SOS Racismo Madrid

What SOS Racismo Madrid does

SOS Racismo Madrid (Asociación SOS Racismo Madrid) is a Spanish nonprofit association founded in April 1992 and registered with the Autonomous Community of Madrid (Registry Number 12,162). The organization conducts grassroots anti-racist political action, providing legal accompaniment to victims of racism, operating the public complaint platform Es Racismo (active for 6+ years), publishing research (notably the 2023 'Aprendiendo Racismo' report on structural racism in Spanish textbooks), and producing the Amigas y Té podcast. It also delivers the Escuela de Activistas training program, runs cultural festivals such as the Festival Antirracista and ARTEnarrativas, and coordinates five working commissions covering Research, Communication, Festival and Antiracist Culture, Awareness and Training, and Legal work.

The organization is led by President Paula Guerra Cáceres (elected May 2018) and operates with 9 paid staff supplemented by dozens of volunteers organized into specialized commissions. Its 'products' are predominantly non-commercial: advocacy outputs, educational content, cultural programming, and legal support services for migrants and racialized people in Spain. There are no proprietary technology platforms beyond the Es Racismo complaint website and standard crowdfunding (Stockcrowd), podcast (Spotify), and social media distribution. The organization maintains no APIs, no AI/ML capabilities, and no software SDKs.

Revenue is generated entirely through donations (Colauda campaign on Stockcrowd), membership fees (socios/socías), festival ticket and merchandise sales, and grants from institutional funders including Open Society Foundations. Detailed financial figures are not publicly disclosed. The organization is a member of coalitions including the CIE NO Madrid Platform and partners with Alianza-ActionAid, Museo Reina Sofía, Psicología Sin Fronteras, and the Sindicato de Manteros de Madrid.

Name

SOS Racismo Madrid

Legal name

Asociación SOS Racismo Madrid

Website

https://sosracismomadrid.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

SOS Racismo Madrid is a Madrid-based nonprofit association founded in 1992 that fights structural racism in Spain through legal accompaniment, the Es Racismo complaint platform, research, cultural festivals, and activist training, serving migrants, racialized people, and the general public.

Ownership category

akta.pro rank

Product category

Anti-racism advocacy and social justice services

NAICS

Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Racial & Ethnic Justice Organizations (BPAGAFAC), Immigrant & Refugee Rights Advocacy (BPAGAFAG)

Keywords

• Anti-racism advocacy
• Legal accompaniment services
• Community activism
• Migrant rights support
• Public complaint platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Organization raises funds through public donation campaigns ('Colabora', 'Dona Ahora') via crowdfunding platform Stockcrowd.
2. Membership fees: Individuals can become members (socios/socías) of the association, paying membership fees that contribute to operational funding.
3. Festival and merchandise: Revenue generation through festival events and sale of organizational merchandise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SOS Racismo Madrid is a non-profit anti-racist association that provides free legal accompaniment to victims of racism, operates the Es Racismo public complaint platform, publishes research on structural racism, trains activists through the Escuela de Activistas, and runs cultural festivals (Arte Narrativas, Cooltura Futura, Festival Antirracista) and the Amigas y Té podcast. Its work is organized through five volunteer commissions covering Research, Communication, Festival and Antiracist Culture, Awareness and Training, and Legal support.

Product overview

SOS Racismo Madrid operates as a nonprofit anti-racist organization offering a suite of advocacy, reporting, and educational products. Its core offerings include Es Racismo (a public reporting platform for racist incidents), the Amigas y Té podcast, research publications like the 'Aprendiendo Racismo' report on structural racism in textbooks, an antiracist glossary, cultural festivals, activist training through the Escuela de Activistas, and five working commissions covering research, communication, culture, training, and legal support. The organization focuses on documenting racism, providing legal accompaniment, and building community awareness through collective action.

Differentiator

Problem solved

Functional benefit

Brands

• Es Racismo: Public complaint platform for denouncing racist situations, founded over 6 years ago
• Amigas y Té
• Cooltura Futura
• Escuela de Activistas
• ARTEnarrativas

Products and services

• Es Racismo public complaint platform Public reporting platform for denouncing racist incidents, allowing anonymous or identified reporting to document daily racism experiences. For individuals who have experienced racism and the general public.
• Amigas y Té podcast Podcast hosted by Sara and María discussing lived experiences of racism, combining humor and real stories. Distributed via Spotify for general public and allies.
• Aprendiendo Racismo research report Research report analyzing structural racism in Spanish textbooks from Santillana and Anaya publishers across 2,710 pages of ESO history and geography books. For policymakers, educators, and the general public.
• Glosario de Conceptos Antirracistas A glossary defining anti-racist terminology to practice respectful and inclusive language. For the general public, educators, and journalists.
• Festival Antirracista / ARTEnarrativas / Cooltura Futura Annual anti-racist cultural festival featuring debate tables, concerts, performances, and the Abya Yala Ball to celebrate migrant and racialized communities. For the general public, migrant communities, and partner institutions.
• Escuela de Activistas Training program with six open sessions for activist formation and development. For prospective volunteers and members of the public.
• Legal accompaniment service Legal accompaniment and support for victims of racism, including monitoring of people held in Immigration Detention Centers (CIEs). For migrants and racialized people facing discrimination.

Quantifiable outcome

• Research report analyzing 2,710 pages of textbooks from Santillana and Anaya publishers documenting structural racism
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major, support and coalition.

• Alianza-ActionAidcoreStrategic or Co-development Partner · 1 March 2024Co-organized the ARTEnarrativas Festival of Antiracist Culture with Alianza-ActionAid at Museo Reina Sofía and La Parcería in March 2024.
• Es Racismo PlatformcoreOthersSOS Racismo Madrid founded and operates the Es Racismo public complaint platform (esracismo.com) which allows anonymous or identified reporting of racist situations. Active for over 6 years.
• Museo Reina SofíamajorStrategic or Co-development PartnerPartner venue for the ARTEnarrativas antiracist culture festival in March 2024.
• Psychology Without Borders (Psicología Sin Fronteras)supportStrategic or Co-development PartnerSince 2016, they have provided specific psychological support to people detained in the CIE Aluche, working alongside SOS Racismo Madrid's accompaniment work.
• Defender a quien Defiende (Platform)coalitionStrategic or Co-development PartnerState platform defending the right to protest. Co-denounced with SOS Racismo Madrid the prohibition of a concentration in support of activists Mohamed Said Badaoui and Amarouch Azbir.
• CIE NO Madrid PlatformcoalitionStrategic or Co-development PartnerCoalition of organizations working for the closure of Immigration Detention Centers (CIEs). SOS Racismo Madrid is a member along with Mundo en Movimiento, Observatorio de Derechos Humanos Samba Martine, Acción en Red Madrid, Karibu, and Pueblos Unidos.
• Sindicato de Manteros de MadridcoalitionStrategic or Co-development PartnerUnion of street vendors (manteros). SOS Racismo Madrid has worked closely with them, including support for their spokesperson Malick Gueye who faced judicial proceedings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ACCEM: Large Spanish NGO providing comprehensive support to refugees, migrants, and vulnerable populations including legal assistance, training, and advocacy. Comparable service mix to SOS Racismo Madrid's legal accompaniment and awareness work, but with national scope and larger infrastructure.
• CEPAIM: Spanish NGO specialized in migrant integration and refugee support, operating across multiple Spanish regions. Comparable to SOS Racismo Madrid on advocacy for migrant rights, awareness-raising, and accompaniment services, with a broader geographic footprint.
• CEAR - Comisión Española de Ayuda al Refugiado: Spain's largest refugee and migrant rights NGO, operating nationally with legal accompaniment, advocacy, and awareness programs. Overlaps with SOS Racismo Madrid on legal support for migrants and anti-racism advocacy, but with substantially greater scale and geographic reach.
• Amnistía Internacional España: Spanish section of global human rights organization. Overlaps with SOS Racismo Madrid on human rights advocacy, anti-discrimination work, and reports on Spain's treatment of migrants and racialized communities, but with vastly greater resources and broader scope.

Direct peers

• Movimiento contra la Intolerancia: Spanish nonprofit focused on combating racism, xenophobia, and intolerance across Spain. Directly comparable in mission (anti-racism awareness, victim support, reporting mechanisms) and target population to SOS Racismo Madrid, though operating at a national rather than regional level.
• Red Acoge: Federation of 18+ Spanish NGOs working on immigrant support and anti-discrimination. Directly comparable to SOS Racismo Madrid on migrant rights advocacy and anti-racism awareness, and is a coalition partner in shared campaigns.
• SOS Racismo (Federación estatal): National Spanish federation of SOS Racismo organizations to which SOS Racismo Madrid belongs. Operates with the same anti-racism mission, complaint reporting, and advocacy approach across multiple Spanish regions, and is the most directly comparable organization by purpose and methodology.
• Karibu (Asociación de Amigos del Pueblo Africano): Madrid-based NGO focused on African migrant support, integration, and rights. Directly comparable to SOS Racismo Madrid in geography, target population (racialized communities), and advocacy/literacy/community services — and is a known coalition partner in shared CIE closure work.
• Mundo en Movimiento: Madrid-based migrant rights organization involved in CIE closure advocacy. Comparable to SOS Racismo Madrid in mission, geography, and coalition activities, and identified as a co-member of the CIE NO Madrid platform.
• Pueblos Unidos: Spanish NGO supporting migrants and refugees with social integration programs and advocacy. Directly comparable to SOS Racismo Madrid on migrant support services and anti-discrimination advocacy, and a co-member of the CIE NO Madrid coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sosracismomad
• Instagraminstagram.com/sosracismomad
• LinkedInlinkedin.com/company/sosracismomadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about SOS Racismo Madrid