Sørlie Prosjektinnredninger AS

What Sørlie Prosjektinnredninger AS does

Sørlie Prosjektinnredninger AS is a privately held Norwegian Aksjeselskap headquartered in Sarpsborg, Østfold, operating since 1913 as a regional furniture and interior-solutions provider with 14 employees. The company self-describes as Østfold's largest supplier of furniture and interiors, selling across five physical product segments — office furniture (desks, chairs, storage, ergonomic accessories, reception/lounge), warehouse and industrial solutions (racking, steel cabinets, workshop furniture), wardrobe/locker systems, institutional healthcare furniture, and school/kindergarten furniture — plus a kitchen installations segment for offices, schools, kindergartens, and commercial kitchens. Offerings are backed by in-house interior architect services (concept design, BIM, technical drawings, visualization, custom furniture) and an own installation team, with authorized reseller partnerships with Nordic brands including HÅG/Flokk, Varier, VAD Møbler, Grande, and Huseby.

The business operates a hybrid go-to-market: a self-serve Magento-based e-commerce storefront for transactional product sales alongside a direct enterprise field-sales motion managed by a Sales Director and project sellers handling larger fit-outs. Customers are primarily corporate offices, public institutions (four Østfold municipalities, Kripos), schools (BI, NMBU), healthcare/NGO (Blå Kors), construction firms (AF Gruppen, Betonmast, Craft, Ove Skaarer), and industrial clients (Bertel O. Steen, Bewi, Nexans, Brynild). Pricing spans unit pricing on the e-commerce site (e.g., HÅG Capisco 8106 at 9,100 NOK ex. VAT) and project-based quoting for custom kitchens and interior fit-outs, with multi-year contracts on the project side.

The company carries Miljøfyrtårn, Grønt Punkt, StartBANK, and GDPR-aligned credentials, with selected products carrying the Nordic Swan Ecolabel. It is family-owned (Sørlie family, including Arnfinn Sørlie and Aleksander Sørlie as Sales Director), has no subsidiaries, no external investors, and no funding rounds; revenue is not publicly disclosed. Technology is non-AI and centered on the e-commerce platform and BIM-enabled interior design services rather than software product development.

Name

Sørlie Prosjektinnredninger AS

Legal name

Sørlie Prosjektinnredninger AS

Website

https://sorliepro.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sørlie Prosjektinnredninger AS is a 1913-established, family-owned regional supplier of office, institutional, school, healthcare, industrial, and kitchen furniture in Østfold, Norway, combining direct project sales, an e-commerce storefront, and in-house interior architect and installation services.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Office furniture supply
• Contract interior design
• Institutional furniture solutions
• Ergonomic seating products
• Commercial kitchen installations

Headquarters

HQ city

Sarpsborg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and interior product sales: Sale of office furniture, storage solutions, chairs, desks, lounge furniture, wardrobes/lockers, and related accessories to businesses and institutions.
2. Project interior design services: Comprehensive interior design services including consultation, concept development, technical drawings, 3D visualization, and installation services provided by in-house interior architects.
3. Kitchen project deliveries: Kitchen solutions for offices, institutions, schools, kindergartens, and industrial/commercial kitchens including planning, installation, and project management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sørlie Prosjektinnredninger AS supplies commercial office furniture, storage, wardrobes, kitchen installations, and industrial/warehouse furnishings, supported by in-house interior architect services and own installation teams. The company acts as an authorized Norwegian reseller of premium Nordic brands (HÅG, Varier, VAD Møbler, Grande, Huseby) and delivers complete interior fit-outs to offices, schools, kindergartens, healthcare facilities, and industrial customers, primarily in the Østfold region of Norway.

Product overview

Sørlie Prosjektinnredninger AS is Østfold's largest supplier of furniture and interior solutions, offering a comprehensive portfolio of physical products organized into five main segments: (1) Kontormøbler (office furniture) covering Bord (desks/tables including height-adjustable sit-stand desks), Stoler (seating including HÅG Capisco chairs and Varier balance chairs), Kontoroppbevaring (office storage), Kontorutstyr (office equipment), and Resepsjon og Lounge; (2) Lager og Industri (warehouse and industrial solutions) including Boltless and V06 storage racks, steel cabinets, and transport equipment; (3) Garderobe (wardrobe/locker systems); (4) Institusjon (institutional furniture for healthcare); and (5) Skole og Barnehage (school and kindergarten furniture). The company also provides Kjøkken (kitchen installations) for commercial and institutional settings, and Interiørarkitekt Tjenester (interior architect services) encompassing concept design, technical drawings, BIM, visualization, and custom furniture design. All offerings are backed by in-house installation teams and include sustainable product options.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontormøbler (Office Furniture) Complete range of office furniture including desks, chairs, storage, and ergonomic accessories supplied to corporate offices and institutions.
• Bord (Tables and Desks) Desks and tables including height-adjustable sit-stand desks (hev senk pult), meeting tables (møtebord), round tables, foldable tables, canteen tables, and writing desks for offices and institutions.
• HÅG Capisco 8106 Saddle Seat Chair Iconic height-adjustable saddle seat office chair designed by Peter Opsvik offering freedom of movement and sit-to-stand usability, meeting EN 1335 Class A, ANSI/BIFMA X5.1, EN 16139, GS, Ecolabel, EPD, Greenguard, and Mobelfakta certifications.
• Stoler (Office and Institutional Chairs) Seating solutions including office chairs, conference/canteen chairs, bar stools, foldable chairs, 24-7 monitoring chairs, balance chairs, and XXL chairs for office and institutional settings.
• Kontoroppbevaring (Office Storage) Office storage solutions including office cabinets, bookcases, rolling sections, steel office shelves, archive cabinets, and storage cabinets for workplace organization.
• Kontorutstyr (Office Equipment and Accessories) Office accessories including sound absorbers, notice boards, screen walls, cable ducts, waste sorting, paper baskets, whiteboards, and artificial plants for workplace furnishing.
• Ergonomisk Tilbehør (Ergonomic Accessories) Ergonomic products including screen and laptop accessories, ergonomic mice, and desk bikes for workplace health and ergonomics.
• Resepsjon og Lounge (Reception and Lounge Furniture) Reception and lounge furniture including reception counters and lounge seating for office reception and waiting areas.
• Lager og Industri (Warehouse and Industrial Furniture) Industrial and warehouse solutions including workshop furniture, storage racks (Boltless, V06), steel cabinets, storage boxes, plastic crates, packing tables/vans, tool cabinets, PC cabinets, chemical cabinets, and transport equipment for industrial facilities.
• Garderobe (Wardrobe and Locker Systems) Wardrobe and cloakroom solutions including steel wardrobe cabinets, bases, accessories, interior fittings, benches, school lockers, and special cabinets for offices, schools, and institutions.
• Institusjon (Institutional Healthcare Furniture) Furniture for institutional settings including tables and seating furniture designed for healthcare and care environments such as hospitals, nursing homes, and care institutions.
• Skole og Barnehage (School and Kindergarten Furniture) Educational furniture including student and children's chairs, desks, canteen tables, storage solutions, lockers, wardrobes, laptop/iPad cabinets, play and rest equipment, arts and crafts, and changing rooms for schools and kindergartens.
• Kjøkken (Project Kitchen Installations) Complete kitchen solutions for office and commercial buildings, institutions, schools, kindergartens, industrial and catering kitchens, and project markets, including design, planning, and installation services delivered through interior architects and project managers.
• Interiørarkitekt Tjenester (Interior Architect Services) Professional interior design services including concept development, technical drawings, furniture plans, BIM services, visualization, product and material selection, custom furniture design and tailoring, and decorative details, provided by certified interior architects to commercial and institutional clients.

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Grande FabrikkercoreStrategic or Co-development PartnerStrategic partnership with Grande, a furniture manufacturer with over 70 years of experience supplying furniture to schools, kindergartens, offices, and institutions in Norway. Grande is Miljøfyrtårn certified and several product series are Svanemerket certified.
• Fredrikstad Storkjøkkensenter AScoreStrategic or Co-development PartnerKitchen equipment partner established in 2007, specializing in planning, installation, maintenance and repair of equipment for commercial kitchens, laundry and rinsing rooms. The only company in Østfold authorized for commercial kitchen machine service.
• Berg & DahlcoreStrategic or Co-development PartnerKitchen equipment supplier with history dating back to 1934, offering commercial kitchen equipment, restaurant furniture and interior solutions. Provides expertise from planning to delivery for commercial kitchen projects.
• Huseby KjøkkencoreTechnology or IntegrationKitchen manufacturer since 1945, providing custom kitchen solutions with focus on quality, long lifespan and timeless design. Known for sustainable material choices and environmentally friendly production.
• Flokk / HÅGcoreChannel Partner/ Reseller/ DistributorAuthorized Norwegian reseller of Flokk/HÅG furniture brand, offering ergonomic office chairs including the iconic Capisco 8106 designed by Peter Opsvik.
• VariercoreChannel Partner/ Reseller/ DistributorAuthorized Norwegian reseller of Varier chairs, a Scandinavian brand since 1979 known for movement-based seating solutions designed in collaboration with designers like Opsvik, Øie, Ekstrøm, Salto and Sigsgaard.
• VAD MøblercoreChannel Partner/ Reseller/ DistributorAuthorized Norwegian reseller of VAD (Vad Møbler), a Norwegian furniture manufacturer from Stordal with over 150 years of history, specializing in seating groups and healthcare furniture.
• Albin i HyssnaminorChannel Partner/ Reseller/ DistributorBrand partner for institutional furniture solutions.
• Scan SørlieminorChannel Partner/ Reseller/ DistributorRelated brand within the Sono Group offering specialized furniture solutions.
• SonessonminorChannel Partner/ Reseller/ DistributorBrand partner for furniture solutions.
• HAGcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of HÅG ergonomic office furniture including the Capisco series.
• Nowy StylminorChannel Partner/ Reseller/ DistributorBrand partner for seating and furniture solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA (Business): IKEA is the global mass-market furniture retailer with growing B2B offerings (IKEA for Business) targeting small and mid-market office customers. An adjacent incumbent that competes for the same end-customer furniture spend at the lower-price tier Sørlie's mid-market segment overlaps.
• Fritz Hansen: Fritz Hansen is a premium Danish furniture and interior brand with deep Nordic design credentials and a presence in commercial and residential segments. Comparable premium positioning and Scandinavian brand portfolio, but a manufacturer rather than a dealer.
• Steelcase: Steelcase is a global leader in office furniture, architectural interiors, and workplace solutions for enterprise and institutional customers. Comparable target buyers and product categories, but operates at global scale with a much broader portfolio than Sørlie.
• Montana Furniture: Montana is an established Danish furniture manufacturer specializing in modular storage, shelving, and interior systems for offices and homes. Broader product portfolio and global distribution make it an incumbent supplier/adjacent player rather than a direct dealer competitor.
• Haworth: Haworth is a global office furniture manufacturer and workspace solutions provider serving enterprise, education, and government markets. Overlaps with Sørlie's institutional and corporate segments, but at a much larger scale and with owned manufacturing.

Direct peers

• Kinnarps: Kinnarps is the largest Nordic office furniture provider, offering contract-grade office furniture and interior solutions to corporate and public-sector buyers across the region. Direct overlap with Sørlie's B2B/B2G office and institution focus and Nordic brand-portfolio model.
• Input Interiør: Input Interiør is a Norwegian office furniture dealer and interior solutions provider serving corporate and public-sector customers with a comparable mix of branded product distribution and project delivery. Most direct Norwegian head-to-head peer.
• Møbelringen: Møbelringen is a Norwegian furniture retail chain selling branded furniture to consumers and smaller business customers across Norway. Comparable in product breadth and Nordic-brand mix, though with a stronger consumer retail tilt than Sørlie.
• Skandig: Skandig is a Norwegian contract furniture dealer distributing multiple Scandinavian brands to office and institutional buyers. Closely comparable channel model and target customers to Sørlie in the Norwegian market.

Others

• Flokk (HÅG): Flokk owns the HÅG ergonomic seating brand that Sørlie distributes in Norway. Flokk is one of Sørlie's core suppliers and also operates directly in some markets, making it an adjacent player with both partnership and potential competitive overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sorliepro.no
• LinkedInlinkedin.com/company/s-rlie-prosjektinnredninger-as

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sørlie Prosjektinnredninger AS