Sonrisas de Bombay

What Sonrisas de Bombay does

Sonrisas de Bombay (legal name: Fundación Sonrisas de Bombay, also operating as Mumbai Smiles) is a Spanish-registered nonprofit foundation founded in 2004 by Jaume Sanllorente to combat child exploitation and human trafficking in South Asia. The organization operates across the full anti-trafficking value chain — prevention through community education in Indian and Nepali slums, rescue operations for trafficking victims, and long-term rehabilitation (shelter, psychological support, legal aid, and economic reintegration) at facilities including Casa Udaan. Headquartered in Barcelona with secondary offices in Madrid and Mumbai, the foundation reports supporting 15,000 people through cooperation projects, accompanying 25,000 during emergency actions, and rescuing 166 people from exploitation.

The foundation's commercial activity is built on a diversified donation and merchandise model rather than any proprietary technology platform. Revenue is generated through recurring individual donations (minimum €10/month, tax-deductible under Spanish Law 49/2002), solidarity merchandise sold via a WooCommerce-based online store (books priced €6–€24.95 and handcrafted fabric roses at €8–€34.95 made by trafficking survivors as part of rehabilitation), legacy giving facilitated through a partnership with Testamenta, corporate partnerships (bulk Sant Jordi rose orders for CSR programs), and earmarked scholarship campaigns. Go-to-market relies on direct-to-consumer digital channels (website, blog, email newsletter, social media), a volunteer network ("GAS" friendship groups) active in eight Spanish cities, and seasonal street-sales campaigns during Sant Jordi (April 23).

Underlying technology is minimal: standard web infrastructure (WordPress/WooCommerce, Redsys and PayPal payment gateways, Google Analytics, YouTube embeds), with no proprietary platform, data asset, or AI capabilities described. The foundation holds ECOSOC special consultative status with the United Nations (since 2016), the ONG Acreditada seal from Fundación Lealtad (since 2015), and is registered in the Spanish Ministry of Presidency's foundation registry (number 161). It has no parent company, no equity funding, and operates with a 24-employee headcount.

Name

Sonrisas de Bombay

Legal name

Fundación Sonrisas de Bombay

Website

https://sonrisasdebombay.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonrisas de Bombay is a Spanish nonprofit foundation that prevents, rescues, and rehabilitates victims of human trafficking and child exploitation in India and Nepal, funded by individual donations, corporate CSR partnerships, legacy gifts, and solidarity merchandise sales in Spain.

Ownership category

akta.pro rank

Product category

Humanitarian and Anti-Trafficking Social Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Child Protection & Child Rights (BPAGABAG), Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Anti-trafficking services
• Humanitarian nonprofit
• Solidarity merchandise
• Social rehabilitation programs
• International development aid

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Recurring or one-time donations from individuals in Spain and internationally. Monthly, quarterly, or annual donation options available with minimum thresholds of €10/month, €20/quarter, or €60/year. Tax-deductible under Spanish law (Law 49/2002) for Spanish taxpayers.
2. Merchandise Sales: Sale of solidarity products including books (€6-24.95), artisanal roses (€8-34.95), bookmarks with books (€21), and photo books. Products are handmade by trafficking survivors as part of their rehabilitation process. Free shipping for orders over €50.
3. Legacy Gifts and Bequests: Inheritance and legacy donations received through testamentary bequests. The organization collaborates with Testamenta to facilitate online will management. Bequests are exempt from inheritance taxes as the organization is a private foundation.
4. Scholarship Program Collaboration: Specific donation campaigns for scholarship programs supporting children's education in South Asia. Donors can contribute to funding school access, transportation, and educational materials for vulnerable children.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Sonrisas de Bombay is a nonprofit foundation that combats human trafficking and child exploitation in South Asia through prevention (education, parvularios/preschools, scholarships), rescue operations, and rehabilitation programs (shelter, psychological and legal support, skills training, survivor-made solidarity products). It funds these programs via individual donations, legacy/bequests, merchandise sales (books and handcrafted roses), and corporate partnerships.

Product overview

Sonrisas de Bombay is a non-profit organization fighting against child exploitation and human trafficking in South Asia. The organization operates a solidarity products portfolio consisting of editorial publications (books about Mumbai, comics, and photography books) and handcrafted products (fabric roses made by survivors of human trafficking). The products support funding for prevention, rescue, and rehabilitation projects. The organization also runs a scholarship program for education. The portfolio includes books by founder Jaume Sanllorente, photography books, Catalan and Spanish language publications, and solidarity roses for Sant Jordi (available in individual, bundle, and corporate quantities).

Differentiator

Problem solved

Functional benefit

Products and services

• Cómic Supersonrisa Solidarity comic book priced at €6 for orders within the peninsula (max 3 kg weight), sold through the foundation's e-commerce store to fund anti-trafficking programs.
• Bombay desde sus ojos Editorial book offered for €15 through the foundation's online store.
• Somriures de Bombai – el viatge que va canviar el meu destí (cat) Catalan-language book about the author's journey, priced at €19.
• Sonrisas de Bombay - el viaje que cambió mi destino (cast) Spanish-language book written by founder and Director General Jaume Sanllorente about his journey, priced at €19.
• Mujeres de Bombay. La India de las más valientes (cast) Book about the bravest women of India, priced at €18.
• Bombay, más allá de las sonrisas Photography book featuring impact photographs taken by Francesc Melcion in Mumbai with testimony by Jaume Sanllorente, priced at €24.95.
• Rosas solidarias Sant Jordi Handcrafted fabric roses made by survivors of human trafficking in India and Nepal, available in red, fuchsia, pink, white, violet, lilac, and yellow. Individual price €8.
• Ramo 5 rosas artesanales solidarias Bundle of five handmade solidarity roses priced at €34.95.
• Ramo 5 rosas solidarias Sant Jordi Bundle of five Sant Jordi solidarity roses priced at €33.
• Rosa de Sant Jordi y Libro Sonrisas de Bombay Combined offer of a Sant Jordi rose with the book 'Sonrisas de Bombay, el viaje que cambió mi destino', priced at €25.
• Rosas solidarias Sant Jordi - Empresas Solidarity roses for businesses, schools, and institutions; available in classic or decorated models in red, fuchsia, lilac, yellow, and white; includes descriptive label and extra decoration. Bulk corporate pricing €4.46–€6.61 per unit.
• Marcapáginas y Libro Sonrisas de Bombay (cat y cast) Book combined with a bookmark illustrated by a survivor of human trafficking from the Udaan shelter house in India, priced at €21.
• Programa de Becas (Scholarship Program) Scholarship program supporting education and prevention of child exploitation, providing vulnerable children with access to schooling, transportation, and educational resources; funded by specific donation campaigns.

Quantifiable outcome

• 15,000 people supported in cooperation projects
• +6 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered minor.

• TestamentaminorStrategic or Co-development PartnerTestamenta provides an online platform for will creation and management, allowing donors to include Sonrisas de Bombay as a beneficiary in their testament. Testamenta handles the legal process including lawyer consultation and notary services.
• Auditoria Iberia Auditores, S.L.P.minorOthersIndependent auditing firm that conducts annual audits of Sonrisas de Bombay's financial accounts, ensuring transparency and accountability.
• Fundación BarraquerminorStrategic or Co-development PartnerPartnership for vision health programs in Mumbai slums, including distribution of eyeglasses. Collaborative health intervention with Sonrisas de Bombay's community health programs.
• JAL - Junta de Acción contra la LepraminorStrategic or Co-development PartnerFollowing merger with JAL, Sonrisas de Bombay acquired commitment to continue JAL's projects in southern India, including the Shine group home.

Scale indicators5 records

Direct peers

• ECPAT International: International network focused on ending child sexual exploitation, trafficking, and online child sexual abuse. Comparable to Sonrisas de Bombay's child protection and prevention work, particularly in South Asia.
• Not For Sale: Anti-trafficking organization with strong survivor-made product line (similar to Sonrisas de Bombay's solidarity roses and books). Comparable model combining survivor rehabilitation with social enterprise revenue generation.
• International Justice Mission (IJM): Global anti-trafficking NGO operating rescue, prevention, and rehabilitation programs similar to Sonrisas de Bombay. Both organizations focus on the protection-rescue-rehabilitation continuum in South Asia and other high-trafficking regions, with comparable survivor-support models.
• Polaris Project: US-based anti-trafficking organization operating prevention, protection, and prosecution programs. Highly comparable to Sonrisas de Bombay in mission and survivor support approach, though operating at larger scale and different geography.
• Anti-Slavery International: Oldest international human rights organization focused on slavery and trafficking. Comparable mission and advocacy approach to Sonrisas de Bombay's anti-trafficking work, with similar emphasis on survivor protection.
• Free the Slaves: Frontline anti-trafficking NGO focused on liberation, rehabilitation, and prevention of modern slavery across South Asia and other regions. Operates a similar three-pillar model and survivor empowerment approach to Sonrisas de Bombay.

Broad incumbents

• Save the Children: Large international NGO addressing child welfare, education, and protection globally. Overlaps with Sonrisas de Bombay's child-focused protection, education (parvularios), and emergency response work but at much larger scale and broader scope.
• World Vision International: Large international humanitarian organization operating child sponsorship, protection, and development programs globally, including in India. Comparable child welfare mission at much larger scale than Sonrisas de Bombay.

Regional players

• Oxfam Intermón: Spanish-based international development NGO operating in similar geographies and with comparable fundraising model (individual donors, tax-deductible giving under Spanish law). Functions as a regional peer given similar donor base and Spanish operational context.
• Fundación JuanSoñador: Spanish NGO focused on social exclusion, child protection, and youth support. Comparable regional peer given Spanish donor base, child welfare focus, and similar operational scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sonrisasdbombay
• LinkedInlinkedin.com/company/sonrisas-de-bombay

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonrisas de Bombay