Sommerset Pointe Yacht Club

What Sommerset Pointe Yacht Club does

Sommerset Pointe Yacht Club is a privately held, single-site waterfront resort destination located at 00970 Marina Drive in Boyne City, Michigan, on the south shore of Lake Charlevoix. The business operates an integrated portfolio of hospitality and lifestyle amenities on one parcel: an 80-slip floating dock marina (with 30A/50A power, water, dock boxes, and access to pool, beach, and health club), a public lakeside restaurant operating as The Pointe Fish & Grill and The Strand, a 24/7 health club (Pointe Health Club) managed through the Gymflow platform, a wedding and event venue (Lake Charlevoix Weddings and Events), and a yacht club membership program. In 2024 the company extended into real estate with the launch of Sommerset Pointe Villas, a luxury waterfront villa and condominium development offering 2,195 sq ft three-bedroom units and 3,700 sq ft four-bedroom units, with construction slated to begin in 2024.

Revenue is generated across five distinct streams: seasonal and transient slip rentals (recurring), restaurant sales (transaction-based), health club memberships (recurring via Gymflow), wedding and event hosting (quote-based), and villa/condominium sales (one-time). The business sells directly to consumers through its website, phone inquiries, Facebook, Instagram, and on-site visits, with third-party platforms (Dockwa for transient marina slips) supplementing digital distribution. The company is privately owned, employs approximately 13 people, and serves regional customers in Northern Michigan including boaters, waterfront lifestyle consumers, wedding and event planners, fitness members, and luxury real estate buyers. No parent company, institutional investors, or funding rounds are disclosed in the available data.

The underlying operating technology is predominantly physical infrastructure (floating dock marina, heated pool, fitness facilities) supplemented by off-the-shelf SaaS platforms: Gymflow for fitness membership billing and access, Dockwa for transient slip bookings, and a Weebly-based website. There is no disclosed proprietary technology, no patents or trademarks, and no AI/ML capabilities. The core competitive position rests on the scarcity of premium Lake Charlevoix waterfront and the bundling of multiple amenities under one brand rather than on any technology differentiation.

Name

Sommerset Pointe Yacht Club

Legal name

Sommerset Pointe Yacht Club

Website

https://sommersetpointeyachtclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sommerset Pointe Yacht Club operates a single-site waterfront resort on Lake Charlevoix in Boyne City, Michigan, integrating an 80-slip marina, public restaurant, 24/7 health club, wedding venue, yacht club membership, and (as of 2024) a luxury villa real estate development, serving boaters, wedding planners, fitness members, and luxury buyers in Northern Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Boyne City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marina Services: Seasonal and transient boat slip rentals. Includes 80-slip floating dock marina with power pedestals (30A/50A), water hookups, dock boxes, and access to pool, beach, and health club amenities.
2. Restaurant (The Pointe Fish & Grill / The Strand): Dining services open to the public Wednesday through Sunday, 5pm-9pm. Offers Northern Michigan cuisine with Lake Charlevoix views.
3. Health Club Memberships (Pointe Health Club): 24/7 gym access with state-of-the-art equipment, free weights, cardio machines with personal TVs, yoga/fitness classes, and locker room amenities. Managed through Gymflow platform.
4. Wedding and Event Hosting: Wedding ceremonies, receptions, rehearsal dinners, showers, corporate meetings, holiday parties, family reunions, and birthday parties. Quote-based pricing.
5. Real Estate Sales (Villas at Sommerset Pointe): Luxury waterfront villas and condominiums. Two layouts: 2,195 sq ft lower unit (3-bed, 2-bath) and 3,700 sq ft upper unit (4-bed, 4-bath). Real estate development commenced 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sommerset Pointe Yacht Club operates a waterfront destination resort on Lake Charlevoix in Northern Michigan. It provides an 80-slip floating dock marina with seasonal and transient boat slip rentals, a public lakeside restaurant (The Pointe Fish & Grill / The Strand), a 24/7 health club (Pointe Health Club), yacht club memberships, waterfront wedding and event hosting, and a real estate development of luxury villas and condominiums.

Product overview

Sommerset Pointe Yacht Club is a waterfront destination resort on Lake Charlevoix offering an integrated portfolio of services: the 80-slip Marina provides boat slip rentals with amenities; The Pointe Fish & Grill (The Strand Restaurant) serves lakeside dining; the Pointe Health Club operates a 24/7 fitness facility; the Yacht Club offers membership opportunities; and the Real Estate division sells luxury villas and condominiums within the community. The venue also hosts weddings and events. The community features 800+ feet of association beach, heated pool, private and public beaches, and is located 3 miles west of Boyne City in the Village of Advance, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Sommerset Pointe Marina
• The Pointe Fish & Grill (The Strand Restaurant)
• Pointe Health Club
• Wedding and Event Venue
• Yacht Club Membership
• Sommerset Pointe Real Estate (Villas and Condominiums)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Shanty Creek Resorts: Shanty Creek Resorts in Bellaire, MI is a Northern Michigan resort with lodging, dining, golf, and event venues. Comparable regional resort serving overlapping Northern Michigan leisure and event markets.
• Crystal Mountain Resort: Crystal Mountain Resort in Thompsonville, MI is a Northern Michigan resort with lodging, dining, fitness, and event/wedding hosting. Comparable regional resort offering an integrated mix of hospitality amenities and event hosting for similar Northern Michigan customers.
• Mission Point Resort: Mission Point Resort on Mackinac Island, MI is a waterfront resort with dining, marina-area recreation, and large-scale wedding/event hosting. Comparable waterfront hospitality and event venue targeting destination weddings in Michigan.
• Grand Traverse Resort and Spa: Grand Traverse Resort and Spa near Traverse City, MI is a full-service Northern Michigan resort with lodging, dining, golf, and event hosting. Comparable as a regional integrated hospitality destination targeting similar leisure and corporate event customers.
• Boyne Mountain Resort: Boyne Mountain Resort in Boyne Falls, MI is a large Northern Michigan resort with lodging, dining, and recreation. Comparable as a regional Northern Michigan resort destination drawing similar leisure and event customers, though broader and non-marina-focused.

Direct peers

• Bay Harbor Yacht Club: Bay Harbor Yacht Club is a waterfront yacht club and marina community on Lake Michigan in Petoskey, MI offering marina slips, dining, and event hosting. Directly comparable as a Northern Michigan yacht club destination with marina, dining, and events.
• East Jordan Marine (Lark Marina): A marina operating in the Lake Charlevoix watershed, offering seasonal and transient dockage. Comparable as a regional peer competing for the same Lake Charlevoix boating customer base.
• Yacht Club of Petite Côte / Small Lake Michigan Yacht Clubs: Smaller membership-based yacht clubs throughout the Great Lakes offering marina slips, dining, and social amenities. Comparable as direct peers in the yacht club business model serving similar boating and social club customers.
• Walleye Marina (Charlevoix): Walleye Marina in Charlevoix, MI provides seasonal and transient boat slip rentals on Lake Charlevoix. Directly comparable as a nearby marina offering slip rentals on the same lake with overlapping transient boater customers.

Broad incumbents

• Grand Hotel (Mackinac Island): Grand Hotel on Mackinac Island is a historic, iconic Michigan waterfront resort offering fine dining, weddings, and luxury lodging. Comparable as a Michigan waterfront hospitality and wedding venue, though larger and more established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/sommerset.pointe
• Instagraminstagram.com/thestrandmi/?hl=en
• LinkedInlinkedin.com/company/sommerset-pointe-yacht-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sommerset Pointe Yacht Club