Sol Records
Sol Records is a privately-held independent record label and creative services provider based in the U.S. Midwest, operating a roster of country, Americana, and roots-rock artists while offering recording, mixing/mastering, video production, artist consulting, and web design services to independent musicians.
- Company typePrivate
- Founded1994
- HeadquartersMidwest, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sol Records does
Sol Records is an independent record label founded in 1994 and relaunched in 2008 by Brian DeBruler (Berklee-trained producer/drummer) and his wife Michelle D'Amico-DeBruler (VP and Marketing Director). The label operates with a small team of approximately 9 employees from its Midwest base and runs a roster of country, Americana, and roots-rock artists led by Dallas Moore (17-album catalog, 300+ live performances per year), Pure Grain, Barnyard Stompers, and Tom McElvain. Its product surface spans recorded music, in-house recording/mixing/mastering studio services, video production, artist development consulting, and website/graphic design — effectively a full-stack creative services operation for the independent Outlaw Country and Americana segment.
The company generates revenue through four streams: direct-to-consumer digital album downloads priced $4.99–$10.99 via its owned e-commerce storefront (solrecords.com/store1); fee-based recording, mixing, and mastering services for third-party artists; quote-based artist development consulting covering marketing, publishing, distribution, and radio/social promotion; and quote-based website/graphic design services. Distribution is primarily direct-to-fan via website, email newsletter acquisition, and organic social sharing, supplemented by the touring circuit of flagship artist Dallas Moore which serves as the primary brand-awareness driver. No external funding, institutional investors, or third-party retail/streaming distribution channels are disclosed, and revenue figures are not publicly available.
Strategically, Sol Records positions itself as part of the original XXX Outlaw Country movement founded by Shooter Jennings, drawing on a "raw and real" minimalistic production philosophy and Berklee-certified credentials. Its go-to-market blends direct-to-consumer e-commerce, touring-driven awareness, and a service-led sales motion targeting independent artists and small commercial clients. The label has a minor nonprofit partnership (Operation Thank You Indiana) supporting troops overseas through free CD distribution, and continues to release new catalog content, with Pure Grain's "Grass Stains" album launched in June 2025.
Sol Records firmographics
Firmographics- Name
- Sol Records
- Legal name
- Sol Records
- Website
- https://solrecords.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sol Records is a privately-held independent record label and creative services provider based in the U.S. Midwest, operating a roster of country, Americana, and roots-rock artists while offering recording, mixing/mastering, video production, artist consulting, and web design services to independent musicians.
- Ownership category
- akta.pro rank
Sol Records industry classification
Industry- Product category
- Independent Record Label
- NAICS
- Record Production and Distribution (51225), Record Production and Distribution (512250), Music Publishers (512230)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC), Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)
Keywords
Where Sol Records is headquartered
LocationHeadquarters
- HQ city
- Midwest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sol Records business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Music Sales: Sale of digital album downloads directly through the Sol Records online store. Individual album prices ranging from $4.99 to $10.99. Direct e-commerce relationship with end consumers.
- Recording Studio Services: Full in-house recording studio, mixing and mastering services for third-party artists. Revenue generated from production fees for album and project recordings.
- Artist Development Consulting: Consulting services for career development including marketing strategy, publishing, distribution, and radio/social media promotion. Berklee-certified professionals offering guidance to independent artists.
- Website and Graphic Design Services: Professional web design services for musicians and other businesses, including SEO, email marketing integration, online sales, and social media integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Album Downloads |
| Other | Multi-year contract | Recording, Mixing, Mastering Services |
| Other | Multi-year contract | Artist Development Consulting |
| Other | Multi-year contract | Website and Graphic Design |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels3 records
Sol Records product offering
Product offeringCore offering
Sol Records is an independent record label that releases and sells music from its artist roster, including Dallas Moore, Pure Grain, Barnyard Stompers, and Tom McElvain, via direct-to-consumer digital downloads. The label also operates an in-house recording studio offering mixing and mastering services, video production for music videos and EPKs, artist development consulting (marketing, publishing, distribution, radio promotion), and website/graphic design services for musicians and other businesses.
Product overview
Sol Records is an independent record label offering a portfolio of music products through its roster of artists including Dallas Moore (Outlaw Country), Pure Grain (roots/southern rock), Barnyard Stompers (country duo), and Tom McElvain (Americana). Beyond music releases, Sol Records provides complementary services including a full in-house recording studio with mixing and mastering, video production for music videos and EPKs, artist development consulting (marketing, publishing, distribution), and website/graphic design services. The company operates as a full-service music business combining record label operations with creative service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Dallas Moore Album Catalog Catalog of 17 albums by multi-award-winning singer-songwriter Dallas Moore spanning 25+ years of Outlaw Country and Honky Tonk music, including releases such as 'Mirror', 'No God In Juarez', and 'Gems & Jams', sold as digital downloads through the Sol Records online store.
- Pure Grain Music Catalog Roots-infused album catalog by Pure Grain blending southern rock, funk, country hooks, and bluesy soul, featuring releases like 'Grass Stains', 'Indiana Sun', 'Sowing Seeds', and 'Freedom Child', sold as digital downloads via the Sol Records online store.
- Barnyard Stompers Music Husband and wife country duo producing music that blends gritty rock, country, and solid blues with an insurgent attitude, performing as a duo without loop machines or backing tracks, available through the Sol Records artist roster.
- Tom McElvain Music Catalog Americana artist Tom McElvain's portfolio of albums and EPs, including 'Empty Bottle', 'Redemption', and 'Drifter', plus collaborations with Cody Jinks on songs 'Grey' and 'Rock and Roll', distributed via the Sol Records label.
- Recording Studio Services Full in-house recording studio offering recording, mixing, and mastering services for third-party artists, with a specialization in live recording that captures the essence of songs, artists, and their performances using minimalistic production. Quote-based pricing available via direct contact.
- Video Production Services Video production services for music videos, electronic press kits (EPKs), and commercial clients, offered under the Sol Records umbrella. Quote-based pricing available via direct contact.
- Artist Development Consulting Career development consulting for musicians including marketing strategy, publishing, distribution, radio and social media promotion, and Direct-to-Fan and Online Marketing services. Delivered by Berklee-certified professionals. Quote-based pricing available via direct contact.
- Website and Graphic Design Services Professional website design and graphic design services for musicians and other businesses, specializing in mobile-friendly designs, SEO, email marketing integration, online sales, and social media integration. Quote-based pricing available via direct contact.
Quantifiable outcome
- 300+ live performances annually by flagship artist
- +1 more outcomes
Companies that use Sol Records
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sol Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sol Records partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Operation Thank You IndianaminorPure Grain collaborates with Operation Thank You Indiana chapter to send free CDs of their Freedom Child EP to troops serving overseas overseas. This military support initiative aligns with the EP's dedication to soldiers fighting in Afghanistan.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sol Records competitors and assessment
Company assessmentDirect peers
- New West Records: Independent Nashville/Austin-based label with a strong Americana, alt-country, and roots roster; comparable to Sol Records in genre alignment, though operating at meaningfully larger scale.
- Yep Roc Records: Hillsborough, NC-based independent label with Americana, alt-country, and roots catalog; comparable independent label positioning with multi-artist roster and direct-to-consumer sales.
- Fat Possum Records: Independent label rooted in Mississippi hill country and blues/Americana; comparable independent ethos, genre adjacency, and artist-development approach, though lean more toward blues/roots than Outlaw Country.
- Bloodshot Records: Long-running Chicago-based independent label specializing in insurgent country, Americana, and roots rock; directly comparable to Sol Records in scale, genre focus, and independent artist-development model.
- Average Joes Entertainment: Independent country/outlaw-adjacent label founded by Colt Ford with grassroots touring-driven roster development; directly comparable independent country label model with artist-development and live-touring emphasis.
- Dualtone Records: Nashville-based independent label (now part of New West) known for Americana and roots signings; closely comparable in roster philosophy, artist size, and independent operations.
Broad incumbents
- Big Machine Records: Major independent country label with broad mainstream reach; comparable country genre focus but significantly larger scale, marketing budget, and roster — sets the competitive ceiling Sol Records operates beneath.
- Curb Records: Long-established Nashville independent country label; comparable genre focus but operates at major-independent scale with deep catalog and traditional distribution relationships.
- Thirty Tigers: Nashville-based independent distributor and label services company representing many Americana and country artists; comparable in genre footprint but broader in scale and offering distribution rather than owning the artist relationship end-to-end.
Emerging players
- Thirty Years Too Late Records: Smaller independent label focused on traditional and outlaw country; comparable in scale and genre niche to Sol Records, though with a younger roster and shorter operating history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sol Records social profiles
Digital presenceSol Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sol Records leadership team
Management profileNumber of profiles
Profiles2 records
Sol Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sol Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sol Records
What does Sol Records do?
Sol Records is an independent record label that releases and sells music from its artist roster, including Dallas Moore, Pure Grain, Barnyard Stompers, and Tom McElvain, via direct-to-consumer digital downloads. The label also operates an in-house recording studio offering mixing and mastering services, video production for music videos and EPKs, artist development consulting (marketing, publishing, distribution, radio promotion), and website/graphic design services for musicians and other businesses.
Is Sol Records a public or private company?
Sol Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sol Records founded?
Sol Records was founded in 1994. It employs 1 to 10 people.
Where is Sol Records based?
Sol Records is headquartered in Midwest, United States, in the North America region.
How does Sol Records make money?
Four revenue lines are on record. Digital Music Sales are the primary driver. The others are recording Studio Services, artist Development Consulting and website and Graphic Design Services.
Who are Sol Records's main competitors?
Direct peers on record are New West Records, Yep Roc Records, Fat Possum Records, Bloodshot Records, Average Joes Entertainment and Dualtone Records. Broad incumbents are Big Machine Records, Curb Records and Thirty Tigers. Thirty Years Too Late Records is listed as an emerging player.
Does Sol Records have an API?
No public API is recorded for Sol Records.
What industry is Sol Records in?
Sol Records's product category is Independent Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAAAC, Recorded Music Distribution (Physical & Digital). Its NAICS code is 51225 and its SIC code is 3652.