+ OrganizationscoreStrategic or Co-development PartnerCoalition of over 100 organizations have signed open letters to the Premier and Ministers calling for action on Unit 18 and youth justice reform.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ANTaR (Australians for Native Title and Reconciliation): National Aboriginal rights advocacy organization with focus on justice, sovereignty, and structural reform. Broader portfolio but direct overlap on Aboriginal over-representation narrative.
• ACOSS (Australian Council of Social Service): National peak body for social services that regularly engages on poverty, justice reinvestment, and First Nations outcomes. National analog to WACOSS and adjacent to SRWA's broader systems-change work.
• Australian Human Rights Commission: National statutory human rights body that has repeatedly called for raising the age of criminal responsibility and engages on Aboriginal justice. Broader mandate than SRWA but overlapping advocacy terrain.

Direct peers

• Change the Record: Australia's peak Aboriginal-led criminal justice reform coalition. Change the Record is a direct strategic partner on SRWA's Raise the Age WA campaign and shares an identical mission to reduce Indigenous incarceration.
• Aboriginal Legal Service of Western Australia: WA-specific Aboriginal-led legal service providing representation, advice, and policy advocacy on Aboriginal over-representation in the justice system. Direct geographic peer with overlapping reform agenda.
• Justice Reform Initiative: National criminal justice reform advocacy organization focused on reducing imprisonment and recidivism. Overlaps with SRWA's advocacy, policy development, and media engagement approach.
• Smart Justice for Young People (Jesuit Social Services): Victoria-based campaign advocating smarter approaches to young people in the justice system. Closely aligned mission and methodology to SRWA's Raise the Age and youth detention reform work.
• Just Reinvest NSW: State-based justice reinvestment coalition for NSW operating the same model: policy advocacy, community of practice, and place-based investment research. Direct functional twin to SRWA in a different state.
• Sisters Inside: Aboriginal-led advocacy organization focused on criminalization of Aboriginal women and girls. Operates an evidence-and-lobbying model very similar to SRWA's, with strong lived-experience leadership.
• WACOSS (WA Council of Social Service): WA peak body for community services and a core strategic partner of SRWA on state budget advocacy. While broader in scope, WACOSS runs intersecting campaigns on early intervention youth justice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/social-reinvestment-wa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Reinvestment WA