松雷商业集团

What 松雷商业集团 does

Songlei Industrial Group Co., Ltd. (松雷实业集团有限公司) is a privately held, family-controlled conglomerate founded in 1989 in Harbin, Heilongjiang Province, China, and led by Chairman Zeng Qingrong (曾庆荣). The group operates six core business segments: (1) commercial retail through three department stores in Harbin's Nangang, Daoli, and Xiangfang districts plus the Songlei Sunshine supermarket chain; (2) education through Songlei Middle School (founded 1995, 6,000+ students across junior high, senior high, and international divisions); (3) culture and creative industries through the Songlei Butterfly Dance Musical Troupe, which has produced original Chinese musicals including "Butterfly" (investment exceeding 60 million RMB), and the Meikong Network (美空网) talent platform; (4) financial services via Huatong Payment Network Technology (华通支付), the first PBOC-approved cross-industry prepaid card operator in Heilongjiang; (5) green organic agriculture through Heilongjiang Songlei Green Organic Agriculture Development; and (6) real estate development through Songlei Real Estate Development Company, plus the He Suo Youo (何所有) lifestyle brand launched in 2012 covering retail, hospitality (hot springs, cafes, bakeries), and intangible cultural heritage products.

The company employs 13,000+ people across subsidiaries in Harbin, Beijing, Shanghai, Shenzhen, and Hong Kong. Revenue mechanics are diversified: department stores generate transactional retail revenue and brand concessions; education operates on recurring tuition fees with international university pathway partnerships (Singapore Saint Francis Methodist School, James Cook University, Portugal's Montes e Alto Douro); musical theater produces ticket revenue and touring fees; Huatong Payment earns card issuance and transaction processing fees; agricultural products are distributed through the Alibaba-co-built "Songlei Green Kitchen" e-commerce platform; and real estate operates on one-time license revenue. Distribution is hybrid: physical department stores (the flagship Nangang Central Store exceeds 100,000 sqm after 2016 expansion), the proprietary Songlei Mall (松鼠商城) e-commerce platform, partnered ticketing and touring networks, and cultural event marketing including CCTV broadcast programs. The He Suo Youo brand, designated as China's first National Beautiful Life Experience Center (2021) and first National Textile Intangible Cultural Heritage Innovation Transformation Base (2022), has become the consumer-facing umbrella spanning food, clothing, shelter, transportation, reading, and entertainment (衣食住行读乐) formats.

Pricing is not publicly disclosed. The group is funded primarily through organic revenue with one disclosed subsidiary-level raise — Meikong Network's 50 million RMB Series A in 2015 for website upgrade, mobile app development, cloud talent database, and offline Meikong Dream Factory base construction. Ownership is concentrated with the founding family; no institutional PE/VC investor was identified in source material, and no public listing exists. Notable recognition includes designation as a National Cultural Industry Demonstration Base by the Ministry of Culture (2008, renewed 2024), the Golden Ding Department Store award from the Ministry of Commerce (2009), and Longjiang Time-Honored Brand status from the Heilongjiang Department of Commerce (2024). The company is operationally active with expansion moves continuing into 2025, including the Beijing He Suo Youo Beautiful Life Experience Center opening in May 2025 and the Yu Mi Shuo beverage brand Beijing launch.

Name

松雷商业集团

Legal name

松雷实业集团有限公司

Website

https://songlei.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Songlei Industrial Group is a privately held Harbin-headquartered conglomerate (founded 1989, 13,000+ employees) operating department stores, private secondary education, original Chinese musical theater production, third-party payment services, green agriculture, real estate, and the He Suo Youo lifestyle brand across China.

Ownership category

akta.pro rank

Product category

Diversified Commercial Conglomerate

NAICS

Department Stores (4551), Department Stores (455110), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store Groups / Holding Companies (CRAGAFAG)

akta.pro secondary industries

Regional Traditional Department Stores (CRAGAAAD), Regional Department Stores (Omnichannel / Digital-First Regional Players) (CRAGAFAJ), Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

Keywords

• Department store retail
• Consumer education services
• Cultural entertainment productions
• Agricultural products retail
• Commercial real estate

Headquarters

HQ city

Harbin

HQ country

China

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Department Store Operations: Songlei operates multiple department stores and shopping centers in Harbin generating revenue through merchandise sales, brand concessions, and retail transactions. Three commercial complexes were established in 1993, 1999, and 2004 respectively.
2. Education Services: Songlei Middle School operates as a private educational institution providing secondary education services including domestic curriculum and international programs with overseas university partnerships.
3. Musical Theater Production and Performance: Original musical theater productions are staged in theaters and touring venues across China and internationally, generating ticket revenue and cultural industry income.
4. Third-Party Payment Services: Huatong Payment issues and manages prepaid cards across industries in Heilongjiang Province, generating revenue from card issuance fees and transaction processing.
5. Cultural and Creative Products: He Suo Youo brand develops and sells lifestyle products including natural mineral water, agricultural products, non-heritage crafts, and creative cultural merchandise.
6. Real Estate Development: Songlei Real Estate Development Company operates as one of the earliest private real estate developers in Heilongjiang Province, developing commercial and residential properties.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

松雷商业集团 is a diversified Chinese commercial conglomerate headquartered in Harbin, Heilongjiang, operating across six business segments: commercial retail (department stores and the Songshu Mall e-commerce platform), education, culture (including the Butterfly Dance musical troupe), finance and payment services, agriculture, and real estate. The group pioneered China's first privately-owned department store in 1993 and now employs more than 13,000 people across multiple sub-brands including 何所有 (He Suo Youo), 美空网 (Meikong Network), 松鼠商城 (Songshu Mall), and the 蝴蝶之舞 (Butterfly Dance) cultural troupe.

Product overview

松雷商业集团是一家多元化经营的综合性企业，业务涵盖商业零售、教育、文化创意、金融支付、农业、地产六大核心板块。核心产品包括：松雷商业（购物中心及超市）、松雷教育（民办完全中学）、松雷文化（原创音乐剧及美空网文创平台）、松雷金融（华通第三方支付）、松雷农业（绿色有机农产品）、松雷地产。何所有作为2012年创立的生活方式品牌，从'衣食住行读乐'六个维度构建了城市书房、咖啡吧、生活馆、非遗体验基地、烘焙工坊、玉米说饮品店等20余种业态。松雷绿色大厨房电商平台与阿里巴巴合作推广龙江绿色农产品。松雷体育于2018年进军冰雪产业。集团以'德正业兴'为理念，致力于打造商业、文化、教育、体育等多元协同的产业集群。

Differentiator

Problem solved

Functional benefit

Brands

• 何所有: 松雷集团于2012年创建的生活方式品牌，围绕'衣食住行读乐'六个维度，研发生活用品和体验场景，包括何所有城市书房、何所有咖啡吧、何所有烘焙工坊、何所有生活馆、何所有玉米说饮品店、何所有温泉商务酒店等20余种业态。
• 你好生活馆
• 松雷蝶之舞音乐剧剧团
• 美空网
• 松雷绿色大厨房
• 松雷体育
• 玉米说
• 松雷阳光超市
• 恒松园

Products and services

• 松雷百货 Department Stores
• 松鼠商城 (Songshu Mall) E-commerce Platform
• 何所有 (He Suo Youo) Brand
• 美空网 (Meikong / Moko Network)
• 蝴蝶之舞 (Butterfly Dance) Cultural Troupe
• 松雷 Education Services
• 松雷 Agricultural Products
• 松雷 Commercial Real Estate

Quantifiable outcome

• First privately-owned department store in China
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Alibaba Group (阿里巴巴集团)coreStrategic or Co-development Partner · 15 June 2019Songlei Group partnered with Alibaba to build the 'Songlei Green Kitchen' (松雷绿色大厨房) e-commerce platform, broadcasting on CCTV's poverty alleviation program 'Songlei Hand in Hand'. Alibaba's public welfare foundation serves as the program partner, and Taobao live streaming is used to promote Songlei's agricultural products from Heilongjiang's black soil region.
• Japan Hokkaido Government and Enterprises (日本北海道政府及企业)coreStrategic or Co-development Partner · 1 March 2018Songlei Cultural Group and Harbin Cultural Industry Association partnered with Japan Hokkaido to organize the 'China-Japan Cultural Product Festival' (中日文化物产节) at Songlei Nangang store. Signed a strategic cooperation agreement with the Japanese Entrepreneurs Association. Hokkaido government and Niigata government engaged to discuss the 2019 festival.
• Beijing Poly Theatre Management Co., Ltd. (北京保利剧院管理有限公司)coreStrategic or Co-development PartnerPartnership for musical theater production and touring. Poly Theatre Management manages Songlei's touring musical productions including 'Ah! Guling' across their national theater network, facilitating performances in Beijing, Shanghai, and other major cities.
• Heilongjiang Provincial and Municipal GovernmentscoreStrategic or Co-development PartnerSonglei collaborates with Heilongjiang provincial government and municipal governments in Harbin on various initiatives including the 2015 Harbin 'Charming Summer Capital' performance season, winter sports expo, and cultural creative industry development.
• 27 Central Enterprises (央企) under SASACminorGTM or Marketing PartnerSonglei partnered with 27 central enterprises under the State-owned Assets Supervision and Administration Commission in the 'Songlei Hand in Hand - Precise Poverty Alleviation' CCTV program to feature agricultural products from counties associated with these enterprises.
• State Grid, China Mobile, COFAC, China Aviation, China Railway, China Telecom, Sinopec, CNPC, CITIC, SDIC and other enterprisesminorGTM or Marketing PartnerThese enterprises partnered with Songlei's Green Kitchen platform to feature their respective poverty alleviation counties' agricultural products during the CCTV poverty alleviation program.
• CCTV (中央电视台)coreGTM or Marketing PartnerCCTV broadcast the 'Songlei Hand in Hand - Precise Poverty Alleviation' program featuring Songlei's agricultural products and partnership with Alibaba. Songlei's 'Ah! Guling' musical was also featured in CCTV's documentary 'Remembering Nostalgia'.
• Harbin Institute of Technology (哈尔滨工业大学)minorStrategic or Co-development PartnerPartnership for green vegetable supply agreement. Songlei Agriculture signed a green vegetable supply agreement with HIT, with annual vegetable sales reaching 5 million jin, serving as a green supply base for university cafeterias.
• Chinese Academy of Agricultural Sciences (中国农科院)minorStrategic or Co-development PartnerSonglei Agriculture cooperates with the Chinese Academy of Agricultural Sciences on seed and seedling research and development for rice, corn, soybeans, potatoes, and wild vegetables, leveraging Heilongjiang's black soil resources.
• National Sports Commission (国家体委)minorStrategic or Co-development PartnerSonglei Agriculture established a joint partnership with the National Sports Commission to develop a green food ingredients procurement base for Winter Olympics athletes.
• Singapore Saint Francis Methodist School (新加坡圣法兰西斯卫理中学)minorStrategic or Co-development PartnerSonglei Middle School partnered with Singapore Saint Francis Methodist School to offer the AUSMAT Australian high school and university preparation program, enabling students to apply to world universities with Australian credentials.
• James Cook University Singapore Campus (詹姆斯库克大学新加坡校区)minorStrategic or Co-development PartnerSonglei Middle School is an authorized English language training center for James Cook University. Students passing the joint language test can enter James Cook University without IELTS scores.
• USA Lake景 High School (美国湖景中学)minorStrategic or Co-development PartnerSonglei Middle School partnered with Lake景 High School in Michigan, USA for summer school programs and winter camp exchange. The school also organized winter camp programs where students attended two-week immersive study at Lake High School.
• Portugal Montes e Alto Douro University (葡萄牙蒙特斯与奥拓杜罗大学)minorStrategic or Co-development PartnerSonglei Middle School partnered with Portugal's public university to offer a '2+1' Portuguese language international program, allowing students to study 2 years domestic and 1 year in Portugal for university admission.
• China Textile Industry Federation Intangible Cultural Heritage Office (中国纺织工业联合会非遗办)coreStrategic or Co-development PartnerHe Suo Youo designated as the first national textile intangible cultural heritage innovation transformation base, established at the 5th China Textile Intangible Cultural Heritage Conference. The partnership focuses on promoting textile heritage creative transformation and market development.
• Chinese General Chamber of Commerce (中国商业联合会)coreStrategic or Co-development PartnerHe Suo Youo designated as the National Beautiful Life Experience Center by the China General Chamber of Commerce. The Chamber supported Songlei's first store and first launch event at the Beijing Commercial Federation's premiere consumption promotion activity.
• De Tao (德稻)coreStrategic or Co-development PartnerSonglei works with De Tao Masters including composer Jin Peida, dancer Yin Mei, and lighting designer Alain Lortie for original musical theater productions. De Tao provides world-class artistic talent for Songlei's cultural creative productions.

Scale indicators10 records

Recent moves22 records

Expansion highlights6 records

Broad incumbents

• Better Life Commercial Chain (步步高): Hunan-based diversified retailer operating department stores, supermarkets, and real estate across central China. Publicly listed with similar multi-format retail-and-real-estate strategy and comparable regional department store positioning.
• New World Department Store China (新世界百货): Hong Kong-listed department store operator with stores across mainland China. Operates traditional department stores with lifestyle retail positioning, comparable to Songlei's department store format and brand repositioning trajectory.
• Wangfujing Group (王府井集团): One of China's largest state-owned department store groups with national footprint across 30+ cities. While a publicly listed incumbent with broader national scale, Wangfujing shares Songlei's traditional department store format, omnichannel transition, and lifestyle-brand repositioning strategy.
• Parkson China (百盛商业集团): Malaysia-originated department store operator with a significant Chinese footprint across multiple cities. Operates traditional department stores with omnichannel initiatives and lifestyle retail repositioning, directly comparable to Songlei's He Suo Youo omnichannel lifestyle strategy.
• Intime Retail (银泰商业): Major Chinese department store group acquired by Alibaba, operating department stores across China with strong digital integration. Closely comparable to Songlei's omnichannel transformation and Alibaba partnership strategy for He Suo Youo platform.

Emerging players

• Songcheng Performance Development (宋城演艺): China's leading live performance and cultural tourism company, operating theme parks built around original theatrical productions. While larger and tourism-focused, Songcheng shares Songlei's strategy of monetizing original Chinese cultural IP through performance venues and brand extensions, providing a comparison point for IP-led cultural business model.

Direct peers

• Changchun Eurasia Group (长春欧亚集团): Regional department store and commercial group headquartered in Changchun, Jilin Province (also in Northeast China). Operates shopping centers, supermarkets, and commercial real estate in the same regional market as Songlei, with overlapping customer demographics and similar format evolution challenges.
• Dashang Group (大商集团): China's largest private department store conglomerate, headquartered in Dalian (also in Northeast China). Operates department stores, supermarkets, and commercial complexes across the country with similar diversified retail-real estate model. Closest structural peer to Songlei's regional department store group profile.

Regional players

• Beijing Hualian Group (北京华联集团): Beijing-based retail group operating department stores and shopping centers primarily in northern China, including Heilongjiang. Operates SKP (高端百货) and BHG Mall formats, comparable to Songlei's positioning in northern Chinese markets.
• Yinzuo Co., Ltd. (银座股份): Shandong-based regional department store chain listed on the Shanghai Stock Exchange. Operates mid-tier department stores and shopping centers across Shandong Province with omnichannel expansion. Comparable to Songlei as a regional department store operator adapting to e-commerce and format evolution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%9D%BE%E9%9B%B7%E5%95%86%E4%B8%9A%E9%9B%86%E5%9B%A2

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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