Juniper Events

What Juniper Events does

Juniper Events operates a gin-focused content platform and annual consumer event under the trading name Solid Liquids, with digital presence at solid-liquids.co.uk and physical operations at Summerhall, Edinburgh. The company's flagship product is the Juniper Festival, a three-day annual celebration of gin held each June since 2014 at 1 Summerhall Place, charging £10 per day for entrance and offering distillery tastings, interactive experiences, and gin education. Beyond the festival, the business runs an editorial content portfolio covering gin history, top 10 gin and tonic recipes, flavoured gin and sloe gin guides, supermarket gin reviews across UK grocers, bar supplies guides, bar snack pairings, and an interactive online drinks quiz. The content portfolio is the primary top-of-funnel distribution mechanism, with new content verticals being added over time to capture organic search traffic across gin- and home-bar-related queries.

The business model rests on two revenue streams: ticket sales from the annual Juniper Festival (a transaction-fee model at £10 per day) and Amazon affiliate commissions generated when readers of the bar supplies guides purchase recommended accessories via embedded affiliate links. The customer base is fragmented across two personas — gin enthusiasts attending the festival and home bar owners consuming content and purchasing supplies via affiliate — with no enterprise customers, subscription model, or B2B channel in operation. Operationally the entity is lean at five employees with no disclosed external funding or parent company, and distribution is anchored in content marketing on solid-liquids.co.uk combined with direct physical access at the Edinburgh festival venue.

Exhibitor partnerships at the festival form a recurring supplier ecosystem rather than a revenue channel; named 2022 partners include Scottish distilleries Edinburgh Gin, Harris Distillery, Shoogle Spirits, and Pixel Spirits, alongside Italian gin Ginepraio, indicating some international exhibitor pull but domestic-only primary geographic focus. The underlying technology is a standard content management system for publishing editorial gin content and event information, with no proprietary platform features, AI capabilities, patents, certifications, or formal awards disclosed in the available source material.

Name

Juniper Events

Legal name

Solid-Liquids.co.uk

Website

https://solid-liquids.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Juniper Events, trading as Solid Liquids, operates a gin-focused editorial content platform and the annual Juniper Festival in Edinburgh since 2014, monetising through £10-per-day festival tickets and Amazon affiliate commissions on bar supplies, targeting gin enthusiasts and home bar owners.

Ownership category

akta.pro rank

Product category

Spirits & Beverage Events

NAICS

Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Distilleries (Tasting Rooms) (THAFALAG)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

Keywords

• Gin festival events
• Gin education content
• Cocktail recipes
• Home bar supplies
• Spirits editorial

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Commissions: The website generates revenue through Amazon affiliate links for bar supplies and accessories mentioned in product guides. Links to Amazon products for garnishes, spirit pourers, beer mats, cocktail shakers, corkscrews, glass rimmers, bar runners, bar caddies, ice buckets, and beer towers.
2. Festival Ticket Sales: Revenue from festival entrance fees of £10 per day, which includes festival access, welcome drink, and access to exhibitor samples.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Juniper Events operates the annual Juniper Festival in Edinburgh, a multi-day gin tasting and education event held each June since 2014, with a £10 per day entry fee that includes festival access, a welcome drink, and exhibitor samples. Through its Solid-Liquids.co.uk content platform, the company publishes gin-focused editorial including cocktail recipes, gin history, supermarket gin reviews, flavoured and sloe gin guides, bar supplies recommendations, and an interactive drinks quiz, monetised via Amazon affiliate links.

Product overview

Solid-Liquids.co.uk is a comprehensive online resource for gin enthusiasts offering content and resources centered around gin and home bartending. The primary offering is the Juniper Festival, an annual gin celebration held in Edinburgh since 2014 featuring exhibitors, tastings, and interactive experiences. Additional offerings include curated gin recipe collections (Top 10 Gin Recipes), educational guides covering gin history, flavoured gin, and sloe gin preparation, supermarket gin reviews and comparisons, bar supply guides, and an interactive drinks quiz. The content portfolio spans informational articles, recipe collections, product reviews, and event information for gin lovers.

Differentiator

Problem solved

Functional benefit

Brands

• Juniper Festival: The Juniper Festival is a celebration of all things Gin, held typically in June every year since 2014, taking place at Edinburgh's Summer Hall. The three-day festival provides an opportunity for Gin lovers to sample new and old gins with exhibitors, tastings, and interactive experiences.

Products and services

• Juniper Festival Annual ticketed gin festival in Edinburgh offering tastings, interactive experiences, and gin education for individual gin enthusiasts and home bar owners, with exhibitor access to distilleries from Scotland and international producers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• GinepraiominorGTM or Marketing Partner · 1 January 2022Italian gin distillery featured as top exhibitor at Juniper Festival 2022. Ginepraio is described as the most awarded independent Italian gin, created by Enzo and Fabio, born in Val Tiberina in Tuscany where Britain has sourced juniper for over 400 years.
• Edinburgh GinminorGTM or Marketing Partner · 1 January 2022Scottish gin distillery featured as exhibitor and brand representative at Juniper Festival. Named for the Scottish capital and takes inspiration from the city, credited with founding the flavoured gin revolution.
• Shoogle SpiritsminorGTM or Marketing Partner · 1 January 2022Scottish gin distillery started in Stonehouse, South Lanarkshire, built their own distillery in 2021. Creates gins in single shot runs using combination of dried and fresh botanical ingredients with family involvement in production.
• Harris DistilleryminorGTM or Marketing Partner · 1 January 2022Scottish gin distillery from the Isle of Harris. Proud of local heritage with every step of gin production handled by skilled local hands.
• Pixel SpiritsminorGTM or Marketing Partner · 1 January 2022Scottish gin distillery founded by Noru and Craig as an addition to their hotel business in North Ballachulish between Glencoe and Fort William. Known for Drookit Piper gin.

Scale indicators2 records

Expansion highlights4 records

Others

• The Whisky Exchange: UK-based premium spirits retailer with rich editorial content including tasting notes, cocktail recipes, and producer features. Operates a hybrid retail-content model adjacent to Solid-Liquids' affiliate-driven gin content site.
• Master of Malt: Major UK online spirits retailer with extensive tasting notes, brand content, and a popular blog. Comparable to Solid-Liquids as a gin/cocktail content publisher, but with a primary retail revenue engine rather than festival/affiliate model.

Broad incumbents

• The Spirits Business: Global spirits industry trade publication with news, reviews, and feature content covering producers and brands. Comparable to Solid-Liquids as a gin-focused editorial site, but operating at industry/trade level rather than consumer hobbyist level.
• Imbibe: UK and US drinks industry media brand covering bars, spirits, and cocktails with editorial content, events, and awards. Overlaps with Solid-Liquids as a spirits content platform, though broader in scope and more commercially developed.

Direct peers

• Gin Festival UK: Operates multiple touring gin tasting festivals across UK cities with paid entry, exhibitor booths, and tasting samples. The most directly comparable UK gin festival model to Juniper Festival in Edinburgh.
• Difford's Guide: Long-running cocktail and spirits content platform with encyclopedic cocktail recipes, brand reviews, and bar guidance. Comparable to Solid-Liquids as a niche spirits content destination with SEO-driven audience monetization.
• Tales of the Cocktail: Major global spirits and cocktail festival and education platform featuring tastings, seminars, and brand experiences. Comparable to Juniper Festival as a paid-entry spirits experience event with educational programming and distillery partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juniper-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juniper Events