SON GUAL GOLF SL
Son Gual Golf S.L. operates a private, family-run 18-hole championship golf club on 156 hectares in Palma de Mallorca, Spain, serving affluent golfers, private members, corporate event clients, and resort diners through green fees, membership, a performance academy, restaurant, and pro shop.
- Company typePrivate
- Founded-
- HeadquartersPalma de Mallorca, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SON GUAL GOLF SL does
Son Gual Golf S.L. operates a private, family-run members' golf club on a 156-hectare estate in Palma de Mallorca, Spain, built around an 18-hole championship course designed by Tom Doak/Andreas Pamer. The club runs a vertically integrated resort offering: the championship course and on-site tee-time booking (via Golf Manager), the Royd Golf Performance Academy with multi-vendor swing and putting analytics (TrackMan, Flightscope, Sam Putt Lab, Kinesis/Technogym), a full-service Mediterranean restaurant and bar with terrace dining, a pro shop retailing premium brands such as FootJoy, ECCO, J.Lindeberg, and Callaway, and a corporate and themed tournament calendar. Membership is selective and administered through the Leonius Family Office and a 'Membership Council'; visitors are also served via paid green fees with seasonal and twilight pricing, online lessons, and equipment rental.
Revenue is generated across seven streams: green fees (€109–€165 peak), recurring membership dues, pay-as-you-go academy instruction (€240 per 2-hour session up to €650/day for multi-day retreats), transaction-based restaurant and bar sales, pro shop retail, golf car and equipment rental, and corporate and themed events. The go-to-market is sales-led and relationship-driven, anchored on premium positioning reinforced by Golf World and National Club Golfer Top 100 rankings, testimonials from touring professionals, and luxury brand partnerships (Rolex, Porsche, Bulgari, Mercedes-Benz, Melia Hotels). The operating model is asset-heavy (real estate, course maintenance) but organizationally lean — only 6 employees are disclosed, with seasonal and outsourced labor implied for grounds, F&B, and event operations.
SON GUAL GOLF SL firmographics
Firmographics- Name
- SON GUAL GOLF SL
- Legal name
- Son Gual Golf S.L.
- Website
- https://son-gual.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Son Gual Golf S.L. operates a private, family-run 18-hole championship golf club on 156 hectares in Palma de Mallorca, Spain, serving affluent golfers, private members, corporate event clients, and resort diners through green fees, membership, a performance academy, restaurant, and pro shop.
- Ownership category
- akta.pro rank
SON GUAL GOLF SL industry classification
Industry- Product category
- Golf Club and Resort Services
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where SON GUAL GOLF SL is headquartered
LocationHeadquarters
- HQ city
- Palma de Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
SON GUAL GOLF SL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Green Fees: Revenue from visitor green fees for 18-hole and 9-hole rounds, with seasonal pricing variations. Peak season (September-November) commands highest rates at €165 per 18 holes.
- Golf Car and Equipment Rental: GPS golf cars, electric trolleys, and rental clubs available at daily rates
- Membership Dues: Exclusive private membership with selective admissions handled through Leonius Family Office
- Restaurant and Bar: Full-service restaurant and bar serving Mediterranean cuisine with terrace dining
- Pro Shop Sales: Retail golf equipment, apparel, and branded merchandise sales
- Golf Academy Instruction: Coaching programs including 2-hour sessions (€240), half-day (€440), full-day (€600), and 3-4 day retreat programs (€650/day)
- Events and Tournaments: Corporate tournaments, social events including New Year's Eve parties, and themed golf events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Peak Season Green Fee (15 Sep - 14 Nov) |
| Unit Pricing | Pay-as-you-go | Standard Season Green Fee (1 Sep - 14 Sep, 15 Nov - 24 Dec) |
| Unit Pricing | Pay-as-you-go | Summer Special Green Fee (1 Jul - 31 Aug) |
| Unit Pricing | Pay-as-you-go | Winter Special Green Fee (15 Nov - 24 Dec) |
| Unit Pricing | Pay-as-you-go | Twilight Rates (1 May - 14 Sep) |
| Unit Pricing | Pay-as-you-go | 2-Hour Training Session |
| Unit Pricing | Pay-as-you-go | Half-Day Training Program |
| Unit Pricing | Pay-as-you-go | Full-Day Training Program |
| Unit Pricing | Multi-year contract | 3-4 Day Golf Retreat |
| Unit Pricing | Pay-as-you-go | Online Lesson |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
SON GUAL GOLF SL product offering
Product offeringCore offering
Son Gual Golf S.L. operates a private, family-run 18-hole championship golf course on 156 hectares of Mediterranean landscape in Mallorca, Spain, open to paying visitors via green fees and to select members. Its integrated offerings include the Royd Golf Performance Academy (coaching with TrackMan/Flightscope/Sam Putt Lab), a Pro Shop for equipment and apparel, a Mediterranean restaurant and bar with terrace dining, and tournament and corporate event hosting.
Product overview
Son Gual Golf is a luxury private golf club and resort on Mallorca featuring a championship 18-hole golf course as its core product. The club operates as a unified service offering with integrated facilities including the Performance Academy (golf school with coaching and training programs), Pro Shop (retail), Restaurant & Bar (dining), Event Hosting & Tournaments, and Golf Membership. Tee time booking is available through an external booking system. The club spans 156 hectares of Mediterranean landscape and is recognized among Europe's top golf courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Championship Golf Course (18 holes)
Quantifiable outcome
- Ranked among Europe's Top 100 Courses by Golf World and National Club Golfer
- +1 more outcomes
Companies that use SON GUAL GOLF SL
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
SON GUAL GOLF SL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SON GUAL GOLF SL partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- RolexminorLuxury watch brand partnership displayed in partner logos section. Represents premium brand positioning for the golf club.
- PorscheminorLuxury automotive brand partnership. Association with premium automotive brand reinforces exclusive positioning.
- BulgariminorLuxury jewelry and hospitality brand partnership displayed in partner logos section.
- Mercedes-BenzminorLuxury automotive brand partnership. Part of premium brand portfolio displayed on website.
- Melia Hotels InternationalminorHotel partnership providing accommodation options for visiting golfers. Melia is a major Spanish hotel chain.
- Mont BlancminorLuxury writing instruments and accessories brand partnership. Part of luxury brand association strategy.
- World Golf (WCG)minorWorld Golf organization partnership displayed in partner logos section.
- Royd GolfcoreTim Holroyd's Royd Golf operates the performance academy at Son Gual. Offers comprehensive coaching programs including multi-day retreats, utilizing club facilities and technology (TrackMan, video analysis). Partnership provides exclusive golf instruction services.
- Linder HotelsminorHost venue for the Linder Hotels Golf Trophy tournament held November 19-21, 2026. Corporate golf event partnership.
- Restaurant SuppliersminorLocal suppliers providing fresh, high-quality ingredients for the restaurant. The chef emphasizes purchasing from local suppliers where possible.
- Leonius Family OfficecoreHandles membership inquiries and applications for Son Gual. Represents the exclusive membership admissions process for the private club.
- InselradiominorBalearic Islands radio station partnership displayed in partner logos section.
- Palma BeachminorLocal tourism/business association partnership displayed in partner logos section.
- MGIminorPartner brand displayed in logos section, relationship details not specified.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SON GUAL GOLF SL competitors and assessment
Company assessmentDirect peers
- PGA Catalunya Golf and Wellness: Two championship courses near Barcelona consistently ranked in Europe's Top 100. Targets the same premium Spanish/European golf tourism and corporate event market as Son Gual.
- Finca Cortesin Golf Club: Luxury championship course on Spain's Costa del Sol, regularly ranked among Europe's Top 100. Competes directly with Son Gual for European luxury golf tourism and hosts high-profile events (e.g., Volvo World Match Play).
- Real Club de Golf El Prat: Premier Spanish private members' club near Barcelona with 45 holes designed by Greg Norman. Comparable high-end Spanish membership club targeting affluent golfers and corporate events, with similar premium pricing and tournament hosting model.
- Club de Golf Alcanada: Direct Mallorcan competitor also positioned as a premium championship course on the island. Both compete for the same affluent tourist and member base visiting Mallorca, with comparable green fee structures and facilities (pro shop, restaurant, academy).
- Real Club Valderrama: Iconic Spanish championship course in Sotogrande, ranked #1 in mainland Europe multiple times. Direct peer in the Spanish premium golf market, hosting Ryder Cup and LIV events, attracting the same HNW European clientele.
- Camiral Golf & Wellness: Former PGA Resort de Catalunya near Girona, host venue for European Tour events. Comparable Spanish resort-golf offering combining championship course, hotel, wellness, and academy — overlaps with Son Gual's premium positioning.
Broad incumbents
- Gleneagles: Iconic luxury Scottish resort with three championship courses, hotel, spa, and academy. Comparable premium European destination offering combining championship golf, academy, dining, and luxury hospitality at significantly larger scale.
- Royal County Down Golf Club: World Top 5 ranked links course in Northern Ireland with private club and visitor play. Comparable in championship prestige, ranking status, and Top 100 recognition to Son Gual.
- Trump Turnberry: Iconic luxury Scottish resort (Ailsa course) regularly ranked in World's Top 50. Comparable premium championship venue with hotel, spa, and F&B, competing for the European/American luxury golf tourist.
Regional players
- La Manga Club: Large Spanish resort with three courses and extensive sports facilities in Murcia. Competes for Mediterranean golf tourism and corporate events from a different Spanish region, with broader volume-based positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SON GUAL GOLF SL social profiles
Digital presenceSON GUAL GOLF SL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SON GUAL GOLF SL leadership team
Management profileNumber of profiles
Profiles3 records
SON GUAL GOLF SL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SON GUAL GOLF SL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SON GUAL GOLF SL
What does SON GUAL GOLF SL do?
Son Gual Golf S.L. operates a private, family-run 18-hole championship golf course on 156 hectares of Mediterranean landscape in Mallorca, Spain, open to paying visitors via green fees and to select members. Its integrated offerings include the Royd Golf Performance Academy (coaching with TrackMan/Flightscope/Sam Putt Lab), a Pro Shop for equipment and apparel, a Mediterranean restaurant and bar with terrace dining, and tournament and corporate event hosting.
Is SON GUAL GOLF SL a public or private company?
SON GUAL GOLF SL is a private company. It is classified as family owned and is currently operating.
When was SON GUAL GOLF SL founded?
SON GUAL GOLF SL was founded in -1. It employs 1 to 10 people.
Where is SON GUAL GOLF SL based?
SON GUAL GOLF SL is headquartered in Palma de Mallorca, Spain, in the Europe region.
How does SON GUAL GOLF SL make money?
Seven revenue lines are on record. Green Fees are the primary driver. The others are golf Car and Equipment Rental, membership Dues, restaurant and Bar, pro Shop Sales, golf Academy Instruction and events and Tournaments.
Who are SON GUAL GOLF SL's main competitors?
Direct peers on record are PGA Catalunya Golf and Wellness, Finca Cortesin Golf Club, Real Club de Golf El Prat, Club de Golf Alcanada, Real Club Valderrama and Camiral Golf & Wellness. Broad incumbents are Gleneagles, Royal County Down Golf Club and Trump Turnberry. La Manga Club is listed as a regional player.
Does SON GUAL GOLF SL have an API?
No public API is recorded for SON GUAL GOLF SL.
What industry is SON GUAL GOLF SL in?
SON GUAL GOLF SL's product category is Golf Club and Resort Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 71391 and its SIC code is 7997.