SoNapa Grille

What SoNapa Grille does

SoNapa Grille is a privately held, Florida-based restaurant company operating under a Wine Country-themed concept. Founded in 2006 and headquartered in Maitland, Florida, the company runs three full-service, dinner-only restaurants in Ormond Beach, Jacksonville Beach, and New Smyrna Beach, with a fourth location in Daytona Beach Shores announced. The restaurants feature chef-inspired American cuisine (seafood, premium steaks, handcrafted pastas) curated around wines drawn exclusively from Sonoma County and Napa Valley, supported by a Wine Club membership program that delivers limited-production bottles, preferred pricing, and member-only tasting events.

The company's core technology stack is built on the Popmenu platform, which powers the company website, digital menu management, reservations, and review workflows, with ToastTab integrated for online ordering. Distribution operates entirely as a direct-to-consumer model through dine-in service, online ordering for takeout, catering for private events, gift card sales, and a recurring Wine Club subscription. Marketing is concentrated on the company's own website, the "Grapevine" email/loyalty program with social sign-on via Facebook and Google, and online review platforms.

The business operates 23 employees across its footprint and generates revenue from a mix of one-time dine-in transactions, recurring Wine Club subscriptions, transaction-based online ordering and wine sales, and professional services catering engagements. Average entrée pricing in the $38–$45 range and beverage pricing of $12–$16 position the brand in the upscale-casual segment of the Florida coastal dining market.

Name

SoNapa Grille

Legal name

SoNapa Grille

Website

https://sonapa.com

Company type

Private

Operating status

Operating

Short description

SoNapa Grille is a privately held Florida restaurant group operating three dinner-only coastal locations in Ormond Beach, Jacksonville Beach, and New Smyrna Beach, with a fourth in Daytona Beach Shores planned. It serves adults seeking Wine Country-inspired cuisine paired with Sonoma County and Napa Valley wines, supplemented by a Wine Club subscription and catering.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Fine dining restaurants
• Wine country cuisine
• Wine club subscription
• Restaurant catering services
• American cuisine dining

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Full-service table dining with chef-inspired American cuisine featuring seafood, steaks, and pasta. Operates as dinner-only restaurant with reservations and walk-in options.
2. Online Ordering: Digital ordering through ToastTab platform for takeout and delivery orders.
3. Catering Services: Off-premise catering services for private events and gatherings.
4. Wine Club Membership: Subscription-based wine club offering exclusive wines, member pricing, and access to wine dinners and tasting events. Features limited-production wines and member-only experiences.
5. Gift Cards: Digital and physical gift card sales for restaurant dining.
6. Wine Sales: Direct wine bottle sales including featured selections like Caymus Zinfandel, Bonanza Vinekeeper Cabernet, and Bonanza Chardonnay. Member pricing available through Wine Club.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SoNapa Grille operates full-service fine dining restaurants offering Wine Country-inspired American cuisine, featuring fresh seafood, premium steaks, and handcrafted pastas paired with a curated wine program sourced exclusively from Sonoma County and Napa Valley. The company also sells a recurring Wine Club membership providing access to limited-production wines and member-only events, provides off-premise catering for private gatherings, and offers gift card and direct wine bottle sales.

Product overview

SoNapa Grille is a single-location fine dining restaurant chain with three operational locations in Florida (Ormond Beach, Jacksonville Beach, New Smyrna Beach) and a fourth location coming soon in Daytona Beach Shores. The core product is the restaurant dining experience featuring wine country-inspired American cuisine paired with Sonoma County and Napa Valley wines. The Wine Club is a membership add-on offering exclusive wines, member pricing, and access to special tastings and winemaker dinners. Additional services include catering and online ordering through Toast Tab. The company operates a loyalty program called "The Grapevine" for marketing communications and rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• SoNapa Grille Restaurant Dining Full-service table dining offering Wine Country-inspired American cuisine featuring fresh seafood, premium steaks, and handcrafted pastas paired with a curated wine program sourced exclusively from Sonoma County and Napa Valley. Available at three Florida locations during evening hours only.
• SoNapa Wine Club

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• JACE CellarsminorStrategic or Co-development PartnerJACE Cellars is a wine producer with an associated restaurant location. While not explicitly described as a formal partnership, JACE Cellars appears in SoNapa Grille's ecosystem as a related wine business, potentially sharing ownership or brand alignment. The website includes a link to visit the JACE Cellars website.
• PopmenucoreTechnology or IntegrationPopmenu is the website platform powering SoNapa Grille's digital presence. The partnership provides website hosting, online ordering (ToastTab integration), menu management, reservation systems, and digital marketing tools. Popmenu's Level Access partnership ensures website accessibility compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cooper's Hawk Winery & Restaurants: National chain combining a full-service restaurant with an in-house winery and a Wine Club subscription offering exclusive allocations, member pricing, and tasting events. Closest comparable to SoNapa Grille's restaurant-plus-wine-club model and Wine Country positioning.
• Eddie Merlot's: Premium steakhouse chain pairing USDA Prime steaks with an award-winning wine program and a wine club-style membership. Comparable to SoNapa on the steakhouse-meets-wine-experience overlap, though with less coastal/Florida focus.

Broad incumbents

• Seasons 52: Darden-owned fresh grill concept with an extensive wine list, seasonal American menu, and similar $30–$45 entrée pricing. A broader incumbent in the upscale American / wine-paired dining category that overlaps with SoNapa's positioning.
• Ruth's Chris Steak House: Iconic upscale steakhouse chain with comparable entrée price points ($40+) and a curated wine program. A broader incumbent competing in the same premium steak-and-wine dining occasion.
• The Capital Grille: Darden-owned fine-dining steakhouse with dry-aged steaks, fresh seafood, and a 5,000-bottle wine list. A broader incumbent in the upscale chophouse / wine-driven dining category.
• Bonefish Grill: Darden-owned polished-casual seafood concept with similar Florida footprint density. Overlaps with SoNapa's seafood-led menu but at lower price points and a more casual service model.
• The Melting Pot: National fondue chain with comparable Florida presence and experiential, occasion-driven dining positioning. Overlaps with SoNapa's special-occasion / celebration customer use case but with a fundamentally different menu.
• Mitchell's Fish Market: Mitchell's of Columbus upscale-casual seafood concept with a 75-item wine list and similar per-cover pricing. Broader incumbent in the seafood-and-wine dinner occasion that SoNapa targets.

Regional players

• Wine Bar George: Disney Springs wine bar and restaurant by Master Sommelier George Miliotes with a 200-label wine list and food pairings. A regional Florida peer emphasizing wine-driven dining experiences comparable to SoNapa's Wine Country concept.
• The Wine Room on Park Avenue: Winter Park, Florida wine bar and restaurant featuring an Enomatic wine dispensing system and curated wine flights. A regional Florida peer in the wine-centric experiential dining space, geographically adjacent to SoNapa's Florida coastal markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SoNapaGrille

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoNapa Grille