What Foodness does

Foodness (legal entity RE CRUZ TO GO GASTRONOMIA - EIRELI, CNPJ 32.610.671/0001-60) is a Brazilian company founded in 2019 and headquartered in São Paulo, operating a membership-based content and consulting platform exclusively for food and beverage (A&B) business managers. The company has grown to 10 employees and a stated community of 7,469 club members, with operations confined to the domestic Brazilian market.

The company's product portfolio centers on the Clube Foodness subscription (plans starting at R$ 149.92/month on the annual Plano Operacional tier) and extends into adjacent services: F/Mentor (individual mentorship sessions), F/Consult (specialist B2B consulting for project construction and team capacity building), F/Map (structured study groups), F/Talks (a weekly podcast on Spotify), and Ser.vir (an annual in-person event). Distribution is primarily self-serve through the website and dedicated iOS/Android mobile apps, with consulting and mentorship sold via direct WhatsApp contact. No proprietary technology, algorithms, or AI capabilities are described in the source material; the platform is fundamentally a content and community wrapper rather than a software product.

Go-to-market follows a community-led motion combining organic content (podcast, Instagram, YouTube, blog) with WhatsApp-based sales for higher-value consulting and mentorship. Revenue is generated through recurring subscription fees (primary stream) and professional services engagements (secondary streams). The company is founder-owned and bootstrapped, with no disclosed external investors, funding rounds, or institutional capital; no subsidiaries, M&A activity, or restructuring events are documented.

Name

Foodness

Legal name

RE CRUZ TO GO GASTRONOMIA - EIRELI

Website

https://somosfoodness.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodness is a São Paulo-based, founder-owned subscription club and consulting platform that delivers content, mentorship, study groups, a podcast, and an annual event exclusively to food and beverage business managers in Brazil, with plans starting at R$ 149.92/month and a community of 7,469 members.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Club Membership Subscription: Monthly or annual subscription to the Foodness Club providing access to content, tools, peer exchange, and resources for food and beverage business managers. The primary recurring revenue stream.
2. Mentoring Services (F/Mentor): Individual work sessions where mentors share experiences and guide actions and strategies focused on manager development. Sold as separate consulting engagements.
3. Consulting Services (F/Consult): Dedicated specialist team for project construction, tools, training, and team capacity building for improving results or structuring new businesses. B2B consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Foodness operates a subscription members' club (Clube Foodness) for managers and entrepreneurs in the food and beverage industry, providing curated content, mentorship (F/Mentor), one-to-one consulting (F/Consult) and facilitated peer study groups (F/Map). The offering is delivered via website, mobile app, podcast (Foodness Talks) and an annual in-person event (Ser.vir), targeting F&B business leaders who need strategic and operational guidance.

Product overview

Foodness is a strategy and management platform for food and beverage (A&B) businesses that operates as a suite of interconnected services: the core Clube Foodness membership provides the central hub offering content, consulting, and practical experiences, while sub-products F/Mentor (individual mentorship), F/Consult (specialist consulting), F/Map (study groups), Foodness Talks (podcast), and the annual event Ser.vir extend specialized offerings. A companion mobile app enables access to club services. The platform positions itself as a club connecting, guiding, and boosting A&B businesses with practical tools for managers who want to learn, exchange ideas, and grow.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Foodness: Subscription club providing support, tools, and networking for food and beverage business managers with plans starting at R$ 149.92/month
• F/Talks
• F/Map
• F/Consult
• F/Mentor
• Ser.vir

Products and services

• Clube Foodness Subscription-based membership club providing F&B business managers with curated content, community access, and member benefits; includes the Plano Operacional Anual plan starting at approximately R$149.92/month billed annually.
• F/Mentor

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/5511935015855
• YouTubeyoutube.com/@somosfoodness
• Instagraminstagram.com/somosfoodness
• LinkedInlinkedin.com/company/foodness-consultoria-de-neg%C3%B3cios-de-gastronomia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodness