Hotel Restaurant Sonne

What Hotel Restaurant Sonne does

Hotel Restaurant Sonne is a family-owned Hotel-Garni (bed-and-breakfast style hotel) located at Deutschordenstraße 16 in Bad Friedrichshall-Jagstfeld, Baden-Württemberg, Germany, operated by the Hemrich family for four generations. The legal entity is UR Hotel- und Gaststättenbetriebs GmbH, registered in Stuttgart under HRB 103756, with three managing directors: Alexandra Hemrich-Segerath, Daniela Schuh, and Florian Hemrich. The property operates 19 rooms — including single rooms, double rooms (some with box spring beds and Neckar river views), two rooms with mini kitchens, and one wheelchair-accessible room — supported by 8 employees. Core amenities include a hearty breakfast buffet, free Wi-Fi, an underground garage (€5–€7/day), and covered bicycle parking with individual e-bike charging sockets.

The business model is direct-to-consumer hospitality with no OTA or intermediary distribution. Bookings are captured through the hotel's WordPress-based website (with contact and booking forms in German and English), phone, WhatsApp, and walk-ins. Revenue is generated primarily from room rentals, with supplementary income from underground garage parking and breakfast. The company holds Bett und Bike certification, a cycling-tourism mark affiliated with the ADFC (German Cyclists' Federation), positioning it as a cyclist-friendly accommodation on regional bike routes including Kocher-Jagst-Bike-Path, Neckartalradweg, and Salz&Sole Bike Path. Marketing relies on the company website, a Facebook page, Bett und Bike network listing, and regional tourism partner sites. Hotel Restaurant Sonne is presented as a small, long-running, family-operated regional hotel with no external investment, no parent company, and no disclosed AI or proprietary technology investments.

Name

Hotel Restaurant Sonne

Legal name

UR Hotel- und Gaststättenbetriebs GmbH

Website

https://sonne-badfriedrichshall.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Restaurant Sonne is a fourth-generation family-owned 19-room Hotel-Garni in Bad Friedrichshall, Germany, serving leisure travelers and cycling tourists with direct booking via website, phone, WhatsApp, and walk-in.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Midscale/Family Motels (THAGAFAD)

Keywords

• Hotel accommodation
• Bed and breakfast
• Cycling tourism lodging
• Bicycle-friendly hotel
• Leisure travel hospitality

Headquarters

HQ city

Bad Friedrichshall

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals for overnight stays with modern amenities including sitting area, desk, shower, telephone, TV. Some rooms feature Neckar river views. Room types include single rooms, double rooms, and rooms with mini kitchens.
2. Underground Garage: Covered parking facilities available for guests' vehicles at daily rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Restaurant Sonne is a family-run Hotel-Garni (bed and breakfast) in its fourth generation of operation, offering 19 individually furnished rooms for overnight stays complemented by a daily breakfast buffet, covered bicycle parking with e-bike charging, and underground vehicle parking. The business targets leisure travelers and cycling tourists visiting Bad Friedrichshall and the surrounding Neckar river region near Heilbronn, Baden-Württemberg.

Product overview

Hotel Restaurant Sonne is a family-owned hotel business (Hotel-Garni) in its fourth generation of operation, offering accommodation services and bicycle-friendly amenities. The core product is hotel accommodation with 19 rooms, including single rooms, double rooms (some with Neckar views, some with mini kitchens, one wheelchair accessible), complemented by add-on services such as covered bicycle parking with e-bike charging facilities, underground garage parking, and breakfast buffet.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Core overnight accommodation service offering 19 rooms with modern amenities including sitting area, desk, shower, telephone, TV, and free Wi-Fi; some rooms feature Neckar river views, mini kitchens, or wheelchair accessibility. Targeted at leisure travelers and cycling tourists.
• Single Room Single occupancy room with a 180cm x 200cm bed, shower, telephone, TV, and free Wi-Fi for individual leisure travelers.
• Double Room Double occupancy room with a 180cm x 200cm bed (some with box spring mattresses), shower, telephone, TV, and free Wi-Fi; select rooms offer Neckar river views.
• Breakfast Buffet Hearty breakfast buffet served daily and included with overnight stays for hotel guests.
• Underground Garage Parking Covered underground parking for guests' vehicles at €5–€7 per day, providing secure vehicle storage during a hotel stay.
• Andreasplatz Bicycle Parking Covered bicycle parking facility with individual spots, each equipped with a plug socket for recharging e-bike batteries, offering safe and dry storage for touring cyclists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Bett und BikecoreGTM or Marketing PartnerOfficial certification and listing partnership with Bett und Bike (bettundbike.de), Germany's leading cycling tourism accommodation network. The Bett und Bike logo appears on the hotel website, indicating certification and membership in the network that connects cycling tourists with suitable accommodations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• B&B Hotels: European budget hotel chain with significant presence in Germany. Comparable as a domestic budget/midscale lodging operator serving short-stay travelers and competing for the same Bad Friedrichshall / Heilbronn catchment via standardized branded rooms.
• Motel One: German design-led budget hotel chain operating across Germany and Europe. Comparable as a same-country German lodging operator targeting price-conscious travelers, though it competes at a larger standardized-brand scale rather than independent cycling-tourism niche.
• Trip Inn Hotels: German independent hotel group operating multiple mid-range properties across Germany. Comparable as a German mid-scale hospitality operator serving short-stay domestic leisure and business travelers at a similar price tier to Hotel Sonne.

Regional players

• Landhotel & Gasthof operators (Baden-Württemberg): Independent country inns and small regional hotels in Baden-Württemberg, often with cycling amenities. Comparable as small German regional lodging operators serving cycling and leisure tourists with similar in-room amenities and on-site dining/breakfast offerings.
• Aue Hotel & Gasthaus (Neckartalradweg): Small family-run guesthouse/hotel located directly along the Neckartalradweg cycling route. Comparable as a regional, cycling-route-adjacent independent accommodation targeting the same touring-cyclist demand pool along the Neckar valley.

Direct peers

• Hotel Garni properties on Bett und Bike network: Independent German Hotel-Garni establishments certified by Bett und Bike and listed on bettundbike.de. Most directly comparable as small, family-run, cycling-friendly accommodations along Germany's long-distance bike routes competing for the same touring-cyclist segment.

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SonneBadFriedrichshall
• LinkedInlinkedin.com/company/hotel-restaurant-sonne

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Restaurant Sonne