SOLAR IDEA PRIVATE LIMITED

What SOLAR IDEA PRIVATE LIMITED does

Solar Idea Private Limited is an India-based solar equipment OEM and EPC services provider, established in 2014 and headquartered in Banjara Hills, Hyderabad. The company manufactures and integrates a distributed solar product portfolio covering on-grid, off-grid, and hybrid PV rooftop systems; ETC and FPC solar water heaters under the Magic Series; 1-10 HP solar water pumping systems; three street lighting lines (SOLUX lead acid, STARLIGHT Li-ion, NUSTAR integrated); plus complementary add-ons including ecoDrive charge controllers, Solar-Guard fencing, Diya lanterns, and Galaxy DC power packs. Beyond manufacturing, it delivers utility-scale megawatt power plant EPC and O&M services and operates an authorized Greaves DG set distribution and service business in Telangana covering the 2.5 kVA to 1250 kVA range.

The business model is hybrid: direct enterprise sales for institutional customers (including universities such as University of Hyderabad and NALSAR), OEM hardware sales to system integrators, and a nationwide channel partner program that recruits individuals with no required capital or prior solar experience. Revenue is generated through hardware sales across the product portfolio, professional services for megawatt EPC execution, managed services for ongoing O&M, and authorized distribution margins on Greaves DG sets. Pricing is largely quote-based, with reference points such as Rs. 15,000-22,000 for a 100 LPD solar water heater in plains; a 30% central government subsidy applies to on-grid PV systems for domestic and certain special-category consumers.

The company is led by Chairman and Managing Director Sarvotham Reddy (BE, MBA from a top-ranked US business school; 15+ years at Fortune 500 firms in strategy, operations, marketing, and credit risk), supported by three functional directors covering sales and marketing, finance and liaisoning, and production, service, and operations. It holds ISO 9001 and ISO 14001 certifications, NSIC registration, and empanelment with TSREDCO, NREDCAP (on-grid, off-grid, and solar water heater), and operates through liaison arrangements with TSSPDCL for net metering. The firm is privately held with no disclosed external funding rounds or institutional investors, and headcount is reported at 11 employees per firmographics, indicating a lean operating structure reliant on channel partners and outsourced installation teams for scale.

Name

SOLAR IDEA PRIVATE LIMITED

Legal name

Solar Idea Private Limited

Website

https://solaridea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Solar Idea Private Limited is a Hyderabad-based OEM and EPC provider founded in 2014, manufacturing distributed solar products (rooftop PV systems, water heaters, pumps, street lights) and executing utility-scale megawatt projects, while serving as Greaves' authorized DG distributor in Telangana via a nationwide channel partner program.

Ownership category

akta.pro rank

Product category

Solar Energy Equipment and EPC Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Solar rooftop systems
• Solar water heaters
• Solar water pumping
• Solar LED streetlights
• Rooftop solar EPC

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Product Sales (OEM): Revenue from manufacturing and selling solar products including solar inverters, solar water heating systems, solar water pumping systems, solar street lighting systems, solar lanterns, DC home lighting systems, and other solar products.
2. EPC Services: Engineering, Procurement, and Construction services for utility scale megawatt power plants. Revenue generated from project implementation including component procurement, installation, and commissioning.
3. O&M Services: Operations and Maintenance services for utility scale power plants. Ongoing service revenue from maintaining installed solar power systems.
4. Channel Partnership Program: Revenue generated through channel partners who market and resell solar products. Partners receive pricing benefits and support while Solar Idea supplies products.
5. DG Set Distribution: Authorized sales and service distribution for Greaves generator sets (2.5 kVA to 1250 kVA) in Telangana. Revenue from selling and servicing DG sets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SOLAR IDEA PRIVATE LIMITED is an original equipment manufacturer (OEM) of solar products including on-grid, off-grid, and hybrid photovoltaic rooftop inverters, solar water heating systems with ETC and FPC collector technologies, solar water pumping systems, and solar LED street lights. The company delivers engineering, procurement, and construction (EPC) and operations and maintenance (O&M) services for utility-scale megawatt solar power plants, and acts as an authorized distributor of Greaves DG sets in Telangana.

Product overview

SOLAR IDEA PRIVATE LIMITED is an OEM manufacturer and integrator of solar products established in 2014, offering a comprehensive portfolio of solar energy solutions. The core offerings include three types of PV Rooftop systems (On-Grid, Off-Grid, and Hybrid), the Magic Series solar water heaters (available in ETC and FPC technologies), solar water pumping systems (1HP to 10HP), and three street light product lines (SOLUX Lead Acid, STARLIGHT Li-ion, and NUSTAR All-in-One). The company also provides utility-scale Megawatt Power Plants with EPC and O&M services, plus complementary products including Off-Grid Solar PCUs, ecoDrive Charge Controllers, Solar-Guard fencing, Diya solar lanterns, and Galaxy DC Power Packs. As an authorized distributor, the company also resells Greaves generator sets (portable 2.5-7.5 KVA, industrial 10-500+ KVA) and lighting towers. The product architecture combines physical solar hardware with installation and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Series: Solar water heating systems available in both ETC and FPC models
• SOLUX
• STARLIGHT
• NUSTAR
• Solar-Guard
• Diya
• Galaxy
• ecoDrive

Products and services

• On-Grid PV Rooftop System Grid-tied photovoltaic rooftop system for solar power generation with net metering capability, designed for utility-grid-connected applications. Targeted at residential, commercial, and institutional customers seeking to export power to the grid.
• Off-Grid PV Rooftop System Standalone photovoltaic rooftop system with battery storage for off-grid power supply independent of the utility grid. Designed for locations without reliable grid access or for backup power requirements.
• Hybrid PV Rooftop System Hybrid photovoltaic rooftop system that operates in both grid-tied and battery-backed modes, providing flexibility between grid export, grid backup, and off-grid operation. Targeted at customers requiring both net metering and power backup.
• Magic Series Solar Water Heaters Solar water heating system offered in two collector technologies — Evacuated Tube Collectors (ETC) and Flat Plate Collectors (FPC) — for domestic and commercial hot water applications. Designed for households, hotels, hospitals, and institutions needing reliable hot water from solar energy.
• Solar Water Pumping Systems Photovoltaic-powered water pumping systems for agricultural irrigation and rural water supply without grid electricity. Designed for farmers and rural communities seeking off-grid pumping solutions.
• SOLUX Solar Street Lights (Lead Acid) Solar LED street lighting system using lead-acid battery storage for outdoor area and roadway illumination in off-grid or weakly-gridded locations. Targeted at municipalities, colonies, and rural deployments.
• STARLIGHT Solar Street Lights (Li-ion) Solar LED street lighting system using lithium-ion battery storage for outdoor area and roadway illumination, offering longer cycle life and lower maintenance than lead-acid variants. Designed for municipalities and commercial campuses.
• NUSTAR Integrated Solar Street Lights All-in-one integrated solar LED street light combining panel, battery, LED, and control into a single unit for simplified installation and maintenance. Targeted at outdoor area and roadway lighting in off-grid locations.
• Megawatt Solar Power Plants (EPC and O&M) Engineering, procurement, construction (EPC) and operations and maintenance (O&M) services for utility-scale megawatt solar power plants. Targeted at developers, investors, and institutions requiring turnkey utility-grade solar generation assets.
• Off-Grid Solar PCUs Standalone off-grid solar power conditioning units that integrate inverter and charge control functions for backup and standalone solar applications. Designed for off-grid installations requiring reliable power conditioning.
• ecoDrive Solar Charge Controllers Branded solar charge controllers for charging regulation in off-grid solar installations. Sold as standalone components for solar charging system integration.
• Solar-Guard Solar Fencing Solar-powered electric fencing system providing perimeter security using photovoltaic power. Targeted at agricultural fields, industrial premises, and rural properties requiring off-grid boundary protection.
• Diya Solar Lantern Portable solar-powered lantern designed for off-grid household lighting in rural and unelectrified homes. Targeted at rural households needing portable, low-cost solar lighting.
• Galaxy DC Power Pack Solar-based DC power pack providing DC electricity for off-grid home applications. Targeted at rural households requiring DC power for fans, lights, and small appliances without grid access.
• PV Modules Photovoltaic solar modules sold as standalone components for solar power generation system assembly. Targeted at installers and integrators building solar power systems.
• On-Grid Inverters Grid-tie solar inverters sold as standalone equipment for on-grid photovoltaic installations. Designed for system integrators and end customers deploying net-metered rooftop solar.
• Greaves Portable Generator Sets (2.5–7.5 kVA) Greaves portable diesel generator sets in the 2.5 to 7.5 kVA capacity range, distributed under authorization. Targeted at small commercial establishments, shops, households, and portable backup power applications.
• Greaves Industrial Generator Sets (10–500+ kVA) Greaves industrial diesel generator sets in the 10 to 500+ kVA capacity range, distributed under authorization for primary and backup power. Targeted at commercial, industrial, and institutional customers requiring high-capacity standby or prime power.
• Greaves Lighting Towers Greaves mobile lighting towers for outdoor site and event illumination. Distributed under authorization to commercial and industrial customers requiring temporary or mobile high-mast lighting.

Quantifiable outcome

• Electricity savings of Rs.0 billed with solar systems matching energy use
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• GreavescoreChannel Partner/ Reseller/ DistributorSolar Idea is an Authorised Sales and Service distributor for Greaves generator sets (range 2.5 kVA to 1250 kVA) in Telangana. Products are manufactured at the Greaves Plant in Chakan, an ISO 9001-2000 certified facility. The partnership includes sales support where the experienced sales team recommends DG sets based on peak load and usage, plus dedicated service teams for after-sales support.
• TSREDCO (Telangana State Renewable Energy Development Corporation)coreStrategic or Co-development PartnerSolar Idea is empaneled with TSREDCO enabling customers to access government subsidies (30% for domestic consumers) for solar PV installations. The company handles the complete subsidy application process including TSREDCO form submission, document handling, inspection coordination, and subsidy cheque collection on behalf of customers.
• NREDCAP (National Renewable Energy Development Corporation)coreStrategic or Co-development PartnerSolar Idea is empaneled with NREDCAP for On-Grid, Solar Water Heater, and Off-Grid solar PV system installations, enabling the company to participate in government-backed solar initiatives.
• TSSPDCL (Telangana State Southern Power Distribution Company Limited)coreStrategic or Co-development PartnerSolar Idea liaises with TSSPDCL for net metering feasibility applications and net meter installation. The company guides customers through the complete process including application submission, DD payments, agreement processing, and coordination for net meter release and installation.
• Channel Partners (India-wide)coreChannel Partner/ Reseller/ DistributorSolar Idea operates a Channel Partnership Program targeting individuals and local businesses around India. No financial investment or prior solar experience is required. Partners receive unmatched product portfolio, competitive pricing, sales materials, quotation support, senior manager visits, installation and service support, and regular training workshops. This is described as the core business of Solar Idea.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freyr Energy: India-based rooftop solar EPC company offering on-grid, off-grid, hybrid and solar pump solutions to residential, commercial and agricultural customers. Closely comparable in product breadth, customer segmentation, and EPC-led business model.
• ZunRoof: Tech-enabled Indian rooftop solar EPC startup targeting residential customers with on-grid and hybrid systems. Comparable as a residential rooftop solar installer operating in the same Indian market.
• Microtek: Indian electrical equipment manufacturer and distributor of inverters, UPS systems, batteries and DG-related power products. Comparable as a domestic electrical/power equipment OEM-distributor serving residential and small commercial customers.
• Loom Solar: Indian OEM and online retailer of solar panels, inverters, batteries and rooftop solar kits. Comparable to Solar Idea as a domestic solar OEM serving residential and small commercial customers with a multi-product portfolio.

Broad incumbents

• Adani Solar: Vertically integrated solar manufacturer and EPC arm of the Adani Group, offering modules, rooftop solutions, and utility-scale projects. Broadly comparable across the solar value chain.
• Vikram Solar: Indian solar PV module manufacturer and EPC company serving utility-scale, commercial and rooftop segments. Comparable in offering both manufactured solar products and project execution services.
• Tata Power Solar Systems: Subsidiary of Tata Power offering rooftop solar, EPC and O&M services plus solar manufacturing at scale. A much larger incumbent operating across the same product categories as Solar Idea.
• Waaree Energies: One of India's largest solar PV module manufacturers with EPC and rooftop solar offerings. Comparable as a domestic manufacturer + EPC player in the Indian solar market.
• Mahindra Susten: Mahindra group's solar EPC and O&M arm executing utility-scale and distributed solar projects. Comparable as an Indian EPC + O&M service provider.

Emerging players

• Sun King (formerly Greenlight Planet): Pay-as-you-go distributed solar provider selling lanterns, home systems and solar-powered appliances to off-grid and rural customers across emerging markets including India. Comparable in the off-grid/distributed solar product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/solar-idea-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLAR IDEA PRIVATE LIMITED