What SONNEN METAL does

Zhejiang Tea Group Co., Ltd. (浙江省茶叶集团股份有限公司), operating under the trading alias "44118太阳成城" and previously known as Zhejiang Xinghe Group (浙江兴合集团), is a state-owned enterprise affiliated with the Zhejiang Provincial Supply and Marketing Cooperative (浙江省供销社) via its parent Xinghe Group Co., Ltd. (浙江省兴合集团有限责任公司). The group operates an integrated tea supply chain spanning cultivation, R&D, processing, and distribution, anchored by five operational processing centers: a Specialty Tea Processing Center in Yuhang District (碾茶/抹茶/蒸青茶/袋泡茶/红绿名优茶 production using domestically manufactured equipment plus imported Japanese specialty tea lines), a Bulk Tea Processing Center, a Smart Tea Machinery Center, a Tea Deep Processing Center, and a Longjing Tea Processing Center that incorporates a 820 sqm Meijiawu Experience Center and a 2,400 sqm Longwu Operations Center in the core West Lake Longjing production area.

The group's product portfolio spans more than ten consumer brands across tea categories — including Shifeng (狮峰) for premium West Lake Longjing, Jiuyu (九宇) for organic matcha, Luotuo (骆驼), Xinghe (兴合), Tianxiang (天香), Gande Longxin (感德龙馨), Chen Taichang (陈泰昌), Fu Mao He Ji (福茂和记), Xiecha (携茶), and Kawashima (川崎) for tea machinery — plus innovative SKUs such as Xingheyue tea craft beer (兴合悦茶精酿啤酒) and the wellness-oriented Cha Yi Man Yan (茶意漫颜) bagged tea line. The revenue model is hybrid: a large-scale export tea center handles international B2B distribution (with the Sino-Austria Organic Tea Demonstration Tea Garden project supporting organic certification for developed-market exports), while a multi-functional domestic trade network sells through own-brand e-commerce storefronts on Tmall, JD.com, Douyin, and WeChat, supplemented by physical retail at the Meiwuyuan (梅坞庄园) location in West Lake. Additional revenue lines include a Big Health Industry Center, government industrial-assistance (产业帮扶) programs supporting tea farmers and rural development, and group standards work (the group led the Tea Craft Beer group standard that passed expert review on June 23, 2026).

Customer segments are explicitly diversified across Domestic Tea Consumers, International Tea Distributors, B2B Wholesale/Hospitality/Food Service customers, and Government/Institutional Partners — a hybrid segmentation that combines horizontal consumer reach with vertical institutional relationships. No specific customer logos, contract values, or pricing models are publicly disclosed.

Name

SONNEN METAL

Legal name

浙江省茶叶集团股份有限公司

Website

https://sonnenmetal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zhejiang Tea Group (浙江省茶叶集团股份有限公司) is a Zhejiang provincial state-owned tea enterprise operating multiple processing centers and a portfolio of 10+ tea brands, producing Longjing, matcha, and specialty teas for domestic B2C e-commerce and international B2B export channels.

Ownership category

akta.pro rank

Product category

Specialty Tea Products

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Tea processing
• Tea products
• Tea export
• Specialty tea
• Tea retail

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tea Product Sales: Core business involving production and sale of various tea products including Longjing tea, matcha, black tea, green tea, and specialty tea products through multiple brands.
2. Export/Import Trade: Large-scale export tea center handling international trade of tea products.
3. E-commerce Retail: Direct consumer sales through Tmall, JD.com, Douyin and WeChat platforms.
4. Industrial Assistance: Industry assistance programs supporting tea farmers and rural development.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

SONNEN METAL (Zhejiang Tea Group) is a vertically integrated Chinese tea company that produces, processes, and sells multiple categories of tea products — including premium West Lake Longjing, matcha, steam-green tea, bagged tea, red and green famous teas, and tea-based innovations like Tea Craft Beer — through a portfolio of more than ten branded product lines. The company operates five specialized processing centers (Special Tea, Bulk Tea, Smart Tea Machinery, Tea Deep Processing, and Longjing) equipped with domestic and imported Japanese equipment, and distributes through B2B wholesale/export channels as well as B2C e-commerce on Tmall, JD.com, Douyin, WeChat, and physical retail at Meijiawu and Longwu in Hangzhou.

Product overview

Zhejiang Tea Group (44118太阳成城) is a tea company operating a multi-brand portfolio strategy with established brands including 骆驼 (Luotuo), 兴合 (Xinghe), 狮峰 (Shifeng), 九宇 (JiuYu), 天香 (Tianxiang), 感德龙馨, 陈泰昌, 福茂和记, 川崎 (Kawashima), and 携茶 (Xiecha). The group operates multiple processing centers including Special Tea Processing Center (producing matcha, powdered tea, steam-green tea, bagged tea), Bulk Tea Processing Center, Smart Tea Machinery Center, Tea Deep Processing Center, and Longjing Tea Processing Center (with Mei Jiawu Experience Center and Longwu Operation Center). The company produces classic products such as West Lake Longjing tea, matcha, and tea machinery, as well as innovative products including tea craft beer, health-oriented bagged teas, matcha ice cream, and new tea foods.

Differentiator

Problem solved

Functional benefit

Brands

• 骆驼 (Luotuo): Tea brand operated under Zhejiang Tea Group — featured among the group's flagship brands.
• 兴合 (Xinghe)
• 狮峰 (Shifeng)
• 九宇 (Jiuyu)
• 天香 (Tianxiang)
• 感德龙馨
• 陈泰昌
• 福茂和记
• 川崎 (Kawasaki)
• 携茶 (Xiecha)
• 兴合悦
• 茶意漫颜
• 供销社的茶

Products and services

• Shifeng (狮峰) Premium West Lake Longjing Tea
• Jiuyu (九宇) Organic Matcha and Specialty Tea
• Tianxiang (天香) Red and Black Tea Red and black tea products under the Tianxiang brand, including Jiuxiang Qu Hongmei red tea, sold to tea consumers seeking specialty Chinese red/black tea.
• Luotuo (骆驼) Tea Brand Line Flagship tea brand under Zhejiang Tea Group offering packaged tea products to consumers via retail and e-commerce channels.
• Xinghe (兴合) Tea Brand Line Tea brand operated under Zhejiang Tea Group featuring packaged tea products for retail consumers.
• Matcha (抹茶) Powdered Green Tea Premium matcha green tea powder produced at the Special Tea Processing Center in Yuhang using imported Japanese specialty tea production lines; sold under the Jiuyu brand and supplied to food & beverage customers.
• Steam-Green Tea (蒸青茶) Steam-processed green tea produced at the Special Tea Processing Center using modern Japanese-style processing technology, targeted at domestic and international buyers of specialty Japanese-style green tea.
• Bagged Tea (袋泡茶) Convenience bagged tea products for easy brewing, produced at the Special Tea Processing Center and sold to retail consumers and food-service customers.
• Xingheyue (兴合悦) Tea Craft Beer Innovative tea-based craft beer beverage produced under the Xingheyue brand by Zhejiang Tea Group, combining tea extracts with beer brewing; subject to the group-led Tea Craft Beer group standard.
• Tea Yoga Face (茶意漫颜) Wellness Tea Bags Health-focused bagged tea product line combining tea with wellness positioning, marketed under the Tea Yoga Face brand for retail consumers.
• Supply Cooperative Bulk Tea (供销社的茶) Affordable bulk tea product line marketed under the group's supply-and-marketing cooperative heritage, serving value-oriented retail and wholesale tea buyers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• Austria (Austria Organic Tea Demonstration Tea Garden)coreStrategic or Co-development PartnerSino-Austria organic tea cooperation project establishing organic tea demonstration tea garden in Hangzhou, promoting international organic tea standards and exchange.
• 甲骨文超级码股份 (Oracle Super Code)coreStrategic or Co-development PartnerParty building co-construction partnership focusing on digital transformation of tea industry. Signed party building partnership agreement on April 23, 2023 covering organizational joint building, party member linkage, practical affairs collaboration, and joint development.
• 每日互动股份有限公司 (Daily Interaction)minorStrategic or Co-development PartnerParty building partnership exploring how to leverage data to empower traditional tea industry in consumer trend insights, brand precise marketing, and supply chain optimization.
• 浙江省商贸业联合会 (Zhejiang Chamber of Commerce)moderateGTM or Marketing PartnerMarketing cooperation participating in 浙里来消费 high-quality consumption activities and 2023浙江金秋购物节, 浙江消费促进月 promotional events.
• 浙江省茶叶标准化技术委员会 (Zhejiang Tea Standardization Technical Committee)coreStrategic or Co-development PartnerCommittee leadership and standard development cooperation, including passing of group standard for Tea Craft Beer.
• 中茶院质检中心 (Tea Research Institute QC Center)coreStrategic or Co-development PartnerParty building partnership signed June 12 focusing on establishing tea industry standard system, 西湖龙井 tea brand protection, and tea industry innovation.
• 浙江理工大学 (Zhejiang Sci-Tech University)moderateStrategic or Co-development PartnerAcademic cooperation in 2023 provincial 尖兵 R&D project 《丘陵山地大宗茶自走式采摘机》 for tea harvesting machinery.
• 浙江大学 (Zhejiang University)moderateStrategic or Co-development PartnerAcademic cooperation in 尖兵 project for tea harvesting machinery R&D.
• 中茶所 (Tea Research Institute)moderateStrategic or Co-development PartnerAcademic cooperation in 尖兵 project for tea harvesting machinery R&D.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• China Tea Co., Ltd. (中茶股份): China's largest state-owned tea company under COFCO, producing and exporting a full range of Chinese teas (green, black, oolong, Pu'er) under multiple brands. Direct comparable as a Chinese SOE tea group with similar multi-brand strategy, B2B export focus, and CPG manufacturing scope.
• Dayi Tea (大益茶业): Leading Chinese Pu'er tea brand and manufacturer with vertically integrated production and broad multi-channel distribution in China. Comparable as a major Chinese tea manufacturer with strong brand portfolio and retail/e-commerce footprint.
• Eight Horses Tea (八马茶业): Major Chinese tea brand and retailer specializing in premium Chinese teas with extensive retail chain and e-commerce presence on Tmall/JD. Closely comparable product mix, B2B+B2C model, and Chinese origin tea focus.

Regional players

• Anhui Tea Group (安徽茶叶集团): Provincial tea SOE producing green teas (Keemun, Huangshan Maofeng) and exporting internationally. Comparable as a Chinese provincial tea group with similar SOE structure, export orientation, and tea product diversification.
• Wuyistar Tea Industry (武夷星): Major Wuyi rock tea (Yancha) producer and brand in Fujian with vertically integrated production. Comparable as a Chinese specialty tea manufacturer with strong regional origin brand and growing national e-commerce distribution.
• Fujian Tea Group (福建茶叶集团): Provincial SOE producing Fujian-origin oolong, white, and jasmine teas. Comparable as a Chinese provincial tea group with multi-category tea manufacturing, export focus, and SOE parent backing.

Broad incumbents

• COFCO Tea (中粮茶叶): Tea business of COFCO Group, one of China's largest state-owned food conglomerates. Comparable as a SOE-affiliated tea manufacturer with diversified beverage/CPG portfolio and international distribution capabilities.
• Celestial Seasonings (Hain Celestial): Major North American specialty tea brand owned by Hain Celestial, offering bagged, loose-leaf, and herbal teas through mass retail. Comparable as a multi-brand tea CPG manufacturer with strong retail distribution and product innovation pipeline.
• Ito En (伊藤园): Japan's largest tea company, producing green tea, matcha, and RTD tea beverages with strong domestic and overseas presence. Comparable as a tea-focused CPG manufacturer with matcha and RTD innovation capabilities and Asian tea heritage.

Emerging players

• Mariage Frères: Premium French specialty tea house and brand offering high-end loose-leaf teas with global retail and tea salon presence. Comparable as a premium specialty tea brand with cultural/experiential retail and international positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONNEN METAL