Sofiapflege GmbH

What Sofiapflege GmbH does

Sofiapflege GmbH is a German home care service provider founded in 2007 and headquartered in Ludwigsburg, Baden-Württemberg, with a regional office in Karlsruhe. The company connects families with Eastern European live-in caregivers (Betreuung in häuslicher Gemeinschaft / 24-Stunden-Pflege) who live in the client's household for 2–3 month rotations, providing daily basic care, household support, and companionship. Its operating model is service-led and human-resource intensive: 27 employees support a network of more than 21 named regional advisors (Fachberater) covering all 16 German federal states, with 55+ caregivers typically available for matching and placement cycles of 6–10 business days.

The portfolio is anchored by the core 24-hour care placement, priced at €52–€64 per day by care level and billed monthly, with up to 40% of costs reimbursable via statutory long-term care insurance thanks to its state recognition under § 45a SGB XI. Two insurance-billed add-on modules — Pflegeberatung (§ 37 SGB XI) at €87 per session and technical care aids advisory (Produktgruppen 50–52) — and a wholly-owned subsidiary, Pflegedirekt, which delivers €42/month of consumable care aids covered by insurance, round out the offering. Differentiators include DIN SPEC 33454 and IQH certifications, VHBP membership, Stiftung Warentest recognition, and a 4.63/5 rating across 103 Proven Expert reviews; the underlying technology is a postcode-based advisor finder and a WordPress content/CRM site, with no disclosed AI, no app, and no public API.

Go-to-market is direct-to-consumer: customers reach the firm via a national hotline (0800 33 33 233), email, or website form, then are routed to a local Fachberater who delivers a tailored offer within one business day. Marketing relies on content (a large blog and care lexicon), a downloadable newsletter/Pflegeratgeber, and referral traffic through advisor relationships. The company is privately held (GmbH), bootstrapped with no disclosed external funding, and operates exclusively in Germany.

Name

Sofiapflege GmbH

Legal name

Sofiapflege GmbH

Website

https://sofiapflege.de

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Sofiapflege GmbH is a German home care provider connecting families with Eastern European live-in caregivers across all 16 federal states. The firm supplements 24-hour care placement with care consulting, technical aids advisory, and a subsidiary supplying monthly consumables.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Private-Duty Caregiver Staffing Agencies (HSABAMAB), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Home care services
• Live-in caregiving
• Caregiver placement
• Elderly care support
• Care consulting services

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Caregiver placement and coordination services: Placement and coordination of live-in caregivers from Eastern Europe; pricing based on care level (Stufe 1-3), ranging from €52-64 per day; costs can be partially reimbursed through German long-term care insurance (Pflegekasse) up to 40% under § 45a SGB XI
2. Care consulting services (§ 37 SGB XI): Mandatory consulting sessions for care allowance recipients at €87 per session; directly billed to care insurance; also offers optional additional consulting sessions
3. Technical care aids consulting: Advisory service for technical care equipment recommendations; provides written recommendations for care insurance and medical supply stores
4. Consumable care aids (via subsidiary Pflegedirekt): Monthly delivery of consumable care aids worth €42, fully covered by care insurance for those with recognized care grade; subsidiary Pflegedirekt handles procurement and delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sofiapflege GmbH provides 24-hour in-home care (Betreuung in häuslicher Gemeinschaft) by placing live-in caregivers—predominantly from Eastern Europe—into the homes of elderly and care-dependent individuals across Germany. Caregivers deliver basic care, household support, and companionship on rotating assignments, with service fees billed daily/monthly and partial reimbursement available from statutory long-term care insurance under § 45a SGB XI. The portfolio is rounded out by mandatory care consulting under § 37 SGB XI, advisory on technical care aids, and monthly delivery of consumable care supplies through subsidiary Pflegedirekt.

Product overview

Sofiapflege GmbH operates as a home care service provider offering a coordinated portfolio centered on 24-hour in-home care (Betreuung in häuslicher Gemeinschaft/BihG). The core offering pairs live-in caregivers from Eastern Europe with clients' households, supplemented by a subsidiary service (Pflegedirekt) delivering consumable care supplies at no cost. Two advisory modules—Pflegeberatung nach § 37 SGB XI and Technische Pflegehilfsmittel Beratung—round out the portfolio, providing mandatory consultation for care benefit recipients and guidance on technical aids respectively. The company holds state recognition under § 45a SGB XI, enabling insurance reimbursements of up to 40% of service costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Betreuung in häuslicher Gemeinschaft (BihG) – 24-Stunden-Pflege
• Zum Verbrauch bestimmte Pflegehilfsmittel (Consumable Care Aids)
• Pflegeberatung nach § 37 SGB XI (Care Consulting)
• Technische Pflegehilfsmittel Beratung (Technical Care Aids Advisory)

Quantifiable outcome

• Up to 40% cost reimbursement from long-term care insurance
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PflegedirektcoreOthersDaughter company/subsidiary of Sofiapflege that handles procurement and monthly delivery of consumable care aids (Pflegehilfsmittel) worth €42; manages billing directly with care insurance companies; provides products including disinfectants, gloves, protective clothing, and bed pads
• Arbeiter-Samariter-Bund (ASB)minorOthersSocial welfare organization supported by Sofiapflege for the 'Wünschewagen' (wish wagon) and hospice mobile program that fulfills last wishes for seriously ill people
• Deutsches Rotes Kreuz (DRK)minorOthersGerman Red Cross supported by Sofiapflege for the 'Wünschewagen' (wish wagon) and hospice mobile program that fulfills last wishes for seriously ill people

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Promedica Plus Gruppe: One of the largest German providers of 24-hour live-in home care and caregiver placement from Eastern Europe. Directly comparable to Sofiapflege on the BihG/§ 45a SGB XI model, target customer (elderly wanting to age at home), and nationwide multi-state coverage.
• Pflegehelden: German franchise network specializing in 24-hour live-in care and caregiver placement. Competes with Sofiapflege in the same customer segment and uses a similar advisor/regional-consultant model across Germany.
• Home Instead Deutschland: Franchise operation of Home Instead Senior Care in Germany, focused on non-medical in-home care for seniors. Comparable to Sofiapflege on elderly customer base, in-home care delivery, and quality-certified positioning.
• Cura Sana: German provider of 24-hour care and home care services with a similar regional consultant model. Directly competes with Sofiapflege for elderly customers seeking live-in caregiver arrangements.
• AGP Ambulante Pflegepartner: German ambulatory care provider offering home care, caregiver placement, and consulting services. Comparable to Sofiapflege in elderly in-home care delivery and Pflegekasse reimbursement navigation.
• EUPD Europäischer Pflegedienst: German provider focused on cross-border caregiver placement for 24-hour home care, mirroring Sofiapflege's Eastern European caregiver model and § 45a SGB XI positioning.

Broad incumbents

• Bonitas Holding: Established German home care group operating a broader portfolio of ambulatory care services, intensive care, and senior residences. Overlaps with Sofiapflege in the home-care segment but is larger and more diversified.

Emerging players

• AvantGarde Care: Specialized German 24-hour live-in care agency with a comparable caregiver placement model and nationwide advisor-style coverage. Smaller-scale direct competitor to Sofiapflege.

Regional players

• Pflegedienst Hoffmann / Häusliche Pflege: Network of regional ambulatory home care providers in Germany. Comparable to Sofiapflege on service model (in-home elderly care) but operates on a more regional rather than nationwide basis.

Others

• Stiftung Warentest (industry ratings / informational comparison): Not a direct competitor, but Stiftung Warentest is the consumer testing body whose recognition of Sofiapflege directly shapes the competitive landscape by certifying quality across home care providers. Relevant ecosystem actor for understanding Sofiapflege's positioning and third-party trust signals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofiapflege GmbH