Rowan University School of Osteopathic Medicine

What Rowan University School of Osteopathic Medicine does

Rowan-Virtua School of Osteopathic Medicine (Rowan-Virtua SOM) is a public osteopathic medical school operating as a unit of Rowan University in Stratford, New Jersey, with a secondary campus in Sewell. The institution delivers a four-year Doctor of Osteopathic Medicine (DO) program, an incoming Physician Assistant Program scheduled to enroll its first class in Fall 2026, and graduate medical education including residency affiliations and the NMM/OMM+1 fellowship. It also runs Continuing Medical Education accredited by the American Osteopathic Association and the Accreditation Council for Continuing Medical Education, delivered through an annual three-day conference at Kalahari Resorts, the Key Essentials monthly series, and an on-demand catalog covering topics from palliative care to cannabinoids and point-of-care ultrasound. Operational footprint is anchored by the Stratford headquarters at One Medical Center Drive and the Sewell campus at 1474 Tanyard Road, with clinical training distributed through Rowan Medicine outpatient practices, Virtua Health hospitals, Capital Health, and community health centers across South Jersey.

The school's revenue model combines recurring medical and PA tuition, CME registration fees ranging from $49 for short on-demand courses to $795 for full conference day-of pricing, federal grant funding (including a $3.9 million three-year HRSA grant for primary care training in rural and underserved New Jersey), and scholarship administration services. Customer-facing channels span a top-of-funnel marketing mix (AACOMAS centralized applications, social media, on-the-road recruitment, campus tours, virtual information sessions, and pipeline programs like HCOP, Summer PREP, and ShaD.O.w) and a continuing-education channel through onlinepd.rowan.edu. Educational technology centers on a Simulation Center with standardized patient programs, an Anatomage digital anatomy table, OMM labs, and ultrasound training facilities, supported by a Director of Simulation and dedicated clinical skills faculty. The institution also operates community-facing clinical assets including the student-run Rowan-Virtua Community Health Center, OMM Free Clinic, All-Star Sports Clinic for children with disabilities ages 6-15, and the Healthy Lifestyle Center.

The school's competitive position is anchored by COCA accreditation, its 2022 strategic partnership with Virtua Health (the largest health system in South Jersey), and a closed-loop primary care pipeline via the Pathways to Primary Care 3+3 accelerated DO/Family Medicine track that feeds directly into Virtua Voorhees and Capital Health residency slots. Outcome metrics consistently track strong: residency match rates of 98-100% over the past five match cycles, COMLEX first-time pass rates of 87-98% across levels 1, 2-CE, and 3, a 99% retention rate across cohorts, and 80.6-86.7% four-year graduation rates for entering classes 2017-2021. Enrolled student headcount grew from 850 (2021-2022) to 1,096 (2024-2025), and the leadership has explicitly prioritized primary care workforce development for underserved New Jersey communities, supported by the HRSA grant and pipeline pathway programs targeting high school and undergraduate students in Southern New Jersey.

Name

Rowan University School of Osteopathic Medicine

Legal name

Rowan-Virtua School of Osteopathic Medicine

Website

https://som.rowan.edu

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rowan-Virtua School of Osteopathic Medicine is a public osteopathic medical school in Stratford, NJ, offering a four-year DO program, an incoming Physician Assistant program, graduate medical education, CME, and community clinics, partnered with Virtua Health since 2022.

Ownership category

akta.pro rank

Product category

Osteopathic Medical Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Medical Schools (MD/DO Granting) (EDAHAGAB)

akta.pro secondary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Osteopathic medical education
• Physician assistant program
• Graduate medical education
• Continuing medical education
• Medical residency training

Headquarters

HQ city

Stratford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Education Tuition: Tuition revenue from DO Program and Physician Assistant Program students. Medical and PA students are required to have active health insurance for enrollment.
2. Continuing Medical Education (CME): CME courses generating revenue through registration fees: 3-day conference ($595-$795), individual events ($149), PA licensing packages ($495-$595), and point-of-care ultrasound workshop ($450).
3. Grant Funding: Federal and state grant funding including HRSA grants (e.g., $3.9 million grant for primary care physician training in New Jersey).
4. Scholarships and Financial Aid Administration: Administers Rowan-Virtua SOM Merit Scholarships, Foundation Scholarships, and Pathways to Primary Care scholarships. Also manages external scholarship resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Rowan-Virtua School of Osteopathic Medicine is a medical school that delivers a four-year Doctor of Osteopathic Medicine (DO) degree program, a Physician Assistant program launching Fall 2026, Graduate Medical Education residencies and fellowships, and Continuing Medical Education (CME) courses. It also operates community health clinics providing free care to underserved populations and supports medical research through its basic science and clinical research centers.

Product overview

Rowan-Virtua School of Osteopathic Medicine is an educational institution offering medical education programs, clinical services, and community health programs. The core products include the four-year DO Program and the upcoming Physician Assistant Program (launching Fall 2026), along with Graduate Medical Education (residencies and fellowships). The institution operates community service clinics including the Rowan-Virtua Community Health Center, OMM Free Clinic, All-Star Sports Clinic, and The Healthy Lifestyle Center. Supporting educational services include a Simulation Center with standardized patient programs and anatomage tables, Continuing Medical Education (CME) programs accredited by AOA and ACCME, and Pathway Programs for pipeline students from high school through medical school. The Pathways to Primary Care 3+3 is an innovative accelerated degree track combining DO education with Family Medicine residency placement.

Differentiator

Problem solved

Functional benefit

Products and services

• DO Program (Doctor of Osteopathic Medicine)

Quantifiable outcome

• 98-100% residency match rate over past 5 years
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, standard and minor.

• Virtua HealthcoreStrategic or Co-development Partner · 1 January 2022Rowan University and Virtua Health partnered to create the Virtua Health College of Medicine & Life Sciences and an academic health system. Virtua is the largest health system in South Jersey. The partnership integrates medical education, research, and clinical care, with Virtua providing clinical training sites and residency programs.
• Virtua Health (Voorhees)coreStrategic or Co-development PartnerVirtua Health in Voorhees serves as one of two residency program partners for the Pathways to Primary Care 3+3 accelerated DO/Family Medicine program. Accepts 2 students per year into the accelerated track.
• Capital HealthcoreStrategic or Co-development PartnerCapital Health in Hopewell/Trenton serves as one of two residency program partners for the Pathways to Primary Care 3+3 accelerated DO/Family Medicine program. Accepts 2 students per year into the accelerated track.
• National Residency Match Program (NRMP)standardTechnology or IntegrationNRMP matches Rowan-Virtua SOM students into graduate medical education positions across the United States for postdoctoral training completion.
• National Board of Osteopathic Medical Examiners (NBOME)standardTechnology or IntegrationNBOME administers COMLEX examinations for osteopathic physicians. Rowan-Virtua SOM students take COMLEX Level 1, 2-CE, and 3 as required for licensure.
• American Osteopathic Association (AOA)standardChannel Partner/ Reseller/ DistributorAOA provides osteopathic continuing medical education accreditation. Rowan-Virtua SOM offers AOA Category 1-A and 1-B CME credits through its programs.
• Accreditation Council for Continuing Medical Education (ACCME)standardChannel Partner/ Reseller/ DistributorACCME provides CME accreditation. Rowan-Virtua SOM designates activities for AMA PRA Category 1 Credits.
• Commission on Osteopathic College Accreditation (COCA)coreOthersCOCA is the accreditor of colleges of osteopathic medicine. Rowan-Virtua SOM maintains COCA accreditation as noted on website.
• Williamstown High School Allied Health AcademyminorStrategic or Co-development PartnerPartnership providing high school students from Williamstown High School Allied Health Academy a two-day mini medical school experience to promote awareness about osteopathic medicine.

Scale indicators11 records

Recent moves6 records

Broad incumbents

• Hackensack Meridian School of Medicine: MD-granting medical school in Nutley/Clifton, NJ, partnered with a major NJ health system. Comparable integrated academic-clinical model with health system partnership, and competing for the same NJ applicant and clinical training pool.
• Rutgers Robert Wood Johnson Medical School: MD-granting public medical school in New Brunswick/Piscataway, NJ. Second Rutgers medical school with overlapping NJ applicant pool and comparable scale and mission orientation.
• Cooper Medical School of Rowan University: MD-granting medical school sharing the same parent (Rowan University). Direct institutional sibling — comparable student body, comparable mission to serve NJ healthcare needs, and shared administrative ecosystem in the same public university system.
• Rutgers New Jersey Medical School: MD-granting public medical school in Newark, NJ. Comparable NJ-based public medical school competing for the same applicant pool, clinical training sites, and primary care mission alignment with the state.

Direct peers

• Philadelphia College of Osteopathic Medicine (PCOM): DO-granting medical school with campuses in Philadelphia and Georgia. Most comparable peer given geographic proximity (NJ/PA border), DO focus, similar scale, and overlapping clinical training markets in the Mid-Atlantic region.
• Touro College of Osteopathic Medicine: DO-granting medical school with locations in NYC and Middletown, NY. Comparable DO program structure, similar emphasis on primary care pipeline, and overlapping Northeast applicant market.
• Des Moines University College of Osteopathic Medicine: DO-granting medical school in Iowa with comparable focus on primary care and rural health. Similar institutional structure including OMM training, simulation labs, and pathway programs.
• Lake Erie College of Osteopathic Medicine (LECOM): Large DO-granting medical school with multiple campuses (Erie, PA; Bradenton, FL; Elmira, NY; Seton Hill, PA). Comparable DO program at scale, with similar focus on primary care workforce development and pathway programs.
• NYIT College of Osteopathic Medicine (NYITCOM): DO-granting medical school with campuses on Long Island and in Arkansas. Comparable scale and program structure, with similar focus on primary care physician production and underserved community service.
• A.T. Still University - Kirksville College of Osteopathic Medicine (ATSU-KCOM): Founding DO-granting medical school with strong emphasis on primary care, OMM, and whole-person philosophy. Comparable program structure, similar institutional mission around osteopathic principles and rural/underserved care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RowanVirtuaSOM
• Facebookfacebook.com/RowanVirtuaSOM
• Instagraminstagram.com/RowanVirtuaSOM
• LinkedInlinkedin.com/school/rowanuniversityschoolofosteopathicmedicine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rowan University School of Osteopathic Medicine