Södra Wood A/S
Södra Wood A/S is a 35-person Danish subsidiary of the Swedish Södra forest-owner cooperative, selling 100% PEFC-certified construction timber, CLT, exterior cladding, interior wood products, and bioenergy exclusively through Danish timber merchants to architects, contractors, and building owners.
- Company typePrivate
- Founded1938
- HeadquartersHillerød, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Södra Wood A/S does
Södra Wood A/S is the Danish sales and distribution subsidiary of Södra (Svenska Skogssällskapet), Sweden's largest forest-owner cooperative with more than 53,000 family forest-owner members founded in 1938. Operating from Hillerød with 35 employees, the company sells certified timber and wood products exclusively through Danish timber merchants (tømmerhandel) rather than direct-to-consumer, serving architects, contractors, building owners, and developers on commercial and residential projects.
The product portfolio spans four pillars: construction wood (PEFC-certified structural timber, pressure-impregnated wood, and CLT/Cross-Laminated Timber via the CLT Södra Building System with digital planning tools); exterior products (ThermoWood D212, Western Red Cedar, C260 fire-impregnated wood, ZIPZAP underlay, terrace boards, and Peetz Xteriør cladding); interior products (solid wood floors, herringbone and laminate parquet, special moldings, sauna wood, Douglas interior paneling up to 15 meters, Royal Plus anti-yellowing profile boards, Frontwood three-layer panels, and Perlestaf panels); and bioenergy (wood pellets, chips, and firewood from forestry by-products).
Revenue is generated through quote-based B2B hardware sales to timber merchants and direct project sales for higher-value CLT and specialty lines. Differentiation rests on certified sustainable forestry (100% PEFC plus available FSC), proprietary treatments (Royal Plus with Indoor Air Comfort Gold / EN-16516 / DGNB Gold support), and technical documentation targeted at specifiers. All physical manufacturing and R&D sit upstream in the Swedish parent; the Danish entity functions primarily as a sales, technical-support, and channel-management operation.
Södra Wood A/S firmographics
Firmographics- Name
- Södra Wood A/S
- Legal name
- Södra Wood A/S
- Website
- https://sodra.dk
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Södra Wood A/S is a 35-person Danish subsidiary of the Swedish Södra forest-owner cooperative, selling 100% PEFC-certified construction timber, CLT, exterior cladding, interior wood products, and bioenergy exclusively through Danish timber merchants to architects, contractors, and building owners.
- Ownership category
- akta.pro rank
Södra Wood A/S industry classification
Industry- Product category
- Wood building materials
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)
- akta.pro secondary industries
- Engineered Wood Product Distribution & Fabrication Services (IMAMACAO), Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)
Keywords
Where Södra Wood A/S is headquartered
LocationHeadquarters
- HQ city
- Hillerød
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Södra Wood A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Timber and Wood Products Sales: Södra generates revenue through the sale of certified timber and wood products including construction wood, pressure-impregnated wood, CLT, ThermoWood, cedar, interior products (floors, wall panels, profiles), and exterior products.
- Bioenergy Products: Sale of bioenergy products including wood pellets, chips, and firewood, manufactured from rest products from forestry operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Södra Wood A/S product offering
Product offeringCore offering
Södra Wood A/S is the Danish sales and distribution arm of the Swedish forestry cooperative Södra, supplying certified Nordic sawn wood products for professional construction and building applications. The company markets four product families — construction timber, exterior cladding/decking, interior claddings/flooring, and bioenergy (pellets, chips, firewood) — to Danish timber merchants and the Danish building industry.
Product overview
Södra Wood A/S is a Danish subsidiary of the Swedish forest owner association Södra, offering a comprehensive portfolio of certified wood products. The product lineup spans three main categories: Exterior products (ThermoWood, Western Red Cedar, fire-impregnated C260 wood, ZIPZAP underlay, terrace boards, and Peetz Xteriør cladding); Interior products (solid wood floors in various species, herringbone and laminate parquet, special moldings, sauna wood, Douglas interior paneling, Royal Plus treated profile boards, Frontwood three-layer panels, and Perlestaf profile boards); Construction products (certified construction wood, pressure-impregnated wood, and CLT building system with digital services). The company also supplies bioenergy products (wood pellets, chips, firewood) derived from forestry rest products. All products are PEFC and FSC certified from responsibly managed forests.
Differentiator
Problem solved
Functional benefit
Brands
- Peetz Royal Plus: Treated profile boards made from Norrland pine or spruce, protected against yellowing for many years using genuine lye and wax treatment. Available in various surfaces and widths. Certified PEFC and FSC.
- Frontwood
- CLT Södra Building System
- Douglas Interior Solutions
- Perlestaf
Products and services
- Construction Wood (Konstruktionstræ)
- Pressure-Impregnated Wood (Trykimprægneret træ)
- CLT (Cross-Laminated Timber)
Companies that use Södra Wood A/S
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Södra Wood A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Södra Wood A/S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wannatell A/SminorThird-party processor for email newsletter distribution. Wannatell A/S (CVR: 10 12 63 20) handles the sending of Södra's newsletters via email. A data processing agreement has been signed with this partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Södra Wood A/S competitors and assessment
Company assessmentBroad incumbents
- Binderholz: Austrian family-owned CLT, glulam, and sawn timber producer. Comparable as a European mass timber specialist competing with Södra's CLT Södra Building System on large-scale wood construction projects.
- Stora Enso: Finnish-Swedish forest industry giant with significant CLT (CLT by Stora Enso) and engineered wood operations. Overlaps with Södra in CLT and sustainable construction products, but operates at a much larger scale with a broader portfolio.
Direct peers
- Moelven: Norwegian-Swedish wood products group producing sawn lumber, planed timber, engineered wood, and interior products. Directly comparable as a Nordic forest-industry player with a similar product portfolio targeting construction and interior applications.
- Setra Group: Swedish wood products company owned by Swedish forest owners, producing sawn timber, engineered wood, and CLT. Directly comparable as a Scandinavian forest-owner-backed wood products manufacturer with a similar product portfolio.
- Stark Group: One of the largest building materials distributors in Denmark, including a wide range of lumber, construction wood, and engineered wood products. Directly competes with Södra Wood A/S in the Danish B2B timber merchant channel serving contractors and builders.
- Lunawood: Finnish producer of ThermoWood (thermally modified wood) for exterior and interior applications. Directly comparable as a Nordic producer of branded thermally treated wood products competing with Södra's ThermoWood D212 line.
- Martinsons: Swedish family-owned producer of CLT, glulam, and engineered wood products for large-scale construction. Directly comparable as a Nordic CLT and mass timber specialist targeting large building projects.
- Optimera (Saint-Gobain Distribution): Major Nordic building materials distributor serving contractors and builders with wood products, construction materials, and interior solutions. Directly competes with Södra Wood A/S in Danish B2B distribution.
- BYGMA: Danish building materials distributor selling lumber, construction wood, and related products through a network of outlets. Directly competes in the Danish B2B building materials distribution channel.
Emerging players
- Woodura (Bjelin): Swedish manufacturer of engineered wood flooring and wood products, including hardened wood flooring. Comparable as a Nordic wood flooring and panel product competitor in the Danish interior products market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Södra Wood A/S social profiles
Digital presenceSödra Wood A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Södra Wood A/S leadership team
Management profileNumber of profiles
Profiles3 records
Södra Wood A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Södra Wood A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Södra Wood A/S
What does Södra Wood A/S do?
Södra Wood A/S is the Danish sales and distribution arm of the Swedish forestry cooperative Södra, supplying certified Nordic sawn wood products for professional construction and building applications. The company markets four product families — construction timber, exterior cladding/decking, interior claddings/flooring, and bioenergy (pellets, chips, firewood) — to Danish timber merchants and the Danish building industry.
Is Södra Wood A/S a public or private company?
Södra Wood A/S is a private company. It is classified as corporate owned and is currently operating.
When was Södra Wood A/S founded?
Södra Wood A/S was founded in 1938. It employs 11 to 50 people.
Where is Södra Wood A/S based?
Södra Wood A/S is headquartered in Hillerød, Denmark, in the Europe region.
How does Södra Wood A/S make money?
Two revenue lines are on record. Timber and Wood Products Sales are the primary driver. The others are bioenergy Products.
Who are Södra Wood A/S's main competitors?
Broad incumbents on record are Binderholz and Stora Enso. Direct peers are Moelven, Setra Group, Stark Group, Lunawood, Martinsons, Optimera (Saint-Gobain Distribution) and BYGMA. Woodura (Bjelin) is listed as an emerging player.
Does Södra Wood A/S have an API?
No public API is recorded for Södra Wood A/S.
What industry is Södra Wood A/S in?
Södra Wood A/S's product category is Wood building materials. Its primary akta.pro industry code is IMAMAIAD, Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT), with a secondary code of IMAMACAO, Engineered Wood Product Distribution & Fabrication Services. Its NAICS code is 42331 and its SIC code is 5031.