Soul Food
- Company typePrivate
- Founded2018
- HeadquartersUdine, Ud, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Soul Food firmographics
Firmographics- Name
- Soul Food
- Legal name
- Blog Soul Food Cibo per Rinascere
- Website
- https://soulfood.fvg.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Soul Food industry classification
Industry- Product category
- Food Blog and Culinary Content
- NAICS
- Food Service Contractors (72231)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Soul Food is headquartered
LocationHeadquarters
- HQ city
- Udine, Ud
- HQ country
- Italy
- HQ region
- Europe
Markets served
Soul Food business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Soul Food product offering
Product offeringCore offering
Soul Food is a personal food blog and content brand publishing Mediterranean-diet recipes, food news, and eno-gastronomic commentary out of Friuli Venezia Giulia, Italy. The founders also deliver paid cooking classes, showcooking events, and freelance food journalism for Italian gastronomic publications, extending the core blog into live experiences and editorial services.
Product overview
Soul Food is a food blog and culinary content platform operated by Francesca Di Leo and Luca Roncadin from Friuli Venezia Giulia, Italy. The core offering is the Soul Food Blog (Soul Food - Cibo per Rinascere), featuring healthy Mediterranean-diet recipes documenting their weight loss journey of over 130 kg. The platform extends through Corsi, Eventi e Scuola di Cucina (cooking classes and showcooking events) and food journalism collaborations with major Italian gastronomic publications. The blog is built on WordPress and does not offer a software product, API, or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Soul Food Blog (Soul Food - Cibo per Rinascere) WordPress-based food blog publishing healthy, Mediterranean-diet recipes across categories (Antipasti, Primi, Secondi, Lievitati, Contorni, Dolci, Bevande) and eno-gastronomic news, aimed at Italian home cooks interested in healthy eating and weight management.
- Corsi, Eventi e Scuola di Cucina (Cooking classes and showcooking events) In-person cooking classes, showcooking demonstrations and recipe laboratories held at Italian venues including Fiera Cucinare (Pordenone), Euronics and the CIBÒ SO GOOD! festival, where participants learn to prepare healthy, balanced Mediterranean-diet dishes.
- Food Journalism and Content Writing Freelance writing and reportage services for Italian eno-gastronomic publications including Reporter Gourmet, Italia a Tavola, Il Golosario, Luciano Pignataro Wine Blog, Top Magazine, La Gazzetta del Gusto, QB Quantobasta, Nord Est News, Cotto & Crudo, Cucinare Meglio and MySocialRecipe.
Companies that use Soul Food
Customer profileIdeal customer profiles3 records
Soul Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soul Food partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Soul Food competitors and assessment
Company assessmentDirect peers
- Giallo Zafferano: Italy's largest food-recipe platform, featuring healthy and traditional Italian recipes with editorial content and cooking videos — directly comparable in format and audience to Soul Food's blog offering.
- Luciano Pignataro Wine Blog: Italian wine and gastronomy editorial blog, another publication where Soul Food's founders publish, with comparable content mix of food journalism and recipes.
- Dissapore: Italian food blog and editorial site covering recipes, restaurants, and eno-gastronomic news, with a similar editorial-journalism + recipe hybrid model.
- MySocialRecipe: Italian recipe-sharing community platform; Soul Food has a profile on it, making it a directly adjacent platform competing for the same home-cook audience.
- Cucinare Meglio: Italian recipe and cooking blog network where Soul Food publishes, directly comparable in terms of format (blog + recipe content targeting Italian home cooks).
- Fatto in Casa da Benedetta: Italian home-cooking creator-led platform with strong personal brand and video recipes, highly comparable to Soul Food's founder-driven recipe content and audience engagement.
Emerging players
- Cookist: Italy-focused digital food-media brand producing short-form video recipes and editorial content, targeting similar Italian home-cooking and healthy-eating audiences as Soul Food.
Regional players
- QB Quantobasta: Italian food-news and editorial site focused on eno-gastronomic content, listed among Soul Food's syndication partners and operating in the same Italian food-media space.
Broad incumbents
- La Cucina Italiana: Historic Italian food media brand spanning magazine, website, and editorial content on Italian cuisine and food culture — broader in scope but overlapping Soul Food's editorial and recipe publishing model.
- Italia a Tavola: Established Italian eno-gastronomic trade publication where Soul Food's founders already contribute, covering food, wine, and restaurant industry news.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Soul Food social profiles
Digital presenceSoul Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soul Food leadership team
Management profileNumber of profiles
Profiles2 records
Soul Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soul Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soul Food
What does Soul Food do?
Soul Food is a personal food blog and content brand publishing Mediterranean-diet recipes, food news, and eno-gastronomic commentary out of Friuli Venezia Giulia, Italy. The founders also deliver paid cooking classes, showcooking events, and freelance food journalism for Italian gastronomic publications, extending the core blog into live experiences and editorial services.
Is Soul Food a public or private company?
Soul Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soul Food founded?
Soul Food was founded in 2018. It employs 11 to 50 people.
Where is Soul Food based?
Soul Food is headquartered in Udine, Ud, Italy, in the Europe region.
Who are Soul Food's main competitors?
Direct peers on record are Giallo Zafferano, Luciano Pignataro Wine Blog, Dissapore, MySocialRecipe, Cucinare Meglio and Fatto in Casa da Benedetta. Cookist is listed as an emerging player. QB Quantobasta is listed as a regional player. Broad incumbents are La Cucina Italiana and Italia a Tavola.
Does Soul Food have an API?
No public API is recorded for Soul Food.
What industry is Soul Food in?
Soul Food's product category is Food Blog and Culinary Content. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 72231.