SONGBIRDS MUSIC GROUP LTD

What SONGBIRDS MUSIC GROUP LTD does

Songbirds Music LLC, operating under the holding name SONGBIRDS MUSIC GROUP LTD, is a privately held early childhood music education provider founded in 2008 by Diana Davidson (Ms. Diana) and headquartered in a single studio at the Dorothea Laub Dance Place in Liberty Station, Point Loma, San Diego. The company is a licensed operator of the Music Together curriculum (delivering Babies classes for ages 0–8 months and Mixed-Age classes for ages 0–5) and the Canta y Baila Conmigo Spanish-language immersion programme (ages 0–6), combining singing, dancing, rhythmic and tonal play, instrument play, and creative movement for parent–child cohorts.

The business model is direct-to-consumer and community-led. Revenue is generated through 9-week recurring tuition sessions priced at $249 for a first child and $169 for additional siblings, with an Unlimited Class Pass at $299/$199, plus usage-based drop-in classes ($35/$10), pop-up trial classes ($25/$8), one-off birthday-party and event-rental packages ($300–$400), and a $20 referral credit/discount programme. Registration is self-serve via the Main Street Sites platform; word-of-mouth referrals, Facebook/Instagram/Yelp presence, and email nurture are the primary acquisition channels. The team is micro — approximately five people including Ms. Diana and a second teacher, Melissa — and the company is bootstrapped with no external investors, parent entity, M&A activity, or subsidiaries recorded.

The addressable market is families with children aged 0–5 (and 0–6 for the Spanish programme) in the San Diego catchment, served exclusively from one physical location. The company has not expanded geographically, raised institutional capital, or built a proprietary technology platform beyond the licensed curriculum and standard SMB registration tooling; its competitive position rests on founder expertise (M.Ed., bilingual credentials, Music Together and Canta y Baila Conmigo certifications), 17 years of community reputation, and the in-person experiential nature of the offering.

Name

SONGBIRDS MUSIC GROUP LTD

Legal name

Songbirds Music LLC

Website

https://songbirdsmusic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Songbirds Music is a privately held, single-studio provider of licensed early childhood music education (Music Together and Canta y Baila Conmigo) for families with children ages 0–6 in San Diego, operating from Liberty Station since 2008 on a recurring 9-week tuition model with party and pop-up add-ons.

Ownership category

akta.pro rank

Product category

Early Childhood Music Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Early Childhood Music Education (Ages 0–7) (EDAMANAD)

akta.pro secondary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

Keywords

• Early childhood music
• Music education classes
• Parent-child music programs
• Preschool music enrichment
• Spanish immersion music

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Session Tuition: Families pay tuition per session (typically 9 weeks). Fall Session pricing: $249 for first child, $169 for additional siblings. Unlimited Class Pass available for $299/$199 allowing attendance in any class.
2. Drop-in Classes: Individual class attendance at $35 for first child, $10 for additional siblings during regular session. Pop-up classes at $25 per child, $8 per additional sibling.
3. Birthday Party Rentals: Package #1: Party Room Rental Only at $300 for 90 minutes. Package #2: Musical Birthday Party at $400 including 40-minute music class led by teacher. Additional time available at $50 per 30 minutes.
4. Referral Credits: Tuition credits earned by existing families when they refer new families. Referred families receive $20 discount; referrer receives $20 credit applied to future enrollments.
5. Registration Fees: One-time non-refundable admin fee of $20 for new families. Program switch fee of $42 when families change programs mid-session.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Songbirds Music provides licensed early childhood music education classes for children ages 0-5 (and up to 6 for the Spanish program) at its Liberty Station studio in San Diego. Core offerings include Music Together Babies (0-8 months), Music Together Mixed-Age (0-5), and Canta y Baila Conmigo Spanish immersion (0-6), supplemented by pop-up classes, birthday party packages, and community classes.

Product overview

Songbirds Music offers interactive early childhood music programs for children ages 0-5 (and up to 6 for Canta y Baila Conmigo). The core offerings include three licensed Music Together programs: Music Together Babies (0-8 months), Music Together Mixed Ages (0-5), and Canta y Baila Conmigo (0-6, Spanish language immersion). Additional offerings include Pop-Up Music Classes, Birthday Party Packages (studio rental and musical birthday parties), and Community Music Classes. Classes are held in-person at their Liberty Station studio in Point Loma, San Diego, and are available in both English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Together Babies A one-semester early childhood music class designed for infants ages 0-8 months and their caregivers, teaching parents how to use music as a parenting tool through singing, dancing, chants, rhythm and tonal play, sound layering, and instrument play while connecting with other new parents.
• Music Together Mixed Ages A 45-minute weekly family music class for children ages 0-5, gathering babies, toddlers, preschoolers, and their caregivers for singing, dancing, rhythmic play, instrument play, and creative movement led by a trained Music Together teacher.
• Canta y Baila Conmigo A Spanish language and culture immersion music program for children ages 0-6 and their families, taught by a native Spanish speaker and combining music, movement, and traditions of Spanish-speaking countries, with take-home materials including a family songbook featuring notation, lyrics, and cultural notes in Spanish and English.
• Party Room Rental (Package #1) A 90-minute rental of the Songbirds Music studio in Liberty Station for birthday parties, baby showers, bridal showers, and cast parties, including one staff member for setup and cleanup and capacity for up to 14 children and 36 total guests.
• Musical Birthday Party (Package #2) A 90-minute birthday celebration combining the studio space with a 40-minute interactive music class or musical storytime led by a Songbirds Music teacher, designed for children's birthdays (typically ages 1-5).
• Pop-Up Music Class & Open Play Standalone mini music classes and open play sessions that pop up throughout the year, allowing prospective families to try the program inexpensively or keeping enrolled children engaged between regular sessions.
• Community Music Class Custom Songbirds Music classes brought to community locations at the request of groups (such as preschools or community organizations) interested in having the studio deliver programs outside the Liberty Station location.

Quantifiable outcome

• Children develop creativity, self-expression, self-esteem, and leadership skills through active music participation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Music Together LLCcoreOEM/ Whitelabel/ Licensing PartnerSongbirds Music LLC is a licensed Music Together center, authorized to deliver Music Together early childhood music education programs. The licensing covers curriculum, materials, song collections, and the Music Together brand. Families receive professionally recorded music collections and illustrated songbooks as part of enrollment. Program fees are collected by Songbirds Music with a portion passed to Music Together LLC for program switching.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Monkey Music: Long-running UK-based early-childhood music class franchise for children from 3 months to 4 years. Highly comparable in format (weekly themed classes, licensed curriculum, parent participation) though geographically separated from Songbirds' US operations.

Direct peers

• Kindermusik International: Global franchised early-childhood music education program with the same target audience (families with children 0–7) and similar weekly in-studio class model. Directly competitive with Songbirds' licensed Music Together offering in any overlapping market.
• The Music Class: Early-childhood music education provider offering parent-child music classes for ages 0–5 using proprietary song collections. Directly comparable in audience, class format, and recurring session-based pricing.
• Gymboree Play & Music: Established parent-and-child enrichment program offering music, art, and movement classes for young children in dedicated studios. Closest large-scale competitor to Songbirds in terms of parent-child class format and weekly subscription pricing.

Broad incumbents

• Music Together LLC: The parent program licensor and broader network of Music Together centers worldwide. Songbirds delivers Music Together's research-backed curriculum under license, making the network as a whole the most directly comparable benchmark for delivery quality, branding, and parent expectations.

Emerging players

• Baby Sensory: International franchise offering structured early-development classes for babies and toddlers (including music-focused elements). Comparable customer segment and weekly class subscription model, even though it spans broader developmental domains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SongbirdsMusic
• Instagraminstagram.com/songbirdsmusic
• LinkedInlinkedin.com/company/songbirds-music-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONGBIRDS MUSIC GROUP LTD