SOUNDFUSION

What SOUNDFUSION does

SOUNDFUSION (Pty) Ltd is a South African professional broadcast equipment supplier founded in 1984 and headquartered in Edenvale, South Africa. The company designs, manufactures, and integrates hardware and turnkey studio solutions for the radio and television broadcast industry, serving community radio stations, commercial radio broadcasters, and television operations. Its customer base includes over 100 community radio stations alongside commercial and TV broadcast clients, with the company also exporting to international markets.

The product portfolio combines proprietary SOUNDFUSION-branded equipment with represented international broadcast brands. Internally developed offerings include the Hush OnAir and Hush Plus on-air indicator systems and the Modular 1.0 studio design philosophy, which structures flexible, scalable studio buildouts. The company also distributes audio peripherals, radio automation systems, broadcast mixers, studio furniture, and audio-over-IP (AoIP) solutions from third-party manufacturers, functioning as the local integration and support channel for these brands in Southern Africa.

The business operates on a B2B model, selling projects and equipment directly to broadcasters and through an online shop for transactional purchases. Customer financing is facilitated via a partnership with The Rental Company, which enables OpEx-based acquisition of broadcast equipment and broadens addressable demand. Headcount is approximately 9 employees, underscoring the boutique scale of the operation, and the company's competitive position rests on decades of engineering know-how, international brand representation rights, and a modular design framework rather than scale economies.

Name

SOUNDFUSION

Legal name

Soundfusion (Pty) Ltd

Website

https://soundfusion.co.za

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

SOUNDFUSION (Pty) Ltd, founded 1984 in Edenvale, South Africa, is a broadcast equipment supplier and integrator that manufactures proprietary hardware and represents international brands for radio and television studios.

Ownership category

akta.pro rank

Product category

Professional Broadcast Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Sound Recording Studios (512240)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

Keywords

• Broadcast equipment
• Radio studio solutions
• Professional audio equipment
• Television broadcast gear
• Audio manufacturing

Headquarters

HQ city

Edenvale

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Broadcast Equipment Sales: Sale of locally manufactured Soundfusion brand equipment as well as internationally sourced broadcast products to radio and television broadcast clients.
2. International Product Representation: Representation of international broadcast product manufacturers as part of their portfolio, providing industry-leading products as part of turnkey solutions.
3. Online Shop Sales: E-commerce sales through the company's online shop platform for broadcast equipment.
4. Studio Facility Solutions: Provision of complete turnkey radio studio facility solutions including design, equipment, and installation for community and commercial radio stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Soundfusion manufactures and supplies professional broadcast equipment for the radio and television broadcast industry while also representing international broadcast product manufacturers. It delivers turnkey radio studio facility solutions (design, equipment supply, and installation) along with bespoke audio solutions built on a modularity philosophy that enables customised configurations beyond standard off-the-shelf equipment. The portfolio is supported by an in-house maintenance and repair facility and equipment financing options through The Rental Company.

Product overview

Soundfusion (Pty) Ltd is a professional broadcast equipment supplier serving South Africa and international markets since 1984. The company manufactures its own brand equipment and represents industry-leading international broadcast product manufacturers to provide a one-stop solution for radio and television broadcast clients. Their product portfolio includes the Hush OnAir and Hush Plus controllers for Mika Mic Arm onAir signaling control. The company specializes in turnkey radio studio facility solutions and emphasizes complete modularity in product development, enabling customized solutions for the broadcast industry.

Differentiator

Problem solved

Functional benefit

Brands

• Hush OnAir: Hush OnAir controller allows users to easily control their Mika Mic Arm onAir signaling. Two versions available: Hush OnAir and Hush+.

Products and services

• Hush OnAir Plug 'n' play controller that enables easy control of Mika Mic Arm onAir signaling for broadcast professionals, with various control methods. Sold through the Soundfusion online shop.
• Hush Plus Enhanced version of the Hush OnAir controller offering additional features for Mika Mic Arm onAir signaling control, designed for broadcast professionals. Sold through the Soundfusion online shop.
• Turnkey Radio Studio Facility Solutions Complete radio studio facility design, equipment supply, and installation service for community and commercial radio stations. Provides end-to-end delivery including customisation to match commercial broadcast standards.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calrec Audio: UK-based manufacturer of broadcast audio mixing consoles and AoIP systems primarily serving television and radio broadcasters globally. Comparable as a dedicated broadcast audio equipment maker, though focused on higher-end TV and commercial radio installations than Soundfusion's community-radio heavy book.
• Axia Audio (Telos Alliance): US-based broadcast audio mixing, routing, and AoIP systems provider under the Telos Alliance, serving radio and TV broadcasters globally. Comparable as a broadcast audio infrastructure specialist, though part of a larger broadcast technology group with broader IP, intercom, and processing offerings.
• Lawo: German-headquartered manufacturer of broadcast audio mixing consoles, routing, and IP-based broadcast infrastructure serving radio and TV broadcasters worldwide. Directly comparable as a pro audio equipment OEM serving the same broadcast audio workflow Soundfusion addresses, but at significantly larger scale and global reach.
• Yamaha Pro Audio: Japanese global manufacturer of professional audio mixers, interfaces, and signal processors widely used in radio and TV broadcast studios. Comparable as a broadcast-relevant pro audio OEM with broader music production and live sound reach than Soundfusion's broadcast-only positioning.

Direct peers

• AEQ: Spanish manufacturer of broadcast audio consoles, codecs, and intercom systems for radio and TV broadcasters. Comparable as a mid-sized European/Spanish broadcast equipment OEM with turnkey studio solutions and representation networks similar to Soundfusion's model.
• Sonifex: UK-based designer and manufacturer of broadcast audio equipment including mixers, audio interfaces, and red-light/OnAir signaling for radio studios. Highly comparable given the Hush OnAir-style on-air signaling product overlap and similar-sized broadcast equipment specialist profile.
• Wheatstone Corporation: US manufacturer of broadcast audio equipment including consoles, processing, and AoIP networking for radio stations. Directly comparable as a broadcast audio hardware OEM selling to radio broadcasters, including turnkey studio infrastructure solutions at similar price points to Soundfusion.
• Tieline: Australian manufacturer of broadcast audio codecs, IP audio, and associated studio equipment for radio broadcasters. Comparable as a smaller, specialized broadcast equipment maker serving radio stations with both proprietary hardware and codec technology, similar in size and product breadth to Soundfusion.

Regional players

• Digico: UK-based digital mixing console manufacturer used widely in broadcast, live sound, and recording. Comparable as a pro audio console manufacturer overlapping with broadcast applications, though Soundfusion serves radio/TV while DiGiCo's broadcast footprint is more selective.

Others

• Audinate (Dante): Australia-based provider of Dante AoIP networking technology used extensively in broadcast audio infrastructure. Comparable as a complementary/enabling technology whose IP audio networking standard is increasingly embedded in broadcast audio equipment, relevant to Soundfusion's modular broadcast systems roadmap.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soundfusion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUNDFUSION