Soul Radio

What Soul Radio does

Soul Radio B.V. is a Dutch internet radio station founded in 2008 and headquartered in Bussum, Netherlands, specializing in a curated mix of Soul, Funk, R&B, and Disco music spanning from the 1960s to the present. The service is free to listeners and accessible via a web player at soulradio.nl, native iOS and Android applications, smart speakers (Sonos), in-car systems (Apple CarPlay, Android Auto), AirPlay, and a long tail of radio aggregators and portals including TuneIn, Nederland.FM, Radio.NL, and Radio Garden. Differentiated editorial content is delivered through named programs such as Right-On! (a weekly deep-dive into soul/R&B history hosted by founder Mart van de Stadt), Extended (long versions and remixes), and Midnight & You (late-night soft soul), supported by Buma/Stemra and SENA music rights licenses.

The underlying technology stack consists of standard MP3/AAC audio streaming delivered across web and mobile clients, with no disclosed proprietary AI, recommendation, or personalization systems. The playlist is human-curated rather than algorithm-driven, and the player surfaces the last ten tracks played. Operating partners include Music Please, Mart van de Stadt AV, and Live-streams.nl as technical providers, while Audio Advertising Services holds exclusive rights to sell audio commercial inventory on the station.

Soul Radio operates as a private limited company (B.V.) with a 29-person team and generates revenue entirely through advertising: display ads via Google AdSense and the AAS/OMS network on its website and mobile apps, audio commercials sold exclusively through Audio Advertising Services, short- and long-term program sponsorships, and direct advertising packages for soul-music-related events, concerts, festivals, and music releases. There are no subscription fees, listener paywalls, or disclosed funding rounds, and the company is founder-driven with Mart van de Stadt as the on-air talent and editorial anchor.

Name

Soul Radio

Legal name

Soul Radio B.V.

Website

https://soulradio.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Radio B.V. is a Dutch internet radio station founded in 2008, streaming a curated mix of Soul, Funk, R&B, and Disco music to global listeners via web, mobile apps, and aggregators such as TuneIn, funded entirely through audio commercials, display ads, and sponsorships.

Ownership category

akta.pro rank

Product category

Internet Radio Streaming

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Internet radio streaming
• Soul funk music
• Online radio station
• Music streaming service
• Radio broadcasting service

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Display Advertising: Display advertisements on soulradio.nl and through the mobile App, automatically traded via various platforms but can also be purchased directly in combination with audio commercials
2. Audio Commercials: Radio commercial spots sold exclusively through Audio Advertising Services, described as the most effective advertising method on Soul Radio
3. Sponsorship: Short or long-term sponsorship opportunities linking businesses or products to the station or specific program blocks through audio boards ('mede mogelijk gemaakt door' format)
4. Music-Related Advertising: Soul music-related businesses (events, concerts, festivals, music releases) can advertise directly through Soul Radio with combinations of audio, display, and giveaways

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Soul Radio is an internet radio station based in Bussum, Netherlands, that streams a curated mix of Soul, Funk, R&B, and Disco music 24/7. The station is accessible free of charge to listeners via a web player on soulradio.nl, dedicated iOS and Android mobile apps, and through major radio aggregators such as TuneIn, Nederland.FM, Radio.NL, and Radio Garden, plus integrations with Sonos, Apple CarPlay, Android Auto, and AirPlay. Original programming includes the Right-On! music history show, Extended (long versions and remixes), and Midnight & You (soft soul evenings).

Product overview

Soul Radio is a Dutch internet radio station specializing in soul, funk, R&B, and disco music. The core offering comprises a web-based radio player and a mobile app (iOS and Android). The product portfolio includes the main Soul Radio streaming service (web player showing a playlist of the last 10 tracks), the Soul Radio App (with AirPlay, Bluetooth, CarPlay, and Android Auto support), and three branded program specials: Right-On! (Mart van de Stadt's deep-dive music program), Extended (long versions and remixes), and Midnight & You (relaxed evening soft soul). Content is also distributed through third-party radio platforms and portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Soul Radio Web Player Web-based live streaming player accessible from soulradio.nl that displays the playlist of the last 10 played tracks in real time, offering free 24/7 Soul, Funk, R&B, and Disco music to individual listeners worldwide.
• Soul Radio App

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nederland.FMcoreChannel Partner/ Reseller/ DistributorSoul Radio is listed on Nederland.FM, one of the largest Dutch radio aggregators, providing discovery and listening access to Dutch audiences through this platform.
• Radio.NLcoreChannel Partner/ Reseller/ DistributorListed on Radio.NL, a major Dutch radio portal offering another discovery channel for Dutch listeners seeking Soul music.
• TuneIncoreChannel Partner/ Reseller/ DistributorSoul Radio is available on TuneIn, a global internet radio platform, enabling international listeners to discover and stream the station through TuneIn's ecosystem.
• Radio GardenminorChannel Partner/ Reseller/ DistributorListed on Radio Garden, a global radio discovery platform allowing international users to find Soul Radio on a 3D globe interface.
• SonoscoreTechnology or IntegrationSoul Radio is accessible via Sonos smart speakers through TuneIn or Radio.net/Radio.de apps, and can be manually added using the stream URL for Sonos system users.
• Audio Advertising ServicescoreGTM or Marketing PartnerAudio Advertising Services has exclusive rights to sell audio commercials on Soul Radio. They serve as the primary advertising sales partner for radio commercial inventory.
• Soul CityminorGTM or Marketing PartnerSoul City (soulcitydance.com) partners with Soul Radio for joint promotions such as ticket giveaways for events. Soul City is a dance-related brand with aligned audience demographics.
• Soul & Jazz RadiominorChannel Partner/ Reseller/ DistributorListed on Soul & Jazz Radio's partner/related stations directory, providing cross-referral within the niche soul and jazz radio community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartRadio: US-based terrestrial-plus-streaming radio giant offering soul, R&B, and disco streams; competes for advertiser budgets and listener attention at much larger scale through its broadcast network and digital products.
• Spotify: Global on-demand streaming leader operating curated Soul/Funk/R&B/Disco radio stations and algorithmic playlists that compete directly for Soul Radio's listening occasions; poses a competitive ceiling on niche audio advertising inventory.

Others

• Radio Garden: International radio discovery platform letting users tune into stations worldwide; listed partner for Soul Radio and a competing discovery channel for other soul/funk stations globally.
• TuneIn: Global internet radio aggregator and discovery platform that distributes Soul Radio to its user base; functions as both a distribution partner and indirect competitor by hosting other soul/funk stations.

Regional players

• Mi-Soul: UK soul, R&B, and disco internet station with web player, app, and DAB presence; uses similar curated programming and ad-supported economics aimed at the same genre community.
• Soul Radio UK: UK-based soul-focused radio station streaming online; competes for international soul listeners but anchored in a different geography and licensing regime, making it a comparable format benchmark rather than a direct Dutch competitor.
• Solar Radio: Long-running UK soul/funk/disco internet station rooted in the SOLAR Records scene directly referenced by Soul Radio's programming; comparable niche scale and curation style.

Direct peers

• Soul & Jazz Radio: Netherlands-based internet radio station specializing in soul, jazz, and funk; explicitly cross-referenced on Soul Radio's site as a partner, targeting an overlapping Dutch and European audience with comparable lean-back streaming.
• Sublime: Dutch internet radio brand playing soul/funk/jazz and related genres with similar multi-platform distribution (web, apps, Sonos, CarPlay) and ad-supported model — a direct head-to-head in the same Dutch niche.
• NPO Radio 2 Soul & Jazz: Public Dutch radio stream dedicated to soul, jazz, and related genres; competes for the same Dutch listeners with the backing of NPO but follows a similar non-interactive lean-back curation thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SoulRadioNL
• LinkedInlinkedin.com/company/soul-radio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Radio