Sound Originals Photo & Video

What Sound Originals Photo & Video does

Sound Originals Photo & Video operates as Original Weddings, a Seattle-headquartered (2226 Eastlake Ave E #1009) wedding photography and videography service company structured as Sound Originals LLC in Washington. The company is privately held and founder-led by Dan Cassuto, a former award-winning television reporter for NBC, ABC, and CBS affiliates whose ten-year broadcast career included 5 Emmy Awards. Its core offering is professional wedding documentation delivered through two product lines: Wedding Photography (offered across three style collections — Timeless, Airy, and Rustic) and Wedding Videography (offered across Timeless and Rustic collections). The underlying delivery model is team-based, supported by an in-house professional editing team and a client portal with personalized planning calls, distinguishing the firm from solo practitioners.

The business operates on a direct-to-consumer, sales-led go-to-market motion. Customers check availability and pricing through the website, book packages directly with a 50% deposit, and may contact the team by phone (844-709-1195) or email. Packages start at $1,800 for a minimum of 8 hours of coverage with flexible on-the-day upgrades, and revenue is generated entirely from one-time service fees per wedding rather than subscriptions or licensing. Distribution is primarily through the company's own website, supplemented by listings on wedding marketplaces (The Knot and Zola, with Best of Zola 2025 recognition) and earned media (People Magazine). Marketing investment spans Instagram and TikTok for top-of-funnel awareness and a 74+ page blog for SEO-driven wedding inspiration content.

The company serves couples nationwide across all 50 U.S. states through a distributed network of local photographers and videographers coordinated from Seattle, and reports having served over 2,000 couples cumulatively. Headcount stands at 23 employees. There is no disclosed funding, no parent company, no M&A activity, and no app or API product; the technology stack is limited to Stripe and Square for payments, Google Analytics for site analytics, and Vimeo and YouTube for video portfolio hosting. Ownership is a founder-owned LLC with no evidence of institutional investment.

Name

Sound Originals Photo & Video

Legal name

Sound Originals LLC

Website

https://soundoriginals.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound Originals Photo & Video (DBA Original Weddings) is a Seattle-based, founder-led wedding photography and videography company serving couples nationwide across all 50 U.S. states through team-based delivery and in-house editing, with packages starting at $1,800.

Ownership category

akta.pro rank

Product category

Wedding Photography Services

NAICS

Photographic Services (54192), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

akta.pro secondary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding photography services
• Wedding videography services
• Event photography
• Wedding films
• Bridal photography

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Photography Services: One-time service fees for professional wedding photography including professional team, expert editing, and fully edited photos. Packages include 8 hours of coverage minimum and can be customized with additional hours or upgrades.
2. Wedding Videography Services: One-time service fees for professional wedding videography including professional team, cinematic storytelling, and fully edited videos. Packages include 8 hours of coverage minimum and can be customized.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sound Originals Photo & Video (DBA Original Weddings) provides professional wedding photography and videography services delivered by a team-based crew across all 50 U.S. states. Packages include a minimum of 8 hours of coverage, a professional photography/videography team, and fully edited photos or cinematic films, with flexible upgrades available before or on the wedding day. The company offers multiple style collections (Timeless, Airy, Rustic) and supports the booking process through a dedicated client portal and personalized planning calls.

Product overview

Sound Originals Photo & Video (DBA Original Weddings) offers a unified wedding photography and videography service with two core offerings: Wedding Photography and Wedding Videography. For photography, the company provides three distinct style collections (Timeless, Airy, and Rustic) that allow couples to match their visual preferences. For videography, two collections (Timeless documentary-style and Rustic cinematic) are available. The company operates as a team-based service with professional editors on staff, offering nationwide coverage across all 50 U.S. states with a dedicated client portal and personalized planning process.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Photography Professional wedding photography services capturing wedding day moments with award-winning photographers. Packages include a minimum of 8 hours of coverage, a professional photography team, and fully edited photos. The service is offered through three distinct style collections (Timeless, Airy, and Rustic) that match different aesthetic preferences, with flexible package upgrades available anytime including on the wedding day.
• Wedding Videography Professional wedding videography producing cinematic wedding films. Packages include a minimum of 8 hours of coverage, a professional videography team, and fully edited videos. The service is offered through two style collections: Timeless (documentary-style natural footage) and Rustic (dramatic, cinematic storytelling with artistic transitions and slow-motion shots).
• Timeless Collection Natural, true-to-life style photography that captures weddings exactly as they happened, preserving every moment with clarity and authenticity. Ideal for couples wanting documentary-style visuals with minimal edits.
• Airy Collection Soft, bright, and romantic photography style creating a dreamy, fairytale-like atmosphere. Best suited for garden weddings, beach ceremonies, and sunlit outdoor celebrations.
• Rustic Collection Bold, dramatic photography with deep contrasts and rich tones. Ideal for barn weddings, industrial venues, evening receptions, and urban settings requiring moody, high-contrast imagery.

Quantifiable outcome

• Photos delivered well before anticipated timelines
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• StripeminorOthersPayment processing service for handling credit card and debit card transactions securely. All payment data is handled and stored by Stripe according to their privacy policies.
• SquareminorOthersPayment processing service for handling credit card and debit card transactions securely. All payment data is handled and stored by Square according to their privacy policies.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Thumbtack: On-demand marketplace connecting consumers with local photographers and videographers via bidding. Provides an alternative discovery path for the same engaged-couple segment, increasing pricing transparency and competition for direct-booking studios.
• Junebug Weddings: Wedding inspiration, planning resources, and curated photographer listings site. Indirect competitor for SEO-driven top-of-funnel traffic in the same wedding photography category.

Broad incumbents

• The Knot Worldwide: Largest U.S. wedding media and vendor marketplace, listing thousands of photographers and videographers alongside registries and planning tools. Operates broadly in the same industry; venues customer acquisition for wedding photo/video via its marketplace, but does not specialize in delivery.
• WeddingWire: Large wedding vendor directory (now part of The Knot Worldwide) connecting couples with photographers, videographers, and other vendors. Comparable in enabling and aggregating wedding photo/video demand, but operates as a marketplace rather than a service provider.

Direct peers

• Brklyn Films: New York City-based wedding videography studio offering cinematic wedding films to couples in the tri-state area. Directly comparable in core offering (wedding videography and cinematic storytelling), customer segment (engaged couples), and team-based execution model.
• Solare Films: Los Angeles-based wedding videography studio specializing in cinematic, story-driven wedding films. Closely aligned with Sound Originals on target customer (engaged couples), emphasis on cinematic storytelling, and team-based delivery across U.S. markets.
• No Box Films: Texas-based wedding videography studio producing cinematic wedding films with a multi-shooter team model. Comparable in business model (distributed team booking direct with couples), category (wedding video), and premium positioning.

Emerging players

• Carats & Cake: Wedding vendor marketplace featuring vetted photographers, videographers, venues, and planners. Comparable as a discovery and inspiration platform targeted at the same engaged-couple segment, though smaller scale than The Knot.
• Zola: Newer wedding platform combining registry, planning tools, and vendor marketplace including wedding photographers. Overlaps with Original Weddings on couples' vendor discovery journey and was a notable brand validator via the Best of Zola 2025 award.
• With Joy (Joy): Wedding planning app and photo/video sharing platform used by couples and their photographers for albums, websites, and registries. Adjacent technology layer in the same couples' photo/video workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/SoundOriginalsPhoto%26Video
• Instagraminstagram.com/sound.originals
• TikToktiktok.com/@originalweddings
• LinkedInlinkedin.com/company/sound-originals-photo-&-video

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Originals Photo & Video