Soldier Hollow Grill

What Soldier Hollow Grill does

Soldier Hollow Grill operates the Basecamp Café, the on-site food and beverage concession at Soldier Hollow Nordic Center in Midway, Utah, within Wasatch Mountain State Park. The Nordic Center is a legacy venue from the 2002 Salt Lake City Winter Olympics, operated by the Utah Olympic Legacy Foundation, a 501(c)(3) nonprofit. The grill serves visitors to a year-round recreational destination offering Nordic skiing, biathlon, mountain biking, summer trail use, youth adventure camps, and event-space rentals, with operating hours of 8 AM to 3 PM daily.

The Basecamp Café's product surface is bundled into the broader venue ecosystem rather than functioning as a standalone restaurant. Supporting amenities and partnerships include SOHO Saunas (Nordic-inspired sauna experience) and Rocky Mountain Outfitters (horseback trail rides), both available on-site to extend the visitor dwell time and per-visit spend. The café itself is the primary food and beverage outlet for trail users, athletes, event attendees, and camp participants.

The business model is transactional and volume-based, with revenue derived from per-visit food and beverage sales rather than contracts or subscriptions. Pricing across the venue's broader monetization structure includes a Summer Trail Pass at $40, bike rentals at $75 half-day and $105 full-day, an Individual Adult Annual Pass at $235, and an Annual Family Pass at $275 with early-bird pricing tiers. The company is a sub-entity of a tax-exempt nonprofit, and consolidated revenue is not publicly disclosed.

Name

Soldier Hollow Grill

Legal name

Utah Athletic Foundation (dba Utah Olympic Legacy Foundation)

Website

https://soldierhollow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soldier Hollow Grill operates the Basecamp Café food and beverage concession at the Soldier Hollow Nordic Center in Midway, Utah, serving visitors to the 2002 Olympic legacy venue's year-round recreational, athletic, and event programming.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

akta.pro secondary industries

Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Outdoor recreation
• Nordic skiing
• Mountain biking
• Biathlon experience
• Trail access

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Core offering

Soldier Hollow operates a year-round outdoor recreation venue offering Nordic skiing, biathlon experiences, mountain biking and e-bike rentals, summer trail access, youth sport development camps, and event hosting at the Courtland C. Nelson Day Lodge and Sport Discovery Center. The venue also provides on-site food service via Basecamp Café (open 8 AM-3 PM daily) and serves as an Olympic legacy site at Wasatch Mountain State Park in Midway, Utah.

Product overview

Soldier Hollow Nordic Center is an Olympic legacy venue operated by the Utah Olympic Legacy Foundation, offering year-round recreational activities and competitive sports programs. The core product portfolio includes trail access passes (Annual Individual passes for adult/youth/senior, and Family Passes), mountain and e-bike rentals (featuring Rossignol Mandate e-mountain bikes and mountain bikes available for half-day or full-day rental), adventure camps, biathlon experiences, and event space rentals. The venue provides sport development programs for cross-country skiing and biathlon across multiple skill levels. Partner offerings include SOHO Saunas (Nordic-inspired sauna and onsen experience) and Rocky Mountain Outfitters trail rides. On-site dining is available at Basecamp Café. The annual trail pass system provides year-round access to trails for hiking, mountain biking, roller skiing, and skiing, with various pricing tiers for individuals and families.

Differentiator

Problem solved

Functional benefit

Brands

• Basecamp Café: On-site café at Soldier Hollow Nordic Center open from 8 AM-3 PM daily serving visitors and event attendees.
• Team Soldier Hollow (Team SOHO)
• SOHO Saunas
• Summer Adventure Camp

Products and services

• Soldier Hollow Nordic Center Venue Access
• Mountain & E-Bike Rentals

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Methow Trails: Washington State's largest cross-country ski trail system with extensive Nordic programming. Similar nonprofit/club model with trail passes, lessons, and youth programs serving a single mountain region.
• Royal Gorge Cross Country Ski Resort: Largest XC ski resort in North America (California) with trail passes, lessons, rentals, and lodging. Comparable Nordic-centric commercial model with multi-season trail usage.
• Craftsbury Outdoor Center: Northeast Kingdom, Vermont Nordic ski and rowing center with extensive trail systems, biathlon offerings, and youth development programs. Comparable in scale, nonprofit-like operation, and multi-sport focus.
• Auburn Ski Club: California-based nonprofit ski club operating training facilities including Tahoe Nordic Center with biathlon and XC programs. Directly comparable nonprofit structure and competitive sport development focus.
• Trapp Family Lodge: Vermont-based Nordic ski center and lodge offering cross-country skiing trails, biathlon programs, and year-round resort amenities. Directly comparable as a Nordic-focused venue with lodging, lessons, and multi-season programming.

Broad incumbents

• Lake Placid Olympic Center (ORDA): Olympic Regional Development Authority managing multiple 1932/1980 Winter Olympic venues including Nordic ski and biathlon facilities. Comparable Olympic legacy venue operator with public/nonprofit structure.
• Sun Valley Nordic: Nordic center within Sun Valley Resort, a major destination ski operation in Idaho. Comparable Nordic trail and instruction offerings, but as part of a much larger full-service resort portfolio.
• Whiteface Mountain: New York 1980 Olympic alpine venue operated by ORDA. Comparable Olympic legacy positioning and public-benefit operation, though focused on alpine rather than Nordic skiing.
• Park City Mountain Resort: Largest ski resort in the U.S. (Park City, UT) operated by Vail Resorts, offering extensive summer and winter activities. Overlaps with Soldier Hollow on Wasatch visitor demographics, mountain biking, and Nordic skiing.

Emerging players

• Highland Mountain Bike Park: New Hampshire mountain bike park with rentals, lessons, and gravity-focused trails. Comparable summer bike rental offering at Soldier Hollow and shared mountain biking customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soldier-hollow-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldier Hollow Grill