Somerby Senior Living

What Somerby Senior Living does

Somerby Senior Living is a sub-brand portfolio within Bridge Senior Living LLC, a private, Orlando-headquartered senior living operator that runs 19 communities across 10 U.S. states (Alabama, Florida, Georgia, Massachusetts, Maine, Ohio, Pennsylvania, South Carolina, Tennessee, Texas). The legal entity is Bridge Senior Living LLC, incorporated in Alabama, operating under a multi-brand portfolio that includes Somerby, The Enclave, The Bridges, The Grande, Fleming Farms, Washington Pointe, Woodbridge Place, and Summer Village. Community-level sub-brands have been retained following acquisitions and rebrandings, while corporate programs are centralized.

The company offers a full continuum of senior living care delivered at the community level: Independent Living (apartments and villas with maintenance-free lifestyle), Assisted Living/Personal Care (daily activity support and medication management), Memory Care through the proprietary Lilac Trace Memory Care Neighborhoods program (specialized dementia care led by certified dementia practitioners), and Respite Care (short-term stays). Supporting programs include Lifestyle Plus, executive-chef-directed Dining & Culinary, Events & Experiences, Wellness, Signature Programs, the Brilliance independent living program, and Independent Living Hospitality Directors (Certified Professional Life Coaches). Core technology is a general senior living platform covering wellness programming, dining management, and care coordination; no proprietary software product is offered externally.

Revenue is generated primarily through recurring monthly rental and care fees paid by residents and their families across the four care levels, with secondary revenue from non-recurring respite and short-term stays. The company employs a direct-to-consumer go-to-market motion: each community runs dedicated sales teams executing tours, assessments, and move-ins, supplemented by a partnership with A Place for Mom for referral-driven leads and a multi-channel marketing presence (website/blog, social media on Instagram/Facebook/Pinterest/YouTube/LinkedIn/Yelp, video testimonials, community events, and phone/web inquiries). The company is privately held with no disclosed institutional investors, no funding rounds on record, and a leadership team led by Caryl Barnes (Chief Asset Officer) and Bob Goyette (COO).

Name

Somerby Senior Living

Legal name

Bridge Senior Living LLC

Website

https://somerbyliving.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Somerby Senior Living is a Somerby-branded community portfolio within Bridge Senior Living LLC, a private Orlando-based operator running 19 senior living communities across 10 U.S. states, offering independent living, assisted living, Lilac Trace memory care, and respite care to older adults.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Independent living communities
• Respite care stays

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Monthly Fees: Monthly rental and care fees for senior living accommodations including independent living apartments and villas, assisted living, personal care, and memory care services. Residents pay recurring monthly fees that cover housing, meals, amenities, and varying levels of care support based on their needs.
2. Respite Care Stays: Short-term stays for temporary support, rehabilitation, recovery, or caregiver relief. These provide non-recurring revenue for the company while offering potential residents a trial experience of the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Somerby Senior Living operates senior living communities under the Bridge Senior Living portfolio, providing a continuum of care that includes independent living (apartments and villas), assisted living/personal care, specialized memory care through the Lilac Trace program, and short-term respite care stays. Residents pay recurring monthly fees that cover housing, dining, amenities, programming, and varying levels of personal care support across 19 communities spanning 10 states.

Product overview

Somerby Senior Living operates as part of Bridge Senior Living, a portfolio of 19 senior living communities across 10 states offering a full continuum of care. The core service offering spans Independent Living (maintenance-free villas and apartments), Assisted Living/Personal Care (daily activity support), Memory Care through the Lilac Trace program (specialized dementia care), and Respite Care (short-term stays). These services are supported by lifestyle programs including Lifestyle Plus, Dining & Culinary (executive chef-directed), Events & Experiences, Wellness, Signature Programs, and Brilliance for independent living residents. Individual community locations operate under brands including Somerby, The Enclave, The Grande, and The Bridges.

Differentiator

Problem solved

Functional benefit

Brands

• Lilac Trace: Memory care program/neighborhood brand offering specialized dementia care with connection and belonging at its core
• Lifestyle Plus
• Brilliance
• Signature Programs

Products and services

• Independent Living Maintenance-free lifestyle in private villas or apartments with access to engaging programs, amenities, dining, and community events, targeting active seniors who want freedom from household responsibilities.
• Assisted Living / Personal Care Personalized support with daily activities from certified professionals, including assistance with bathing, dressing, and medication management, for seniors who need some help while maintaining independence.
• Lilac Trace Memory Care Specialized dementia and Alzheimer's care with certified dementia practitioners, structured engagement, and a secure environment designed to promote comfort, dignity, and purpose for individuals with cognitive conditions.
• Respite Care Short-term stays for seniors needing temporary support for rehabilitation, recovery, or caregiver relief, or for those wanting to experience a community before committing to a permanent move.

Quantifiable outcome

• Nine communities earned 38 honors in 2026 U.S. News ratings, with Fleming Farms achieving 12 honors including Best Independent Living, Best Memory Care, and Best Assisted Living
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Chamberlain UniversityminorStrategic or Co-development Partner · 1 January 2023Clinical partnership to introduce nursing students to the gerontology field. Provides clinical rotation opportunities for nursing students at Bridge Senior Living communities, creating pipeline for future employees while supporting nursing education in senior care.
• GoogleminorOthersGoogle reviews referenced as source of public feedback and ratings for communities. Company monitors and responds to Google reviews as part of reputation management.
• A Place for MomcoreChannel Partner/ Reseller/ DistributorSenior living referral service that connects families with appropriate senior living communities. Awards recognition (Somerby Mount Pleasant Best of Senior Living 2022) demonstrates partnership value. Referrer earns placement fees for successful resident placements.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atria Senior Living: Operates ~200 senior living communities across the US and Canada with a hospitality-driven culture, emphasis on independent living, assisted living, and memory care — closely comparable to Bridge Senior Living's positioning.
• Sunrise Senior Living: Premium senior living operator with ~270 communities focused on assisted living and memory care, with strong clinical reputation and signature programs — directly comparable to Bridge Senior Living's continuum-of-care model.
• Senior Lifestyle: Mid-size senior living operator with a similar mix of independent living, assisted living, and memory care communities; closely comparable in size and multi-state footprint to Bridge Senior Living.
• Discovery Senior Living: Operates a portfolio of upscale senior living communities across the US with emphasis on resort-style amenities, wellness, and signature programs — comparable to Bridge Senior Living's lifestyle positioning.
• Five Star Senior Living: Operates senior living communities across multiple states with a comparable mix of independent living, assisted living, and memory care services; a direct peer in scale and service mix.
• Benchmark Senior Living: Private senior living operator across the Northeast and Mid-Atlantic with a hospitality-driven culture and continuum-of-care model — comparable to Bridge Senior Living's Enclave and Bridges brands in those regions.
• Watermark Retirement Communities: Operates upscale senior living communities nationwide with a continuum-of-care model and signature wellness programs; comparable to Bridge Senior Living's lifestyle-led positioning.

Regional players

• Sonata Senior Living: Operates assisted living and memory care communities primarily in Florida with a comparable hospitality-focused model; regional peer with similar memory care programming to Lilac Trace.

Emerging players

• Koelsch Communities: Family-owned senior living operator with communities across multiple states offering assisted living and memory care with strong programming — comparable in scale and operating philosophy to Bridge Senior Living.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with ~650 communities offering independent living, assisted living, and memory care. Closest scaled analog to Bridge Senior Living's multi-state continuum-of-care model, though vastly larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BridgeSeniorLiving
• Instagraminstagram.com/bridgeseniorliving
• Pinterestpinterest.com/bridgeseniorliving
• LinkedInlinkedin.com/company/somerby-senior-living

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somerby Senior Living