What SONO MUSIC does

SONO MUSIC is a French event equipment rental company operating as a sole proprietorship (Entreprise Individuelle) since 1998, headquartered at 13 rue de la belle charpente, St Germain du Corbéis (Alençon), and led by Patrice Tony as Director of Publication. The company rents audiovisual and event experience equipment to private individuals and businesses, covering professional audio (amplified speakers, subwoofers, mixers, wireless microphones, amplifiers), event lighting (LED spotlights, bars, lasers, strobes, gobo projectors), video (LED projectors and pull-down screens), special-effects machines (fog and cold-spark indoor fireworks), photobooths, virtual DJ / jukebox systems with a curated music library, giant wooden games, event furniture (chairs, tables, benches, mange-debout), and vintage-telephone audio guest books. The offering is a turnkey service bundling delivery, on-site installation by technicians, configuration support, and 24/7 technical assistance during events.

The company runs five physical branches across western France covering the Orne, Sarthe, Calvados, Mayenne, and Indre-et-Loire departments, serving both B2C (weddings, birthdays, family celebrations) and B2B (corporate seminars, company parties, receptions) customers, with associations and municipalities as a secondary segment. Go-to-market is direct-to-consumer through the company website (online quote requests), Facebook, Instagram, email newsletter, and direct phone contact; quotes are individually priced with usage-based daily or weekend rental cadences. No external funding, subsidiaries, or named enterprise customers are disclosed, and ownership is concentrated with the founder. There is no evidence of AI/ML capabilities, proprietary software platforms, or third-party integrations beyond standard web and social channels.

Revenue is not publicly disclosed. With 13 employees, sole-proprietorship legal form, and a regional French footprint, the company is best characterized as a small, owner-operated SME focused on the western France event rental market rather than a scaled national operator.

Name

SONO MUSIC

Legal name

SONO MUSIC

Website

https://sonomusic.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SONO MUSIC is a French event equipment rental company founded in 1998, renting audiovisual gear, lighting, photobooths, virtual DJ systems, and furniture to private and corporate event customers across five branches in Normandy, Pays de la Loire, and Centre-Val de Loire.

Ownership category

akta.pro rank

Product category

Event Equipment Rental Services

NAICS

Consumer Electronics and Appliances Rental (53221), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Party DJ, Music & Audio Services (HSACACAI), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Audiovisual equipment rental
• Event sound systems
• Party lighting rental
• Photobooth rental
• Event furniture rental

Headquarters

HQ city

Alençon

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: The company generates revenue primarily through renting audiovisual equipment including audio systems, lighting, video projectors, fog machines, giant games, photobooths, virtual DJ kits, and event furniture. Rental periods can be daily or weekend-based. The service includes delivery, installation, and 24/7 technical support during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SONO MUSIC rents professional audiovisual equipment and event accessories (audio systems, lighting, video projectors, fog and cold spark machines, photobooths, virtual DJ kits, giant wooden games, event furniture, and audio guest books) to private individuals and businesses in western France. Each rental includes delivery, professional installation, configuration support, and 24/7 on-call technical assistance during the event.

Product overview

SONO MUSIC is an event audiovisual equipment rental company operating as a single unified service portfolio across five locations in Normandy and Pays de la Loire (Alençon, Caen, Le Mans, Laval, Tours). The company offers a comprehensive suite of rental equipment for private and professional events including: Photobooth for instant photo capture and printing; DJ Virtuel autonomous jukebox system for continuous music; Matériel Audio/sonorisation for professional sound systems (speakers, microphones, mixers, amplifiers); Éclairage for LED lighting, lasers, and special effects; Vidéo for projectors and screens; Machines including fog and spark effects; Jeux Géants en Bois giant wooden entertainment games; Mobilier for event furniture; and Livre d'Or Audio vintage phone guest books. All services include 24/7 technical support, delivery, installation, and configuration assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Photobooth (Borne Photo) Mobile photo booth rental service for weddings, birthdays, and corporate events featuring an interactive mirror option, instant photo printing, customizable themes, and accessories such as hats, mustaches, and frames. The booth includes a high-definition camera, touchscreen interface, rapid printer, and folding screens for backdrop.
• DJ Virtuel (Virtual DJ / Jukebox) Autonomous digital jukebox system providing continuous music playback without requiring a professional DJ. Includes a central reader, sound system, optional microphone, lighting effects, and approximately 70 hours of pre-recorded tracks. Supports user playlists via USB and offers both autonomous and manual DJ modes.
• Matériel Audio / Sonorisation (Audio Equipment) Professional audio equipment rental including amplified speakers, subwoofers, mixers, wireless microphones, and amplifiers suitable for concerts, weddings, corporate events, and private parties, with installation and configuration services included.
• Éclairage (Lighting Equipment) Professional event lighting rental including LED spotlights, LED bars, lasers, strobes, motorized LED heads, gobo pattern projectors, and wireless LED projectors, designed for festive atmospheres, dance floor lighting, and immersive sound-and-light shows.
• Vidéo (Video / Projection Equipment) Video projection equipment rental including LED projectors (2500 and 2900 lumens options), pull-down white screens (2x2 meters), and a karaoke DVD selection with approximately 100 songs, designed for photo presentations, product launches, and cinema afternoons.
• Machines (Fog and Spark Machines) Special effects machine rental including heavy fog machines (water-based, floor-level smoke) and cold spark machines (indoor fireworks without fire risk), creating immersive visual effects for dance floors, entrances, and key event moments.
• Jeux Géants en Bois (Giant Wooden Games) Giant wooden board game rental including Jenga, Quilles (bowling), giant dice, giant dominoes, Bagboard, giant Connect 4, tic-tac-toe, and Passe-trappe, packaged as 11 games from €99 and suitable for all ages.
• Mobilier pour Réception (Event Furniture) Event furniture rental including rustic chairs, Napoleon chairs with cushions, benches, folding tables, brasserie tables, standing cocktail tables (mange-debout), and decorative cushions, with prices starting from €1.20 per item.
• Livre d'Or Audio / Téléphone Vintage (Audio Guest Book) Vintage decorative telephone rental functioning as an audio guest book: guests lift the receiver to hear a personalized welcome message, then record audio messages after a beep. Includes optional stand for stability and is positioned as an alternative to traditional written guest books for weddings and events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Be Event: French event equipment and AV rental company serving private and professional clients with sound, lighting, and party equipment. Comparable to Sono Music in product offerings, customer segments, and regional service approach.
• Magic Event: French event services and rental provider offering AV equipment, lighting, photobooths, and entertainment solutions for weddings and corporate events. Directly comparable to Sono Music's integrated event ambiance offering and customer mix.
• Axente: French event equipment rental provider specializing in audio, lighting, and audiovisual solutions for events, parties, and corporate functions. Comparable to Sono Music in product breadth, target customers, and regional multi-branch operating model.
• MPM Audiovisuel: French audiovisual rental company providing sound systems, lighting, and video projection equipment for events. Competes directly with Sono Music in the AV rental category with a similar product portfolio and event-services focus.
• Even Pro: French event AV and staging equipment rental company offering sound, lighting, and video equipment to corporate and private event clients across France. Directly comparable to Sono Music in service mix, customer base (weddings, corporate events), and turnkey delivery model.
• Prestevent: French event services company offering audiovisual equipment rental, staging, and event production across France. Directly comparable to Sono Music in event AV rental, turnkey service delivery, and target customer segments.

Broad incumbents

• GL Events Live!: Major French event-services group operating across event production, venue management, and AV/staging services globally. While broader and larger than Sono Music, GL Events' Live! division overlaps with Sono Music's event AV rental and production services in the French market.

Regional players

• Spot Événementiel: Regional French event equipment rental provider focused on specific French departments with audio, lighting, and party equipment offerings. Comparable to Sono Music's regional branch-based model but operating in different French territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sonomusic.fr
• Instagraminstagram.com/patricetony/?hl=fr
• LinkedInlinkedin.com/company/sono-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONO MUSIC