Songkhla FC

What Songkhla FC does

Songkhla FC is a privately held professional football club (Songkhla FC Co., Ltd.) domiciled in Hat Yai, Songkhla province, Thailand, operating since 2019 after the dissolution of the predecessor Songkhla United. The club fields a senior men's team in Thai League 3 Southern Region, where it is the 2024 defending champion and currently sits atop the 2024/25 standings with an undefeated 10W/5D/0L record. Home matches are staged at Tinsulanonda Stadium, with selected fixtures relocated to temporary venues such as Jirananakorn Stadium and Samila Stadium.

The club's commercial offerings center on three product lines: (1) match tickets and season ticket packages for league and cup fixtures, distributed via the official website ticketing system; (2) official merchandise including home, away, and third jerseys for the 2024/25 season (premium Jacquard and Jack Guard fabrics) plus a Songkhla 2024 youth provincial jersey, sold direct-to-consumer through Facebook Messenger; and (3) sponsorship inventory across main shirt, apparel, regional, and transportation slots. Sponsorship partners include Muang Thai Insurance (main sponsor, BGC Cup Thailand Insurance Cup coverage), apparel partner EightyEight Sport, regional sponsor Haadthip, and transportation partner SB Arbang Tours.

The technology stack is conventional for a sports club: an official website (songkhlafc.com) acting as news, ticketing, and fixture hub, supplemented by multiple Facebook properties (main, Shop, partner pages). The primary customer segment is local football fans and supporters in Songkhla province and southern Thailand, with the club positioning itself as a regional-pride and community-identity asset rather than a mass-market entertainment product. Leadership comprises head coach Daiki Higuchi (Japanese), team manager Pongsan Intusert, and captain Abdulhafis Niboo. The club reported 49 employees and operates under a community-led go-to-market model with an explicit stated ambition to reach Thai League 1.

Name

Songkhla FC

Legal name

Songkhla FC Co., Ltd.

Website

https://songkhlafc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Songkhla FC is a privately held professional football club based in Hat Yai, Thailand, fielding a men's senior team in Thai League 3 Southern Region. The club serves local fans and the Songkhla provincial community via match tickets, official merchandise, and regional sponsorship, with an ambition to reach Thai League 1.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Professional football club
• Football match tickets
• Club merchandise sales
• Sports sponsorship deals
• Community football engagement

Headquarters

HQ city

Hat Yai

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Match Attendance & Tickets: Revenue from matchday ticket sales, season tickets, and matchday experiences at Tinsulanonda Stadium and temporary home venues.
2. Merchandise Sales: Sales of club merchandise including home, away, and third jerseys for 2024/25 season, sold via Facebook Messenger.
3. Sponsorship: Corporate sponsorship from various local and regional businesses visible on club website and jerseys, including EightyEight Sport, Muang Thai Insurance, Haadthip, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Songkhla FC is a professional football club competing in the Thai League 3 Southern Region, based in Hat Yai, Songkhla Province, Thailand. The club sells match tickets, season tickets, and official merchandise (home, away, and third jerseys) to local football fans, while also generating revenue from corporate sponsorships. Home matches are primarily played at Tinsulanonda Stadium.

Product overview

Songkhla FC is a professional football club competing in Thai League 3 Southern Division. The club offers match tickets and season ticket packages for home games at Tinsulanonda Stadium. Merchandise includes official jerseys (home, away, and third kits) for the 2024/25 season, as well as youth provincial team jerseys.

Differentiator

Problem solved

Functional benefit

Brands

• Samila Mermaid (เงือกสมิหลา): Club nickname derived from the famous Samila Mermaid statue in Songkhla Province.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Cerezo Osaka FC AcademyminorStrategic or Co-development Partner · 15 November 2024Songkhla FC welcomed Park Jeong-soo (박정수/朴政樹), Head of Academy from Cerezo Osaka (J1 League club), for a knowledge exchange visit. Park observed first-team training and visited the club's training ground. Cerezo Osaka Academy plans to return for a pre-season training camp in Songkhla in the future, providing potential international exchange opportunity.
• SB Arbang ToursminorGTM or Marketing PartnerSB Arbang Tours is a club sponsor providing team transportation for away matches. Their buses transport the team for long-distance fixtures, such as the 500+ km journey to Ranong, demonstrating local business support for the club.
• EightyEight SportminorGTM or Marketing PartnerEightyEight Sport logo appears on club merchandise as a partner brand, likely providing sports equipment or apparel support.
• Muang Thai InsuranceminorGTM or Marketing PartnerMain sponsor visible on match scoreboards and website, providing financial support for the club as part of BGC Thailand Insurance Cup coverage.
• HaadthipminorGTM or Marketing PartnerLocal/regional sponsor logo visible on website, representing southern Thailand business community support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ranong United FC: Ranong United is a Thai League 3 Southern Region club that Songkhla FC travels to face (over 500 km from Songkhla); a direct league peer in the same regional competition with similar operational scale at the third tier.
• FC Yala: FC Yala is a direct peer that competes in the same Thai League 3 Southern Region; they sit 2nd in the standings (30 points from 15 matches) directly behind Songkhla FC, sharing the same league, geography, and T3 commercial dynamics.
• Phatthalung FC: Phatthalung FC (Thai League 3 Southern Region, 5th) is a direct southern Thai peer; Songkhla FC's most recent match is a 1-0 win over Phatthalung, indicating direct competition within the same league and regional fan market.
• Pattani FC: Pattani FC is a direct peer in Thai League 3 Southern Region (4th, 26 points from 15 matches). Direct league rival serving the same southern Thai football market with comparable sponsorship and fan-base structure.
• Muang Trang United: Muang Trang United is a Thai League 3 Southern Region club that Songkhla FC recently defeated 2-0; serves as a direct league peer in the same southern Thai football ecosystem with comparable scale and revenue model.
• Nara United FC: Nara United competes in Thai League 3 Southern Region, sitting 3rd in the standings (27 points). Operating in the same southern-border region and league tier as Songkhla FC, the clubs face identical competition, geographic, and sponsorship dynamics.

Broad incumbents

• Bangkok United FC: Bangkok United is one of Thailand's top Thai League 1 clubs owned by True Corporation; a broad incumbent comparable to Songkhla FC's ultimate aspiration of reaching the top tier, demonstrating capital-intensive club models in Thai football.
• Muangthong United: Muangthong United is a top Thai League 1 club with historic success and large national fan base; serves as a broader incumbent demonstrating the operational and commercial scale that promoted Thai clubs can achieve.
• Buriram United: Buriram United is Thailand's most successful Thai League 1 club and serves as a broad incumbent in Thai professional football; relevant as the upper-bound benchmark for what a dominant Thai club can become in terms of sponsorship, attendance, and commercial scale.
• Chiang Rai United FC: Chiang Rai United FC is a Thai League 1 club representing a northern province; broadly comparable to Songkhla FC as a provincial-rooted Thai professional football club with national-level sponsorship and competition footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SongkhlaFc
• LinkedInlinkedin.com/company/songkhla-fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Songkhla FC