SOGLIO-PRODUKTE

What SOGLIO-PRODUKTE does

SOGLIO-PRODUKTE AG is a Swiss private manufacturer of natural body care products founded in 1979 by Walter Hunkeler and Martin Ermatinger, headquartered in Castasegna in the Bregaglia valley of southern Graubünden, Switzerland. The company develops and produces a portfolio of creams, shampoos, soaps, massage oils, shower gels, deodorants, body scrubs, lip balms, sun care, and gift sets using Alpine botanical ingredients — locally grown herbs (calendula, St. John's wort, lavender, sage, nettle, mallow, spirea), wild-harvested flowers, goat butter oil (produced in-house since 2016), and rolled barley extract sourced from regional mills and cooperatives. All manufacturing takes place in the company's own workshop in Castasegna, with multilingual packaging (German, Italian, French, English) reflecting its position at the Swiss-Italian linguistic border.

The business operates a direct-to-consumer model spanning two owned e-commerce platforms (shop.soglio-produkte.ch for Switzerland/Liechtenstein and shop.soglio-produkte.de for the EU, the latter served through wholly-owned SOGLIO (Deutschland) GmbH and SOGLIO Spedition EU GmbH), two physical retail stores (a flagship at the Castasegna manufacture and a seasonal Soglio village store open June to mid-October), and curated third-party retail partners such as Alpen-Markt in Visp (Valais). Revenue is generated purely through one-time purchases with no subscription component; pricing follows unit pricing with Swiss Post shipping economics (free over CHF 100).

Target customers include nature-connected consumers seeking gentle care for sensitive skin, individual gift buyers, and corporate clients purchasing multi-SKU gift sets (Alpenliebe, Montagna, Bergwald, Bundì, Hand-Care, Grison Alpine Power, Barba). SOGLIO's go-to-market emphasizes community engagement through weekly factory tours, a twice-yearly customer magazine, a multilingual blog, and active Instagram, Facebook, and Pinterest channels. The company is led by Managing Director Ivo Ermatinger and operates with a 5-person core workforce supplemented by a seasonal retail team.

Name

SOGLIO-PRODUKTE

Legal name

SOGLIO-PRODUKTE AG

Website

https://soglio-produkte.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

SOGLIO-PRODUKTE AG is a Swiss artisan manufacturer of natural Alpine body care products founded in 1979, serving nature-conscious consumers in Switzerland, Liechtenstein, and the EU via direct e-commerce, two retail stores, and curated third-party retailers.

Ownership category

akta.pro rank

Product category

Natural Body Care

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural body care
• Alpine cosmetics
• Herbal skincare
• Artisanal soaps
• Botanical formulations

Headquarters

HQ city

Castasegna

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales (Swiss & EU Webshops): SOGLIO operates two owned e-commerce storefronts — shop.soglio-produkte.ch (Switzerland/Liechtenstein) and shop.soglio-produkte.de (EU) — selling body care products directly to consumers. Products include creams, shampoos, soaps, massage oils, shower gels, deodorants, and gift sets. One-time purchase model with no subscription mentioned.
2. Retail Store Sales: SOGLIO generates revenue through its flagship store at the manufacturing site in Castasegna (open Mon–Fri 08:00–12:00, 13:30–18:00) and a seasonal retail store in Soglio village (June to mid-October, Wed–Sat 11:00–17:00). Factory tours every Tuesday at 10:30 drive in-person sales.
3. Third-Party Retail Distribution: SOGLIO products are sold through retail partners including Alpen-Markt in Visp (Valais) and other third-party outlets. Products are distributed alongside other authentic regional producers, aligning with the alpine retail concept.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SOGLIO-PRODUKTE AG manufactures and sells natural body care products formulated with Alpine botanical ingredients (herbs, flowers, goat butter, barley) sourced from the Bregaglia valley in Switzerland. The product range includes creams, shampoos, conditioners, soaps, massage oils, deodorants, body scrubs, bath products, lip balms, hair oils, and gift sets, produced in the company's own workshop in Castasegna and sold directly to consumers through its Swiss and EU webshops, two retail stores, and select third-party retailers.

Product overview

SOGLIO-PRODUKTE AG is a Swiss natural body care product company founded in 1979, based in Castasegna in the Bregaglia valley (south of Graubünden). The company develops formulations for soothing care experiences using natural Alpine raw materials from the Bergell region. The product portfolio includes body care products (creams, body milks, body scrubs), hair care (shampoos, conditioners, hair oils), bath products (foam baths, shower gels), massage oils, soaps, lip balms, deodorants, sports care balms, room fragrances, and gift sets. Products are manufactured in their Castasegna workshop and sold via their Swiss and German online shops. Key products include Calendula-Crème, Sitzcreme, Shampoo Gran Alpin (with alpine barley from Molino Scartazzini), Valser-Balsam with goat butter oil, and various massage oils with herbs grown in their own garden. The company also publishes a customer magazine twice yearly and offers factory tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Calendula-Crème (Ringelblumen-Creme) Universal skin cream with organically grown calendula (marigold) extract from Soglio and wild-harvested St. John's wort from Bergell, in a wheat germ oil base with lanolin substances. Protects dry, cold-sensitive skin and gives a delicate floral-herbal scent.
• Malva-Crème Skin cream with mallow (Malva) extract for nourishing skin care.
• Conditioner (Haarspülung) Nourishing hair rinse with creamy texture that is easy to distribute and facilitates combing. Provides smooth, shiny hair and a pleasantly groomed hair feeling. Available in 150ml.
• Shampoo für normales Haar Shampoo for normal and dry hair based on a mild vegetable cleansing base with additional extracts of sage, calendula, and nettle. Emits a herb-warm herbal fragrance. Available in 35ml, 200ml, 1000ml sizes. Vegan formula.
• Shampoo Gran Alpin Rich shampoo for fine hair containing alpine barley extract sourced from Molino Scartazzini in Promontogno (Gran Alpin cooperative supply chain). Strengthens hair, gives volume and shine. Contains extracts of nettle and edelweiss. Fruity-balsamic fragrance. Available in 200ml, 1000ml. Vegan.
• Johannis-Öl (St. John's Wort Oil) Massage oil for care of dry, cracked, and irritated skin. St. John's wort is wild-harvested after summer solstice and ripens for weeks in a special grain germ oil mixture under Bergell sun until active ingredients are released and the oil turns blood-red. Also for sunburn.
• Lavendel-Öl (Lavender Oil) Body and massage oil with lavender. Rejuvenates skin with a typical relaxing lavender fragrance. SOGLIO massage oils use a base of almond oil and wheat germ oil with active ingredients released via maceration. Available in 100ml, 520ml. Vegan.
• Valser-Balsam Balm for soothing care with 33% goat butter oil combined with wheat germ oil, olive oil, and beeswax. Opens pores allowing active ingredients to penetrate. Soothing after sports and hiking. Contains peanut oil. Available in 50ml.
• Soliofit (Sports Balm) Sports massage balm for shoulders, back, hips, and knees before and after physical activity. Contains one-third alpine goat butter oil, peanut oil, alpine hemp oil, and extracts of spirea and rosemary. Available in 50ml, 200ml.
• Spirea Sport Intensive massage oil for sports use before and after physical activity. Extracts of spirea flowers and leaves and various essential oils promote blood circulation. Available in 100ml, 520ml. Vegan.
• DEO (Natural Deodorant) Natural deodorant with chamomile extract from Bergell and essential sage oil. Provides long-lasting fresh skin feeling with a subtle floral fragrance.
• Schaumbad (Foam Bath) Relaxing foam bath with forest scent notes. Contains extracts from Bergell fir and larch shoots as well as essential oils from Swiss pine, larch, and Norway spruce. Mild, plant-based surfactants for long-lasting foam. pH skin-neutral and vegan.
• Duschbad Lavendel (Lavender Shower Gel) Gentle shower gel particularly recommended for sensitive skin. Aqueous herbal extracts and lavender essential oil ensure gentle yet thorough skin cleansing. Available in 200ml, 1000ml. Vegan.
• Körper-Peeling (Body Scrub) Rich body scrub with calendula and chamomile oil for a pleasantly groomed skin feeling. Fine sugar crystals gently remove dead skin cells. Calendula and chamomile are organically grown in Bergell.
• Lavendel-Seife (Lavender Soap) Soap with fresh, relaxing lavender fragrance. Contains lavender extract and lavender essential oil. Delicate vegetable soaps clean skin deeply while protecting from dehydration. Available in 95g. Vegan.
• Pflegemilch Lavendel (Lavender Body Milk) Rich nourishing body milk easily absorbed without greasiness. Sheep whey and almond oil protect skin from dehydration. Lavender oil nourishes skin with a pleasant relaxing fragrance. Available in 200ml.
• Après-Solar After-sun gel providing intense hydration with pleasant refreshing and soothing effect. Quickly absorbed without greasiness. Contains calendula, St. John's wort, and lavender extracts as well as oat-derived beta-glucan. Available in 100ml, 200ml. Vegan.
• Lippenbalsam (Lip Balm) Lip balm with calendula extract for nourishing lip care.
• Haaröl (Hair Oil) Hair oil with calendula extract for nourishing hair treatment.
• Raumduft STÜA Room fragrance product for home ambiance.
• Geschenksets (Gift Sets) Pre-packaged gift sets combining multiple products in themed assortments: ALPENLIEBE, MONTAGNA, BERGWALD, BUNDÌ, HAND-CARE, GRISON ALPINE POWER, and BARBA. Designed for personal gifting and corporate gift buyers.
• 5 SOAPS Gift Box Gift box containing five 95g soaps: Alpine herbs soap, Bergwald soap, Lavender soap, St. John's wort soap, and Montagna soap.

Quantifiable outcome

• SOGLIO products are sold in 3+ countries (Switzerland, Liechtenstein, Germany) through multiple direct and indirect channels

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Alpen-Markt VispminorChannel Partner/ Reseller/ Distributor · 1 April 2024Alpen-Markt is an authentic market in the heart of Visp, Valais, representing small Walliser producers and promoting conscious regional consumption. Mathieu and Patricia lead the store with passion. Selected SOGLIO products are part of the assortment, fitting the alpine retail concept. SOGLIO acknowledges this as a valued partnership.
• Molino ScartazzinicoreStrategic or Co-development Partner · 1 November 2023Molino Scartazzini is a 10th-generation family mill in Promontogno, Bregaglia, that has been operating since the 17th century. It grinds approximately 150 tonnes of flour per year using water power. SOGLIO sources rolled barley extract directly from this mill for its Gran Alpin Shampoo, with the barley supplied by the Gran Alpin cooperative. The mill also supplies flour for Gran Alpin's pasta and specialty products.
• Gran AlpincoreStrategic or Co-development Partner · 1 November 2023Gran Alpin is a cooperative promoting mountain grain cultivation in Graubünden, founded in 1987. It involves 130 farming operations cultivating 220 hectares, producing approximately 800 tonnes of grain per year at good harvests. SOGLIO uses rolled barley extract from this supply chain in its Gran Alpin Shampoo, sourced via Molino Scartazzini. The cooperative works closely with Agroscope for special grain breeding and Plantahof agricultural advisory centre.
• Valeria Bischoff and Luca Pitsch (Herb Farmers)coreOthers · 1 January 2023Valeria Bischoff (raised in Casaccia, Bregaglia; trained in textile design and herbalism) and Luca Pitsch (from Bern with roots in the Münstertal; teacher by profession) took over SOGLIO's herb garden in Bregaglia from previous suppliers Hanspeter Mohler and Evie Sprecher in 2023. They also manage a chestnut grove below Soglio. The handover was gradual, with full supply expected by 2024.
• Hosang'sche Stiftung Arbeitsstätte PlankiscoreOthers · 1 January 2016Founded in 1845, this foundation in Chur provides housing and protected employment for adults with disabilities, with 45 residential places and 80 sheltered work and training positions across bakery, floristry, gardening, housekeeping, crafts, food production, and agriculture. The bio-certified farm houses 100 chamois-colored mountain goats whose milk is processed on-site into cheese, yogurt, milk drinks, and butter. Since summer 2016, SOGLIO has sourced goat butter from this foundation for its proprietary goat butter oil production in Castasegna.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Dr. Hauschka (WALA): German natural cosmetics brand from WALA Heilmittel GmbH. Comparable to SOGLIO in natural/biodynamic ingredient sourcing, body care and bath ranges, and pharmacy/specialty retail distribution across DACH.
• Weleda: Swiss-founded, globally scaled natural cosmetics and anthroposophic body care company. Overlaps SOGLIO on natural ingredient philosophy, sensitive-skin positioning, and European DACH retail reach, but operates at far broader scale and product breadth.
• L'Occitane en Provence: Global natural-ingredient beauty brand anchored in Provençal botanicals. Highly relevant as a regional-heritage, plant-based body care incumbent that SOGLIO competes with implicitly for the 'regional natural body care' consumer in Europe.
• Kneipp: German plant-based body care, bath, and wellness brand owned by Hartmann. Overlaps with SOGLIO on herb-driven bath and body products (shower, foam bath, massage oils) and on European drugstore/specialty retail distribution.

Emerging players

• Primavera Life: German organic aromatherapy and natural cosmetics maker. Comparable to SOGLIO in essential-oil-driven body care, small-batch philosophy, and DACH-focused distribution via specialty and organic retail.

Direct peers

• Susanne Kaufmann: Austrian premium natural skincare and body care brand built around Alpine botanicals from the Bregenzerwald. Closest direct peer to SOGLIO: same regional provenance story, similar DTC-plus-flagship-store model, similar price-point tier, and overlapping categories (creams, oils, bath).
• Farfalla: Swiss natural aromatherapy and certified-organic body care brand. Shares SOGLIO's Swiss origin, essential-oil-centric formulations, and DTC-plus-retail model; offers a broader aromatherapy line against SOGLIO's narrower Alpine-body-care focus.
• Tiroler Kräuterhaus: Austrian Alpine herb-based body care and wellness brand. Directly analogous to SOGLIO in Alpine terroir positioning, small-scale manufacture, and DTC focus on the German-speaking Alpine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soglio.produkte.Kraft.der.Berge
• Instagraminstagram.com/soglio.produkte
• Pinterestpinterest.de/Soglioprodukte
• LinkedInlinkedin.com/company/soglio-produkte

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOGLIO-PRODUKTE