Pasarela

What Pasarela does

Pasarela (legal name: PASARELA ILUMINACIÓN, SL) is a privately-held Spanish audiovisual production center headquartered in Riba-roja del Túria, Valencia. Founded in 1994 and operating continuously for over 30 years, the company runs a 9,000m2 integrated production facility serving film, television, and commercial productions on a project-by-project basis. The facility houses four soundstages (Plató 1–4) with capabilities ranging from large-scale soundproofed shooting floors to a 28x15m chroma key / virtual production setup; five voice acting and dubbing studios equipped with Avalon preamps, AVID interfaces, Pro Tools, and Dolby CP650 processing; an editing room with Mac Pro and DaVinci Resolve; a screening room with Optoma projection and 14 Ezcaray seats; a music recording studio; and 800m2 of equipped office space with dedicated fiber connectivity. Equipment rental covers ARRI lighting (DAYLIGHT 18kW, M-series, SKYPANEL, ORBITER, COMPACT), ARRISUN HMI, MAGNUM MOVIETECH, ASTERA, and EGRIPMENT dollies.

The company monetizes the facility through three core streams: studio and soundstage rental, equipment rental, and office space rental — all quote-based, project-driven, and distributed across recurring and one-off productions. Its go-to-market motion is direct enterprise field sales, with production companies engaging via website contact form, email, phone, or fax. Pasarela's visible client portfolio comprises 13+ Spanish film and TV productions, including Goya-nominated 'Perdido', 'La Casa', 'Vivir Dos Veces', and 'Mindanao'. Marketing is conducted through a bilingual Spanish/English website and organic social channels (Facebook, Instagram, LinkedIn, YouTube).

Operationally, Pasarela employs 93 people and operates as a Sociedad Limitada (SL) with no parent company, subsidiaries, or disclosed institutional investors. The company has received two regional government grants from the Valencian Community totaling €129,526.90 in 2023 — €21,609.64 for equipment acquisition and €107,917.26 for SME competitiveness — which have been reinvested into production capability rather than signaling external equity capital. Geographic scope remains concentrated in the Valencian Community of Spain.

Name

Pasarela

Legal name

PASARELA ILUMINACIÓN, SL

Website

https://somospasarela.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Pasarela is a Spanish audiovisual production center in Valencia operating a 9,000m2 facility with four soundstages, five dubbing studios, post-production suites, and ARRI equipment rental, serving film, television, and commercial productions on a project basis.

Ownership category

akta.pro rank

Product category

Film and Television Production Services

NAICS

Motion Picture and Video Production (51211), Sound Recording Studios (51224), Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Soundstage & Stage Rental (Film/TV) (MPADAIAA)

akta.pro secondary industries

Production Office Space & Support Facilities (MPADAIAD), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Audiovisual production services
• Film studio rental
• Production equipment rental
• Post-production facilities
• Dubbing studio services

Headquarters

HQ city

Riba-roja de Túria

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Studio Space Rental: Rental of soundstages (Plató 1-4) and specialized production spaces including recording studios, editing rooms, and screening rooms to film, TV, and commercial production companies.
2. Equipment Rental: Rental of professional lighting, grip, and production equipment including ARRI lighting systems, dollies, and related gear to productions.
3. Office Space Rental: 800m2 of fully equipped offices with dedicated optical fiber available to production companies and other businesses. Includes access to restaurant, vending machines, and parking.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pasarela is a B2B audiovisual production center that rents soundstages, voice acting and dubbing rooms, recording, editing, and screening facilities, along with professional lighting and grip equipment, to film and television production companies. The 9,000m² facility in Riba-roja de Túria (Valencia) also provides 800m² of fully equipped office space with dedicated optical fiber for productions and outside tenants.

Product overview

Pasarela is an audiovisual production center offering a comprehensive one-stop solution for film and television production, from concept to final cut. The facility spans 9,000m² and includes four soundstages (Plató 1-4), five voice acting/dubbing studios, an editing room, a screening room, and a music recording studio. Equipment rental services provide professional lighting (ARRI), grip, and production equipment. Additional offerings include 800m² of equipped office space with dedicated fiber internet, a restaurant, and parking. The facility supports the entire production workflow including pre-production, principal photography, post-production, and dubbing.

Differentiator

Problem solved

Functional benefit

Products and services

• Plató 1 (Stage 1) Large professional soundstage with 7-meter high perimeter technical walkway, 10-meter modular technical ceiling, soundproof honeycomb brick walls, two 5x5m Crawford automatic doors, three dressing rooms, and a 30m² hair/makeup room for film and television productions.
• Plató 2 (Stage 2) Soundproofed soundstage with honeycomb brick walls, 2.5kW and 5kW dimmer channels with direct delivery, and a 25m² hair and makeup room for film and television productions.
• Plató 3 (Stage 3) Stage featuring a large pre-lit cyclorama (7x7x10 meters) and a 28x15 meter blue chroma key curtain, designed for virtual production and VFX-heavy film and television projects.
• Plató 4 (Stage 4) Open-plan 90m² soundstage (11x8 meters) with 6-meter height, smooth polished floor, electrified motorized bars, and full soundproofing for film and television productions.
• Estudios de Doblaje (Voice Acting and Dubbing Studios) Five dedicated voice acting and dubbing rooms including Foley Room 1 with Avalon 737SP, D-COMMAND desk, Neumann/AKG/Sennheiser/Rode microphones, and Pro Tools, plus additional rooms including Room 3 with Mac Studio 2023 M2 Max, Room 5 with Dolby CP650 and 5.1 surround monitoring.
• Sala de Edición (Editing Room) Editing suite equipped with Mac Pro 48GB, JBL monitors, DaVinci Resolve, SSL2 audio interface, D-COMMAND 8 desk, and EasyDCP for DCP creation, intended for post-production teams working on films and series.
• Sala de Proyección (Screening Room) Screening room with Optoma 4,000 lumen FHD projector, 14 Ezcaray seats, micro-perforated cinema screen, and Dolby CP650 audio system for internal screenings and final-mix reviews.
• Estudio de Grabación (Recording Studio) Music and audio recording studio equipped with AVID S1 + Dock, Neumann/AKG/Sennheiser/RODE microphones, Avalon preamp/compressor, and Mac Pro Intel with Pro Tools, intended for music and audio recording projects.
• Alquiler de Material (Equipment Rental) Rental service for professional lighting, grip, and production equipment including ARRI lights (DAYLIGHT 18kW, M18, M8, M40, SKYPANEL S30/S60/S-360-C, ORBITER, COMPACT 4000/6000), ARRISUN 4/6, MAGNUM MOVIETECH, ASTERA TITAN + HELIOS, EGRIPMENT UNIVERSAL DOLLY, and KIT CRLS DRIVE.
• Oficinas (Office Space) 800m² of fully equipped offices with dedicated optical fiber, available to productions housed in the complex or external companies. Includes access to restaurant, vending machines, and parking.

Quantifiable outcome

• 9000m2 of integrated production space available
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Filmax: Barcelona-based audiovisual group engaged in production, distribution, and post-production services. Comparable in Spanish audiovisual production services, though operates broader content IP and distribution businesses beyond studio rental.
• Cinecittà Studios: Historic Italian state-backed film studio complex with soundstages, post-production, and production services. Comparable as a European full-service film/TV production facility, providing reference for European soundstage rental economics.
• Pinewood Studios: UK-headquartered global film/TV studio complex offering soundstages, production services, and post-production. Comparable as a benchmark tier-1 European soundstage and post-production facility, providing industry reference for Pasarela's service model.
• Mediapro Studios: Barcelona-headquartered global media group operating production facilities, content production, and distribution. Overlaps with Pasarela in studio/production services but is part of a much wider portfolio including broadcasting rights and content IP.

Direct peers

• Infinia Estudios: Bilbao-based film and television production center with soundstages and post-production services. Comparable as a regional Spanish full-service production facility competing for similar domestic film/TV projects.
• Ciudad de la Luz: Large-scale Alicante-based film studio complex offering soundstages, backlots, and production services. Directly comparable as a Spanish full-service soundstage rental facility serving film and television productions, though larger in scale.
• Sonoblok Studios: Spanish dubbing and sound post-production studio facility. Comparable as a Spanish B2B audio post-production service provider serving film/TV localization workflows similar to Pasarela's dubbing/recording studio offering.
• Estudios Picasso: Madrid-based film/TV production center with soundstages and post-production facilities. Closest Spanish direct competitor to Pasarela in terms of full-service production-hub model, serving similar Spanish film/TV production customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@somospasarela
• Facebookfacebook.com/somospasarela
• LinkedInlinkedin.com/company/somospasarela
• Instagraminstagram.com/somospasarela

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasarela