South Acton
- Company typePrivate
- Founded2004
- HeadquartersMilton Abbot, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
South Acton firmographics
Firmographics- Name
- South Acton
- Legal name
- 2day Microportals
- Website
- https://southacton.2day.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where South Acton is headquartered
LocationHeadquarters
- HQ city
- Milton Abbot
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
South Acton business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Classified Advertising: Local businesses and advertisers can purchase advertising space on the South Acton portal. Pricing is based on impressions and coverage area, with options ranging from South Acton-specific to UK-wide targeting.
- Display Advertising: Advertisers can create adverts starting from approximately £0.72 per week, with customisable coverage areas and various enhancement options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Basic Local Advertising |
| Usage-based | Pay-as-you-go | Impression-based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
South Acton product offering
Product offeringCore offering
South Acton is a hyper-local community information portal serving the South Acton/Ealing W3 postcode area. It aggregates local news, events, weather, and transport data and provides a comprehensive directory of local businesses, services, accommodation, restaurants, schools, and community resources. The platform monetizes through classified and display advertising sold to local businesses and advertisers targeting the W3 postcode area or the wider UK.
Product overview
South Acton is a community information portal built on the 2day Microportals platform. The service provides local news aggregation, a comprehensive local directory (covering accommodation, restaurants, schools, banks, healthcare, shops, and local services), and a classified advertising marketplace for local businesses. The platform operates on a freemium model where basic information access is free, while businesses can purchase targeted advertising starting at £0.72 per week with optional enhancements such as priority placement, double-sized ads, and logo additions.
Differentiator
Problem solved
Functional benefit
Products and services
- South Acton Community Information Portal A local community information microportal providing news, events, local directory information, and advertising services for the South Acton area in Ealing, London (W3 postcodes). Free to access for residents and visitors.
- Local Classified Advertising Display and classified advertising service allowing local businesses to create targeted adverts covering South Acton/W3 postcodes, London, or UK-wide audiences. Pricing starts from approximately £0.72 per week with enhancement options including logo/image, priority positioning, double-sized adverts, and monthly reports.
Companies that use South Acton
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
South Acton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
South Acton partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
South Acton competitors and assessment
Company assessmentDirect peers
- Cylex UK: UK branch of the Cylex local business directory network, providing free and paid listings for local businesses across categories. Comparable hyperlocal directory and SMB advertising model.
- Gumtree: UK's leading classifieds platform covering local jobs, services, and goods. Closely comparable classified advertising model, though at much greater scale and broader geographic scope than a single-postcode microportal.
- FreeIndex: UK local business directory offering free listings plus premium advertising tiers by category and location. Directly comparable directory-plus-paid-advertising model with similar SMB target customers.
- Hotfrog: UK local business directory with free listings and premium advertising upgrade options. Comparable SMB-focused directory business model serving UK geographies.
Broad incumbents
- Yelp: Global local business review and directory platform operating in the UK. Comparable local business discovery and advertising value proposition, though at vastly greater scale and with crowdsourced reviews layered on top.
- Yell: The dominant UK local business directory (formerly Yellow Pages), offering SMB advertising, directory listings, and digital marketing services. Most directly comparable large-scale counterpart to the South Acton microportal's directory-plus-advertising model.
- Google Business Profile: Google's free local business listing and advertising platform (formerly Google My Business). The dominant structural competitor for SMB local advertising spend, offering free listings plus paid performance ads in local search results.
Emerging players
- Nextdoor: Hyper-local community social network organized by neighbourhood/postcode area. Highly comparable hyperlocal community-and-information model, but modernized with social features, mobile-first UX, and integrated local business recommendations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
South Acton social profiles
Digital presenceSouth Acton financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Acton leadership team
Management profileNumber of profiles
South Acton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Acton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Acton
What does South Acton do?
South Acton is a hyper-local community information portal serving the South Acton/Ealing W3 postcode area. It aggregates local news, events, weather, and transport data and provides a comprehensive directory of local businesses, services, accommodation, restaurants, schools, and community resources. The platform monetizes through classified and display advertising sold to local businesses and advertisers targeting the W3 postcode area or the wider UK.
Is South Acton a public or private company?
South Acton is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was South Acton founded?
South Acton was founded in 2004. It employs 1 to 10 people.
Where is South Acton based?
South Acton is headquartered in Milton Abbot, United Kingdom, in the Europe region.
How does South Acton make money?
Two revenue lines are on record. Classified Advertising is the primary driver. The others are display Advertising.
Who are South Acton's main competitors?
Direct peers on record are Cylex UK, Gumtree, FreeIndex and Hotfrog. Broad incumbents are Yelp, Yell and Google Business Profile. Nextdoor is listed as an emerging player.
Does South Acton have an API?
No public API is recorded for South Acton.