What Soori Bali does

Soori Bali is a privately-owned luxury boutique villa resort located in Tabanan Regency on Bali's southwestern coast, Indonesia, designed, owned, and operated by architect Soo K. Chan, founder of SCDA Architects, and his wife Ling Fu. The property comprises 48 private pool villas across eight accommodation tiers ranging from 168 m² one-bedroom Beach Pool Villas to the 5,250 m² ten-bedroom Soori Estate, set on a 1km stretch of volcanic black-sand beach between Mount Batukaru and terraced rice fields. EarthCheck certification under EC3 Global's Building, Planning and Design standard governs construction and operations, including 85%+ local sourcing of ingredients, goods, and services and a hydropneumatic water system that reduces consumption by 50%.

The resort generates revenue across five streams: villa and residence accommodations (the primary stream, ranging from one to ten bedrooms), four dining venues (Cotta for Indonesian cuisine, Ombak for Mediterranean fine dining, The Reading Room for Indonesian teas and single-origin coffees, and Keiyo for eight-seat cliff-edge teppanyaki), Soori Spa (named Best Spa in Indonesia by World Spa Awards since 2018), Journeys by Soori curated spiritual, cultural, community, wellness, and younger-guest experiences, and weddings and corporate events with dedicated packages and venues including a boardroom accommodating up to 108 guests. Pricing is predominantly nightly villa rates with promotional packages such as the Limited Time Escape (25% off one-bedroom pool villas, fully prepaid and non-cancellable for stays through March 31, 2027).

Go-to-market is direct-to-consumer via the sooribali.com website, WhatsApp, and phone, complemented by membership in the Leading Hotels of the World for global luxury travel agency distribution and Leaders Club loyalty redemption. Marketing relies on owned digital channels (Instagram, YouTube, website SEO), earned media in publications such as Financial Times, Travel + Leisure, The Telegraph, and Harper's Bazaar Indonesia, and email marketing. The resort operates with approximately 81 employees, predominantly sourced from the local Balinese labor pool, and is part of the broader Soori Hotel & Resorts collection that includes Soori Penang (Malaysia) and Soori Highline (New York).

Name

Soori Bali

Legal name

Soori Bali

Website

https://sooribali.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Soori Bali is a privately-owned luxury boutique resort in Tabanan Regency, Bali, operating 48 private pool villas across eight tiers alongside four dining venues, an award-winning spa, weddings, corporate events, and curated Journeys, serving affluent leisure, wedding, and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Boutique Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Luxury villa resort
• Boutique hotel
• Wellness spa
• Destination weddings
• Corporate retreats

Headquarters

HQ city

Tabanan, Bali

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Villa and Residence Accommodations: Soori Bali generates primary revenue through luxury villa accommodations across 8 categories ranging from one-bedroom pool villas to ten-bedroom estates, with private pools and ocean or mountain views.
2. Dining Venues: Revenue from four dining options: Ombak (Mediterranean fine dining), Cotta (Indonesian beach restaurant), The Reading Room (organic teas and coffees), and Keiyo (teppanyaki).
3. Soori Spa Wellness Services: Spa services offering holistic treatments including massage therapies, acupuncture, meditation, and longevity procedures.
4. Wedding and Event Services: Wedding packages including Enchanted Soori Wedding, Beachfront Wedding Celebration, and Infinity Soori Wedding, plus corporate meetings and events.
5. Journeys and Experiences: Curated experiences including spiritual journeys, cultural tours, wellness programs, and adventure activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Soori Bali operates a luxury boutique villa resort on Bali's southwestern coast in Tabanan Regency, offering 48 private pool villas ranging from one-bedroom to ten-bedroom configurations. The resort provides four dining venues (Ombak Mediterranean fine dining, Cotta Indonesian, The Reading Room teas/coffees, Keiyo teppanyaki), an award-winning Soori Spa, bespoke Journeys experiences, and dedicated wedding and corporate event services.

Product overview

Soori Bali is a luxury boutique villa resort offering 48 private pool villas ranging from one to ten bedrooms. The resort features four distinct dining venues: Cotta (Indonesian), Ombak (Mediterranean fine dining), The Reading Room (teas and coffees), and Keiyo (Japanese teppanyaki). Accommodations include Beach Pool Villas, Ocean Pool Villas, Mountain/Rice Paddies Pool Villas, Deluxe Ocean Pool Villas, Three and Four Bedroom Residences, Deluxe Four-Bedroom Residences, Soori Residence, and Soori Estate. Additional offerings comprise Soori Spa (World Spa Awards winner), bespoke cultural and wellness journeys, wedding venues, and corporate event spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Ocean Pool Villa A one-bedroom villa at 646m² with unobstructed Indian Ocean views, featuring a large outdoor deck, pavilion, lawn with barbecue and bar facilities, infinity pool, and gourmet kitchen.
• The Soori Estate A ten-bedroom private villa spanning 5,250m² of beachfront accommodating up to 20 adults, with four private infinity pools, private spa room, gym, library, and Butler service.
• Soori Residence A six-bedroom villa at 1,350m² accommodating up to 12 adults, with infinity pool, gourmet kitchen, private gym, and spa therapy room.
• Ocean Pool Villa A 275m² villa with maximized ocean views and direct beach access, featuring a larger infinity pool and inner courtyards.
• Mountain / Rice Paddies Pool Villa A 290m² villa overlooking rice fields towards Mount Batukaru, with landscaped gardens, courtyards, sun-drenched lawns, and outdoor lounge pavilion.
• Beach Pool Villa A 168m² one-bedroom beachfront villa directly on the beach with private pool overlooking the ocean, featuring open-to-sky inner courtyards and outdoor pavilion.
• Three and Four Bedrooms Residences Three and four-bedroom residences ranging from 805m² to 825m² with garden and partial ocean views, featuring private courtyards, landscaped gardens, and infinity pools.
• Deluxe Four-Bedroom Residence A four-bedroom villa at 3,248m² with elevated position and uninterrupted sunset views, featuring 20-meter private infinity pool, two master bedrooms with private jacuzzis, and outdoor showers.
• Cotta Semi-covered, open-air beach restaurant serving Indonesian cuisine with daily rotating breakfast menus, Asia favorites for lunch, and authentic Indonesian dinner. Open 7:00am - 11:00pm.
• Ombak Signature restaurant featuring premium Mediterranean fine dining cuisine. The Ombak Bar and Lounge offers creative cocktails with fresh local fruits and premium spirits. Open 5:00pm - 11:00pm.
• The Reading Room Dining venue offering Indonesian fine teas and single origin coffees sourced from the best gardens in Indonesia.
• Keiyo An eight-seat fine teppanyaki restaurant perched on a cliff edge, offering intimate live cooking shows with premium ingredients. Open for lunch and dinner by advance booking.
• Soori Spa Award-winning spa (Best Spa in Indonesia since 2018, World Spa Awards) offering holistic healing treatments including physical alignment, massage therapies, acupuncture, meditation, neurotherapy, and longevity procedures.
• Journeys by Soori Bespoke cultural and wellness experiences including Spiritual Journeys, Cultural Journeys, Community Journeys, Wellness Journeys, Younger Guests Journeys, and Other Activities such as diving, ATV riding, and helicopter tours.
• Weddings Wedding venues and packages including Enchanted Soori Wedding at Sunset Lawn, Beachfront Wedding Celebration, and Infinity Soori Wedding at The Soori Estate.
• Meetings Corporate event spaces including the Courtyard Boardroom accommodating up to 40 guests in classroom or U-shape setups, and The Soori Estate as a lavish venue for larger corporate events.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Solemen Indonesia FoundationminorOthersSoori Bali supports the Solemen Indonesia Foundation by providing health and safety education, as well as teaching to respect and protect the environment. Solemen is a Bali-based, Indonesian-registered, non-profit foundation working alongside accredited agencies and projects to alleviate suffering and support the disadvantaged in Bali.
• Manajemen Pariwisata Indonesia (Mapindo)minorStrategic or Co-development PartnerSoori Bali has a joint scholarship programme with Manajemen Pariwisata Indonesia (Mapindo), a foundation that trains local hospitality and tourism professionals. This partnership supports social sustainability through education.
• EarthCheckcoreTechnology or IntegrationSoori Bali is certified to have met the rigorous requirements of the EC3 Global EarthCheck Standard for Building, Planning and Design. EarthCheck is the world's largest certification programme for sustainable travel and tourism businesses.
• Leading Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorSoori Bali is a member of Leading Hotels of the World, providing global distribution through the luxury hotel collection's network of travel agents and websites. Members can earn and redeem Leaders Club points at the property.
• SCDA Architects (Soo K. Chan)coreStrategic or Co-development PartnerDesigned, owned and operated by renowned architect Soo K. Chan and his wife Ling Fu. Architecture, Interior Design and Landscape from award-winning design firm SCDA. The resort maintains a true sense of place, with architecture crafted out of local materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Four Seasons Resort Bali at Sayan: Four Seasons Sayan is a luxury villa resort in Bali's Ubud area with comparable wellness, dining, and event offerings; competes directly for the same luxury leisure traveler.
• Alila Villas Uluwatu: Alila Villas Uluwatu is a design-led luxury cliff-edge villa resort in Bali with sustainability credentials and a comparable guest profile to Soori Bali.
• COMO Uma Ubud / COMO Shambhala Estate: COMO operates luxury villa-style resorts in Bali and wellness-led retreats; closely comparable to Soori Bali in private villa product, spa positioning, and Bali location.
• Six Senses Uluwatu: Six Senses Uluwatu combines luxury cliff-edge villas with a strong wellness and sustainability brand, overlapping with Soori Bali's spa, wellness, and ESG positioning.
• Capella Ubud: Capella Ubud is a luxury boutique villa resort in Bali similar in size, design-driven aesthetic, and experiential positioning to Soori Bali.
• Bulgari Resort Bali: Bulgari Resort Bali is a branded luxury cliff-and-beach villa resort in Uluwatu, offering direct comparison on villa product, dining, and high-end wedding/event demand.
• Banyan Tree Ungasan: Banyan Tree Ungasan Bali is a luxury pool villa resort with a strong spa and wedding/event business, comparable in product and target customer to Soori Bali.

Broad incumbents

• Aman Resorts (Amanusa, Amandari): Aman is a global ultra-luxury resort brand with Bali properties (Amanusa, Amandari) that target the same high-end villa/seclusion traveler as Soori Bali but at a higher price point and global scale.
• Mandapa, a Ritz-Carlton Reserve: Mandapa is a luxury villa resort in Ubud operated under the Ritz-Carlton Reserve brand, competing directly for the luxury Bali villa and event market.

Emerging players

• Soori Penang / Soori Highline New York: Soori Penang and Soori Highline are sister properties in the Soori collection sharing brand DNA, design language, and guest profile with Soori Bali; useful as benchmarks for the brand's expansion playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeD9iO6GuOlxTLom5dQaAIA
• Instagraminstagram.com/sooribali
• LinkedInlinkedin.com/company/soori-bali

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soori Bali