SOUTHEAST

What SOUTHEAST does

Southeast Investment and Planning Solutions S.A. is a privately held, independent wealth planning and investment advisory firm headquartered in Montevideo, Uruguay, with a regional office in Miami, Florida. Founded in 2010, the firm pioneered the use of Private Placement Life Insurance (PPLI) in Latin America and today serves high-net-worth individuals and families across Chile, Peru, Mexico, Brazil, Colombia, and Ecuador. It is regulated and supervised by the Superintendence of Financial Services of the Central Bank of Uruguay (registered in the Securities Market Registry, Portfolio Managers section, #7720) and holds a US Insurance Broker License. Strategic partnerships with leading financial institutions in the United States and Switzerland, alongside alliances with global investment banks, law firms, and family offices, extend its cross-border execution capability.

The firm's core offering is a six-product wealth planning suite: PPLI, Trusts, International Companies, Private Label Funds, Multi-Family Office (MFO) services, and Discretionary Investment Management. These are integrated to deliver asset protection, estate and succession planning, tax-efficient structuring, and multi-generational wealth preservation for HNW Latin American families. The multidisciplinary team combines finance, economics, tax, and legal specialists to design tailored cross-border solutions in collaboration with each client's bank or trusted advisor.

Southeast operates a B2B2C go-to-market, acting as the local specialist partner that enables private banks, financial institutions, and independent advisors across Latin America to deliver sophisticated wealth planning to their HNW clients. The firm also serves families directly alongside their existing advisors. Revenue is generated through professional advisory fees, with pricing undisclosed and quote-based, and supported by recurring MFO and discretionary management mandates. The firm manages a footprint of structured assets reported in the billions of dollars and millions of dollars under active MFO management, while employing approximately 20 staff in total.

Name

SOUTHEAST

Legal name

Southeast Investment and Planning Solutions S.A.

Website

https://southeast.com.uy

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Southeast is an independent, Uruguay-based wealth planning firm that pioneered PPLI in Latin America and serves high-net-worth individuals across Chile, Peru, Mexico, Brazil, Colombia, and Ecuador, delivering cross-border structuring via trusts, international companies, private label funds, and multi-family office services through bank and advisor partnerships.

Ownership category

akta.pro rank

Product category

Wealth Planning and Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Family Office Services (Single & Multi-Family Office) (FSABADAF), Private Banking Cross-Border & International Wealth Services (FSABADAL)

Keywords

• Wealth planning services
• Private placement life insurance
• Multi-family office
• Estate planning advisory
• Discretionary investment management

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wealth Planning Advisory Services: Southeast provides sophisticated and objective financial consulting to bankers and advisors, enabling them to analyze and compare different wealth planning solutions for their clients. Revenue likely derives from advisory fees, management fees for multi-family office services, and potentially performance-based compensation for structured asset solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Southeast provides integrated wealth planning and investment advisory services to Latin American high-net-worth individuals and families, including Private Placement Life Insurance (PPLI), Trusts, International Companies, Private Label Funds, Multi-family Office services, and Discretionary Investment Management. The firm operates primarily as a B2B2C partner to banks, financial institutions, and independent advisors, enabling them to deliver sophisticated wealth structuring solutions to their clients. Headquartered in Montevideo with a regional office in Miami, the firm is regulated by the Central Bank of Uruguay and holds a U.S. Insurance Broker License.

Product overview

Southeast operates as a wealth planning and investment advisory firm offering a comprehensive suite of integrated financial solutions. The core portfolio consists of six distinct service offerings: PPLI (Private Placement Life Insurance) for combining insurance with active portfolio management; Trusts for asset protection through legal fiduciary arrangements; International Companies for offshore structuring; Private Label Funds for customized single-beneficiary investment vehicles; Multi-family Office (MFO) for comprehensive multigenerational wealth management; and Discretionary Investment Management for professional portfolio administration. These solutions are designed to work synergistically, allowing advisors to select and combine the most appropriate tools for each client's specific profile and objectives across Latin American markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Placement Life Insurance (PPLI) Private Placement Life Insurance (PPLI) combines the certainty of a life insurance policy with the opportunities of active portfolio management, enabling legal, efficient, and secure wealth structuring for high-net-worth individuals across Latin America.
• Trusts Private legal agreements where a settlor assigns to a trustee the responsibility to manage property and assets for the benefit of a beneficiary, ensuring assets are protected and managed according to established terms. Designed for high-net-worth individuals and families seeking asset protection and transparent fiduciary management.
• International Companies Establishing a company in an offshore jurisdiction with favorable legal and tax regimes to achieve more reliable asset safeguarding, higher confidentiality, and lower tax burden for high-net-worth clients operating across Latin America.
• Private Label Funds Private investment funds serving a single beneficiary, allowing customization of fund structure, strategy, and portfolio composition to meet specific client needs and objectives. Designed for high-net-worth individuals and families seeking bespoke investment vehicles.
• Multi-family Office (MFO) Comprehensive wealth structuring and management services for multijurisdictional and multigenerational families, encompassing estate and tax planning, conflict resolution, asset protection, and philanthropic actions. Designed for complex family structures requiring coordinated advisory across borders.
• Discretionary Investment Management Professional investment management aligned with individual objectives and risk tolerance across different life stages, relying on expert knowledge of stock, bond, and other financial instrument markets. Targeted at high-net-worth individuals and families seeking professional portfolio administration.

Quantifiable outcome

• Pioneered PPLI solutions in Latin America since 2010, establishing market leadership position
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Leading Law FirmscoreStrategic or Co-development PartnerSoutheast maintains strategic alliances with leading law firms globally, which provide legal expertise and endorsement for the firm's wealth planning methodologies. These partnerships are integral to the ecosystem that supports Southeast's comprehensive wealth structuring solutions.
• Family OfficescoreStrategic or Co-development PartnerPartnerships with family offices worldwide enable Southeast to provide comprehensive multi-family office services, combining expertise from legal advisors, financial advisors, private banks, and specialized wealth planning firms.
• Investment BankscoreStrategic or Co-development PartnerStrategic alliances with investment banks provide Southeast access to capital markets expertise and resources needed to design and implement robust, reliable wealth planning solutions for clients.
• Leading Financial Institutions (USA and Switzerland)coreStrategic or Co-development PartnerSoutheast operates with strategic partnerships with leading financial institutions in the United States and Switzerland, enabling global reach and access to premier financial products and services for LATAM clients.
• Banks and Financial Institutions (Global)coreChannel Partner/ Reseller/ DistributorVarious banks and financial institutions from around the world choose Southeast as their local partner for designing wealth planning strategies for high-net-worth families and individuals in the Latin American region. Southeast enables these institutions to offer sophisticated PPLI, trust, and other wealth structuring solutions to their clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VISTRA: Global provider of trust, corporate, and fund administration services with strong LATAM presence. VISTRA competes directly with Southeast in the cross-border structuring and corporate services layer of wealth planning for HNW clients.
• TMF Group: International provider of corporate secretarial, accounting, tax, and fund administration services. TMF Group overlaps with Southeast's international companies, trust, and private label fund structuring offerings, particularly for HNW families.
• Stonehage Fleming: Multi-family office and wealth advisory firm serving international HNW families. Comparable to Southeast's multi-family office and discretionary investment management offerings, with an emphasis on cross-border wealth structuring.
• Sintagma Wealth Management: LATAM-focused wealth planning and structuring firm offering comparable cross-border solutions to HNW clients. Directly comparable to Southeast in regional positioning, service mix, and target client profile.
• Wedlake Bell: UK-based private client and wealth structuring law firm providing trust, estate, and international structuring services. Comparable to Southeast's trust and international companies offerings for cross-border HNW families.

Broad incumbents

• Lombard Odier: Swiss private bank with strong LATAM franchise and PPLI capabilities. Lombard Odier competes with Southeast for the same bank-channel relationships and HNW clients, but offers a broader portfolio of banking, custody, and investment products.
• Pictet Group: Swiss private bank and asset manager with wealth structuring and family office services comparable to Southeast's offerings. Operates at a much larger scale but competes for the same LATAM HNW client relationships.
• Vontobel: Swiss wealth and investment manager with private client and structuring services. Comparable to Southeast's wealth planning and discretionary investment management offerings for HNW clients, particularly in cross-border contexts.
• VP Bank: Liechtenstein-based private bank with strong focus on HNW intermediation and structuring solutions. Comparable to Southeast's combination of wealth planning advisory and discretionary management, though primarily serving European rather than LATAM clients.

Others

• Cambridge Associates: Investment consulting firm advising HNW families, family offices, and endowments on portfolio strategy. Adjacent to Southeast's discretionary investment management and multi-family office services rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHEAST