Soulberry Natural Market

Name

Soulberry Natural Market

Legal name

Soulberry Natural Market

Website

https://soulberrymarket.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural Foods Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Organic Produce & Farm Market Retail (CRAHAEAD), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Natural food retail
• Organic grocery store
• Health food market
• Prepared foods cafe
• Specialty grocery

Headquarters

HQ city

New Hope, Pennsylvania

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Grocery Sales: Soulberry generates revenue through direct retail sales of organic groceries, produce, vitamins, supplements, health and beauty products, and prepared foods including juices, smoothies, deli items, and Soulberry Bowls. Revenue is primarily one-time transaction-based from walk-in customers at three physical store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Soulberry Natural Market operates physical retail natural food stores offering a curated selection of 12,800+ organic and non-GMO grocery products, certified organic and local produce, holistic vitamins and supplements, and natural health and beauty aids. The company also runs an on-site food service featuring organic juices, protein and superfood smoothies, wheatgrass and wellness shots, signature Soulberry Bowls (warm grain bowls), wood-fired pizza, organic salads, and a rotating deli with prepared foods catering to gluten-free, vegan, and paleo diets.

Product overview

Soulberry Natural Market is a family-owned natural food market operating three locations in Pennsylvania and New Jersey. The company offers a curated portfolio of organic, non-GMO grocery products, 100% organic produce from local farmers, holistic vitamins and supplements, and natural health and beauty aids. On-site food service includes organic juices and smoothies, protein and superfood smoothies, wheatgrass and wellness shots, warm grain bowls (Soulberry Bowls), wood-fired pizza (New Hope location only), organic salads, and a rotating deli with prepared foods, hot soups, and seasonal sides catering to gluten-free and vegan diets. The company also operates a multi-tier loyalty rewards program with tiered discounts based on monthly spending.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic and Non-GMO Groceries A curated selection of 12,800+ organic and non-GMO certified grocery items including pantry staples, snacks, and packaged goods, sold to health-conscious consumers at three physical retail locations.
• Organic and Local Produce 100% Certified Organic produce sourced from local farmers using organic practices, sold to walk-in retail customers at all three Soulberry Natural Market locations.
• Holistic Vitamins and Supplements Wellness products including herbal supplements, homeopathy, and vitamins intended to support customer health needs, available in-store.
• Health and Beauty Aids Natural health and beauty products formulated without phthalates, sulfates, and parabens, sold to retail customers seeking clean personal care options.
• Soulberry Bowls (Warm Grain Bowls) Organic warm grain bowls with varieties such as Creamy Sesame, Tahini Dill Ranch, Miso Ginger, Lemon Vinaigrette, Basil Balsamic, Herb Goddess, and Sweet Dijon, priced at $12.50 each.
• Organic Juices and Smoothies Fresh organic juices and protein/superfood smoothies including varieties like Green Life, Orange Cleanse, Royal Defense, Pink Pitaya, Soulberry Bliss, and Miami Vice, priced from $9.99 to $12.99.
• Wheatgrass Shots and Wellness Shots Wheatgrass and wellness shots including Sweet Grass, Wheatgrass Lemonade, Ginger Lemon Shot, and Fire Cider Shot, priced from $1.99 to $4.99.
• Wood-Fired Pizza Wood-fired pizzas made with organic ingredients including Margherita Di Bufala, Spicy Pepperoni, Truffle Mushroom, Vegan Pie, Buffalo Chicken, and Garden Veggies, priced at $18.00 each (New Hope location).
• Organic Salads Organic salads including Far East Salad, Plant Power Salad, Farmhouse Salad, Mediterranean Salad, Upbeet Salad, and Mighty Greens Salad, priced at $12.50 each.
• Deli and Prepared Foods Grab-n-go case and chef's case prepared foods, hot soups, seasonal sides, snacks, and meals that change daily, with options catering to gluten-free and vegan diets.
• Loyalty Rewards Program Multi-tier loyalty rewards program with monthly spending tiers offering $5 OFF $50 (Tier 1: $1-249), 10% OFF (Tier 2: $250-499), and 15% OFF (Tier 3: $500+), plus a 10% sign-up coupon and annual 10% birthday coupon.
• Coffee and Tea Organic coffee from One Village Organic Coffee at $2.79 for 16oz and Republic of Tea varieties at $1.89.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Others

• Weis Markets: Mid-Atlantic regional supermarket chain with growing natural and organic assortment including Nature's Promise private label. Geographic overlap with Soulberry in PA/NJ, though broader conventional-grocer model with less specialty depth.

Regional players

• New Leaf Community Markets: Northern California community-oriented natural grocer with local, organic, and sustainable sourcing focus plus prepared foods. Comparable in mission-driven positioning and store format, but West Coast regional presence.
• New Seasons Market: Pacific Northwest community-focused natural grocer emphasizing local, organic, and non-GMO with prepared foods and cafe. Comparable in curated-positioning and local-sourcing philosophy, though operating primarily on the West Coast.

Broad incumbents

• Whole Foods Market: National premium natural and organic grocery chain owned by Amazon. Overlaps with Soulberry on organic groceries, supplements, prepared foods, and HBA, but operates at vastly greater scale and with full e-commerce / delivery infrastructure.
• Trader Joe's: Specialty private-label grocer with strong natural and organic positioning. Comparable to Soulberry on customer demographic and curated-product differentiation, though operates at much larger scale and without supplements/HBA focus.
• Wegmans: Mid-Atlantic regional grocery chain with an extensive natural and organic department, prepared foods, juice/smoothie bars, and strong private-label organics. Comparable in mid-Atlantic geography, prepared food integration, and natural-product depth.

Direct peers

• The Fresh Market: Specialty grocery chain focused on fresh, natural, and premium products with in-store prepared foods. Comparable to Soulberry in curated-assortment positioning, prepared food service, and small-format specialty footprint.
• Sprouts Farmers Market: Specialty natural and organic grocery chain focused on fresh produce, supplements, and natural products for health-conscious consumers. Closely comparable to Soulberry in product mix, target customer, and emphasis on curated natural assortment.
• Natural Grocers by Vitamin Cottage: Smaller-format natural and organic grocery chain emphasizing strict ingredient standards, supplements, and produce. Comparable to Soulberry in family-friendly positioning, banned-ingredient rigor, and small-store format.
• MOM's Organic Market: Mid-Atlantic-based organic and natural grocer operating across MD, VA, DC, PA, NJ, and NY. Directly comparable to Soulberry in geographic overlap, organic-only positioning, and prepared food service within stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soulberrymarket
• Instagraminstagram.com/soulberrymarket
• LinkedInlinkedin.com/company/soulberry-natural-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulberry Natural Market