Sodo Restaurant Group, London
- Company typePrivate
- Founded-
- HeadquartersBethnal Green, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sodo Restaurant Group, London firmographics
Firmographics- Name
- Sodo Restaurant Group, London
- Legal name
- Sodo Pizza
- Website
- https://sodopizza.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sodo Restaurant Group, London industry classification
Industry- Product category
- Pizza Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Sodo Restaurant Group, London is headquartered
LocationHeadquarters
- HQ city
- Bethnal Green
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Sodo Restaurant Group, London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Others
Revenue model
- Restaurant Food & Beverage Sales: Revenue from selling sourdough pizzas, small plates, desserts, and drinks (natural wine, craft beer, soft drinks) across multiple London restaurant locations.
- Venue Hire: Private event bookings at restaurant locations for parties and gatherings.
- Gift Vouchers: Sale of gift vouchers for restaurant dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | £10 Lunchtime Deal |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sodo Restaurant Group, London product offering
Product offeringCore offering
Sodo Restaurant Group operates Sodo Pizza, a chain of neighborhood sourdough pizza restaurants across six London locations. The core offering is 48-hour fermented sourdough pizza made from UK-grown heritage wheat flour, complemented by natural wine, craft beer, and seasonal small plates. Supporting offerings include brunch service at Walthamstow, a £10 lunch menu at Deptford and Walthamstow, private venue hire, and gift vouchers.
Product overview
Sodo Restaurant Group operates Sodo Pizza, a chain of sourdough pizza restaurants across six London locations (Bethnal Green, Clapton, Deptford, Walthamstow, Hoxton at The George & Vulture, and Hammersmith at The Stonemasons Arms). The core offering is sourdough pizza made with heritage grains flour from Buckinghamshire, fior di latte mozzarella from local milk, and seasonal produce. Supporting offerings include natural wine, craft beer, brunch service (at Walthamstow), an affordable £10 lunchtime menu (at Deptford and Walthamstow), venue hire, and gift vouchers. The group also trialed a healthy pizza delivery service in 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Sodo Pizza Restaurant Dining Sourdough pizza restaurant service with seasonal menus, natural wine, and craft beer, available across six London locations (Bethnal Green, Clapton, Deptford, Walthamstow, Hoxton at The George & Vulture, and Hammersmith at The Stonemasons Arms). Targeted at local residents and food enthusiasts seeking artisan pizza made with heritage grains.
- Sodo Brunch Weekend brunch service featuring brunch pizzas, baked eggs, and Bloody Marys, available at the Walthamstow location. Targeted at diners seeking weekend brunch meals in a dedicated pizza restaurant setting.
- £10 Lunchtime Menu Affordable £10 lunch menu deal available at the Deptford and Walthamstow locations, offering value-priced pizza lunch options to local diners.
- Venue Hire Private event bookings and venue hire service available at Sodo Pizza restaurant locations for parties, gatherings, and private functions.
- Gift Vouchers Gift vouchers sold for restaurant dining experiences at Sodo Pizza locations, allowing customers to gift pizza meals to others.
- Natural Wine Program Curated wine program featuring organic wines farmed using organic principles and made without adding or removing anything in the cellar, offering diverse, complex flavor profiles alongside the pizza menu.
Companies that use Sodo Restaurant Group, London
Customer profileSegments2 records
Ideal customer profiles3 records
Sodo Restaurant Group, London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sodo Restaurant Group, London partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sodo Restaurant Group, London competitors and assessment
Company assessmentDirect peers
- P Franco: East London (Leytonstone) pizza and natural wine restaurant operating a small multi-concept site. Closely comparable on sourdough pizza plus natural wine positioning and East London neighborhood customer.
- Pizza Pilgrims: London-founded Neapolitan pizza group with multiple sites and an active delivery/kits business. Comparable to Sodo on artisan positioning, neighborhood locations, and brand-led press profile.
- Franco Manca: London-originated sourdough pizza chain with ~70 UK locations, also emphasizing long-fermented dough and Italian-style pizza. Most directly comparable on product, customer, and price point to Sodo's artisan positioning.
- Crust Bros: London sourdough pizza operator with multiple sites focused on long-fermented dough. Directly competes for the same artisan pizza customer and similar East London catchment areas.
- Yard Sale Pizza: East London-founded pizza group with strong delivery and takeaway business alongside dine-in sites. Comparable product category with a stronger off-premise channel mix than Sodo.
- Zia Lucia: London artisan pizza chain with multiple sites, notable for its multi-flour dough program (including heritage and alternative grains). Conceptually closest peer to Sodo on flour sourcing and dough innovation.
- Homeslice: London-based restaurant group serving 20-inch sourdough pizzas with seasonal toppings across several London sites. Closely comparable on product format, fermentation approach, and casual full-service dining model.
Broad incumbents
- Pizza Express: Established UK-wide pizza casual-dining chain with hundreds of locations. Same broad product category but operates at mass-market price points and scale well beyond Sodo.
- Domino's Pizza UK: Dominant UK pizza delivery chain with national franchise footprint. Competitor for share of stomach in UK pizza category, but entirely delivery-led and mass-market versus Sodo's dine-in artisan model.
Regional players
- Berberê Pizzeria: Brazil-originated sourdough pizza concept with London sites. Comparable artisan fermented-dough product and casual dining format; useful peer for benchmarking geographic expansion of a heritage dough concept.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sodo Restaurant Group, London social profiles
Digital presenceSodo Restaurant Group, London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sodo Restaurant Group, London leadership team
Management profileNumber of profiles
Sodo Restaurant Group, London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sodo Restaurant Group, London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sodo Restaurant Group, London
What does Sodo Restaurant Group, London do?
Sodo Restaurant Group operates Sodo Pizza, a chain of neighborhood sourdough pizza restaurants across six London locations. The core offering is 48-hour fermented sourdough pizza made from UK-grown heritage wheat flour, complemented by natural wine, craft beer, and seasonal small plates. Supporting offerings include brunch service at Walthamstow, a £10 lunch menu at Deptford and Walthamstow, private venue hire, and gift vouchers.
Is Sodo Restaurant Group, London a public or private company?
Sodo Restaurant Group, London is a private company. It is classified as unknown and is currently operating.
When was Sodo Restaurant Group, London founded?
Sodo Restaurant Group, London was founded in -1. It employs 1 to 10 people.
Where is Sodo Restaurant Group, London based?
Sodo Restaurant Group, London is headquartered in Bethnal Green, United Kingdom, in the Europe region.
How does Sodo Restaurant Group, London make money?
Three revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are venue Hire and gift Vouchers.
Who are Sodo Restaurant Group, London's main competitors?
Direct peers on record are P Franco, Pizza Pilgrims, Franco Manca, Crust Bros, Yard Sale Pizza, Zia Lucia and Homeslice. Broad incumbents are Pizza Express and Domino's Pizza UK. Berberê Pizzeria is listed as a regional player.
Does Sodo Restaurant Group, London have an API?
No public API is recorded for Sodo Restaurant Group, London.
What industry is Sodo Restaurant Group, London in?
Sodo Restaurant Group, London's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 72251 and its SIC code is 5812.