Southcrest Baptist Church
Southcrest Baptist Church is a Lubbock, Texas non-profit Baptist congregation offering multi-venue worship, KDO preschool, and full life-cycle ministries, supported by streaming, TV broadcast, mobile, and podcast channels, and funded primarily through recurring tithes and offerings.
- Company typePrivate
- Founded1988
- HeadquartersLubbock, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Southcrest Baptist Church does
Southcrest Baptist Church is a non-profit religious organization headquartered at 3801 S Loop 289 in Lubbock, Texas, operating as a multi-venue Southern Baptist congregation under Senior Pastor Dr. David Wilson. The church runs two distinct in-person worship environments — the Worship Center, offering traditional services at 8:00 am and contemporary services with choir and orchestra at 9:30 am and 11:00 am, and The Venue, a modern-worship space running at 9:30 am and 11:00 am — supported by dedicated streaming platforms SouthcrestLive.tv and TheVenueLive.tv, four local television slots on KLBK, FOX 34, KAMC28, and FOX34 News Now, a mobile app, and five branded podcasts distributed on Spotify.
Its ministry portfolio spans the full life cycle: Crest Clubhouse and KDO (Kids Day Out) preschool for ages six weeks through Pre-K, Crest Kids ministry, AWANA midweek discipleship, student and preteen ministry, The Journey college ministry, men's and women's ministries, family ministry, a 55+ Senior Adult Ministry, Special Friends ministry for individuals with special needs, LIFE Groups for small-group Bible study, and the ActNow outreach initiative coordinating volunteer partnerships with six Lubbock-area non-profits (Malta Farms, Grace Campus, Good News Club, Lubbock Impact, High Point Village, Lubbock Dream Center).
The revenue model is predominantly recurring contributions from members (tithes and offerings, collected online, via text-to-give, and by mail) supplemented by KDO preschool tuition ($210-$225 per month plus a $150 non-refundable registration fee) and facility rentals. Underlying technology consists of off-the-shelf church-management and giving platforms (FellowshipOne, InFellowship, PushPay), the Subsplash-backed streaming infrastructure, and integrations with RightNow Media and the Dwell App for member-facing content. The organization reports 69 employees, with a staff directory listing 80+ pastoral, ministry, administrative, facilities, IT, and communications personnel.
Southcrest Baptist Church firmographics
Firmographics- Name
- Southcrest Baptist Church
- Legal name
- Southcrest Baptist Church
- Website
- https://southcrest.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southcrest Baptist Church is a Lubbock, Texas non-profit Baptist congregation offering multi-venue worship, KDO preschool, and full life-cycle ministries, supported by streaming, TV broadcast, mobile, and podcast channels, and funded primarily through recurring tithes and offerings.
- Ownership category
- akta.pro rank
Southcrest Baptist Church industry classification
Industry- Product category
- Religious and Faith-Based Community Services
- NAICS
- Religious Organizations (8131)
- SIC
- Services-Social Services (8300), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)
- akta.pro secondary industries
- Christian Broadcasting (TV & Radio) (MPABALAA), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
Keywords
Where Southcrest Baptist Church is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southcrest Baptist Church business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tithes and Offerings: The church collects tithes and offerings from members through multiple channels including online giving, text-to-give, and mail. The church emphasizes that giving is a heart matter and worship expression rather than an economic matter.
- Kids Day Out (KDO) Program: Preschool childcare program for children ages 6 weeks through 4 years. The program has registration fees and monthly tuition rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KDO Registration |
| Subscription | Monthly | KDO 6 weeks - 2 years |
| Subscription | Monthly | KDO 3 and 4 year olds |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Southcrest Baptist Church product offering
Product offeringCore offering
Southcrest Baptist Church provides in-person and online worship services, faith-based ministries across all life stages (children, students, college, adults, senior adults, special needs), and a preschool/childcare program (KDO). The church also produces a TV and online broadcast ministry and offers small group Bible study (LIFE Groups) and Christian education resources for individuals and families in and around Lubbock, Texas.
Product overview
Southcrest Baptist Church operates as a multi-faceted ministry organization offering in-person and digital worship experiences. The core product portfolio includes the Worship Center and The Venue (two distinct worship environments), supported by streaming platforms SouthcrestLive.tv and TheVenueLive.tv. Digital engagement is facilitated through the Southcrest App, multiple podcasts, RightNow Media video library, and THE Book sermon series resource. Children's and preschool ministries include KDO (Kids Day Out) and AWANA discipleship program. LIFE Groups provide small group Bible study opportunities. The church also maintains a library with physical and online resources.
Differentiator
Problem solved
Functional benefit
Brands
- The Worship Center: Main worship venue offering traditional services at 8:00 am and contemporary services with choir and orchestra at 9:30 am and 11:00 am.
- The Venue
- Crest Kids
- Crest Clubhouse
- The Journey
- ActNow
Products and services
- Worship Center Services Traditional and contemporary worship services for individuals and families in Lubbock, Texas. Led by Dr. David Wilson and the Southcrest Worship Choir and Orchestra.
- The Venue Services Modern worship services in an intimate setting with team preaching by Tyler Dunn and pastoral staff, for adults and young professionals.
- KDO (Kid's Day Out) Preschool Program Daytime preschool and childcare program for children ages 6 weeks through 4 years, operated by the church with monthly tuition and registration fees.
- LIFE Groups Small group Bible study communities meeting at various times and locations throughout Lubbock for spiritual formation and fellowship.
- AWANA Discipleship Program Midweek discipleship program for children ages 2 through 4th grade with Bible teaching, Scripture memory, and games, meeting during the school year.
- SouthcrestLive.tv Online streaming platform providing live and archived video of Worship Center services for remote viewers.
- TheVenueLive.tv Online streaming platform providing live and archived video of services from The Venue for remote viewers.
- Southcrest Mobile App Mobile app for iPhone and Android that provides members access to church resources, podcasts, event registration, and sermon notes.
Companies that use Southcrest Baptist Church
Customer profileSegments4 records
Ideal customer profiles3 records
Southcrest Baptist Church technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southcrest Baptist Church partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Malta FarmsminorFaith-based environment for men struggling to get their lives on a healthy path. Southcrest provides auto mechanics and skilled tradesman assistance, professional services (dental, optometry, counseling), and mentors/devotional leaders.
- Grace CampusminorFaith-based, 6-month transitional homeless shelter without government aid. Southcrest volunteers assist with clothing closet, tiny home painting/construction, and preparing casseroles.
- Good News ClubminorWeekly Christian program for school-aged children featuring Bible lessons, songs, memory verses, and games in area schools. Southcrest provides after-school volunteers, Bible teachers, song leaders, and small group leaders.
- Lubbock ImpactminorOutreach ministry supporting Lubbock residents in difficult economic situations. Southcrest volunteers work in clothing closet, office, Wednesday children's ministry, and community meals.
- High Point VillageminorFaith-based enrichment center and residential community for individuals with special needs. Southcrest provides class helpers, day program volunteers, and weekend garden opportunities.
- Lubbock Dream CenterminorMinistry for social and spiritual transformation in Lubbock. Southcrest volunteers work in clothing closet, neighborhood clean-up projects, and Service Saturdays.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Southcrest Baptist Church competitors and assessment
Company assessmentDirect peers
- Elevation Church: Charlotte, NC-based megachurch known for contemporary worship, online streaming, and pastor-led preaching. Comparable in modern worship venue strategy, broadcast ministry, and growth-oriented evangelical identity.
- Lakewood Church: One of the largest megachurches in the US, based in Houston, TX. Like Southcrest, Lakewood operates multi-venue worship, large-scale TV and online broadcasting, and a broad ministry portfolio. Comparable in faith tradition (Baptist-rooted evangelical) and operating model.
- Watermark Community Church: Dallas-area non-denominational megachurch with contemporary worship venues, broadcast and digital ministry, and adult-stage discipleship focus. Comparable evangelical identity and multi-venue worship model to Southcrest.
- Life.Church: Oklahoma-based multi-site evangelical megachurch known for pioneering online church experiences and the YouVersion Bible app. Comparable in digital-first, multi-channel worship model and strong children's/youth ministry focus.
- Saddleback Church: California-based evangelical megachurch with a long-running small-group (LIFE Group analog) ministry model, online services, and cradle-to-senior programming. Comparable in ministry breadth and congregational development approach.
- Prestonwood Baptist Church: Plano, TX-based Southern Baptist megachurch with multiple worship venues, large children's and student ministry portfolios, and active broadcast and digital programs. Direct Texas competitor serving a similar demographic and ministry mix.
- Gateway Church: Large Texas-based multi-campus Southern Baptist megachurch with TV broadcasts, online streaming, and cradle-to-college ministries. Operates in the same regional competitive set as Southcrest with comparable programming breadth and broadcast infrastructure.
- North Point Community Church: Atlanta-area megachurch with multiple physical and online worship venues, strong small-group (LIFE Group-equivalent) strategy, and large children's/student programming. Closely comparable operating model across in-person, broadcast, and digital.
- Second Baptist Church Houston: Large Texas-based Southern Baptist megachurch with multi-venue worship, broadcast ministry, and extensive age-segmented programming. Same denomination tradition and similar operational scale as Southcrest.
Regional players
- McKinney Memorial Bible Church: Mid-sized Texas Bible-belt congregation offering comparable children's, student, and adult ministries. Functions as a regional competitor/peer in the same faith-based congregational space, though smaller in scale than Southcrest.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Southcrest Baptist Church social profiles
Digital presenceSouthcrest Baptist Church financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southcrest Baptist Church leadership team
Management profileNumber of profiles
Profiles11 records
Southcrest Baptist Church subsidiaries and ownership
Company hierarchySubsidiaries2 records
Southcrest Baptist Church funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southcrest Baptist Church M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southcrest Baptist Church
What does Southcrest Baptist Church do?
Southcrest Baptist Church provides in-person and online worship services, faith-based ministries across all life stages (children, students, college, adults, senior adults, special needs), and a preschool/childcare program (KDO). The church also produces a TV and online broadcast ministry and offers small group Bible study (LIFE Groups) and Christian education resources for individuals and families in and around Lubbock, Texas.
Is Southcrest Baptist Church a public or private company?
Southcrest Baptist Church is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Southcrest Baptist Church founded?
Southcrest Baptist Church was founded in 1988. It employs 51 to 100 people.
Where is Southcrest Baptist Church based?
Southcrest Baptist Church is headquartered in Lubbock, United States, in the North America region.
How does Southcrest Baptist Church make money?
Two revenue lines are on record. Tithes and Offerings are the primary driver. The others are kids Day Out (KDO) Program.
Who are Southcrest Baptist Church's main competitors?
Direct peers on record are Elevation Church, Lakewood Church, Watermark Community Church, Life.Church, Saddleback Church, Prestonwood Baptist Church, Gateway Church, North Point Community Church and Second Baptist Church Houston. McKinney Memorial Bible Church is listed as a regional player.
Does Southcrest Baptist Church have an API?
No public API is recorded for Southcrest Baptist Church.
What industry is Southcrest Baptist Church in?
Southcrest Baptist Church's product category is Religious and Faith-Based Community Services. Its primary akta.pro industry code is BPAGAJAA, Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues), with a secondary code of MPABALAA, Christian Broadcasting (TV & Radio). Its NAICS code is 8131 and its SIC code is 8300.