SOMA

Commercial Film Production Servicessomafilms.com.br

SOMA Films is a São Paulo-based, privately held creative production company that delivers films, photography, digital content, and creative direction for global and regional brands and advertising agencies through a roster of seven specialized directors.

Company typePrivate
Founded-
HeadquartersSão Paulo, Brazil
Headcount1–10
GTM typeB2B
OfferingServices

What SOMA does

SOMA Films is a privately held creative production company headquartered in São Paulo, Brazil, that delivers films, photography, digital content, and creative direction for enterprise brands and advertising agencies. Its core offering is built around a roster of seven directors (FEPA, Irmãos Meirelles, Ivan Abujamra, Ivy Abujamra, Lipp Sant'Angelo, Ivan Vaccaro, and Kumo) whose styles span commercial film, music videos, fashion film, and photography, enabling SOMA to match varied creative briefs within a single production platform. The company serves both global brands (Volkswagen, Renault, Peugeot, Citroën, Netflix, Samsung, Coca-Cola, Pepsi, Patagonia) and regional Latin American clients across automotive, beauty, food and beverage, fashion, technology, and entertainment.

The business is run as a professional services operation under partner-level executive producers Ivy Abujamra and Markinhos Fagundes, with new business acquired through direct relationships with brand managers and creative directors, primarily via WhatsApp, email, and the company's website. Revenue is generated on a project-by-project basis with no public pricing, and the company has no disclosed funding, parent company, or technology products. Brand reputation is anchored by international recognition including Cannes Lions, Latin Grammy nominations, Clio Awards, NY Advertising Awards, Ojo de Iberoamérica, a Rome Art Biennale win, Animiami honors, and exhibition at MoMA NY and MASP. SOMA's stated differentiation rests on its diversified director talent, a team with varied professional backgrounds, and the ability to direct both actors and non-actors across multiple formats, supported by an affiliate relationship with Papaki presented as a group structure.

SOMA firmographics

Firmographics

Name: SOMA
Legal name: SOMA Films
Website: https://somafilms.com.br
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: SOMA Films is a São Paulo-based, privately held creative production company that delivers films, photography, digital content, and creative direction for global and regional brands and advertising agencies through a roster of seven specialized directors.
Ownership category
akta.pro rank

SOMA industry classification

Industry

Product category: Commercial Film Production Services
NAICS: Motion Picture and Video Production (512110), Commercial Photography (541922), Photographic Services (54192)
SIC: Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)
akta.pro secondary industries: Graphic Design & Visual Content Production (BPAFAIAC), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

Commercial film production
Advertising photography services
Creative direction services
Music video direction
Digital content production

Where SOMA is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

SOMA business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Production Services: SOMA Films generates revenue through project-based production services for brands and agencies, creating commercial films, photography, and digital content. The company works with a roster of directors offering diverse creative styles to serve different client needs and project requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

SOMA product offering

Product offering

Core offering

SOMA Films is a São Paulo-based creative production company that produces commercial films, photography, digital content, and creative direction services for enterprise brands and advertising agencies. The company delivers projects through a roster of seven directors with complementary creative styles, serving clients across automotive, beauty, food and beverage, fashion, entertainment, and technology sectors globally.

Product overview

SOMA Films is a Brazilian production company offering integrated audiovisual services. The company operates as a unified production platform providing four interconnected service areas: Films Production, Photography, Digital Content, and Creative Direction. The company manages a roster of seven director talents (FEPA, I.M. Irmãos Meirelles, Ivan Abujamra, Ivy Abujamra, Lipp Sant'Angelo, Ivan Vaccaro, and Kumo) who specialize across commercial filmmaking, music videos, fashion photography, and digital content creation. The services are delivered as an integrated creative production offering rather than discrete standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

Films Production Professional film and video production services for advertising campaigns, music videos, and commercial content creation, delivered by a roster of directors with diverse creative styles for brands and advertising agencies.
Photography Professional photography services including commercial, fashion, beauty, and artistic photography for brands and publications, delivered by directors who also work as photographers.
Digital Content Digital content creation including social media content, fashion films, and digital advertising materials for brands across multiple platforms.
Creative Direction Creative team services providing artistic direction and conceptual development for campaigns across multiple platforms, delivered by experienced directors and producers.

Companies that use SOMA

Customer profile

Named customers42 records

Segments1 record

Ideal customer profiles1 record

SOMA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

SOMA partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

PapakiminorOthersPapaki logo appears in the group section of the SOMA Films website alongside SOMA's own logo, indicating some form of association or partnership within the group of companies. Details of the relationship are not specified on the website.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

SOMA competitors and assessment

Company assessment

Direct peers

Saigon Filmes: São Paulo commercial production company with a director-driven model serving major advertisers in Brazil and Latin America. Comparable size, structure, and target clients (Coca-Cola, Unilever, etc.).
Conspiração Filmes: Leading São Paulo-based commercial production company with a roster of award-winning directors serving major Brazilian and global brands. Same advertising-filmmaker talent-roster model, directly overlapping automotive and beverage client categories.
O2 Filmes: Brazilian commercial and content production house based in São Paulo with a multi-discipline roster across film, photography, and digital. Closest direct comparable: same city, same client categories (Coca-Cola, global brands), same B2B agency/brand model.
Hungry Man (Brazil): Global commercial production company with a São Paulo office offering director-driven advertising films for major brands. Direct competitor for the same international briefs that SOMA's directors win.

Regional players

Lemon Films (Mexico): Mexico-based commercial production house serving global brands across Latin America. Comparable talent-roster model and B2B agency/brand targeting, but operates from a different primary geography.

Broad incumbents

MJZ: Long-established New York/London commercial production company with elite director roster. Competes for premium global advertising briefs at the high end of the same market SOMA targets.
Partizan: Globally distributed commercial production house with offices across continents. Competes for the same director-driven advertising briefs from global agencies; broader portfolio but same target market.
Anonymous Content: Global production company spanning commercial, film, and television with a director roster and representation business. Overlaps with SOMA in commercial filmmaking for global brands but at much larger scale.
RSA Films: Ridley Scott-associated global commercial and content production company with broad director representation. Overlaps with SOMA on automotive, beverage, and entertainment brand work.

Emerging players

Stink Studios: Global creative studio with strong digital and film production capabilities for brands. Comparable in offering cross-format (film, digital, photo) production for global advertisers, with a more digital-first lean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

SOMA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SOMA leadership team

Management profile

Number of profiles

Profiles8 records

SOMA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SOMA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMA

What does SOMA do?

Is SOMA a public or private company?

SOMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SOMA founded?

SOMA was founded in -1. It employs 1 to 10 people.

Where is SOMA based?

SOMA is headquartered in São Paulo, Brazil, in the Latin America region.

How does SOMA make money?

One revenue line is on record: production Services.

Who are SOMA's main competitors?

Direct peers on record are Saigon Filmes, Conspiração Filmes, O2 Filmes and Hungry Man (Brazil). Lemon Films (Mexico) is listed as a regional player. Broad incumbents are MJZ, Partizan, Anonymous Content and RSA Films. Stink Studios is listed as an emerging player.

Does SOMA have an API?

No public API is recorded for SOMA.

What industry is SOMA in?

SOMA's product category is Commercial Film Production Services. Its primary akta.pro industry code is MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative), with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 512110 and its SIC code is 7812.