Soremar Agadir
Soremar Group is a privately held Moroccan maritime conglomerate, founded in 1984, that distributes marine electronics, safety equipment, satellite communications, and pleasure boats through seven subsidiaries, serving commercial fishing fleets, port authorities, defense clients, and recreational boat owners across Morocco.
- Company typePrivate
- Founded1984
- HeadquartersCasablanca, Morocco
- Headcount1–10
- GTM type—
- Offering—
What Soremar Agadir does
Soremar Group (legal entity: SOREMAR GROUP Société Radio Électronique Maritime) is a privately held Moroccan maritime conglomerate founded in 1984 and headquartered in Casablanca, self-positioned as the N°1 maritime company in Morocco. The group distributes, commercializes, and maintains marine electronics, safety equipment, satellite communications, port infrastructure, and pleasure boats, representing international brands including Garmin, Simrad, Koden, Sailor, Hondex, Selva, LEMA, VITTORIA, and RIBERA. Operations are organized through seven wholly-owned subsidiaries — Société Soremar (core distribution), Ateliers Techniques Marine (engine maintenance), MARCONSULT et Consulting (liferaft inspection, est. 1993), Wafa Samak (fishery products, est. 2007), Chantier Naval Soremar (Saaidia shipyard), Soremar Plaisance (boat sales), and Soremar Logistic (B2B logistics, est. 2015) — giving the group coverage across equipment distribution, after-sales service, shipyard operations, and downstream fishery valorization.
The group's revenue model combines one-time hardware distribution, boat sales, and recurring professional services across marine electronics, safety equipment, satellite communications, port infrastructure, and defense/security. Pricing is denominated in Moroccan Dirham with unit-level pricing ranging from approximately 456 MAD for entry-level life jackets to 54,000 MAD for advanced marine radar systems, alongside higher-value pleasure boat sales. Go-to-market is sales-led and B2B, targeting commercial fishing fleets, port authorities, defense and naval clients, and recreational boat owners through direct enterprise sales, a subsidiary distribution network, and an e-commerce storefront for catalog items. The group also operates as a national satellite telecommunications operator via its partnership with France Telecom (operationalized as Thuraya Maroc in 2008).
Soremar Group is controlled by founder Noureddine Gnaou, who serves as Président Directeur Général (CEO), and has been self-financed since inception with no disclosed venture capital, private equity, or public shareholders. The group maintains a single-country operating footprint (Morocco) with a Mediterranean coast presence via the Saaidia Marina shipyard, and serves clients across North Africa. Its product portfolio spans navigation aids (radars, AIS, autopilots, VDR, NAVTEX), fishing electronics (sonars, sounders, netsonde), GMDSS stations, EPIRBs, life jackets, liferafts, satellite broadband and phone systems (Inmarsat, Thuraya, VSAT, Iridium), Vessel Traffic Systems, port beaconing and cathodic protection systems, and a catalog of pleasure boats from European manufacturers.
Soremar Agadir firmographics
Firmographics- Name
- Soremar Agadir
- Legal name
- SOREMAR GROUP Société Radio Électronique Maritime
- Website
- https://soremar.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soremar Group is a privately held Moroccan maritime conglomerate, founded in 1984, that distributes marine electronics, safety equipment, satellite communications, and pleasure boats through seven subsidiaries, serving commercial fishing fleets, port authorities, defense clients, and recreational boat owners across Morocco.
- Ownership category
- akta.pro rank
Soremar Agadir industry classification
Industry- NAICS
- Ship Building and Repairing (336611), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Ship & Boat Building & Repairing (3730), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
- akta.pro secondary industry
- Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)
Keywords
Where Soremar Agadir is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices2 records
Markets served
Soremar Agadir business model
Business modelRevenue model
- Equipment Distribution: Distribution, commercialization and maintenance of maritime equipment including navigation electronics, safety equipment, satellite communications, and port activities equipment
- Boat Sales: Sale and commercialization of pleasure boats through Soremar Plaisance subsidiary and Chantier Naval Soremar shipyard services
- Maintenance Services: Technical services including maintenance of engines for fishing fleets (Ateliers Techniques Marine), technical visits and maintenance of liferafts (MARCONSULT), and shipyard repair services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Marine Electronics - Sonars and Fishfinders |
| Unit Pricing | Pay-as-you-go | Navigation Equipment - Radars |
| Unit Pricing | Pay-as-you-go | Safety Equipment - Life Jackets |
| Unit Pricing | Pay-as-you-go | Safety Equipment - Liferafts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Soremar Agadir product offering
Product offeringCore offering
Soremar Agadir is the Agadir-based branch of Soremar Group, a Moroccan maritime equipment distributor that supplies marine electronics (radar, GPS, fish finders, sonar), navigation and communication systems, fishing gear, and related accessories to commercial fishing fleets, port authorities, naval/defense customers, and pleasure boat owners. The company also delivers installation, commissioning, maintenance, and after-sales support services through its branch network across Morocco's principal Atlantic and Mediterranean ports.
Product overview
Soremar Group operates as a diversified maritime conglomerate in Morocco, providing marine electronics, port infrastructure, satellite communications, and pleasure boat products through multiple subsidiaries. The company distributes internationally branded products (Garmin, Simrad, Koden, Sailor, Hondex, Selva, LEMA, VITTORIA, RIBERA) while maintaining in-house capabilities through subsidiaries: Ateliers Techniques Marine (engine maintenance), MARCONSULT (lifeboat inspection), Wafa Samak (fishery products), Chantier Naval Soremar (shipyard services), Soremar Plaisance (pleasure boat sales), and Soremar Logistic (professional logistics). Product portfolio spans navigation electronics (radars, sonar, GPS), safety equipment (EPIRBs, life jackets, liferafts), satellite communication (Inmarsat, Thuraya, VSAT), GMDSS stations, port infrastructure (VTS, buoys), leisure boats and outboard motors, nautical publications, and cathodic protection systems.
Differentiator
Problem solved
Functional benefit
Brands
- SOREMAR GROUP: Main brand encompassing all maritime activities including electronics, port activities, pleasure boating, and satellite telecommunications
Companies that use Soremar Agadir
Customer profileSegments4 records
Soremar Agadir technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soremar Agadir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- France TelecomcoreSOREMAR, in partnership with France Telecom, provides satellite telecommunication services. This partnership enables Soremar to offer satellite communication solutions for maritime vessels operating in areas beyond traditional telecommunications coverage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Soremar Agadir competitors and assessment
Company assessmentBroad incumbents
- Wärtsilä: Wärtsilä is a Finnish marine technology and services provider serving commercial shipping, offshore, and naval customers with engines, integrated systems, and lifecycle services. Comparable to Soremar's Ateliers Techniques Marine subsidiary and broader marine services scope, though operating at vastly larger scale.
- Thales Group: Thales is a global defense and aerospace prime with a maritime systems portfolio including Vessel Traffic Services, surveillance, and naval communications — directly overlapping Soremar's defense and port activities segment. Thales is a much larger incumbent that competes for the same Moroccan defense and port authority contracts.
- Kongsberg Maritime: Kongsberg Maritime provides integrated maritime solutions including navigation, automation, and shipyard systems for commercial and naval customers. Comparable to Soremar's electronics, port activities, and defense segments as a broader incumbent competing for similar Moroccan and Mediterranean contracts.
Direct peers
- Garmin: Garmin is a global leader in marine electronics (GPS, sonar, radar, chartplotters) and a key OEM supplier distributed by Soremar. As Garmin expands direct MENA presence, it becomes both an indispensable partner and a potential competitive threat for Soremar's marine electronics distribution business.
- Iridium Communications: Iridium provides global satellite voice and data services for maritime, aviation, and IoT applications — directly comparable to Soremar's satellite telecommunications vertical (Inmarsat, Thuraya, VSAT). Both serve commercial fishing fleets and offshore vessels requiring connectivity beyond terrestrial networks.
- Raymarine (Teledyne FLIR): Raymarine, part of Teledyne FLIR, is a major marine electronics brand for navigation, sonar, and thermal imaging targeting leisure and light-commercial markets. Comparable as a marine electronics manufacturer that competes for the same end-customer wallet that Soremar serves through its distribution and electronics maintenance subsidiaries.
- Viasat (Inmarsat): Viasat acquired Inmarsat in 2023, combining the two leading maritime satellite communications providers. Soremar distributes Inmarsat solutions under its France Telecom partnership, making Viasat/Inmarsat a directly comparable peer in maritime satellite connectivity hardware and services.
- Navico (Simrad, Lowrance, B&G): Navico owns the Simrad brand — one of Soremar's flagship distribution lines — and is a major marine electronics manufacturer serving recreational and commercial fishing segments globally. Directly comparable as a marine electronics supplier whose products flow through Soremar's distribution channel.
- Furuno Electric: Furuno is a Japanese marine electronics manufacturer specializing in radars, fishfinders, sonar, and navigation systems — directly overlapping Soremar's commercial fishing and port authority electronics portfolio. Furuno operates a global distributor network in a manner comparable to Soremar's integrated sales-and-service model.
- Mercury Marine (Brunswick Corporation): Mercury Marine is the global leader in outboard motors and a division of Brunswick Corporation, also serving the pleasure boat market through Selva products distributed by Soremar. Comparable as a marine propulsion supplier with overlapping distribution and dealer-service economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soremar Agadir social profiles
Digital presenceSoremar Agadir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soremar Agadir leadership team
Management profileNumber of profiles
Soremar Agadir subsidiaries and ownership
Company hierarchySubsidiaries7 records
Soremar Agadir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soremar Agadir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soremar Agadir
What does Soremar Agadir do?
Soremar Agadir is the Agadir-based branch of Soremar Group, a Moroccan maritime equipment distributor that supplies marine electronics (radar, GPS, fish finders, sonar), navigation and communication systems, fishing gear, and related accessories to commercial fishing fleets, port authorities, naval/defense customers, and pleasure boat owners. The company also delivers installation, commissioning, maintenance, and after-sales support services through its branch network across Morocco's principal Atlantic and Mediterranean ports.
Is Soremar Agadir a public or private company?
Soremar Agadir is a private company. It is currently operating.
When was Soremar Agadir founded?
Soremar Agadir was founded in 1984. It employs 1 to 10 people.
Where is Soremar Agadir based?
Soremar Agadir is headquartered in Casablanca, Morocco, in the Africa region.
How does Soremar Agadir make money?
Three revenue lines are on record. Equipment Distribution is the primary driver. The others are boat Sales and maintenance Services.
Who are Soremar Agadir's main competitors?
Broad incumbents on record are Wärtsilä, Thales Group and Kongsberg Maritime. Direct peers are Garmin, Iridium Communications, Raymarine (Teledyne FLIR), Viasat (Inmarsat), Navico (Simrad, Lowrance, B&G), Furuno Electric and Mercury Marine (Brunswick Corporation).
Does Soremar Agadir have an API?
No public API is recorded for Soremar Agadir.
What industry is Soremar Agadir in?
Its primary akta.pro industry code is CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF), with a secondary code of IMAJAIAG, Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting). Its NAICS code is 336611 and its SIC code is 3730.