Southeast Veterinary Dermatology & Ear Clinic

What Southeast Veterinary Dermatology & Ear Clinic does

Southeast Veterinary Dermatology & Ear Clinic operates as a wholly-owned subsidiary and regional brand of Animal Dermatology Group, Inc. (founded 1980 by Dr. Craig Griffin, headquartered in Newport Beach, CA), the largest veterinary dermatology specialty business in the United States. The clinic delivers board-certified specialty veterinary dermatology care for skin, ear, and allergic conditions in companion animals (dogs, cats) and horses across four North Carolina locations in Charlotte, Hickory, Denver, and Winston-Salem, with a broader Southeastern footprint extending to South Carolina. Services are delivered through in-clinic appointments with DACVD-certified dermatologists, supported by referral relationships with general practice veterinarians and direct pet owner access. Core service lines include allergy testing (intradermal and serum), video otoscopy for ear disease, dermatopathology interpretation, allergen-specific immunotherapy (ASIT), hyperbaric oxygen therapy, surgical procedures, and in-house diagnostic cytology.

The technology stack emphasizes clinical specialty infrastructure: video otoscopy for ear canal and tympanic membrane examination, in-house diagnostic cytology for rapid infection identification, intradermal allergy testing for environmental and food allergens, and custom-formulated allergen immunotherapy produced through ADG's Animal Immunotherapy Services division. Dermatopathology interpretation is performed in-house by Dr. Wayne Rosenkrantz and Dr. Kelly Keating, and the company maintains the first ACVD-approved non-university residency training program, sustaining a continuous pipeline of board-certified specialists. Hyperbaric oxygen therapy is offered as an advanced therapeutic option for certain inflammatory and healing-resistant skin conditions.

Revenue is generated through five primary streams: specialty consultation fees, in-clinic diagnostic testing, custom immunotherapy formulations and refills, pharmacy dispensation of prescription medications and topical therapeutics, and surgical procedures. Pricing is not publicly disclosed and varies by case complexity; the clinic accepts Trupanion pet insurance direct payments at checkout for non-preexisting conditions. The customer base is fragmented across individual pet owners (SMB/consumer), referring general practice veterinarians (mid-market), and nonprofit rescue organizations. The company has no public listing, no disclosed funding rounds, and remains privately held under founder ownership, with Steven Mrha as CEO and Dr. Rusty Muse as Medical Director of the parent organization.

Name

Southeast Veterinary Dermatology & Ear Clinic

Legal name

Animal Dermatology Group, Inc.

Website

https://southeastvetderm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Southeast Veterinary Dermatology & Ear Clinic is a regional subsidiary of Animal Dermatology Group providing board-certified specialty veterinary dermatology care for skin, ear, and allergic conditions in companion animals across four North Carolina clinic locations.

Ownership category

akta.pro rank

Product category

Veterinary Specialty Dermatology Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Veterinary Dermatology & Allergy Specialty Centers (HLAMACAH)

akta.pro secondary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary dermatology services
• Pet allergy testing
• Veterinary ear disease treatment
• Allergen immunotherapy for pets
• Companion animal dermatology

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Specialty Consultations: Specialty veterinary dermatology consultations for pets with skin, ear, and allergic conditions. Revenue generated from examination fees for initial consultations and follow-up appointments with board-certified veterinary dermatologists.
2. Diagnostic Services: In-house diagnostic testing including allergy testing, cytology, skin scrapes, dermatophyte cultures, bloodwork, and skin biopsies. Revenue from individual diagnostic procedures performed during clinic visits.
3. Immunotherapy Products: Custom-formulated allergen immunotherapy (allergy shots) prescribed and dispensed for ongoing treatment of allergic conditions. Revenue from immunotherapy formulations and refills.
4. Pharmacy and Topical Therapeutics: Prescription medications, medicated shampoos, topical therapies, and dermatological products dispensed through the clinic pharmacy for treatment of skin conditions.
5. Surgical Procedures: Surgical interventions for skin disorders, tumor removals, and other dermatological conditions requiring operative treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Southeast Veterinary Dermatology & Ear Clinic is a multi-location veterinary specialty practice that diagnoses and treats skin, ear, and allergic conditions in companion animals, including dogs, cats, and horses. The clinic is staffed by board-certified veterinary dermatologists (DACVD) who deliver referral-based specialty care, including allergy testing, treatment of chronic and infectious skin disease, ear disease management, dermatologic surgery, and customized allergen-specific immunotherapy.

Product overview

Southeast Veterinary Dermatology & Ear Clinic operates as part of Animal Dermatology Group, the largest veterinary dermatology specialty network in the U.S. The company offers a unified platform of veterinary dermatology services consisting of core clinical services (allergy testing, ear disease treatment, chronic skin disorder management, surgical procedures) supported by specialized diagnostic capabilities (in-house cytology, dermatopathology, diagnostic testing) and advanced treatments (immunotherapy, hyperbaric oxygen therapy). The services are delivered through branded Animal Dermatology Clinic locations across multiple states, with a residency training program approved by the American College of Veterinary Dermatology (ACVD).

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Dermatology Consultations Specialty appointments with board-certified veterinary dermatologists to diagnose and manage skin, hair, nail, and allergic conditions in dogs, cats, and horses, typically accessed by pet owners via referral from a primary care veterinarian.
• Allergy Testing for Pets Intradermal and serum allergy testing to identify environmental and food allergens responsible for atopic dermatitis and related conditions in companion animals.
• Allergen-Specific Immunotherapy Customized desensitization formulations (allergen vaccines) prepared based on allergy test results to reduce clinical signs of atopic dermatitis in dogs, cats, and horses over the long term.
• Otology / Ear Disease Treatment Diagnosis and treatment of chronic otitis externa and media, including video otoscopy, deep ear flushing, and medical or surgical management of complicated ear conditions in companion animals.
• Dermatologic Surgery Surgical procedures for skin and ear conditions that do not respond to medical therapy, including mass removals, reconstructive skin surgery, and total ear canal ablation in companion animals.

Quantifiable outcome

• 60-70% favorable response rate to allergen-specific immunotherapy
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TrupanioncoreGTM or Marketing Partner · 10 November 2021Southeast Veterinary Dermatology & Ear Clinic accepts Trupanion direct payments for nonpreexisting conditions. Trupanion is the only pet insurance provider with patented software that pays claims directly to the veterinarian at checkout, often within seconds. This partnership provides pet owners with financial peace of mind when seeking specialized dermatology care.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Thrive Pet Healthcare: PE-backed veterinary services platform offering primary, specialty, and emergency care across the US. Comparable as a growing consolidator with overlapping specialty capabilities and referral infrastructure.

Broad incumbents

• VCA Animal Hospitals: Operated under Mars Petcare, VCA runs a national network of primary, specialty, and emergency veterinary hospitals. Overlaps with ADG in specialty services and referral relationships but spans a much broader portfolio.
• NVA (NVA Compassion-First): Veterinary consolidator with a sizable specialty referral hospital footprint in the US. Comparable in operating specialty clinics that depend on GP referrals, though NVA's exposure spans multiple specialty disciplines.

Direct peers

• BluePearl Specialty + Emergency Pet Hospital: Large multi-specialty veterinary hospital network offering dermatology among other specialties. Directly comparable as a specialty referral-based competitor serving pet owners and referring GPs in overlapping US geographies.
• MedVet: Network of veterinary specialty and emergency hospitals employing board-certified specialists including dermatologists. Closely comparable referral-based specialty model and similar dependence on GP relationships.

Regional players

• Guardian Veterinary Specialists: Independently owned specialty and emergency veterinary hospital in the Northeast offering dermatology among other specialties. Comparable referral-driven specialty model on a regional scale.
• Pieper Veterinary: Independent specialty and emergency veterinary group based in Connecticut with board-certified dermatologists on staff. Comparable as a regional specialty dermatology provider competing for the same referral-driven caseload in the Northeast.
• Center for Animal Referral and Emergency Services (CARES): Specialty and emergency veterinary hospital in the Mid-Atlantic with board-certified specialists including dermatology. Comparable referral-driven specialty clinic structure with similar service mix.
• Pet Dermatology Clinic (UK / international specialist networks): Specialist veterinary dermatology referral group operating outside ADG's core US footprint. Comparable as a pure-play veterinary dermatology specialty brand competing on clinical expertise rather than broad hospital services.

Emerging players

• Veterinary Emergency Group (VEG): Rapidly expanding veterinary emergency and specialty hospital network. Comparable as an emerging specialty referral destination, though VEG's anchor is emergency medicine rather than dermatology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/animaldermgroup
• Facebookfacebook.com/AnimalDermatologyGroup
• LinkedInlinkedin.com/company/southeast-veterinary-dermatology-&-ear-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Veterinary Dermatology & Ear Clinic